L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 536 | 100.0% | 1.0% | 236 | 100.0% | 0.9% | 300 | 100.0% | 1.1% | 306 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 236 | 44.0% | 0.9% | 236 | 100.0% | 0.9% | - | - | - | 151 | 49.2% | 1.6% |
| Femme | 300 | 56.0% | 1.1% | - | - | - | 300 | 100.0% | 1.1% | 155 | 50.8% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 46 | 8.6% | 0.6% | 17 | 7.1% | 0.5% | 29 | 9.8% | 0.8% | 29 | 9.5% | 0.9% |
| 25 à 34 ans | 63 | 11.8% | 0.8% | 26 | 11.1% | 0.7% | 37 | 12.4% | 1.0% | 39 | 12.9% | 1.2% |
| 35 à 49 ans | 164 | 30.5% | 1.3% | 93 | 39.4% | 1.5% | 71 | 23.5% | 1.1% | 107 | 35.1% | 1.7% |
| 50 à 59 ans | 99 | 18.4% | 1.1% | 39 | 16.6% | 0.9% | 60 | 19.8% | 1.3% | 77 | 25.2% | 2.1% |
| 60 ans et plus | 164 | 30.6% | 1.0% | 61 | 25.8% | 0.8% | 103 | 34.4% | 1.2% | 53 | 17.3% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 268 | 50.0% | 1.1% | - | - | - | 268 | 89.3% | 1.1% | 133 | 43.6% | 1.9% |
| Personne de référence | 300 | 56.0% | 1.1% | 204 | 86.5% | 1.0% | 96 | 31.9% | 1.3% | 186 | 60.9% | 2.1% |
| Responsable des achats | 393 | 73.3% | 1.1% | 135 | 57.4% | 1.0% | 257 | 85.7% | 1.1% | 220 | 72.0% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.5% | 2 | 1.0% | 0.7% | - | - | - | - | - | - |
| Petits patrons | 72 | 13.4% | 4.4% | 41 | 17.2% | 3.3% | 31 | 10.3% | 7.4% | 63 | 20.5% | 4.3% |
| Affaires et Cadres | 130 | 24.3% | 2.6% | 64 | 26.9% | 2.2% | 67 | 22.2% | 3.1% | 120 | 39.4% | 2.7% |
| Professions intermédiaires | 82 | 15.3% | 1.1% | 46 | 19.5% | 1.2% | 36 | 12.0% | 1.0% | 78 | 25.6% | 1.3% |
| Employés | 39 | 7.3% | 0.5% | 8 | 3.5% | 0.4% | 31 | 10.3% | 0.5% | 2 | 0.8% | 0.1% |
| Ouvriers | 29 | 5.5% | 0.5% | 23 | 9.9% | 0.5% | 6 | 2.0% | 0.5% | 3 | 1.1% | 0.8% |
| Retraités | 97 | 18.0% | 0.7% | 20 | 8.3% | 0.3% | 77 | 25.6% | 1.1% | 5 | 1.5% | 2.1% |
| Autres inactifs | 85 | 15.8% | 0.9% | 32 | 13.7% | 0.9% | 53 | 17.5% | 0.8% | 34 | 11.0% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.7% | 1.1% | 8 | 3.5% | 2.3% | 0 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 61 | 11.3% | 2.3% | 38 | 16.0% | 2.6% | 23 | 7.5% | 1.8% | 61 | 19.8% | 2.3% |
| Affaires et Cadres | 162 | 30.2% | 2.3% | 64 | 26.9% | 1.8% | 98 | 32.7% | 2.8% | 162 | 52.9% | 2.3% |
| Professions intermédiaires | 84 | 15.6% | 1.0% | 49 | 20.8% | 1.2% | 35 | 11.5% | 0.9% | 84 | 27.3% | 1.0% |
| Employés | 42 | 7.7% | 0.7% | 13 | 5.4% | 0.5% | 29 | 9.6% | 0.9% | - | - | - |
| Ouvriers | 51 | 9.5% | 0.5% | 24 | 10.3% | 0.5% | 27 | 8.9% | 0.6% | - | - | - |
| Retraités | 110 | 20.5% | 0.7% | 23 | 9.7% | 0.3% | 87 | 29.1% | 1.0% | - | - | - |
| Autres inactifs | 19 | 3.5% | 0.5% | 17 | 7.4% | 1.2% | 2 | 0.5% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 113 | 21.1% | 1.2% | 43 | 18.1% | 1.0% | 71 | 23.5% | 1.3% | 59 | 19.2% | 2.5% |
| 2 personnes | 169 | 31.6% | 0.9% | 57 | 24.3% | 0.6% | 112 | 37.3% | 1.2% | 78 | 25.5% | 1.9% |
| 3 personnes | 93 | 17.4% | 1.0% | 38 | 16.1% | 0.8% | 55 | 18.4% | 1.2% | 65 | 21.3% | 1.7% |
| 4 personnes | 103 | 19.3% | 1.1% | 64 | 27.1% | 1.4% | 39 | 13.1% | 0.8% | 75 | 24.4% | 1.6% |
| 5 personnes et + | 57 | 10.6% | 1.0% | 34 | 14.4% | 1.3% | 23 | 7.6% | 0.8% | 29 | 9.6% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 155 | 29.0% | 1.0% | 79 | 33.5% | 1.1% | 76 | 25.4% | 0.9% | 114 | 37.4% | 1.5% |
| Non | 381 | 71.0% | 1.0% | 157 | 66.5% | 0.9% | 224 | 74.6% | 1.2% | 192 | 62.6% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 62 | 11.6% | 0.5% | 30 | 12.9% | 0.5% | 32 | 10.6% | 0.5% | 24 | 7.7% | 0.7% |
| Agglo. - 20 000 hab | 78 | 14.6% | 0.9% | 36 | 15.1% | 0.8% | 43 | 14.2% | 0.9% | 38 | 12.4% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 49 | 9.0% | 0.7% | 19 | 8.1% | 0.6% | 30 | 9.8% | 0.8% | 19 | 6.1% | 0.9% |
| Agglo. + 100 000 hab | 199 | 37.0% | 1.3% | 92 | 38.9% | 1.2% | 107 | 35.5% | 1.3% | 114 | 37.4% | 2.0% |
| Agglo. Paris | 149 | 27.7% | 1.7% | 59 | 25.0% | 1.4% | 90 | 29.9% | 1.9% | 111 | 36.4% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 173 | 32.2% | 1.8% | 71 | 30.0% | 1.5% | 102 | 33.9% | 2.0% | 116 | 37.8% | 2.6% |
| Nord Pas de Calais | 14 | 2.5% | 0.4% | 4 | 1.6% | 0.2% | 10 | 3.2% | 0.6% | 10 | 3.2% | 1.0% |
| Lorraine | 11 | 2.0% | 0.6% | 4 | 1.9% | 0.5% | 6 | 2.1% | 0.6% | 6 | 2.0% | 1.1% |
| Alsace | 26 | 4.8% | 1.7% | 5 | 2.2% | 0.7% | 21 | 6.8% | 2.6% | 5 | 1.7% | 1.1% |
| Franche-Comté | 8 | 1.5% | 0.8% | 2 | 0.9% | 0.5% | 6 | 1.9% | 1.2% | 5 | 1.6% | 1.7% |
| Champagne Ardennes | 4 | 0.7% | 0.3% | 2 | 1.1% | 0.5% | 1 | 0.4% | 0.2% | 3 | 1.0% | 1.1% |
| Picardie | 6 | 1.1% | 0.4% | 3 | 1.4% | 0.5% | 2 | 0.8% | 0.3% | 4 | 1.3% | 0.9% |
| Bourgogne | 8 | 1.5% | 0.6% | 3 | 1.3% | 0.5% | 5 | 1.6% | 0.7% | 4 | 1.5% | 1.2% |
| Haute Normandie | 4 | 0.7% | 0.3% | 2 | 1.0% | 0.3% | 2 | 0.5% | 0.2% | 1 | 0.3% | 0.2% |
| Basse Normandie | 8 | 1.4% | 0.6% | 3 | 1.3% | 0.5% | 5 | 1.5% | 0.7% | 3 | 1.0% | 0.9% |
| Centre | 18 | 3.3% | 0.9% | 6 | 2.4% | 0.6% | 12 | 4.0% | 1.1% | 10 | 3.4% | 1.6% |
| Pays de Loire | 22 | 4.2% | 0.7% | 11 | 4.5% | 0.7% | 12 | 3.9% | 0.7% | 8 | 2.8% | 0.9% |
| Bretagne | 20 | 3.8% | 0.8% | 8 | 3.5% | 0.6% | 12 | 4.0% | 0.9% | 8 | 2.6% | 1.0% |
| Poitou Charentes | 6 | 1.1% | 0.4% | 1 | 0.6% | 0.2% | 4 | 1.5% | 0.6% | 5 | 1.5% | 1.1% |
| Aquitaine | 39 | 7.3% | 1.4% | 21 | 9.1% | 1.6% | 18 | 5.9% | 1.2% | 21 | 6.8% | 2.3% |
| Midi Pyrénées | 30 | 5.6% | 1.2% | 19 | 8.0% | 1.6% | 11 | 3.7% | 0.9% | 20 | 6.4% | 2.2% |
| Limousin | 8 | 1.4% | 1.2% | 3 | 1.2% | 1.0% | 5 | 1.6% | 1.5% | 2 | 0.7% | 1.2% |
| Auvergne | 5 | 0.9% | 0.4% | - | - | - | 5 | 1.6% | 0.8% | 1 | 0.4% | 0.4% |
| Rhône Alpes | 68 | 12.6% | 1.3% | 35 | 14.9% | 1.4% | 33 | 10.8% | 1.2% | 32 | 10.6% | 1.6% |
| Languedoc Roussillon | 15 | 2.7% | 0.6% | 8 | 3.4% | 0.7% | 7 | 2.2% | 0.5% | 6 | 2.0% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 46 | 8.7% | 1.1% | 23 | 9.8% | 1.1% | 23 | 7.8% | 1.0% | 35 | 11.4% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 474 | 88.4% | 1.1% | 204 | 86.6% | 1.0% | 270 | 89.8% | 1.2% | 279 | 91.3% | 1.8% |
| Presque tous les jours | 40 | 7.5% | 0.7% | 24 | 10.0% | 0.9% | 17 | 5.6% | 0.5% | 22 | 7.3% | 1.6% |
| 1 à 2 fois par semaine | 17 | 3.2% | 0.6% | 4 | 1.7% | 0.3% | 13 | 4.5% | 0.8% | 4 | 1.4% | 0.8% |
| 1 à 3 fois par mois | 4 | 0.7% | 1.0% | 4 | 1.7% | 2.1% | - | - | - | - | - | - |
| Moins souvent | 0 | 0.1% | 0.4% | - | - | - | 0 | 0.1% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 1.7% | 0.7% | 5 | 2.1% | 0.8% | 4 | 1.4% | 0.6% | 2 | 0.6% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 4 | 0.7% | 0.2% | 1 | 0.3% | 0.1% | 3 | 0.9% | 0.2% | 2 | 0.7% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 25 | 4.7% | 0.5% | 13 | 5.5% | 0.6% | 12 | 4.1% | 0.4% | 9 | 3.0% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 39 | 7.3% | 0.6% | 12 | 5.2% | 0.4% | 27 | 8.9% | 0.7% | 16 | 5.3% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 102 | 19.0% | 0.8% | 37 | 15.5% | 0.6% | 65 | 21.7% | 1.0% | 52 | 17.2% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 74 | 13.8% | 1.0% | 35 | 14.8% | 0.9% | 39 | 13.0% | 1.0% | 38 | 12.3% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 118 | 22.0% | 1.5% | 55 | 23.5% | 1.3% | 63 | 20.9% | 1.8% | 66 | 21.5% | 1.7% |
| 65 000 euros et plus par an | 112 | 20.9% | 2.6% | 64 | 27.2% | 2.5% | 48 | 16.0% | 2.8% | 85 | 27.7% | 2.9% |
| Refus | 40 | 7.4% | 1.1% | 14 | 5.8% | 0.9% | 26 | 8.7% | 1.3% | 24 | 7.8% | 1.8% |
| Ne sait pas | 13 | 2.4% | 0.8% | - | - | - | 13 | 4.3% | 1.5% | 12 | 4.0% | 1.9% |
