L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1657 | 100.0% | 3.2% | 420 | 100.0% | 1.7% | 1237 | 100.0% | 4.5% | 668 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 420 | 25.4% | 1.7% | 420 | 100.0% | 1.7% | - | - | - | 237 | 35.5% | 2.6% |
| Femme | 1237 | 74.6% | 4.5% | - | - | - | 1237 | 100.0% | 4.5% | 431 | 64.5% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 83 | 5.0% | 1.1% | 30 | 7.1% | 0.8% | 53 | 4.3% | 1.5% | 40 | 5.9% | 1.2% |
| 25 à 34 ans | 433 | 26.1% | 5.7% | 128 | 30.4% | 3.4% | 305 | 24.7% | 7.8% | 177 | 26.5% | 5.5% |
| 35 à 49 ans | 560 | 33.8% | 4.4% | 186 | 44.3% | 3.0% | 374 | 30.2% | 5.8% | 318 | 47.6% | 5.1% |
| 50 à 59 ans | 224 | 13.5% | 2.6% | 26 | 6.1% | 0.6% | 198 | 16.0% | 4.5% | 92 | 13.8% | 2.5% |
| 60 ans et plus | 358 | 21.6% | 2.2% | 51 | 12.1% | 0.7% | 307 | 24.8% | 3.4% | 41 | 6.2% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 1183 | 71.4% | 5.0% | - | - | - | 1183 | 95.6% | 5.0% | 412 | 61.7% | 5.8% |
| Personne de référence | 647 | 39.1% | 2.3% | 390 | 92.6% | 1.9% | 258 | 20.9% | 3.5% | 252 | 37.7% | 2.8% |
| Responsable des achats | 1318 | 79.6% | 3.7% | 196 | 46.5% | 1.5% | 1123 | 90.8% | 4.9% | 501 | 75.1% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 25 | 1.5% | 4.8% | 12 | 2.9% | 3.8% | 12 | 1.0% | 6.4% | 1 | 0.2% | 3.6% |
| Petits patrons | 36 | 2.1% | 2.2% | 23 | 5.4% | 1.9% | 13 | 1.0% | 3.1% | 29 | 4.4% | 2.0% |
| Affaires et Cadres | 200 | 12.1% | 4.0% | 100 | 23.7% | 3.5% | 100 | 8.1% | 4.6% | 180 | 26.9% | 4.0% |
| Professions intermédiaires | 331 | 20.0% | 4.5% | 99 | 23.6% | 2.7% | 232 | 18.8% | 6.3% | 257 | 38.4% | 4.2% |
| Employés | 400 | 24.1% | 4.7% | 38 | 8.9% | 1.7% | 362 | 29.3% | 5.7% | 91 | 13.6% | 5.1% |
| Ouvriers | 139 | 8.4% | 2.2% | 102 | 24.2% | 2.0% | 37 | 3.0% | 2.8% | 19 | 2.9% | 4.4% |
| Retraités | 250 | 15.1% | 1.9% | 32 | 7.7% | 0.5% | 217 | 17.6% | 3.1% | 10 | 1.6% | 4.7% |
| Autres inactifs | 278 | 16.7% | 2.8% | 15 | 3.5% | 0.4% | 263 | 21.3% | 4.2% | 80 | 12.0% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 2.4% | 5.1% | 12 | 2.9% | 3.4% | 28 | 2.2% | 6.7% | - | - | - |
| Petits patrons | 80 | 4.8% | 3.0% | 24 | 5.7% | 1.6% | 56 | 4.6% | 4.6% | 80 | 12.0% | 3.0% |
| Affaires et Cadres | 275 | 16.6% | 3.9% | 109 | 25.8% | 3.1% | 166 | 13.4% | 4.7% | 275 | 41.2% | 3.9% |
| Professions intermédiaires | 313 | 18.9% | 3.9% | 105 | 24.9% | 2.5% | 208 | 16.8% | 5.3% | 313 | 46.8% | 3.9% |
| Employés | 182 | 11.0% | 3.3% | 37 | 8.7% | 1.6% | 145 | 11.7% | 4.5% | - | - | - |
| Ouvriers | 336 | 20.3% | 3.5% | 97 | 23.1% | 1.9% | 239 | 19.3% | 5.3% | - | - | - |
| Retraités | 320 | 19.3% | 2.1% | 37 | 8.9% | 0.6% | 283 | 22.9% | 3.4% | - | - | - |
| Autres inactifs | 112 | 6.8% | 3.2% | - | - | - | 112 | 9.1% | 5.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 181 | 10.9% | 1.9% | 12 | 2.8% | 0.3% | 170 | 13.7% | 3.1% | 29 | 4.4% | 1.3% |
| 2 personnes | 421 | 25.4% | 2.3% | 72 | 17.1% | 0.8% | 349 | 28.2% | 3.7% | 97 | 14.5% | 2.3% |
| 3 personnes | 338 | 20.4% | 3.6% | 126 | 29.9% | 2.7% | 213 | 17.2% | 4.6% | 169 | 25.3% | 4.3% |
| 4 personnes | 449 | 27.1% | 4.8% | 139 | 33.1% | 3.0% | 310 | 25.1% | 6.6% | 227 | 34.0% | 4.8% |
| 5 personnes et + | 267 | 16.1% | 4.8% | 72 | 17.0% | 2.8% | 196 | 15.8% | 6.5% | 145 | 21.8% | 5.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 983 | 59.3% | 6.3% | 318 | 75.6% | 4.4% | 665 | 53.8% | 7.9% | 489 | 73.2% | 6.5% |
| Non | 674 | 40.7% | 1.8% | 103 | 24.4% | 0.6% | 572 | 46.2% | 3.0% | 179 | 26.8% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 391 | 23.6% | 3.3% | 108 | 25.7% | 1.9% | 283 | 22.9% | 4.5% | 126 | 18.9% | 3.8% |
| Agglo. - 20 000 hab | 310 | 18.7% | 3.5% | 72 | 17.1% | 1.7% | 239 | 19.3% | 5.1% | 89 | 13.3% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 187 | 11.3% | 2.7% | 54 | 12.7% | 1.6% | 133 | 10.8% | 3.6% | 91 | 13.7% | 4.3% |
| Agglo. + 100 000 hab | 510 | 30.8% | 3.2% | 133 | 31.6% | 1.7% | 377 | 30.5% | 4.6% | 219 | 32.8% | 3.9% |
| Agglo. Paris | 259 | 15.7% | 3.0% | 54 | 12.9% | 1.3% | 205 | 16.6% | 4.4% | 143 | 21.4% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 306 | 18.5% | 3.1% | 66 | 15.7% | 1.4% | 240 | 19.4% | 4.7% | 150 | 22.5% | 3.4% |
| Nord Pas de Calais | 133 | 8.0% | 4.1% | 43 | 10.1% | 2.8% | 90 | 7.3% | 5.4% | 50 | 7.4% | 4.9% |
| Lorraine | 51 | 3.1% | 2.7% | 10 | 2.4% | 1.1% | 41 | 3.4% | 4.2% | 15 | 2.2% | 2.7% |
| Alsace | 51 | 3.1% | 3.3% | 11 | 2.5% | 1.4% | 40 | 3.3% | 5.0% | 15 | 2.2% | 3.2% |
| Franche-Comté | 36 | 2.2% | 3.8% | 5 | 1.3% | 1.2% | 31 | 2.5% | 6.3% | 13 | 1.9% | 4.5% |
| Champagne Ardennes | 35 | 2.1% | 3.2% | 7 | 1.7% | 1.4% | 28 | 2.3% | 4.9% | 8 | 1.2% | 2.6% |
| Picardie | 57 | 3.5% | 3.7% | 11 | 2.6% | 1.4% | 46 | 3.8% | 5.8% | 19 | 2.8% | 4.2% |
| Bourgogne | 50 | 3.0% | 3.6% | 15 | 3.5% | 2.3% | 35 | 2.8% | 4.9% | 17 | 2.5% | 4.5% |
| Haute Normandie | 50 | 3.0% | 3.4% | 16 | 3.7% | 2.2% | 34 | 2.8% | 4.4% | 12 | 1.8% | 2.6% |
| Basse Normandie | 30 | 1.8% | 2.5% | 5 | 1.2% | 0.9% | 25 | 2.0% | 3.9% | 12 | 1.8% | 3.4% |
| Centre | 74 | 4.5% | 3.6% | 24 | 5.8% | 2.5% | 50 | 4.1% | 4.7% | 25 | 3.8% | 4.0% |
| Pays de Loire | 99 | 6.0% | 3.3% | 16 | 3.9% | 1.1% | 83 | 6.7% | 5.2% | 41 | 6.1% | 4.5% |
| Bretagne | 111 | 6.7% | 4.1% | 43 | 10.3% | 3.3% | 67 | 5.4% | 4.8% | 39 | 5.9% | 5.0% |
| Poitou Charentes | 37 | 2.2% | 2.5% | 14 | 3.3% | 2.0% | 23 | 1.8% | 2.9% | 10 | 1.5% | 2.4% |
| Aquitaine | 42 | 2.5% | 1.5% | 7 | 1.7% | 0.5% | 35 | 2.8% | 2.4% | 17 | 2.5% | 1.8% |
| Midi Pyrénées | 65 | 3.9% | 2.6% | 15 | 3.6% | 1.2% | 50 | 4.0% | 3.9% | 29 | 4.3% | 3.3% |
| Limousin | 24 | 1.4% | 3.8% | 5 | 1.3% | 1.8% | 18 | 1.5% | 5.6% | 6 | 0.8% | 3.2% |
| Auvergne | 45 | 2.7% | 3.9% | 4 | 0.9% | 0.7% | 41 | 3.3% | 6.9% | 10 | 1.6% | 3.5% |
| Rhône Alpes | 179 | 10.8% | 3.4% | 51 | 12.1% | 2.0% | 128 | 10.4% | 4.7% | 88 | 13.2% | 4.5% |
| Languedoc Roussillon | 61 | 3.7% | 2.6% | 18 | 4.2% | 1.6% | 43 | 3.5% | 3.5% | 33 | 5.0% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 121 | 7.3% | 2.8% | 35 | 8.3% | 1.7% | 86 | 7.0% | 3.7% | 60 | 9.1% | 3.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1382 | 83.4% | 3.2% | 363 | 86.3% | 1.7% | 1019 | 82.4% | 4.6% | 587 | 87.8% | 3.7% |
| Presque tous les jours | 165 | 10.0% | 2.7% | 34 | 8.0% | 1.2% | 131 | 10.6% | 3.9% | 51 | 7.6% | 3.7% |
| 1 à 2 fois par semaine | 94 | 5.7% | 3.1% | 15 | 3.6% | 1.2% | 79 | 6.4% | 4.5% | 26 | 3.8% | 5.0% |
| 1 à 3 fois par mois | 6 | 0.4% | 1.6% | - | - | - | 6 | 0.5% | 3.0% | 5 | 0.7% | 8.1% |
| Moins souvent | 10 | 0.6% | 9.5% | 9 | 2.1% | 23.5% | 2 | 0.1% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 2.8% | 3.4% | 5 | 1.2% | 0.8% | 41 | 3.3% | 5.5% | 2 | 0.3% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 75 | 4.5% | 3.7% | 5 | 1.2% | 0.7% | 70 | 5.6% | 5.7% | 6 | 0.9% | 2.5% |
| De 12 000 à moins de 18 000 euros par an | 171 | 10.3% | 3.4% | 19 | 4.5% | 0.9% | 152 | 12.3% | 5.1% | 23 | 3.5% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 155 | 9.3% | 2.2% | 24 | 5.7% | 0.8% | 131 | 10.6% | 3.3% | 57 | 8.5% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 455 | 27.5% | 3.7% | 117 | 27.9% | 2.0% | 338 | 27.3% | 5.1% | 179 | 26.8% | 5.1% |
| De 36 000 à moins de 45 000 euros par an | 272 | 16.4% | 3.5% | 90 | 21.4% | 2.3% | 181 | 14.7% | 4.8% | 127 | 19.0% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 259 | 15.6% | 3.3% | 96 | 22.8% | 2.2% | 163 | 13.2% | 4.7% | 142 | 21.2% | 3.7% |
| 65 000 euros et plus par an | 133 | 8.0% | 3.1% | 47 | 11.3% | 1.9% | 86 | 7.0% | 5.0% | 103 | 15.4% | 3.6% |
| Refus | 69 | 4.2% | 1.9% | 11 | 2.7% | 0.8% | 58 | 4.7% | 2.8% | 21 | 3.1% | 1.6% |
| Ne sait pas | 23 | 1.4% | 1.5% | 6 | 1.3% | 0.7% | 17 | 1.4% | 2.1% | 8 | 1.2% | 1.3% |
