L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1644 | 100.0% | 3.1% | 421 | 100.0% | 1.7% | 1223 | 100.0% | 4.5% | 669 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 421 | 25.6% | 1.7% | 421 | 100.0% | 1.7% | - | - | - | 222 | 33.1% | 2.4% |
| Femme | 1223 | 74.4% | 4.5% | - | - | - | 1223 | 100.0% | 4.5% | 448 | 66.9% | 5.2% |
| Age | ||||||||||||
| 15 à 24 ans | 88 | 5.4% | 1.2% | 19 | 4.5% | 0.5% | 70 | 5.7% | 1.9% | 45 | 6.7% | 1.4% |
| 25 à 34 ans | 332 | 20.2% | 4.3% | 95 | 22.5% | 2.5% | 237 | 19.4% | 6.1% | 146 | 21.8% | 4.5% |
| 35 à 49 ans | 610 | 37.1% | 4.8% | 214 | 50.8% | 3.4% | 396 | 32.4% | 6.2% | 376 | 56.1% | 6.0% |
| 50 à 59 ans | 172 | 10.4% | 2.0% | 23 | 5.5% | 0.6% | 149 | 12.2% | 3.3% | 69 | 10.2% | 1.9% |
| 60 ans et plus | 442 | 26.9% | 2.7% | 71 | 16.8% | 1.0% | 371 | 30.4% | 4.2% | 34 | 5.1% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 1160 | 70.6% | 4.9% | - | - | - | 1160 | 94.9% | 4.9% | 419 | 62.6% | 5.9% |
| Personne de référence | 691 | 42.1% | 2.5% | 406 | 96.3% | 2.0% | 286 | 23.4% | 3.9% | 255 | 38.1% | 2.9% |
| Responsable des achats | 1353 | 82.3% | 3.8% | 248 | 58.9% | 1.9% | 1105 | 90.4% | 4.8% | 524 | 78.3% | 4.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.9% | 6.1% | 15 | 3.5% | 4.6% | 17 | 1.4% | 8.7% | 2 | 0.3% | 5.0% |
| Petits patrons | 34 | 2.1% | 2.1% | 17 | 4.1% | 1.4% | 17 | 1.4% | 4.0% | 30 | 4.4% | 2.0% |
| Affaires et Cadres | 207 | 12.6% | 4.1% | 100 | 23.7% | 3.5% | 107 | 8.8% | 5.0% | 184 | 27.5% | 4.1% |
| Professions intermédiaires | 310 | 18.9% | 4.2% | 93 | 22.2% | 2.5% | 217 | 17.7% | 5.9% | 258 | 38.5% | 4.2% |
| Employés | 330 | 20.1% | 3.9% | 33 | 7.9% | 1.5% | 296 | 24.2% | 4.7% | 91 | 13.5% | 5.1% |
| Ouvriers | 130 | 7.9% | 2.0% | 98 | 23.3% | 1.9% | 32 | 2.6% | 2.4% | 8 | 1.2% | 1.9% |
| Retraités | 324 | 19.7% | 2.5% | 53 | 12.6% | 0.9% | 270 | 22.1% | 3.9% | 10 | 1.4% | 4.4% |
| Autres inactifs | 278 | 16.9% | 2.8% | 11 | 2.7% | 0.3% | 266 | 21.8% | 4.2% | 88 | 13.1% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 43 | 2.6% | 5.6% | 15 | 3.5% | 4.1% | 28 | 2.3% | 6.9% | - | - | - |
| Petits patrons | 59 | 3.6% | 2.2% | 18 | 4.4% | 1.3% | 41 | 3.3% | 3.3% | 59 | 8.8% | 2.2% |
| Affaires et Cadres | 288 | 17.5% | 4.1% | 101 | 24.0% | 2.9% | 187 | 15.3% | 5.3% | 288 | 43.0% | 4.1% |
| Professions intermédiaires | 322 | 19.6% | 4.0% | 102 | 24.2% | 2.4% | 220 | 18.0% | 5.6% | 322 | 48.1% | 4.0% |
| Employés | 172 | 10.5% | 3.1% | 31 | 7.4% | 1.3% | 141 | 11.5% | 4.3% | - | - | - |
| Ouvriers | 284 | 17.3% | 2.9% | 101 | 23.9% | 1.9% | 184 | 15.0% | 4.1% | - | - | - |
| Retraités | 380 | 23.1% | 2.5% | 53 | 12.6% | 0.8% | 327 | 26.7% | 3.9% | - | - | - |
| Autres inactifs | 95 | 5.8% | 2.7% | - | - | - | 95 | 7.7% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 232 | 14.1% | 2.4% | 22 | 5.3% | 0.5% | 210 | 17.2% | 3.8% | 30 | 4.5% | 1.3% |
| 2 personnes | 381 | 23.2% | 2.1% | 70 | 16.6% | 0.8% | 311 | 25.5% | 3.3% | 81 | 12.1% | 1.9% |
| 3 personnes | 286 | 17.4% | 3.1% | 99 | 23.4% | 2.1% | 188 | 15.4% | 4.1% | 146 | 21.9% | 3.7% |
| 4 personnes | 435 | 26.4% | 4.6% | 143 | 34.0% | 3.0% | 292 | 23.9% | 6.2% | 223 | 33.3% | 4.8% |
| 5 personnes et + | 309 | 18.8% | 5.5% | 87 | 20.8% | 3.4% | 222 | 18.1% | 7.3% | 189 | 28.2% | 7.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 963 | 58.6% | 6.1% | 320 | 75.9% | 4.4% | 643 | 52.6% | 7.6% | 535 | 79.9% | 7.1% |
| Non | 681 | 41.4% | 1.9% | 102 | 24.1% | 0.6% | 579 | 47.4% | 3.1% | 135 | 20.1% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 385 | 23.4% | 3.2% | 100 | 23.8% | 1.8% | 285 | 23.3% | 4.5% | 127 | 19.0% | 3.8% |
| Agglo. - 20 000 hab | 291 | 17.7% | 3.2% | 63 | 14.9% | 1.5% | 228 | 18.6% | 4.9% | 91 | 13.6% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 221 | 13.4% | 3.2% | 67 | 15.8% | 2.0% | 154 | 12.6% | 4.2% | 78 | 11.7% | 3.7% |
| Agglo. + 100 000 hab | 453 | 27.6% | 2.9% | 113 | 26.8% | 1.5% | 340 | 27.8% | 4.2% | 203 | 30.3% | 3.6% |
| Agglo. Paris | 294 | 17.9% | 3.4% | 78 | 18.6% | 1.9% | 216 | 17.7% | 4.7% | 170 | 25.5% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 345 | 21.0% | 3.5% | 92 | 21.9% | 2.0% | 253 | 20.7% | 5.0% | 185 | 27.6% | 4.2% |
| Nord Pas de Calais | 128 | 7.8% | 4.0% | 32 | 7.7% | 2.1% | 95 | 7.8% | 5.7% | 57 | 8.5% | 5.6% |
| Lorraine | 57 | 3.5% | 3.0% | 22 | 5.1% | 2.3% | 36 | 2.9% | 3.6% | 18 | 2.7% | 3.4% |
| Alsace | 47 | 2.9% | 3.0% | 12 | 2.8% | 1.5% | 36 | 2.9% | 4.5% | 18 | 2.7% | 3.9% |
| Franche-Comté | 26 | 1.6% | 2.7% | 4 | 0.9% | 0.8% | 22 | 1.8% | 4.4% | 7 | 1.0% | 2.3% |
| Champagne Ardennes | 31 | 1.9% | 2.8% | 4 | 1.0% | 0.8% | 27 | 2.2% | 4.6% | 6 | 0.9% | 2.1% |
| Picardie | 47 | 2.8% | 3.0% | 10 | 2.5% | 1.4% | 36 | 3.0% | 4.6% | 15 | 2.3% | 3.5% |
| Bourgogne | 45 | 2.8% | 3.3% | 13 | 3.0% | 1.9% | 33 | 2.7% | 4.6% | 13 | 2.0% | 3.5% |
| Haute Normandie | 35 | 2.1% | 2.4% | 4 | 1.0% | 0.6% | 31 | 2.5% | 4.0% | 8 | 1.2% | 1.7% |
| Basse Normandie | 32 | 2.0% | 2.7% | 7 | 1.6% | 1.2% | 25 | 2.1% | 4.0% | 13 | 2.0% | 3.6% |
| Centre | 66 | 4.0% | 3.2% | 26 | 6.1% | 2.6% | 40 | 3.3% | 3.8% | 27 | 4.0% | 4.3% |
| Pays de Loire | 128 | 7.8% | 4.2% | 28 | 6.7% | 2.0% | 100 | 8.2% | 6.3% | 45 | 6.7% | 5.0% |
| Bretagne | 85 | 5.2% | 3.2% | 20 | 4.8% | 1.5% | 65 | 5.3% | 4.7% | 24 | 3.7% | 3.1% |
| Poitou Charentes | 33 | 2.0% | 2.2% | 8 | 1.9% | 1.1% | 25 | 2.1% | 3.2% | 13 | 1.9% | 3.2% |
| Aquitaine | 42 | 2.6% | 1.5% | 11 | 2.5% | 0.8% | 31 | 2.6% | 2.1% | 18 | 2.7% | 2.0% |
| Midi Pyrénées | 75 | 4.5% | 3.0% | 13 | 3.1% | 1.1% | 61 | 5.0% | 4.8% | 25 | 3.8% | 2.9% |
| Limousin | 20 | 1.2% | 3.2% | 5 | 1.3% | 1.8% | 14 | 1.2% | 4.4% | 4 | 0.5% | 2.0% |
| Auvergne | 55 | 3.4% | 4.8% | 9 | 2.1% | 1.6% | 47 | 3.8% | 7.8% | 16 | 2.3% | 5.3% |
| Rhône Alpes | 163 | 9.9% | 3.1% | 49 | 11.8% | 1.9% | 113 | 9.3% | 4.1% | 80 | 11.9% | 4.0% |
| Languedoc Roussillon | 78 | 4.7% | 3.3% | 19 | 4.6% | 1.8% | 58 | 4.8% | 4.7% | 39 | 5.8% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 106 | 6.5% | 2.4% | 33 | 7.8% | 1.6% | 73 | 6.0% | 3.2% | 39 | 5.8% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1396 | 85.0% | 3.3% | 373 | 88.6% | 1.8% | 1023 | 83.7% | 4.7% | 594 | 88.7% | 3.7% |
| Presque tous les jours | 160 | 9.7% | 2.6% | 41 | 9.7% | 1.5% | 119 | 9.7% | 3.6% | 52 | 7.8% | 3.8% |
| 1 à 2 fois par semaine | 66 | 4.0% | 2.2% | 4 | 0.9% | 0.3% | 62 | 5.1% | 3.5% | 18 | 2.7% | 3.5% |
| 1 à 3 fois par mois | 14 | 0.9% | 3.6% | - | - | - | 14 | 1.2% | 6.8% | 5 | 0.8% | 9.0% |
| Moins souvent | 7 | 0.4% | 6.4% | 4 | 0.9% | 10.4% | 3 | 0.3% | 4.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 30 | 1.8% | 2.2% | 5 | 1.1% | 0.8% | 26 | 2.1% | 3.5% | 5 | 0.7% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 75 | 4.6% | 3.8% | 7 | 1.6% | 0.9% | 69 | 5.6% | 5.6% | 4 | 0.6% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 143 | 8.7% | 2.9% | 25 | 5.9% | 1.2% | 118 | 9.7% | 4.0% | 20 | 3.0% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 190 | 11.6% | 2.8% | 44 | 10.4% | 1.5% | 146 | 12.0% | 3.7% | 69 | 10.3% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 447 | 27.2% | 3.6% | 112 | 26.5% | 1.9% | 335 | 27.4% | 5.1% | 142 | 21.2% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 239 | 14.5% | 3.1% | 57 | 13.6% | 1.5% | 181 | 14.8% | 4.8% | 114 | 17.0% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 266 | 16.2% | 3.4% | 88 | 20.9% | 2.0% | 178 | 14.6% | 5.2% | 154 | 23.1% | 4.0% |
| 65 000 euros et plus par an | 156 | 9.5% | 3.6% | 65 | 15.4% | 2.5% | 91 | 7.4% | 5.2% | 124 | 18.5% | 4.3% |
| Refus | 76 | 4.6% | 2.1% | 11 | 2.7% | 0.8% | 64 | 5.2% | 3.2% | 27 | 4.0% | 2.0% |
| Ne sait pas | 22 | 1.4% | 1.4% | 9 | 2.0% | 1.2% | 14 | 1.1% | 1.6% | 11 | 1.6% | 1.6% |
