L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 496 | 100.0% | 0.9% | 111 | 100.0% | 0.4% | 386 | 100.0% | 1.4% | 268 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 111 | 22.3% | 0.4% | 111 | 100.0% | 0.4% | - | - | - | 65 | 24.3% | 0.7% |
| Femme | 386 | 77.7% | 1.4% | - | - | - | 386 | 100.0% | 1.4% | 203 | 75.7% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 115 | 23.1% | 1.6% | 10 | 9.0% | 0.3% | 105 | 27.2% | 2.9% | 54 | 20.2% | 1.7% |
| 25 à 34 ans | 102 | 20.5% | 1.3% | 24 | 22.1% | 0.7% | 77 | 20.0% | 2.0% | 53 | 19.9% | 1.7% |
| 35 à 49 ans | 145 | 29.2% | 1.1% | 50 | 45.2% | 0.8% | 95 | 24.6% | 1.5% | 96 | 35.9% | 1.5% |
| 50 à 59 ans | 64 | 12.9% | 0.7% | 17 | 15.7% | 0.4% | 47 | 12.1% | 1.1% | 46 | 17.0% | 1.3% |
| 60 ans et plus | 71 | 14.3% | 0.4% | 9 | 8.0% | 0.1% | 62 | 16.1% | 0.7% | 19 | 7.0% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 278 | 56.1% | 1.2% | - | - | - | 278 | 72.1% | 1.2% | 144 | 53.6% | 2.0% |
| Personne de référence | 195 | 39.3% | 0.7% | 91 | 82.5% | 0.4% | 104 | 26.9% | 1.4% | 100 | 37.1% | 1.1% |
| Responsable des achats | 342 | 68.9% | 1.0% | 69 | 62.1% | 0.5% | 273 | 70.8% | 1.2% | 171 | 63.6% | 1.5% |
| PCS Individu | ||||||||||||
| Petits patrons | 11 | 2.2% | 0.7% | 8 | 6.9% | 0.6% | 3 | 0.8% | 0.8% | 9 | 3.3% | 0.6% |
| Affaires et Cadres | 103 | 20.7% | 2.0% | 37 | 33.2% | 1.3% | 66 | 17.2% | 3.1% | 93 | 34.5% | 2.1% |
| Professions intermédiaires | 65 | 13.1% | 0.9% | 15 | 13.3% | 0.4% | 50 | 13.0% | 1.4% | 56 | 20.8% | 0.9% |
| Employés | 95 | 19.1% | 1.1% | 8 | 7.6% | 0.4% | 86 | 22.4% | 1.4% | 26 | 9.5% | 1.4% |
| Ouvriers | 22 | 4.5% | 0.3% | 17 | 15.2% | 0.3% | 6 | 1.5% | 0.4% | - | - | - |
| Retraités | 49 | 9.9% | 0.4% | 7 | 6.6% | 0.1% | 42 | 10.9% | 0.6% | 9 | 3.3% | 4.1% |
| Autres inactifs | 151 | 30.5% | 1.5% | 19 | 17.3% | 0.5% | 132 | 34.3% | 2.1% | 77 | 28.5% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.2% | - | - | - | 2 | 0.4% | 0.4% | - | - | - |
| Petits patrons | 30 | 6.1% | 1.1% | 9 | 8.4% | 0.6% | 21 | 5.5% | 1.7% | 30 | 11.3% | 1.1% |
| Affaires et Cadres | 148 | 29.9% | 2.1% | 38 | 34.0% | 1.1% | 111 | 28.7% | 3.1% | 148 | 55.3% | 2.1% |
| Professions intermédiaires | 90 | 18.1% | 1.1% | 18 | 16.4% | 0.4% | 72 | 18.5% | 1.8% | 90 | 33.4% | 1.1% |
| Employés | 69 | 14.0% | 1.2% | 9 | 8.1% | 0.4% | 60 | 15.7% | 1.9% | - | - | - |
| Ouvriers | 70 | 14.1% | 0.7% | 17 | 15.2% | 0.3% | 53 | 13.8% | 1.2% | - | - | - |
| Retraités | 57 | 11.5% | 0.4% | 10 | 8.6% | 0.1% | 48 | 12.3% | 0.6% | - | - | - |
| Autres inactifs | 30 | 6.0% | 0.8% | 10 | 9.2% | 0.7% | 20 | 5.1% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 90 | 18.2% | 0.9% | 17 | 15.5% | 0.4% | 73 | 19.0% | 1.3% | 33 | 12.2% | 1.4% |
| 2 personnes | 126 | 25.4% | 0.7% | 21 | 18.5% | 0.2% | 106 | 27.4% | 1.1% | 55 | 20.4% | 1.3% |
| 3 personnes | 110 | 22.1% | 1.2% | 23 | 20.9% | 0.5% | 87 | 22.5% | 1.9% | 67 | 24.8% | 1.7% |
| 4 personnes | 116 | 23.4% | 1.2% | 39 | 35.3% | 0.8% | 77 | 20.0% | 1.6% | 71 | 26.4% | 1.5% |
| 5 personnes et + | 54 | 10.8% | 1.0% | 11 | 9.8% | 0.4% | 43 | 11.1% | 1.4% | 43 | 16.2% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 149 | 29.9% | 0.9% | 53 | 48.2% | 0.7% | 95 | 24.7% | 1.1% | 110 | 41.1% | 1.5% |
| Non | 348 | 70.1% | 0.9% | 57 | 51.8% | 0.3% | 291 | 75.3% | 1.5% | 158 | 58.9% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 54 | 10.9% | 0.5% | 4 | 3.9% | 0.1% | 50 | 13.0% | 0.8% | 29 | 10.8% | 0.9% |
| Agglo. - 20 000 hab | 54 | 10.9% | 0.6% | 4 | 4.0% | 0.1% | 50 | 12.9% | 1.1% | 20 | 7.3% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 63 | 12.8% | 0.9% | 18 | 16.5% | 0.6% | 45 | 11.7% | 1.2% | 26 | 9.6% | 1.2% |
| Agglo. + 100 000 hab | 191 | 38.5% | 1.2% | 52 | 47.4% | 0.7% | 139 | 35.9% | 1.7% | 97 | 36.0% | 1.7% |
| Agglo. Paris | 134 | 26.9% | 1.5% | 31 | 28.2% | 0.7% | 103 | 26.6% | 2.2% | 97 | 36.3% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 145 | 29.2% | 1.5% | 34 | 31.1% | 0.7% | 110 | 28.6% | 2.2% | 104 | 38.6% | 2.4% |
| Nord Pas de Calais | 14 | 2.7% | 0.4% | 7 | 6.5% | 0.5% | 6 | 1.6% | 0.4% | 6 | 2.4% | 0.6% |
| Lorraine | 19 | 3.8% | 1.0% | - | - | - | 19 | 4.9% | 1.9% | 9 | 3.5% | 1.8% |
| Alsace | 11 | 2.3% | 0.7% | - | - | - | 11 | 2.9% | 1.4% | - | - | - |
| Franche-Comté | 6 | 1.1% | 0.6% | 1 | 0.6% | 0.1% | 5 | 1.3% | 1.0% | 6 | 2.1% | 2.0% |
| Champagne Ardennes | 3 | 0.6% | 0.3% | 0 | 0.3% | 0.1% | 3 | 0.7% | 0.5% | 1 | 0.2% | 0.2% |
| Picardie | 7 | 1.3% | 0.4% | - | - | - | 7 | 1.7% | 0.8% | 4 | 1.3% | 0.8% |
| Bourgogne | 7 | 1.4% | 0.5% | 1 | 1.0% | 0.2% | 6 | 1.6% | 0.8% | 3 | 1.0% | 0.7% |
| Haute Normandie | 17 | 3.4% | 1.1% | 5 | 4.4% | 0.7% | 12 | 3.1% | 1.5% | 8 | 3.1% | 1.8% |
| Basse Normandie | 5 | 0.9% | 0.4% | 1 | 0.6% | 0.1% | 4 | 1.0% | 0.6% | 4 | 1.5% | 1.1% |
| Centre | 17 | 3.3% | 0.8% | 6 | 5.4% | 0.6% | 11 | 2.7% | 1.0% | 6 | 2.3% | 1.0% |
| Pays de Loire | 10 | 2.0% | 0.3% | 6 | 5.5% | 0.4% | 4 | 1.1% | 0.3% | 4 | 1.3% | 0.4% |
| Bretagne | 17 | 3.4% | 0.6% | 1 | 1.0% | 0.1% | 16 | 4.1% | 1.1% | 4 | 1.4% | 0.5% |
| Poitou Charentes | 14 | 2.8% | 0.9% | 1 | 0.5% | 0.1% | 14 | 3.5% | 1.7% | 6 | 2.1% | 1.4% |
| Aquitaine | 26 | 5.3% | 0.9% | 3 | 3.0% | 0.2% | 23 | 6.0% | 1.6% | 8 | 2.9% | 0.9% |
| Midi Pyrénées | 28 | 5.6% | 1.1% | 10 | 8.6% | 0.8% | 18 | 4.7% | 1.4% | 23 | 8.5% | 2.6% |
| Limousin | 2 | 0.4% | 0.3% | - | - | - | 2 | 0.5% | 0.6% | 1 | 0.3% | 0.4% |
| Auvergne | 11 | 2.1% | 0.9% | 8 | 7.3% | 1.5% | 2 | 0.6% | 0.4% | 3 | 1.1% | 1.0% |
| Rhône Alpes | 68 | 13.7% | 1.3% | 7 | 6.6% | 0.3% | 61 | 15.8% | 2.2% | 29 | 10.6% | 1.4% |
| Languedoc Roussillon | 7 | 1.4% | 0.3% | 2 | 2.1% | 0.2% | 5 | 1.2% | 0.4% | 4 | 1.6% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 65 | 13.0% | 1.5% | 17 | 15.4% | 0.8% | 47 | 12.3% | 2.0% | 38 | 14.0% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 464 | 93.4% | 1.1% | 103 | 93.0% | 0.5% | 361 | 93.5% | 1.6% | 251 | 93.7% | 1.6% |
| Presque tous les jours | 25 | 5.0% | 0.4% | 8 | 7.0% | 0.3% | 17 | 4.5% | 0.5% | 12 | 4.5% | 0.9% |
| 1 à 2 fois par semaine | 8 | 1.6% | 0.3% | - | - | - | 8 | 2.0% | 0.4% | 5 | 1.8% | 0.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 6.4% | 2.3% | 11 | 9.8% | 1.7% | 21 | 5.5% | 2.8% | 3 | 1.1% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 1 | 0.2% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 44 | 8.9% | 0.9% | 10 | 8.8% | 0.5% | 35 | 9.0% | 1.2% | 12 | 4.6% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 50 | 10.0% | 0.7% | 8 | 7.0% | 0.3% | 42 | 10.9% | 1.1% | 17 | 6.2% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 99 | 19.9% | 0.8% | 14 | 13.1% | 0.3% | 84 | 21.9% | 1.3% | 44 | 16.3% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 50 | 10.1% | 0.7% | 15 | 13.2% | 0.4% | 35 | 9.2% | 0.9% | 26 | 9.6% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 65 | 13.2% | 0.8% | 10 | 8.8% | 0.2% | 56 | 14.4% | 1.6% | 41 | 15.2% | 1.1% |
| 65 000 euros et plus par an | 86 | 17.3% | 2.0% | 32 | 29.0% | 1.3% | 54 | 13.9% | 3.1% | 74 | 27.6% | 2.6% |
| Refus | 46 | 9.3% | 1.3% | 6 | 5.3% | 0.4% | 40 | 10.5% | 2.0% | 35 | 13.1% | 2.7% |
| Ne sait pas | 23 | 4.7% | 1.5% | 5 | 4.9% | 0.7% | 18 | 4.7% | 2.1% | 17 | 6.3% | 2.6% |
