L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1294 | 100.0% | 2.5% | 1052 | 100.0% | 4.2% | 242 | 100.0% | 0.9% | 492 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 1052 | 81.3% | 4.2% | 1052 | 100.0% | 4.2% | - | - | - | 428 | 87.0% | 4.7% |
| Femme | 242 | 18.7% | 0.9% | - | - | - | 242 | 100.0% | 0.9% | 64 | 13.0% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 527 | 40.7% | 7.1% | 451 | 42.9% | 12.1% | 76 | 31.4% | 2.1% | 229 | 46.6% | 7.1% |
| 25 à 34 ans | 323 | 25.0% | 4.2% | 263 | 25.0% | 7.1% | 60 | 24.9% | 1.5% | 117 | 23.7% | 3.6% |
| 35 à 49 ans | 316 | 24.4% | 2.5% | 263 | 25.0% | 4.2% | 53 | 21.9% | 0.8% | 116 | 23.6% | 1.9% |
| 50 à 59 ans | 78 | 6.0% | 0.9% | 55 | 5.3% | 1.3% | 22 | 9.3% | 0.5% | 27 | 5.5% | 0.8% |
| 60 ans et plus | 50 | 3.9% | 0.3% | 20 | 1.9% | 0.3% | 30 | 12.5% | 0.3% | 3 | 0.6% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 153 | 11.8% | 0.7% | - | - | - | 153 | 63.1% | 0.7% | 32 | 6.5% | 0.4% |
| Personne de référence | 607 | 46.9% | 2.2% | 537 | 51.1% | 2.6% | 70 | 29.1% | 0.9% | 211 | 42.8% | 2.4% |
| Responsable des achats | 571 | 44.1% | 1.6% | 417 | 39.7% | 3.2% | 154 | 63.4% | 0.7% | 164 | 33.2% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.4% | 0.9% | 5 | 0.5% | 1.5% | - | - | - | - | - | - |
| Petits patrons | 28 | 2.1% | 1.7% | 25 | 2.4% | 2.1% | 3 | 1.1% | 0.6% | 28 | 5.6% | 1.9% |
| Affaires et Cadres | 68 | 5.2% | 1.3% | 53 | 5.1% | 1.8% | 14 | 5.9% | 0.7% | 62 | 12.6% | 1.4% |
| Professions intermédiaires | 189 | 14.6% | 2.6% | 174 | 16.6% | 4.7% | 15 | 6.3% | 0.4% | 165 | 33.5% | 2.7% |
| Employés | 187 | 14.4% | 2.2% | 129 | 12.2% | 5.7% | 58 | 23.9% | 0.9% | 33 | 6.7% | 1.9% |
| Ouvriers | 317 | 24.5% | 4.9% | 306 | 29.1% | 6.0% | 11 | 4.4% | 0.8% | 40 | 8.1% | 9.0% |
| Retraités | 21 | 1.6% | 0.2% | 14 | 1.3% | 0.2% | 7 | 3.0% | 0.1% | 1 | 0.1% | 0.2% |
| Autres inactifs | 480 | 37.1% | 4.8% | 346 | 32.9% | 9.5% | 134 | 55.3% | 2.1% | 165 | 33.5% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.6% | 1.0% | 6 | 0.6% | 1.6% | 2 | 0.6% | 0.4% | - | - | - |
| Petits patrons | 55 | 4.3% | 2.1% | 52 | 5.0% | 3.6% | 3 | 1.2% | 0.2% | 55 | 11.3% | 2.1% |
| Affaires et Cadres | 165 | 12.7% | 2.3% | 143 | 13.6% | 4.1% | 22 | 9.0% | 0.6% | 165 | 33.5% | 2.3% |
| Professions intermédiaires | 272 | 21.0% | 3.3% | 232 | 22.1% | 5.6% | 39 | 16.2% | 1.0% | 272 | 55.2% | 3.3% |
| Employés | 195 | 15.1% | 3.5% | 156 | 14.8% | 6.7% | 39 | 16.2% | 1.2% | - | - | - |
| Ouvriers | 349 | 27.0% | 3.6% | 302 | 28.7% | 5.8% | 47 | 19.5% | 1.0% | - | - | - |
| Retraités | 107 | 8.3% | 0.7% | 71 | 6.7% | 1.1% | 36 | 15.0% | 0.4% | - | - | - |
| Autres inactifs | 143 | 11.0% | 4.0% | 89 | 8.4% | 6.0% | 54 | 22.4% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 143 | 11.0% | 1.5% | 115 | 10.9% | 2.7% | 28 | 11.6% | 0.5% | 41 | 8.3% | 1.7% |
| 2 personnes | 256 | 19.8% | 1.4% | 189 | 17.9% | 2.1% | 68 | 27.9% | 0.7% | 73 | 14.8% | 1.7% |
| 3 personnes | 325 | 25.1% | 3.5% | 250 | 23.8% | 5.3% | 75 | 31.1% | 1.6% | 105 | 21.3% | 2.7% |
| 4 personnes | 328 | 25.4% | 3.5% | 292 | 27.8% | 6.2% | 36 | 14.9% | 0.8% | 167 | 34.0% | 3.6% |
| 5 personnes et + | 241 | 18.6% | 4.3% | 206 | 19.6% | 8.0% | 35 | 14.5% | 1.2% | 106 | 21.6% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 545 | 42.1% | 3.5% | 425 | 40.4% | 5.9% | 120 | 49.6% | 1.4% | 247 | 50.1% | 3.3% |
| Non | 749 | 57.9% | 2.0% | 627 | 59.6% | 3.5% | 122 | 50.4% | 0.6% | 245 | 49.9% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 233 | 18.0% | 1.9% | 197 | 18.7% | 3.5% | 36 | 14.9% | 0.6% | 78 | 15.8% | 2.3% |
| Agglo. - 20 000 hab | 230 | 17.8% | 2.6% | 178 | 16.9% | 4.1% | 52 | 21.5% | 1.1% | 88 | 17.8% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 176 | 13.6% | 2.5% | 134 | 12.8% | 4.1% | 41 | 17.1% | 1.1% | 60 | 12.1% | 2.8% |
| Agglo. + 100 000 hab | 424 | 32.8% | 2.7% | 353 | 33.6% | 4.6% | 71 | 29.3% | 0.9% | 157 | 32.0% | 2.8% |
| Agglo. Paris | 232 | 17.9% | 2.6% | 190 | 18.1% | 4.6% | 42 | 17.3% | 0.9% | 110 | 22.3% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 275 | 21.3% | 2.8% | 228 | 21.7% | 4.9% | 47 | 19.3% | 0.9% | 121 | 24.5% | 2.7% |
| Nord Pas de Calais | 101 | 7.8% | 3.1% | 92 | 8.7% | 5.9% | 10 | 4.0% | 0.6% | 33 | 6.7% | 3.3% |
| Lorraine | 52 | 4.0% | 2.7% | 41 | 3.9% | 4.3% | 11 | 4.7% | 1.1% | 11 | 2.2% | 2.0% |
| Alsace | 43 | 3.3% | 2.7% | 38 | 3.6% | 5.0% | 5 | 1.9% | 0.6% | 16 | 3.3% | 3.5% |
| Franche-Comté | 19 | 1.4% | 1.9% | 13 | 1.2% | 2.7% | 6 | 2.4% | 1.2% | 3 | 0.6% | 1.1% |
| Champagne Ardennes | 35 | 2.7% | 3.2% | 32 | 3.1% | 6.1% | 3 | 1.2% | 0.5% | 10 | 2.1% | 3.5% |
| Picardie | 57 | 4.4% | 3.7% | 44 | 4.2% | 5.9% | 13 | 5.4% | 1.7% | 14 | 2.9% | 3.2% |
| Bourgogne | 54 | 4.2% | 4.0% | 48 | 4.5% | 7.3% | 7 | 2.8% | 0.9% | 23 | 4.6% | 6.0% |
| Haute Normandie | 29 | 2.3% | 2.0% | 24 | 2.3% | 3.5% | 5 | 1.9% | 0.6% | 8 | 1.7% | 1.8% |
| Basse Normandie | 26 | 2.0% | 2.1% | 24 | 2.3% | 4.2% | 2 | 0.9% | 0.3% | 14 | 2.7% | 3.7% |
| Centre | 44 | 3.4% | 2.1% | 31 | 2.9% | 3.1% | 13 | 5.3% | 1.2% | 23 | 4.7% | 3.7% |
| Pays de Loire | 58 | 4.5% | 1.9% | 36 | 3.5% | 2.5% | 21 | 8.9% | 1.4% | 14 | 2.9% | 1.6% |
| Bretagne | 60 | 4.7% | 2.2% | 47 | 4.5% | 3.6% | 13 | 5.4% | 0.9% | 16 | 3.3% | 2.1% |
| Poitou Charentes | 20 | 1.5% | 1.3% | 16 | 1.5% | 2.2% | 4 | 1.6% | 0.5% | 3 | 0.7% | 0.8% |
| Aquitaine | 55 | 4.2% | 2.0% | 44 | 4.1% | 3.2% | 11 | 4.7% | 0.8% | 22 | 4.5% | 2.4% |
| Midi Pyrénées | 55 | 4.3% | 2.2% | 47 | 4.5% | 3.9% | 8 | 3.5% | 0.7% | 28 | 5.7% | 3.2% |
| Limousin | 16 | 1.2% | 2.5% | 12 | 1.2% | 4.2% | 3 | 1.3% | 1.0% | 5 | 1.0% | 2.9% |
| Auvergne | 28 | 2.1% | 2.4% | 25 | 2.4% | 4.6% | 2 | 0.9% | 0.4% | 13 | 2.6% | 4.2% |
| Rhône Alpes | 94 | 7.3% | 1.8% | 83 | 7.9% | 3.3% | 11 | 4.5% | 0.4% | 40 | 8.1% | 2.0% |
| Languedoc Roussillon | 55 | 4.2% | 2.3% | 34 | 3.2% | 3.1% | 21 | 8.6% | 1.7% | 15 | 3.1% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 119 | 9.2% | 2.7% | 92 | 8.8% | 4.5% | 26 | 10.9% | 1.1% | 59 | 12.1% | 3.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1151 | 88.9% | 2.7% | 963 | 91.6% | 4.6% | 188 | 77.6% | 0.9% | 457 | 92.9% | 2.9% |
| Presque tous les jours | 89 | 6.9% | 1.5% | 57 | 5.4% | 2.1% | 32 | 13.3% | 1.0% | 29 | 6.0% | 2.1% |
| 1 à 2 fois par semaine | 34 | 2.7% | 1.1% | 19 | 1.8% | 1.6% | 15 | 6.2% | 0.9% | 4 | 0.7% | 0.7% |
| 1 à 3 fois par mois | 20 | 1.5% | 4.9% | 13 | 1.2% | 6.9% | 7 | 2.8% | 3.2% | 2 | 0.4% | 3.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 3.6% | 3.4% | 33 | 3.2% | 5.3% | 13 | 5.5% | 1.8% | 3 | 0.6% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 82 | 6.4% | 4.1% | 52 | 5.0% | 6.8% | 30 | 12.3% | 2.4% | 8 | 1.6% | 3.2% |
| De 12 000 à moins de 18 000 euros par an | 139 | 10.8% | 2.8% | 94 | 9.0% | 4.6% | 45 | 18.6% | 1.5% | 24 | 5.0% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 165 | 12.7% | 2.4% | 125 | 11.9% | 4.2% | 39 | 16.3% | 1.0% | 58 | 11.7% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 242 | 18.7% | 2.0% | 210 | 20.0% | 3.7% | 33 | 13.5% | 0.5% | 86 | 17.5% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 156 | 12.1% | 2.0% | 142 | 13.5% | 3.7% | 14 | 5.8% | 0.4% | 59 | 11.9% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 144 | 11.1% | 1.9% | 130 | 12.4% | 3.0% | 14 | 5.8% | 0.4% | 90 | 18.3% | 2.3% |
| 65 000 euros et plus par an | 69 | 5.3% | 1.6% | 60 | 5.7% | 2.4% | 9 | 3.7% | 0.5% | 51 | 10.3% | 1.8% |
| Refus | 134 | 10.4% | 3.8% | 109 | 10.3% | 7.1% | 25 | 10.5% | 1.3% | 71 | 14.4% | 5.4% |
| Ne sait pas | 115 | 8.9% | 7.3% | 96 | 9.1% | 13.0% | 19 | 7.9% | 2.3% | 43 | 8.7% | 6.5% |
