L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1306 | 100.0% | 2.5% | 222 | 100.0% | 0.9% | 1084 | 100.0% | 4.0% | 508 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 222 | 17.0% | 0.9% | 222 | 100.0% | 0.9% | - | - | - | 107 | 21.0% | 1.2% |
| Femme | 1084 | 83.0% | 4.0% | - | - | - | 1084 | 100.0% | 4.0% | 402 | 79.0% | 4.6% |
| Age | ||||||||||||
| 15 à 24 ans | 517 | 39.6% | 7.0% | 65 | 29.4% | 1.8% | 452 | 41.7% | 12.4% | 230 | 45.3% | 7.2% |
| 25 à 34 ans | 183 | 14.0% | 2.4% | 39 | 17.6% | 1.1% | 144 | 13.3% | 3.7% | 70 | 13.8% | 2.2% |
| 35 à 49 ans | 278 | 21.3% | 2.2% | 51 | 22.8% | 0.8% | 228 | 21.0% | 3.5% | 122 | 24.0% | 2.0% |
| 50 à 59 ans | 125 | 9.5% | 1.4% | 33 | 14.8% | 0.8% | 92 | 8.5% | 2.1% | 64 | 12.6% | 1.8% |
| 60 ans et plus | 204 | 15.6% | 1.3% | 34 | 15.4% | 0.5% | 170 | 15.6% | 1.9% | 22 | 4.3% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 658 | 50.4% | 2.8% | - | - | - | 658 | 60.7% | 2.8% | 208 | 40.9% | 2.9% |
| Personne de référence | 391 | 30.0% | 1.4% | 144 | 64.9% | 0.7% | 247 | 22.8% | 3.3% | 125 | 24.7% | 1.4% |
| Responsable des achats | 778 | 59.6% | 2.2% | 109 | 49.2% | 0.8% | 669 | 61.7% | 2.9% | 257 | 50.6% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.4% | - | - | - | 2 | 0.2% | 1.1% | 1 | 0.3% | 3.6% |
| Petits patrons | 53 | 4.1% | 3.3% | 36 | 16.3% | 3.0% | 17 | 1.6% | 4.1% | 52 | 10.3% | 3.5% |
| Affaires et Cadres | 114 | 8.7% | 2.3% | 25 | 11.2% | 0.9% | 89 | 8.2% | 4.1% | 97 | 19.0% | 2.2% |
| Professions intermédiaires | 116 | 8.8% | 1.6% | 35 | 15.6% | 0.9% | 81 | 7.5% | 2.2% | 86 | 16.8% | 1.4% |
| Employés | 273 | 20.9% | 3.2% | 26 | 11.9% | 1.2% | 246 | 22.7% | 3.9% | 50 | 9.8% | 2.8% |
| Ouvriers | 76 | 5.9% | 1.2% | 28 | 12.6% | 0.5% | 49 | 4.5% | 3.7% | 10 | 2.0% | 2.2% |
| Retraités | 137 | 10.5% | 1.1% | 11 | 5.1% | 0.2% | 126 | 11.6% | 1.8% | 5 | 1.1% | 2.5% |
| Autres inactifs | 535 | 41.0% | 5.4% | 61 | 27.3% | 1.7% | 475 | 43.8% | 7.5% | 207 | 40.8% | 6.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.6% | 0.9% | - | - | - | 7 | 0.7% | 1.8% | - | - | - |
| Petits patrons | 95 | 7.3% | 3.6% | 41 | 18.4% | 2.8% | 54 | 5.0% | 4.4% | 95 | 18.7% | 3.6% |
| Affaires et Cadres | 205 | 15.7% | 2.9% | 32 | 14.6% | 0.9% | 173 | 15.9% | 4.9% | 205 | 40.4% | 2.9% |
| Professions intermédiaires | 208 | 15.9% | 2.6% | 34 | 15.1% | 0.8% | 174 | 16.1% | 4.4% | 208 | 40.9% | 2.6% |
| Employés | 221 | 16.9% | 4.0% | 42 | 18.7% | 1.8% | 179 | 16.5% | 5.5% | - | - | - |
| Ouvriers | 274 | 21.0% | 2.8% | 35 | 15.9% | 0.7% | 239 | 22.0% | 5.3% | - | - | - |
| Retraités | 180 | 13.8% | 1.2% | 16 | 7.2% | 0.2% | 164 | 15.1% | 2.0% | - | - | - |
| Autres inactifs | 116 | 8.9% | 3.3% | 23 | 10.2% | 1.5% | 94 | 8.6% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 231 | 17.6% | 2.4% | 35 | 15.6% | 0.8% | 196 | 18.1% | 3.5% | 57 | 11.2% | 2.4% |
| 2 personnes | 272 | 20.8% | 1.5% | 51 | 23.1% | 0.6% | 221 | 20.4% | 2.3% | 94 | 18.5% | 2.2% |
| 3 personnes | 276 | 21.2% | 3.0% | 47 | 21.1% | 1.0% | 230 | 21.2% | 5.0% | 133 | 26.1% | 3.4% |
| 4 personnes | 281 | 21.5% | 3.0% | 56 | 25.1% | 1.2% | 226 | 20.8% | 4.8% | 129 | 25.4% | 2.8% |
| 5 personnes et + | 246 | 18.8% | 4.4% | 34 | 15.2% | 1.3% | 212 | 19.6% | 7.0% | 95 | 18.8% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 450 | 34.4% | 2.9% | 71 | 32.1% | 1.0% | 379 | 34.9% | 4.5% | 195 | 38.4% | 2.6% |
| Non | 856 | 65.6% | 2.3% | 151 | 67.9% | 0.8% | 706 | 65.1% | 3.7% | 313 | 61.6% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 166 | 12.7% | 1.4% | 15 | 6.5% | 0.3% | 152 | 14.0% | 2.4% | 53 | 10.5% | 1.6% |
| Agglo. - 20 000 hab | 186 | 14.2% | 2.1% | 35 | 15.9% | 0.8% | 150 | 13.9% | 3.2% | 61 | 12.0% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 159 | 12.2% | 2.3% | 34 | 15.5% | 1.0% | 125 | 11.5% | 3.4% | 68 | 13.4% | 3.2% |
| Agglo. + 100 000 hab | 485 | 37.1% | 3.1% | 59 | 26.6% | 0.8% | 426 | 39.2% | 5.2% | 173 | 33.9% | 3.1% |
| Agglo. Paris | 311 | 23.8% | 3.5% | 79 | 35.4% | 1.9% | 232 | 21.4% | 5.0% | 153 | 30.2% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 337 | 25.8% | 3.5% | 86 | 38.9% | 1.9% | 250 | 23.1% | 4.9% | 157 | 30.9% | 3.6% |
| Nord Pas de Calais | 56 | 4.3% | 1.7% | 4 | 2.0% | 0.3% | 52 | 4.8% | 3.1% | 15 | 3.0% | 1.5% |
| Lorraine | 34 | 2.6% | 1.7% | 3 | 1.4% | 0.3% | 31 | 2.8% | 3.1% | 13 | 2.5% | 2.4% |
| Alsace | 19 | 1.5% | 1.3% | - | - | - | 19 | 1.8% | 2.4% | - | - | - |
| Franche-Comté | 21 | 1.6% | 2.2% | 3 | 1.2% | 0.6% | 18 | 1.7% | 3.7% | 15 | 2.9% | 5.3% |
| Champagne Ardennes | 11 | 0.8% | 1.0% | 1 | 0.6% | 0.3% | 10 | 0.9% | 1.7% | 2 | 0.4% | 0.7% |
| Picardie | 36 | 2.8% | 2.3% | 3 | 1.5% | 0.5% | 33 | 3.0% | 4.1% | 21 | 4.1% | 4.7% |
| Bourgogne | 35 | 2.7% | 2.6% | 7 | 2.9% | 1.0% | 29 | 2.6% | 4.0% | 8 | 1.5% | 2.1% |
| Haute Normandie | 27 | 2.1% | 1.9% | 5 | 2.2% | 0.7% | 23 | 2.1% | 2.9% | 7 | 1.5% | 1.6% |
| Basse Normandie | 22 | 1.7% | 1.8% | 4 | 1.7% | 0.6% | 18 | 1.7% | 2.9% | 5 | 0.9% | 1.3% |
| Centre | 48 | 3.6% | 2.3% | 8 | 3.7% | 0.8% | 39 | 3.6% | 3.7% | 24 | 4.7% | 3.8% |
| Pays de Loire | 77 | 5.9% | 2.5% | 8 | 3.7% | 0.6% | 68 | 6.3% | 4.3% | 18 | 3.6% | 2.0% |
| Bretagne | 38 | 2.9% | 1.4% | 1 | 0.7% | 0.1% | 36 | 3.4% | 2.6% | 12 | 2.4% | 1.6% |
| Poitou Charentes | 30 | 2.3% | 2.0% | 4 | 1.8% | 0.5% | 26 | 2.4% | 3.3% | 14 | 2.7% | 3.3% |
| Aquitaine | 55 | 4.2% | 2.0% | 7 | 3.3% | 0.5% | 47 | 4.4% | 3.3% | 23 | 4.6% | 2.6% |
| Midi Pyrénées | 65 | 5.0% | 2.6% | 9 | 4.1% | 0.7% | 56 | 5.2% | 4.4% | 33 | 6.4% | 3.7% |
| Limousin | 11 | 0.9% | 1.8% | 3 | 1.2% | 0.9% | 9 | 0.8% | 2.7% | 2 | 0.4% | 1.2% |
| Auvergne | 22 | 1.7% | 1.9% | 5 | 2.3% | 0.9% | 17 | 1.5% | 2.8% | 5 | 1.0% | 1.7% |
| Rhône Alpes | 144 | 11.1% | 2.7% | 26 | 11.5% | 1.0% | 119 | 11.0% | 4.3% | 59 | 11.6% | 3.0% |
| Languedoc Roussillon | 76 | 5.8% | 3.2% | 12 | 5.2% | 1.0% | 64 | 5.9% | 5.2% | 16 | 3.1% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 143 | 10.9% | 3.3% | 23 | 10.1% | 1.1% | 120 | 11.1% | 5.2% | 60 | 11.7% | 3.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1117 | 85.5% | 2.6% | 188 | 84.9% | 0.9% | 929 | 85.7% | 4.2% | 451 | 88.8% | 2.8% |
| Presque tous les jours | 132 | 10.1% | 2.2% | 20 | 8.8% | 0.7% | 112 | 10.4% | 3.4% | 40 | 7.8% | 2.9% |
| 1 à 2 fois par semaine | 49 | 3.8% | 1.6% | 10 | 4.7% | 0.8% | 39 | 3.6% | 2.2% | 17 | 3.4% | 3.4% |
| 1 à 3 fois par mois | 8 | 0.6% | 1.9% | 4 | 1.6% | 2.0% | 4 | 0.4% | 1.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 54 | 4.1% | 4.0% | 5 | 2.4% | 0.9% | 49 | 4.5% | 6.6% | 7 | 1.5% | 3.6% |
| De 9 000 à moins de 12 000 euros par an | 62 | 4.7% | 3.1% | 13 | 6.0% | 1.7% | 48 | 4.5% | 4.0% | 8 | 1.7% | 3.4% |
| De 12 000 à moins de 18 000 euros par an | 141 | 10.8% | 2.8% | 9 | 4.2% | 0.5% | 132 | 12.1% | 4.4% | 26 | 5.2% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 191 | 14.6% | 2.8% | 32 | 14.3% | 1.1% | 159 | 14.7% | 4.0% | 67 | 13.1% | 4.5% |
| De 24 000 à moins de 36 000 euros par an | 240 | 18.3% | 1.9% | 32 | 14.6% | 0.6% | 207 | 19.1% | 3.1% | 67 | 13.1% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 133 | 10.2% | 1.7% | 23 | 10.5% | 0.6% | 110 | 10.1% | 2.9% | 51 | 10.0% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 143 | 10.9% | 1.8% | 30 | 13.7% | 0.7% | 112 | 10.3% | 3.3% | 85 | 16.7% | 2.2% |
| 65 000 euros et plus par an | 125 | 9.6% | 2.9% | 46 | 20.7% | 1.8% | 79 | 7.3% | 4.6% | 91 | 18.0% | 3.2% |
| Refus | 127 | 9.7% | 3.6% | 20 | 9.1% | 1.3% | 107 | 9.9% | 5.3% | 59 | 11.7% | 4.5% |
| Ne sait pas | 91 | 7.0% | 5.8% | 10 | 4.4% | 1.3% | 82 | 7.5% | 9.7% | 46 | 9.1% | 7.0% |
