L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 593 | 100.0% | 1.1% | 334 | 100.0% | 1.3% | 259 | 100.0% | 0.9% | 248 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 334 | 56.4% | 1.3% | 334 | 100.0% | 1.3% | - | - | - | 147 | 59.4% | 1.6% |
| Femme | 259 | 43.6% | 0.9% | - | - | - | 259 | 100.0% | 0.9% | 101 | 40.6% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 133 | 22.4% | 1.8% | 57 | 16.9% | 1.5% | 76 | 29.4% | 2.1% | 47 | 19.0% | 1.5% |
| 25 à 34 ans | 149 | 25.1% | 2.0% | 83 | 24.9% | 2.2% | 66 | 25.4% | 1.7% | 54 | 21.9% | 1.7% |
| 35 à 49 ans | 199 | 33.6% | 1.6% | 124 | 37.2% | 2.0% | 75 | 28.9% | 1.2% | 96 | 38.8% | 1.5% |
| 50 à 59 ans | 68 | 11.4% | 0.8% | 50 | 15.0% | 1.2% | 18 | 6.9% | 0.4% | 39 | 15.8% | 1.1% |
| 60 ans et plus | 44 | 7.5% | 0.3% | 20 | 6.0% | 0.3% | 24 | 9.5% | 0.3% | 11 | 4.5% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 177 | 29.9% | 0.8% | - | - | - | 177 | 68.5% | 0.8% | 77 | 31.1% | 1.1% |
| Personne de référence | 320 | 53.9% | 1.1% | 246 | 73.6% | 1.2% | 74 | 28.5% | 1.0% | 137 | 55.3% | 1.5% |
| Responsable des achats | 382 | 64.3% | 1.1% | 211 | 63.2% | 1.6% | 170 | 65.8% | 0.7% | 172 | 69.3% | 1.5% |
| PCS Individu | ||||||||||||
| Petits patrons | 16 | 2.8% | 1.0% | 13 | 3.8% | 1.0% | 4 | 1.4% | 0.9% | 12 | 4.9% | 0.8% |
| Affaires et Cadres | 61 | 10.3% | 1.2% | 40 | 12.1% | 1.4% | 20 | 7.9% | 1.0% | 56 | 22.5% | 1.2% |
| Professions intermédiaires | 107 | 18.1% | 1.4% | 70 | 21.0% | 1.9% | 37 | 14.3% | 1.0% | 102 | 41.0% | 1.7% |
| Employés | 124 | 20.9% | 1.4% | 57 | 17.0% | 2.5% | 67 | 25.9% | 1.1% | 22 | 8.9% | 1.2% |
| Ouvriers | 106 | 17.8% | 1.6% | 82 | 24.5% | 1.6% | 24 | 9.3% | 1.8% | 4 | 1.7% | 1.0% |
| Retraités | 36 | 6.1% | 0.3% | 18 | 5.5% | 0.3% | 18 | 6.8% | 0.3% | 0 | 0.1% | 0.1% |
| Autres inactifs | 143 | 24.1% | 1.4% | 54 | 16.2% | 1.5% | 89 | 34.4% | 1.4% | 52 | 20.9% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 0 | 0.1% | 0.1% | 1 | 0.4% | 0.2% | - | - | - |
| Petits patrons | 27 | 4.6% | 1.0% | 18 | 5.4% | 1.3% | 9 | 3.6% | 0.7% | 27 | 11.1% | 1.0% |
| Affaires et Cadres | 95 | 16.0% | 1.3% | 53 | 16.0% | 1.5% | 41 | 16.0% | 1.2% | 95 | 38.3% | 1.3% |
| Professions intermédiaires | 126 | 21.2% | 1.5% | 76 | 22.6% | 1.8% | 50 | 19.3% | 1.3% | 126 | 50.7% | 1.5% |
| Employés | 104 | 17.5% | 1.9% | 60 | 18.1% | 2.6% | 43 | 16.7% | 1.3% | - | - | - |
| Ouvriers | 129 | 21.8% | 1.3% | 77 | 22.9% | 1.5% | 53 | 20.4% | 1.2% | - | - | - |
| Retraités | 64 | 10.8% | 0.4% | 30 | 8.9% | 0.4% | 34 | 13.2% | 0.4% | - | - | - |
| Autres inactifs | 47 | 7.9% | 1.3% | 20 | 5.9% | 1.3% | 27 | 10.4% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 143 | 24.1% | 1.5% | 73 | 21.7% | 1.7% | 70 | 27.1% | 1.3% | 47 | 19.0% | 2.0% |
| 2 personnes | 98 | 16.5% | 0.5% | 61 | 18.2% | 0.7% | 37 | 14.3% | 0.4% | 50 | 20.3% | 1.2% |
| 3 personnes | 154 | 26.0% | 1.7% | 85 | 25.6% | 1.8% | 69 | 26.5% | 1.5% | 68 | 27.4% | 1.7% |
| 4 personnes | 124 | 20.9% | 1.3% | 83 | 24.9% | 1.8% | 41 | 15.7% | 0.9% | 58 | 23.3% | 1.2% |
| 5 personnes et + | 75 | 12.6% | 1.3% | 32 | 9.6% | 1.3% | 43 | 16.5% | 1.4% | 25 | 9.9% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 213 | 36.0% | 1.4% | 119 | 35.5% | 1.6% | 95 | 36.6% | 1.1% | 98 | 39.5% | 1.3% |
| Non | 380 | 64.0% | 1.0% | 216 | 64.5% | 1.2% | 164 | 63.4% | 0.9% | 150 | 60.5% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 72 | 12.1% | 0.6% | 42 | 12.5% | 0.7% | 30 | 11.6% | 0.5% | 27 | 11.1% | 0.8% |
| Agglo. - 20 000 hab | 80 | 13.5% | 0.9% | 34 | 10.2% | 0.8% | 46 | 17.8% | 1.0% | 33 | 13.3% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 75 | 12.7% | 1.1% | 39 | 11.5% | 1.2% | 37 | 14.2% | 1.0% | 15 | 6.2% | 0.7% |
| Agglo. + 100 000 hab | 200 | 33.8% | 1.3% | 116 | 34.6% | 1.5% | 84 | 32.6% | 1.0% | 89 | 36.0% | 1.6% |
| Agglo. Paris | 166 | 27.9% | 1.9% | 104 | 31.1% | 2.5% | 62 | 23.8% | 1.3% | 83 | 33.5% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 178 | 30.1% | 1.8% | 111 | 33.1% | 2.4% | 68 | 26.2% | 1.3% | 89 | 35.8% | 2.0% |
| Nord Pas de Calais | 39 | 6.7% | 1.2% | 23 | 6.9% | 1.5% | 16 | 6.3% | 1.0% | 17 | 6.7% | 1.6% |
| Lorraine | 15 | 2.6% | 0.8% | 11 | 3.2% | 1.1% | 5 | 1.8% | 0.5% | 3 | 1.1% | 0.5% |
| Alsace | 14 | 2.4% | 0.9% | 7 | 2.0% | 0.9% | 8 | 3.0% | 1.0% | 5 | 2.1% | 1.1% |
| Franche-Comté | 6 | 1.0% | 0.6% | 3 | 0.8% | 0.6% | 3 | 1.2% | 0.6% | 2 | 0.9% | 0.8% |
| Champagne Ardennes | 5 | 0.8% | 0.4% | 4 | 1.2% | 0.7% | 1 | 0.3% | 0.2% | 2 | 0.8% | 0.7% |
| Picardie | 14 | 2.3% | 0.9% | 9 | 2.6% | 1.2% | 5 | 1.8% | 0.6% | 9 | 3.5% | 2.0% |
| Bourgogne | 9 | 1.5% | 0.7% | 5 | 1.3% | 0.7% | 5 | 1.8% | 0.6% | 2 | 0.8% | 0.5% |
| Haute Normandie | 13 | 2.3% | 0.9% | 7 | 2.1% | 1.0% | 6 | 2.5% | 0.8% | 3 | 1.2% | 0.6% |
| Basse Normandie | 16 | 2.7% | 1.3% | 7 | 2.1% | 1.2% | 9 | 3.4% | 1.4% | 5 | 2.0% | 1.4% |
| Centre | 31 | 5.2% | 1.5% | 19 | 5.6% | 1.9% | 12 | 4.7% | 1.1% | 9 | 3.6% | 1.4% |
| Pays de Loire | 29 | 4.8% | 0.9% | 5 | 1.6% | 0.4% | 23 | 8.9% | 1.5% | 11 | 4.6% | 1.3% |
| Bretagne | 19 | 3.2% | 0.7% | 13 | 3.8% | 1.0% | 7 | 2.5% | 0.5% | 8 | 3.3% | 1.1% |
| Poitou Charentes | 9 | 1.4% | 0.6% | 4 | 1.1% | 0.5% | 5 | 1.9% | 0.6% | 3 | 1.4% | 0.8% |
| Aquitaine | 46 | 7.7% | 1.6% | 35 | 10.5% | 2.6% | 10 | 4.0% | 0.7% | 13 | 5.0% | 1.4% |
| Midi Pyrénées | 24 | 4.0% | 1.0% | 8 | 2.5% | 0.7% | 15 | 6.0% | 1.2% | 11 | 4.5% | 1.3% |
| Limousin | 4 | 0.6% | 0.6% | 0 | 0.1% | 0.1% | 3 | 1.2% | 1.0% | 0 | 0.1% | 0.1% |
| Auvergne | 17 | 2.8% | 1.5% | 9 | 2.8% | 1.7% | 7 | 2.8% | 1.2% | 5 | 2.0% | 1.6% |
| Rhône Alpes | 41 | 6.8% | 0.8% | 17 | 5.2% | 0.7% | 23 | 9.0% | 0.8% | 12 | 5.0% | 0.6% |
| Languedoc Roussillon | 19 | 3.1% | 0.8% | 11 | 3.2% | 1.0% | 8 | 3.1% | 0.7% | 10 | 4.0% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 47 | 7.9% | 1.1% | 27 | 8.2% | 1.3% | 20 | 7.6% | 0.8% | 29 | 11.8% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 535 | 90.1% | 1.2% | 298 | 89.1% | 1.4% | 237 | 91.5% | 1.1% | 224 | 90.4% | 1.4% |
| Presque tous les jours | 41 | 6.9% | 0.7% | 29 | 8.5% | 1.0% | 12 | 4.8% | 0.4% | 15 | 6.0% | 1.1% |
| 1 à 2 fois par semaine | 11 | 1.8% | 0.3% | 4 | 1.2% | 0.3% | 6 | 2.5% | 0.4% | 9 | 3.5% | 1.7% |
| 1 à 3 fois par mois | 7 | 1.2% | 1.7% | 4 | 1.1% | 2.0% | 3 | 1.3% | 1.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 3.9% | 1.7% | 11 | 3.3% | 1.8% | 12 | 4.6% | 1.6% | 4 | 1.4% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 24 | 4.0% | 1.2% | 10 | 2.9% | 1.2% | 14 | 5.5% | 1.2% | 4 | 1.7% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 53 | 8.9% | 1.0% | 23 | 6.8% | 1.1% | 30 | 11.5% | 1.0% | 5 | 1.8% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 77 | 12.9% | 1.1% | 41 | 12.2% | 1.4% | 36 | 13.9% | 0.9% | 22 | 9.0% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 131 | 22.1% | 1.1% | 71 | 21.3% | 1.2% | 60 | 23.1% | 0.9% | 62 | 25.0% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 79 | 13.3% | 1.0% | 45 | 13.6% | 1.2% | 33 | 12.9% | 0.9% | 33 | 13.4% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 102 | 17.2% | 1.3% | 75 | 22.5% | 1.7% | 27 | 10.3% | 0.8% | 49 | 19.9% | 1.3% |
| 65 000 euros et plus par an | 39 | 6.5% | 0.9% | 32 | 9.5% | 1.2% | 7 | 2.7% | 0.4% | 35 | 14.1% | 1.2% |
| Refus | 52 | 8.8% | 1.5% | 20 | 6.1% | 1.3% | 32 | 12.4% | 1.6% | 28 | 11.5% | 2.2% |
| Ne sait pas | 15 | 2.5% | 0.9% | 6 | 1.9% | 0.9% | 8 | 3.2% | 1.0% | 5 | 2.2% | 0.8% |
