L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 585 | 100.0% | 1.1% | 434 | 100.0% | 1.7% | 152 | 100.0% | 0.6% | 246 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 434 | 74.1% | 1.7% | 434 | 100.0% | 1.7% | - | - | - | 188 | 76.5% | 2.1% |
| Femme | 152 | 25.9% | 0.6% | - | - | - | 152 | 100.0% | 0.6% | 58 | 23.5% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 133 | 22.7% | 1.8% | 76 | 17.5% | 2.0% | 57 | 37.7% | 1.6% | 59 | 24.1% | 1.8% |
| 25 à 34 ans | 48 | 8.2% | 0.6% | 22 | 5.1% | 0.6% | 26 | 17.0% | 0.7% | 21 | 8.7% | 0.7% |
| 35 à 49 ans | 178 | 30.5% | 1.4% | 146 | 33.6% | 2.3% | 33 | 21.6% | 0.5% | 88 | 35.6% | 1.4% |
| 50 à 59 ans | 148 | 25.3% | 1.7% | 128 | 29.6% | 3.1% | 19 | 12.8% | 0.4% | 52 | 21.3% | 1.4% |
| 60 ans et plus | 78 | 13.4% | 0.5% | 62 | 14.2% | 0.8% | 17 | 11.0% | 0.2% | 25 | 10.3% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 99 | 16.8% | 0.4% | - | - | - | 99 | 65.0% | 0.4% | 40 | 16.1% | 0.6% |
| Personne de référence | 395 | 67.5% | 1.4% | 344 | 79.3% | 1.7% | 51 | 33.6% | 0.7% | 165 | 67.1% | 1.9% |
| Responsable des achats | 344 | 58.7% | 1.0% | 243 | 56.2% | 1.9% | 100 | 66.0% | 0.4% | 138 | 56.1% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 1 | 0.2% | 0.3% | - | - | - | - | - | - |
| Petits patrons | 23 | 3.9% | 1.4% | 21 | 4.7% | 1.7% | 2 | 1.4% | 0.5% | 21 | 8.6% | 1.4% |
| Affaires et Cadres | 65 | 11.2% | 1.3% | 47 | 10.9% | 1.6% | 18 | 11.9% | 0.8% | 60 | 24.4% | 1.3% |
| Professions intermédiaires | 111 | 18.9% | 1.5% | 90 | 20.8% | 2.4% | 20 | 13.5% | 0.6% | 102 | 41.4% | 1.7% |
| Employés | 83 | 14.1% | 1.0% | 42 | 9.8% | 1.9% | 40 | 26.6% | 0.6% | 17 | 7.0% | 1.0% |
| Ouvriers | 136 | 23.3% | 2.1% | 129 | 29.8% | 2.5% | 7 | 4.6% | 0.5% | - | - | - |
| Retraités | 47 | 8.1% | 0.4% | 38 | 8.7% | 0.6% | 10 | 6.3% | 0.1% | 1 | 0.4% | 0.4% |
| Autres inactifs | 119 | 20.4% | 1.2% | 65 | 15.0% | 1.8% | 54 | 35.7% | 0.9% | 45 | 18.2% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.2% | 1 | 0.2% | 0.3% | 1 | 0.4% | 0.1% | - | - | - |
| Petits patrons | 31 | 5.3% | 1.2% | 25 | 5.7% | 1.7% | 6 | 4.3% | 0.5% | 31 | 12.7% | 1.2% |
| Affaires et Cadres | 88 | 15.0% | 1.2% | 65 | 15.0% | 1.8% | 23 | 15.0% | 0.6% | 88 | 35.6% | 1.2% |
| Professions intermédiaires | 127 | 21.7% | 1.6% | 99 | 22.7% | 2.4% | 28 | 18.7% | 0.7% | 127 | 51.6% | 1.6% |
| Employés | 60 | 10.3% | 1.1% | 36 | 8.2% | 1.5% | 24 | 16.1% | 0.8% | - | - | - |
| Ouvriers | 171 | 29.2% | 1.8% | 127 | 29.3% | 2.5% | 44 | 29.1% | 1.0% | - | - | - |
| Retraités | 67 | 11.4% | 0.4% | 56 | 12.8% | 0.8% | 11 | 7.2% | 0.1% | - | - | - |
| Autres inactifs | 40 | 6.8% | 1.1% | 26 | 6.0% | 1.8% | 14 | 9.1% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 130 | 22.1% | 1.3% | 101 | 23.3% | 2.4% | 28 | 18.8% | 0.5% | 38 | 15.4% | 1.6% |
| 2 personnes | 150 | 25.7% | 0.8% | 102 | 23.6% | 1.2% | 48 | 31.7% | 0.5% | 58 | 23.5% | 1.4% |
| 3 personnes | 85 | 14.6% | 0.9% | 67 | 15.5% | 1.4% | 18 | 12.0% | 0.4% | 50 | 20.4% | 1.3% |
| 4 personnes | 146 | 24.9% | 1.5% | 110 | 25.3% | 2.3% | 36 | 23.6% | 0.8% | 82 | 33.5% | 1.8% |
| 5 personnes et + | 74 | 12.7% | 1.3% | 53 | 12.3% | 2.1% | 21 | 14.0% | 0.7% | 18 | 7.3% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 184 | 31.5% | 1.2% | 134 | 30.8% | 1.8% | 51 | 33.3% | 0.6% | 90 | 36.4% | 1.2% |
| Non | 401 | 68.5% | 1.1% | 300 | 69.2% | 1.7% | 101 | 66.7% | 0.5% | 156 | 63.6% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 97 | 16.6% | 0.8% | 72 | 16.7% | 1.3% | 25 | 16.2% | 0.4% | 38 | 15.4% | 1.1% |
| Agglo. - 20 000 hab | 131 | 22.4% | 1.5% | 88 | 20.3% | 2.0% | 43 | 28.3% | 0.9% | 40 | 16.2% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 55 | 9.4% | 0.8% | 44 | 10.2% | 1.3% | 11 | 7.3% | 0.3% | 21 | 8.5% | 1.0% |
| Agglo. + 100 000 hab | 179 | 30.6% | 1.1% | 145 | 33.3% | 1.9% | 34 | 22.7% | 0.4% | 78 | 31.5% | 1.4% |
| Agglo. Paris | 123 | 21.0% | 1.4% | 84 | 19.4% | 2.0% | 39 | 25.5% | 0.8% | 70 | 28.4% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 144 | 24.7% | 1.5% | 101 | 23.3% | 2.2% | 44 | 28.7% | 0.9% | 76 | 31.0% | 1.7% |
| Nord Pas de Calais | 38 | 6.5% | 1.2% | 29 | 6.7% | 1.9% | 9 | 5.7% | 0.5% | 15 | 6.2% | 1.5% |
| Lorraine | 17 | 3.0% | 0.9% | 14 | 3.3% | 1.5% | 3 | 2.1% | 0.3% | 8 | 3.1% | 1.4% |
| Alsace | 13 | 2.2% | 0.8% | 13 | 3.0% | 1.7% | - | - | - | 2 | 0.8% | 0.4% |
| Franche-Comté | 12 | 2.0% | 1.2% | 8 | 1.8% | 1.6% | 4 | 2.5% | 0.8% | 3 | 1.3% | 1.2% |
| Champagne Ardennes | 16 | 2.7% | 1.4% | 13 | 3.0% | 2.4% | 3 | 2.0% | 0.5% | 3 | 1.3% | 1.1% |
| Picardie | 9 | 1.6% | 0.6% | 6 | 1.3% | 0.7% | 4 | 2.5% | 0.5% | 6 | 2.5% | 1.4% |
| Bourgogne | 12 | 2.1% | 0.9% | 11 | 2.6% | 1.7% | 1 | 0.7% | 0.2% | 5 | 2.1% | 1.4% |
| Haute Normandie | 10 | 1.7% | 0.7% | 7 | 1.7% | 1.0% | 3 | 1.8% | 0.3% | 5 | 1.9% | 1.0% |
| Basse Normandie | 5 | 0.9% | 0.4% | 5 | 1.2% | 0.9% | - | - | - | 3 | 1.0% | 0.7% |
| Centre | 19 | 3.3% | 0.9% | 12 | 2.7% | 1.2% | 8 | 5.1% | 0.7% | 6 | 2.6% | 1.0% |
| Pays de Loire | 25 | 4.3% | 0.8% | 16 | 3.7% | 1.1% | 9 | 5.9% | 0.6% | 9 | 3.6% | 1.0% |
| Bretagne | 52 | 8.9% | 1.9% | 39 | 9.1% | 3.0% | 13 | 8.4% | 0.9% | 18 | 7.1% | 2.2% |
| Poitou Charentes | 11 | 1.9% | 0.7% | 5 | 1.3% | 0.8% | 6 | 3.7% | 0.7% | 5 | 2.0% | 1.2% |
| Aquitaine | 26 | 4.5% | 0.9% | 20 | 4.6% | 1.5% | 7 | 4.3% | 0.4% | 5 | 2.0% | 0.5% |
| Midi Pyrénées | 25 | 4.3% | 1.0% | 16 | 3.7% | 1.3% | 9 | 5.9% | 0.7% | 13 | 5.4% | 1.5% |
| Limousin | 6 | 1.0% | 0.9% | 4 | 1.0% | 1.5% | 1 | 0.9% | 0.4% | 0 | 0.2% | 0.2% |
| Auvergne | 9 | 1.5% | 0.8% | 8 | 1.8% | 1.4% | 1 | 0.7% | 0.2% | 5 | 1.9% | 1.6% |
| Rhône Alpes | 54 | 9.2% | 1.0% | 40 | 9.2% | 1.6% | 14 | 9.1% | 0.5% | 22 | 8.8% | 1.1% |
| Languedoc Roussillon | 34 | 5.9% | 1.5% | 28 | 6.5% | 2.5% | 6 | 4.1% | 0.5% | 13 | 5.2% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 46 | 7.9% | 1.1% | 38 | 8.7% | 1.8% | 9 | 5.9% | 0.4% | 25 | 10.1% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 497 | 84.9% | 1.2% | 354 | 81.8% | 1.7% | 143 | 94.0% | 0.7% | 222 | 90.1% | 1.4% |
| Presque tous les jours | 50 | 8.6% | 0.8% | 48 | 11.1% | 1.7% | 2 | 1.4% | 0.1% | 19 | 7.7% | 1.4% |
| 1 à 2 fois par semaine | 35 | 6.0% | 1.2% | 28 | 6.5% | 2.3% | 7 | 4.6% | 0.4% | 4 | 1.8% | 0.8% |
| 1 à 3 fois par mois | 3 | 0.4% | 0.6% | 3 | 0.6% | 1.4% | - | - | - | 1 | 0.4% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.4% | 0.6% | 4 | 0.9% | 0.6% | 4 | 2.5% | 0.5% | 3 | 1.2% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 42 | 7.2% | 2.1% | 26 | 6.0% | 3.4% | 16 | 10.9% | 1.3% | 3 | 1.1% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 63 | 10.8% | 1.3% | 45 | 10.4% | 2.2% | 18 | 11.8% | 0.6% | 9 | 3.7% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 92 | 15.8% | 1.3% | 73 | 16.7% | 2.5% | 20 | 13.1% | 0.5% | 25 | 10.1% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 97 | 16.6% | 0.8% | 68 | 15.7% | 1.2% | 29 | 19.4% | 0.4% | 39 | 16.0% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 84 | 14.4% | 1.1% | 60 | 13.9% | 1.5% | 24 | 16.0% | 0.6% | 46 | 18.5% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 95 | 16.2% | 1.2% | 79 | 18.3% | 1.8% | 16 | 10.3% | 0.5% | 57 | 23.3% | 1.5% |
| 65 000 euros et plus par an | 50 | 8.6% | 1.2% | 43 | 9.9% | 1.7% | 7 | 4.6% | 0.4% | 36 | 14.6% | 1.2% |
| Refus | 34 | 5.8% | 1.0% | 23 | 5.2% | 1.5% | 11 | 7.5% | 0.6% | 21 | 8.7% | 1.6% |
| Ne sait pas | 19 | 3.2% | 1.2% | 13 | 3.0% | 1.8% | 6 | 3.9% | 0.7% | 7 | 2.7% | 1.0% |
