L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 427 | 100.0% | 0.8% | 290 | 100.0% | 1.2% | 138 | 100.0% | 0.5% | 151 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 290 | 67.8% | 1.2% | 290 | 100.0% | 1.2% | - | - | - | 114 | 75.3% | 1.2% |
| Femme | 138 | 32.2% | 0.5% | - | - | - | 138 | 100.0% | 0.5% | 37 | 24.7% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 8.7% | 0.5% | 31 | 10.6% | 0.8% | 6 | 4.6% | 0.2% | 13 | 8.6% | 0.4% |
| 25 à 34 ans | 37 | 8.7% | 0.5% | 18 | 6.3% | 0.5% | 19 | 13.6% | 0.5% | 15 | 9.9% | 0.5% |
| 35 à 49 ans | 111 | 25.9% | 0.9% | 72 | 24.8% | 1.2% | 39 | 28.2% | 0.6% | 63 | 41.8% | 1.0% |
| 50 à 59 ans | 82 | 19.2% | 1.0% | 51 | 17.7% | 1.2% | 31 | 22.4% | 0.7% | 49 | 32.7% | 1.4% |
| 60 ans et plus | 161 | 37.6% | 1.0% | 117 | 40.5% | 1.6% | 43 | 31.3% | 0.5% | 11 | 7.0% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 130 | 30.5% | 0.6% | - | - | - | 130 | 94.8% | 0.6% | 37 | 24.7% | 0.5% |
| Personne de référence | 289 | 67.7% | 1.0% | 254 | 87.8% | 1.2% | 35 | 25.5% | 0.5% | 108 | 71.7% | 1.2% |
| Responsable des achats | 279 | 65.3% | 0.8% | 161 | 55.6% | 1.2% | 118 | 85.9% | 0.5% | 110 | 72.9% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 1.0% | 0.8% | 4 | 1.5% | 1.3% | - | - | - | - | - | - |
| Petits patrons | 20 | 4.7% | 1.2% | 17 | 5.7% | 1.4% | 3 | 2.5% | 0.8% | 18 | 12.2% | 1.3% |
| Affaires et Cadres | 78 | 18.2% | 1.5% | 53 | 18.1% | 1.8% | 25 | 18.2% | 1.2% | 66 | 43.9% | 1.5% |
| Professions intermédiaires | 56 | 13.1% | 0.8% | 44 | 15.3% | 1.2% | 12 | 8.6% | 0.3% | 54 | 35.8% | 0.9% |
| Employés | 38 | 8.8% | 0.4% | 17 | 5.9% | 0.8% | 21 | 14.9% | 0.3% | 3 | 2.2% | 0.2% |
| Ouvriers | 24 | 5.6% | 0.4% | 22 | 7.8% | 0.4% | 1 | 0.9% | 0.1% | 1 | 0.8% | 0.3% |
| Retraités | 151 | 35.3% | 1.2% | 110 | 38.1% | 1.8% | 40 | 29.4% | 0.6% | - | - | - |
| Autres inactifs | 57 | 13.4% | 0.6% | 22 | 7.7% | 0.6% | 35 | 25.4% | 0.6% | 8 | 5.1% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 2.0% | 1.1% | 4 | 1.5% | 1.2% | 4 | 3.0% | 1.0% | - | - | - |
| Petits patrons | 23 | 5.5% | 0.9% | 21 | 7.1% | 1.4% | 3 | 2.1% | 0.2% | 23 | 15.5% | 0.9% |
| Affaires et Cadres | 76 | 17.7% | 1.1% | 54 | 18.7% | 1.5% | 22 | 15.7% | 0.6% | 76 | 50.1% | 1.1% |
| Professions intermédiaires | 52 | 12.2% | 0.6% | 39 | 13.5% | 0.9% | 13 | 9.4% | 0.3% | 52 | 34.4% | 0.6% |
| Employés | 37 | 8.7% | 0.7% | 19 | 6.6% | 0.8% | 18 | 13.1% | 0.6% | - | - | - |
| Ouvriers | 49 | 11.5% | 0.5% | 28 | 9.7% | 0.5% | 21 | 15.4% | 0.5% | - | - | - |
| Retraités | 163 | 38.1% | 1.1% | 116 | 40.2% | 1.8% | 46 | 33.7% | 0.6% | - | - | - |
| Autres inactifs | 18 | 4.3% | 0.5% | 8 | 2.8% | 0.5% | 10 | 7.5% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 73 | 17.1% | 0.7% | 50 | 17.3% | 1.2% | 23 | 16.7% | 0.4% | 31 | 20.7% | 1.3% |
| 2 personnes | 188 | 43.9% | 1.0% | 129 | 44.6% | 1.5% | 59 | 42.5% | 0.6% | 32 | 21.0% | 0.8% |
| 3 personnes | 63 | 14.8% | 0.7% | 48 | 16.5% | 1.0% | 16 | 11.3% | 0.3% | 28 | 18.7% | 0.7% |
| 4 personnes | 54 | 12.7% | 0.6% | 39 | 13.6% | 0.8% | 15 | 10.9% | 0.3% | 38 | 25.0% | 0.8% |
| 5 personnes et + | 49 | 11.4% | 0.9% | 23 | 8.0% | 0.9% | 26 | 18.6% | 0.8% | 22 | 14.5% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 107 | 25.0% | 0.7% | 57 | 19.5% | 0.8% | 50 | 36.6% | 0.6% | 56 | 36.9% | 0.7% |
| Non | 320 | 75.0% | 0.9% | 233 | 80.5% | 1.3% | 87 | 63.4% | 0.5% | 95 | 63.1% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 67 | 15.6% | 0.6% | 44 | 15.1% | 0.8% | 23 | 16.7% | 0.4% | 28 | 18.3% | 0.8% |
| Agglo. - 20 000 hab | 56 | 13.0% | 0.6% | 32 | 10.9% | 0.7% | 24 | 17.5% | 0.5% | 17 | 11.3% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 57 | 13.3% | 0.8% | 39 | 13.4% | 1.2% | 18 | 13.1% | 0.5% | 23 | 15.5% | 1.1% |
| Agglo. + 100 000 hab | 156 | 36.4% | 1.0% | 125 | 43.2% | 1.6% | 30 | 22.1% | 0.4% | 44 | 29.1% | 0.8% |
| Agglo. Paris | 92 | 21.6% | 1.1% | 50 | 17.3% | 1.2% | 42 | 30.5% | 0.9% | 39 | 25.7% | 1.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 99 | 23.3% | 1.0% | 52 | 18.1% | 1.1% | 47 | 34.3% | 0.9% | 40 | 26.7% | 0.9% |
| Nord Pas de Calais | 22 | 5.1% | 0.7% | 21 | 7.2% | 1.3% | 1 | 0.7% | 0.1% | 10 | 6.8% | 1.0% |
| Lorraine | 8 | 1.9% | 0.4% | 5 | 1.8% | 0.5% | 3 | 2.1% | 0.3% | 5 | 3.2% | 0.9% |
| Alsace | 10 | 2.3% | 0.6% | 5 | 1.7% | 0.6% | 5 | 3.6% | 0.6% | 1 | 0.8% | 0.3% |
| Franche-Comté | 6 | 1.4% | 0.6% | 4 | 1.4% | 0.9% | 2 | 1.3% | 0.4% | 2 | 1.4% | 0.8% |
| Champagne Ardennes | 9 | 2.2% | 0.8% | 5 | 1.8% | 1.0% | 4 | 3.1% | 0.7% | 3 | 2.0% | 1.0% |
| Picardie | 10 | 2.4% | 0.7% | 9 | 3.0% | 1.2% | 2 | 1.3% | 0.2% | 3 | 2.0% | 0.7% |
| Bourgogne | 8 | 1.9% | 0.6% | 7 | 2.5% | 1.1% | 1 | 0.5% | 0.1% | 1 | 0.9% | 0.4% |
| Haute Normandie | 23 | 5.3% | 1.5% | 22 | 7.5% | 3.1% | 1 | 0.8% | 0.1% | 7 | 4.7% | 1.5% |
| Basse Normandie | 5 | 1.1% | 0.4% | 5 | 1.7% | 0.8% | - | - | - | 2 | 1.1% | 0.5% |
| Centre | 13 | 3.0% | 0.6% | 11 | 3.8% | 1.1% | 2 | 1.5% | 0.2% | 4 | 2.6% | 0.6% |
| Pays de Loire | 14 | 3.2% | 0.4% | 12 | 4.2% | 0.9% | 1 | 1.0% | 0.1% | 2 | 1.0% | 0.2% |
| Bretagne | 8 | 1.8% | 0.3% | 7 | 2.4% | 0.5% | 1 | 0.7% | 0.1% | - | - | - |
| Poitou Charentes | 8 | 1.8% | 0.5% | 3 | 1.2% | 0.5% | 4 | 3.1% | 0.6% | 3 | 2.1% | 0.8% |
| Aquitaine | 18 | 4.3% | 0.7% | 13 | 4.5% | 1.0% | 5 | 4.0% | 0.4% | 6 | 4.0% | 0.7% |
| Midi Pyrénées | 29 | 6.8% | 1.2% | 11 | 3.7% | 0.9% | 18 | 13.4% | 1.4% | 12 | 8.2% | 1.4% |
| Limousin | 2 | 0.4% | 0.3% | 2 | 0.6% | 0.5% | - | - | - | 0 | 0.3% | 0.3% |
| Auvergne | 9 | 2.2% | 0.8% | 5 | 1.8% | 1.0% | 4 | 3.0% | 0.7% | - | - | - |
| Rhône Alpes | 65 | 15.2% | 1.2% | 43 | 14.9% | 1.7% | 22 | 15.9% | 0.8% | 24 | 15.9% | 1.2% |
| Languedoc Roussillon | 17 | 4.0% | 0.7% | 14 | 4.8% | 1.3% | 3 | 2.2% | 0.2% | 11 | 7.2% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 44 | 10.3% | 1.0% | 34 | 11.7% | 1.6% | 10 | 7.4% | 0.4% | 14 | 9.0% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 371 | 86.9% | 0.9% | 260 | 89.8% | 1.2% | 111 | 80.6% | 0.5% | 142 | 93.9% | 0.9% |
| Presque tous les jours | 39 | 9.2% | 0.6% | 18 | 6.1% | 0.6% | 22 | 15.9% | 0.7% | 4 | 2.7% | 0.3% |
| 1 à 2 fois par semaine | 17 | 3.9% | 0.5% | 12 | 4.1% | 0.9% | 5 | 3.5% | 0.3% | 5 | 3.4% | 1.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 2.0% | 0.6% | 9 | 3.0% | 1.4% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 28 | 6.5% | 1.4% | 9 | 3.1% | 1.2% | 19 | 13.5% | 1.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 13 | 3.1% | 0.3% | 6 | 2.1% | 0.3% | 7 | 5.2% | 0.2% | 6 | 3.8% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 20 | 4.7% | 0.3% | 12 | 4.2% | 0.4% | 8 | 5.7% | 0.2% | 9 | 5.8% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 80 | 18.7% | 0.6% | 44 | 15.2% | 0.8% | 36 | 26.3% | 0.5% | 18 | 12.0% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 46 | 10.7% | 0.6% | 42 | 14.5% | 1.1% | 4 | 2.8% | 0.1% | 24 | 15.9% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 111 | 26.0% | 1.4% | 82 | 28.4% | 1.9% | 29 | 21.1% | 0.8% | 43 | 28.2% | 1.1% |
| 65 000 euros et plus par an | 66 | 15.5% | 1.5% | 52 | 17.9% | 2.0% | 14 | 10.2% | 0.8% | 36 | 24.0% | 1.3% |
| Refus | 45 | 10.6% | 1.3% | 25 | 8.8% | 1.7% | 20 | 14.5% | 1.0% | 16 | 10.3% | 1.2% |
| Ne sait pas | 9 | 2.1% | 0.6% | 8 | 2.9% | 1.1% | 1 | 0.5% | 0.1% | - | - | - |
