L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1793 | 100.0% | 3.4% | 169 | 100.0% | 0.7% | 1624 | 100.0% | 5.9% | 416 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 169 | 9.4% | 0.7% | 169 | 100.0% | 0.7% | - | - | - | 35 | 8.5% | 0.4% |
| Femme | 1624 | 90.6% | 5.9% | - | - | - | 1624 | 100.0% | 5.9% | 381 | 91.5% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 48 | 2.7% | 0.7% | 5 | 3.1% | 0.1% | 43 | 2.6% | 1.2% | 24 | 5.7% | 0.7% |
| 25 à 34 ans | 132 | 7.4% | 1.7% | 9 | 5.3% | 0.2% | 123 | 7.6% | 3.2% | 45 | 10.9% | 1.4% |
| 35 à 49 ans | 364 | 20.3% | 2.9% | 43 | 25.5% | 0.7% | 321 | 19.8% | 5.0% | 159 | 38.2% | 2.6% |
| 50 à 59 ans | 393 | 21.9% | 4.6% | 25 | 14.7% | 0.6% | 368 | 22.7% | 8.3% | 147 | 35.3% | 4.1% |
| 60 ans et plus | 856 | 47.7% | 5.3% | 87 | 51.4% | 1.2% | 769 | 47.3% | 8.6% | 41 | 9.8% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 1548 | 86.3% | 6.6% | - | - | - | 1548 | 95.3% | 6.6% | 354 | 85.1% | 5.0% |
| Personne de référence | 647 | 36.1% | 2.3% | 156 | 92.1% | 0.8% | 492 | 30.3% | 6.6% | 119 | 28.5% | 1.3% |
| Responsable des achats | 1630 | 90.9% | 4.6% | 91 | 53.8% | 0.7% | 1539 | 94.8% | 6.7% | 369 | 88.6% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.8% | 6.2% | - | - | - | 32 | 2.0% | 16.6% | 0 | 0.1% | 1.4% |
| Petits patrons | 24 | 1.3% | 1.5% | 3 | 1.6% | 0.2% | 21 | 1.3% | 5.1% | 19 | 4.5% | 1.3% |
| Affaires et Cadres | 99 | 5.5% | 2.0% | 9 | 5.4% | 0.3% | 90 | 5.6% | 4.2% | 74 | 17.9% | 1.7% |
| Professions intermédiaires | 192 | 10.7% | 2.6% | 20 | 11.6% | 0.5% | 173 | 10.6% | 4.7% | 138 | 33.1% | 2.3% |
| Employés | 362 | 20.2% | 4.2% | 17 | 10.0% | 0.8% | 345 | 21.2% | 5.5% | 68 | 16.3% | 3.8% |
| Ouvriers | 104 | 5.8% | 1.6% | 24 | 13.9% | 0.5% | 80 | 4.9% | 6.1% | 11 | 2.6% | 2.4% |
| Retraités | 677 | 37.8% | 5.3% | 71 | 41.8% | 1.2% | 606 | 37.3% | 8.8% | 26 | 6.3% | 11.9% |
| Autres inactifs | 302 | 16.9% | 3.0% | 27 | 15.7% | 0.7% | 276 | 17.0% | 4.4% | 80 | 19.1% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 51 | 2.8% | 6.6% | - | - | - | 51 | 3.1% | 12.3% | - | - | - |
| Petits patrons | 51 | 2.8% | 1.9% | 3 | 1.6% | 0.2% | 48 | 3.0% | 3.9% | 51 | 12.2% | 1.9% |
| Affaires et Cadres | 175 | 9.8% | 2.5% | 10 | 6.2% | 0.3% | 164 | 10.1% | 4.7% | 175 | 42.0% | 2.5% |
| Professions intermédiaires | 191 | 10.6% | 2.3% | 22 | 13.0% | 0.5% | 169 | 10.4% | 4.3% | 191 | 45.8% | 2.3% |
| Employés | 207 | 11.5% | 3.7% | 18 | 10.4% | 0.8% | 189 | 11.6% | 5.8% | - | - | - |
| Ouvriers | 222 | 12.4% | 2.3% | 24 | 14.4% | 0.5% | 198 | 12.2% | 4.4% | - | - | - |
| Retraités | 802 | 44.7% | 5.3% | 72 | 42.7% | 1.1% | 730 | 45.0% | 8.7% | - | - | - |
| Autres inactifs | 95 | 5.3% | 2.7% | 20 | 11.8% | 1.3% | 75 | 4.6% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 410 | 22.9% | 4.2% | 21 | 12.4% | 0.5% | 390 | 24.0% | 7.1% | 68 | 16.3% | 2.9% |
| 2 personnes | 794 | 44.3% | 4.3% | 84 | 49.4% | 0.9% | 710 | 43.7% | 7.5% | 105 | 25.1% | 2.5% |
| 3 personnes | 223 | 12.5% | 2.4% | 18 | 10.9% | 0.4% | 205 | 12.6% | 4.4% | 81 | 19.3% | 2.0% |
| 4 personnes | 228 | 12.7% | 2.4% | 28 | 16.5% | 0.6% | 200 | 12.3% | 4.3% | 133 | 31.9% | 2.8% |
| 5 personnes et + | 137 | 7.6% | 2.4% | 18 | 10.8% | 0.7% | 119 | 7.3% | 3.9% | 30 | 7.3% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 393 | 21.9% | 2.5% | 50 | 29.7% | 0.7% | 342 | 21.1% | 4.1% | 157 | 37.8% | 2.1% |
| Non | 1400 | 78.1% | 3.8% | 119 | 70.3% | 0.7% | 1281 | 78.9% | 6.8% | 259 | 62.2% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 431 | 24.0% | 3.6% | 33 | 19.3% | 0.6% | 398 | 24.5% | 6.4% | 81 | 19.4% | 2.4% |
| Agglo. - 20 000 hab | 296 | 16.5% | 3.3% | 35 | 20.9% | 0.8% | 260 | 16.0% | 5.6% | 54 | 13.0% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 309 | 17.2% | 4.4% | 22 | 13.1% | 0.7% | 287 | 17.6% | 7.8% | 73 | 17.6% | 3.5% |
| Agglo. + 100 000 hab | 550 | 30.7% | 3.5% | 55 | 32.3% | 0.7% | 495 | 30.5% | 6.1% | 132 | 31.7% | 2.4% |
| Agglo. Paris | 208 | 11.6% | 2.4% | 25 | 14.5% | 0.6% | 183 | 11.3% | 4.0% | 76 | 18.2% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 235 | 13.1% | 2.4% | 28 | 16.7% | 0.6% | 207 | 12.7% | 4.1% | 80 | 19.3% | 1.8% |
| Nord Pas de Calais | 102 | 5.7% | 3.2% | 21 | 12.6% | 1.4% | 81 | 5.0% | 4.9% | 16 | 4.0% | 1.6% |
| Lorraine | 87 | 4.8% | 4.5% | 1 | 0.5% | 0.1% | 86 | 5.3% | 8.7% | 16 | 3.7% | 2.9% |
| Alsace | 41 | 2.3% | 2.6% | 5 | 2.9% | 0.6% | 36 | 2.2% | 4.5% | 4 | 1.1% | 1.0% |
| Franche-Comté | 49 | 2.8% | 5.1% | 9 | 5.2% | 1.8% | 41 | 2.5% | 8.2% | 11 | 2.6% | 3.9% |
| Champagne Ardennes | 32 | 1.8% | 2.9% | 3 | 1.6% | 0.5% | 30 | 1.8% | 5.2% | 5 | 1.3% | 1.8% |
| Picardie | 46 | 2.5% | 3.0% | 6 | 3.3% | 0.7% | 40 | 2.5% | 5.0% | 13 | 3.1% | 2.9% |
| Bourgogne | 46 | 2.6% | 3.4% | 11 | 6.5% | 1.7% | 35 | 2.2% | 4.9% | 7 | 1.8% | 2.0% |
| Haute Normandie | 72 | 4.0% | 4.9% | 14 | 8.2% | 2.0% | 58 | 3.6% | 7.5% | 13 | 3.0% | 2.8% |
| Basse Normandie | 34 | 1.9% | 2.8% | 2 | 1.4% | 0.4% | 31 | 1.9% | 4.9% | 4 | 1.0% | 1.2% |
| Centre | 58 | 3.2% | 2.8% | 3 | 1.7% | 0.3% | 55 | 3.4% | 5.1% | 22 | 5.4% | 3.5% |
| Pays de Loire | 123 | 6.8% | 4.1% | 10 | 5.7% | 0.7% | 113 | 7.0% | 7.1% | 25 | 5.9% | 2.7% |
| Bretagne | 81 | 4.5% | 3.0% | 9 | 5.3% | 0.7% | 72 | 4.4% | 5.2% | 19 | 4.6% | 2.4% |
| Poitou Charentes | 85 | 4.8% | 5.7% | - | - | - | 85 | 5.3% | 11.0% | 17 | 4.2% | 4.2% |
| Aquitaine | 86 | 4.8% | 3.1% | 9 | 5.1% | 0.6% | 77 | 4.8% | 5.3% | 14 | 3.5% | 1.6% |
| Midi Pyrénées | 126 | 7.0% | 5.1% | 3 | 1.8% | 0.3% | 123 | 7.6% | 9.6% | 35 | 8.5% | 4.0% |
| Limousin | 17 | 0.9% | 2.7% | 2 | 1.2% | 0.7% | 14 | 0.9% | 4.4% | 4 | 1.0% | 2.5% |
| Auvergne | 59 | 3.3% | 5.1% | 4 | 2.2% | 0.7% | 55 | 3.4% | 9.3% | 10 | 2.3% | 3.3% |
| Rhône Alpes | 180 | 10.1% | 3.4% | 6 | 3.3% | 0.2% | 175 | 10.8% | 6.4% | 44 | 10.6% | 2.2% |
| Languedoc Roussillon | 86 | 4.8% | 3.7% | 7 | 4.3% | 0.7% | 79 | 4.9% | 6.4% | 18 | 4.4% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 148 | 8.2% | 3.4% | 18 | 10.6% | 0.9% | 130 | 8.0% | 5.6% | 36 | 8.7% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1362 | 75.9% | 3.2% | 115 | 67.9% | 0.5% | 1247 | 76.8% | 5.7% | 364 | 87.3% | 2.3% |
| Presque tous les jours | 273 | 15.2% | 4.5% | 28 | 16.6% | 1.0% | 245 | 15.1% | 7.3% | 33 | 7.9% | 2.4% |
| 1 à 2 fois par semaine | 120 | 6.7% | 4.0% | 12 | 7.3% | 1.0% | 107 | 6.6% | 6.1% | 18 | 4.3% | 3.5% |
| 1 à 3 fois par mois | 32 | 1.8% | 8.1% | 10 | 5.9% | 5.4% | 22 | 1.4% | 10.5% | 2 | 0.5% | 3.5% |
| Moins souvent | 6 | 0.3% | 5.2% | 4 | 2.2% | 9.9% | 2 | 0.1% | 2.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 2.0% | 2.7% | - | - | - | 37 | 2.3% | 4.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 87 | 4.9% | 4.4% | 22 | 13.2% | 2.9% | 65 | 4.0% | 5.3% | 6 | 1.6% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 206 | 11.5% | 4.1% | 15 | 8.9% | 0.7% | 190 | 11.7% | 6.4% | 14 | 3.4% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 272 | 15.2% | 4.0% | 23 | 13.7% | 0.8% | 249 | 15.3% | 6.3% | 39 | 9.3% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 482 | 26.9% | 3.9% | 24 | 14.4% | 0.4% | 458 | 28.2% | 6.9% | 99 | 23.8% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 253 | 14.1% | 3.3% | 30 | 17.6% | 0.8% | 224 | 13.8% | 5.9% | 78 | 18.7% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 220 | 12.2% | 2.8% | 29 | 17.1% | 0.7% | 191 | 11.7% | 5.5% | 74 | 17.7% | 1.9% |
| 65 000 euros et plus par an | 98 | 5.5% | 2.3% | 12 | 6.9% | 0.5% | 86 | 5.3% | 5.0% | 71 | 17.0% | 2.5% |
| Refus | 107 | 6.0% | 3.0% | 10 | 6.0% | 0.7% | 97 | 6.0% | 4.8% | 25 | 6.0% | 1.9% |
| Ne sait pas | 32 | 1.8% | 2.0% | 4 | 2.3% | 0.5% | 28 | 1.7% | 3.3% | 10 | 2.5% | 1.6% |
