L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1026 | 100.0% | 2.0% | 540 | 100.0% | 2.2% | 486 | 100.0% | 1.8% | 491 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 540 | 52.7% | 2.2% | 540 | 100.0% | 2.2% | - | - | - | 266 | 54.1% | 2.9% |
| Femme | 486 | 47.3% | 1.8% | - | - | - | 486 | 100.0% | 1.8% | 225 | 45.9% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 15.5% | 2.2% | 63 | 11.7% | 1.7% | 96 | 19.8% | 2.6% | 63 | 12.8% | 2.0% |
| 25 à 34 ans | 180 | 17.5% | 2.4% | 102 | 18.9% | 2.7% | 78 | 16.0% | 2.0% | 93 | 19.0% | 2.9% |
| 35 à 49 ans | 355 | 34.6% | 2.8% | 213 | 39.5% | 3.4% | 141 | 29.1% | 2.2% | 202 | 41.0% | 3.2% |
| 50 à 59 ans | 181 | 17.7% | 2.1% | 98 | 18.1% | 2.3% | 84 | 17.2% | 1.9% | 100 | 20.3% | 2.8% |
| 60 ans et plus | 151 | 14.7% | 0.9% | 65 | 12.0% | 0.9% | 86 | 17.8% | 1.0% | 34 | 6.9% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 384 | 37.4% | 1.6% | - | - | - | 384 | 79.0% | 1.6% | 181 | 36.9% | 2.6% |
| Personne de référence | 572 | 55.7% | 2.0% | 419 | 77.6% | 2.0% | 152 | 31.4% | 2.1% | 270 | 54.9% | 3.0% |
| Responsable des achats | 705 | 68.7% | 2.0% | 325 | 60.1% | 2.5% | 381 | 78.4% | 1.7% | 349 | 71.0% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.5% | 2 | 0.4% | 0.7% | - | - | - | - | - | - |
| Petits patrons | 35 | 3.5% | 2.2% | 23 | 4.3% | 1.9% | 12 | 2.5% | 2.9% | 30 | 6.0% | 2.0% |
| Affaires et Cadres | 168 | 16.4% | 3.3% | 91 | 16.8% | 3.1% | 77 | 15.9% | 3.6% | 139 | 28.3% | 3.1% |
| Professions intermédiaires | 197 | 19.2% | 2.7% | 123 | 22.7% | 3.3% | 74 | 15.2% | 2.0% | 181 | 36.9% | 3.0% |
| Employés | 182 | 17.7% | 2.1% | 67 | 12.5% | 3.0% | 115 | 23.6% | 1.8% | 44 | 9.0% | 2.5% |
| Ouvriers | 131 | 12.8% | 2.0% | 113 | 20.9% | 2.2% | 18 | 3.7% | 1.4% | 10 | 2.0% | 2.3% |
| Retraités | 133 | 13.0% | 1.0% | 46 | 8.6% | 0.8% | 87 | 17.9% | 1.3% | 13 | 2.6% | 5.8% |
| Autres inactifs | 177 | 17.3% | 1.8% | 75 | 13.8% | 2.1% | 103 | 21.2% | 1.6% | 75 | 15.2% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.4% | 0.6% | 2 | 0.4% | 0.7% | 2 | 0.4% | 0.5% | - | - | - |
| Petits patrons | 66 | 6.4% | 2.5% | 36 | 6.6% | 2.5% | 30 | 6.2% | 2.5% | 66 | 13.4% | 2.5% |
| Affaires et Cadres | 201 | 19.6% | 2.9% | 93 | 17.3% | 2.7% | 108 | 22.1% | 3.0% | 201 | 40.9% | 2.9% |
| Professions intermédiaires | 225 | 21.9% | 2.8% | 137 | 25.4% | 3.3% | 88 | 18.1% | 2.2% | 225 | 45.7% | 2.8% |
| Employés | 134 | 13.1% | 2.4% | 58 | 10.8% | 2.5% | 76 | 15.7% | 2.3% | - | - | - |
| Ouvriers | 184 | 18.0% | 1.9% | 124 | 22.9% | 2.4% | 61 | 12.5% | 1.3% | - | - | - |
| Retraités | 162 | 15.8% | 1.1% | 69 | 12.7% | 1.0% | 93 | 19.1% | 1.1% | - | - | - |
| Autres inactifs | 50 | 4.8% | 1.4% | 22 | 4.0% | 1.4% | 28 | 5.8% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 211 | 20.6% | 2.2% | 97 | 18.0% | 2.3% | 114 | 23.5% | 2.1% | 85 | 17.4% | 3.6% |
| 2 personnes | 250 | 24.4% | 1.4% | 135 | 25.0% | 1.5% | 115 | 23.6% | 1.2% | 107 | 21.9% | 2.5% |
| 3 personnes | 217 | 21.1% | 2.3% | 107 | 19.9% | 2.3% | 109 | 22.5% | 2.4% | 95 | 19.4% | 2.4% |
| 4 personnes | 208 | 20.3% | 2.2% | 118 | 21.9% | 2.5% | 90 | 18.5% | 1.9% | 115 | 23.4% | 2.4% |
| 5 personnes et + | 140 | 13.6% | 2.5% | 82 | 15.2% | 3.2% | 57 | 11.8% | 1.9% | 88 | 18.0% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 348 | 33.9% | 2.2% | 195 | 36.2% | 2.7% | 152 | 31.3% | 1.8% | 212 | 43.1% | 2.8% |
| Non | 678 | 66.1% | 1.8% | 345 | 63.8% | 1.9% | 333 | 68.7% | 1.8% | 280 | 56.9% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 141 | 13.7% | 1.2% | 70 | 12.9% | 1.2% | 71 | 14.6% | 1.1% | 57 | 11.6% | 1.7% |
| Agglo. - 20 000 hab | 122 | 11.9% | 1.4% | 51 | 9.4% | 1.2% | 72 | 14.8% | 1.5% | 55 | 11.1% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 134 | 13.1% | 1.9% | 79 | 14.6% | 2.4% | 56 | 11.5% | 1.5% | 57 | 11.6% | 2.7% |
| Agglo. + 100 000 hab | 343 | 33.4% | 2.2% | 180 | 33.4% | 2.4% | 162 | 33.4% | 2.0% | 159 | 32.3% | 2.8% |
| Agglo. Paris | 286 | 27.8% | 3.3% | 161 | 29.7% | 3.9% | 125 | 25.7% | 2.7% | 164 | 33.4% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 305 | 29.7% | 3.1% | 168 | 31.2% | 3.6% | 136 | 28.1% | 2.7% | 172 | 35.1% | 3.9% |
| Nord Pas de Calais | 29 | 2.9% | 0.9% | 14 | 2.7% | 0.9% | 15 | 3.1% | 0.9% | 21 | 4.2% | 2.0% |
| Lorraine | 23 | 2.2% | 1.2% | 13 | 2.4% | 1.4% | 10 | 2.0% | 1.0% | 8 | 1.6% | 1.5% |
| Alsace | 39 | 3.8% | 2.5% | 28 | 5.2% | 3.7% | 11 | 2.3% | 1.4% | 10 | 2.1% | 2.2% |
| Franche-Comté | 10 | 1.0% | 1.0% | 6 | 1.1% | 1.3% | 4 | 0.8% | 0.8% | 2 | 0.3% | 0.6% |
| Champagne Ardennes | 9 | 0.9% | 0.8% | 7 | 1.4% | 1.4% | 2 | 0.3% | 0.3% | 5 | 1.0% | 1.7% |
| Picardie | 22 | 2.2% | 1.4% | 14 | 2.5% | 1.8% | 8 | 1.7% | 1.1% | 5 | 1.0% | 1.2% |
| Bourgogne | 22 | 2.1% | 1.6% | 9 | 1.6% | 1.3% | 13 | 2.7% | 1.8% | 5 | 1.0% | 1.3% |
| Haute Normandie | 36 | 3.5% | 2.4% | 26 | 4.8% | 3.6% | 11 | 2.2% | 1.4% | 15 | 3.1% | 3.4% |
| Basse Normandie | 26 | 2.5% | 2.1% | 10 | 1.8% | 1.7% | 16 | 3.3% | 2.5% | 5 | 1.0% | 1.4% |
| Centre | 35 | 3.4% | 1.7% | 19 | 3.5% | 1.9% | 17 | 3.4% | 1.5% | 18 | 3.6% | 2.8% |
| Pays de Loire | 51 | 4.9% | 1.7% | 23 | 4.2% | 1.6% | 28 | 5.8% | 1.8% | 22 | 4.5% | 2.5% |
| Bretagne | 40 | 3.9% | 1.5% | 23 | 4.2% | 1.7% | 18 | 3.7% | 1.3% | 22 | 4.5% | 2.8% |
| Poitou Charentes | 25 | 2.5% | 1.7% | 10 | 1.8% | 1.4% | 15 | 3.2% | 2.0% | 18 | 3.7% | 4.4% |
| Aquitaine | 52 | 5.1% | 1.9% | 34 | 6.2% | 2.5% | 19 | 3.9% | 1.3% | 25 | 5.2% | 2.8% |
| Midi Pyrénées | 49 | 4.8% | 2.0% | 19 | 3.5% | 1.6% | 31 | 6.3% | 2.4% | 27 | 5.4% | 3.0% |
| Limousin | 7 | 0.7% | 1.2% | 1 | 0.1% | 0.2% | 7 | 1.4% | 2.0% | 4 | 0.8% | 2.3% |
| Auvergne | 11 | 1.1% | 0.9% | 2 | 0.4% | 0.4% | 9 | 1.8% | 1.4% | 5 | 0.9% | 1.5% |
| Rhône Alpes | 96 | 9.4% | 1.8% | 52 | 9.5% | 2.0% | 45 | 9.2% | 1.6% | 52 | 10.5% | 2.6% |
| Languedoc Roussillon | 45 | 4.4% | 1.9% | 20 | 3.6% | 1.8% | 26 | 5.3% | 2.1% | 17 | 3.5% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 92 | 9.0% | 2.1% | 45 | 8.3% | 2.2% | 47 | 9.8% | 2.0% | 34 | 6.9% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 885 | 86.3% | 2.1% | 478 | 88.4% | 2.3% | 407 | 83.9% | 1.9% | 443 | 90.1% | 2.8% |
| Presque tous les jours | 90 | 8.8% | 1.5% | 41 | 7.7% | 1.5% | 49 | 10.0% | 1.5% | 35 | 7.1% | 2.5% |
| 1 à 2 fois par semaine | 39 | 3.8% | 1.3% | 14 | 2.5% | 1.1% | 26 | 5.3% | 1.4% | 12 | 2.5% | 2.3% |
| 1 à 3 fois par mois | 11 | 1.1% | 2.9% | 8 | 1.4% | 4.1% | 4 | 0.8% | 1.8% | 1 | 0.3% | 2.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 35 | 3.4% | 2.5% | 19 | 3.5% | 3.0% | 16 | 3.2% | 2.1% | 4 | 0.8% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 41 | 4.0% | 2.1% | 13 | 2.3% | 1.6% | 29 | 5.9% | 2.3% | 3 | 0.6% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 76 | 7.4% | 1.5% | 26 | 4.8% | 1.3% | 50 | 10.3% | 1.7% | 24 | 4.8% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 115 | 11.2% | 1.7% | 62 | 11.5% | 2.1% | 53 | 10.9% | 1.3% | 43 | 8.7% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 241 | 23.5% | 2.0% | 137 | 25.4% | 2.4% | 104 | 21.4% | 1.6% | 104 | 21.2% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 154 | 15.0% | 2.0% | 78 | 14.3% | 2.0% | 76 | 15.7% | 2.0% | 78 | 15.8% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 182 | 17.8% | 2.4% | 109 | 20.1% | 2.5% | 73 | 15.1% | 2.1% | 108 | 22.0% | 2.8% |
| 65 000 euros et plus par an | 110 | 10.7% | 2.6% | 59 | 10.9% | 2.3% | 51 | 10.5% | 3.0% | 95 | 19.3% | 3.3% |
| Refus | 54 | 5.2% | 1.5% | 29 | 5.3% | 1.9% | 25 | 5.1% | 1.2% | 24 | 4.8% | 1.8% |
| Ne sait pas | 19 | 1.8% | 1.2% | 10 | 1.8% | 1.3% | 9 | 1.9% | 1.1% | 9 | 1.9% | 1.4% |
