L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1875 | 100.0% | 3.6% | 997 | 100.0% | 4.0% | 877 | 100.0% | 3.2% | 391 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 997 | 53.2% | 4.0% | 997 | 100.0% | 4.0% | - | - | - | 238 | 60.9% | 2.6% |
| Femme | 877 | 46.8% | 3.2% | - | - | - | 877 | 100.0% | 3.2% | 153 | 39.1% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 47 | 2.5% | 0.6% | 25 | 2.5% | 0.7% | 23 | 2.6% | 0.6% | 16 | 4.0% | 0.5% |
| 25 à 34 ans | 82 | 4.4% | 1.1% | 52 | 5.2% | 1.4% | 30 | 3.4% | 0.8% | 46 | 11.8% | 1.4% |
| 35 à 49 ans | 199 | 10.6% | 1.6% | 120 | 12.0% | 1.9% | 79 | 9.1% | 1.2% | 109 | 27.9% | 1.8% |
| 50 à 59 ans | 303 | 16.2% | 3.5% | 160 | 16.1% | 3.8% | 142 | 16.2% | 3.2% | 138 | 35.3% | 3.8% |
| 60 ans et plus | 1243 | 66.3% | 7.7% | 640 | 64.2% | 8.8% | 603 | 68.7% | 6.8% | 82 | 21.0% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 839 | 44.8% | 3.6% | - | - | - | 839 | 95.6% | 3.6% | 147 | 37.6% | 2.1% |
| Personne de référence | 1214 | 64.7% | 4.3% | 957 | 95.9% | 4.6% | 257 | 29.3% | 3.5% | 247 | 63.2% | 2.8% |
| Responsable des achats | 1356 | 72.4% | 3.8% | 539 | 54.0% | 4.2% | 818 | 93.2% | 3.6% | 279 | 71.2% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.0% | 3.6% | 16 | 1.6% | 5.0% | 3 | 0.3% | 1.4% | - | - | - |
| Petits patrons | 51 | 2.7% | 3.1% | 36 | 3.6% | 3.0% | 15 | 1.7% | 3.6% | 45 | 11.6% | 3.1% |
| Affaires et Cadres | 199 | 10.6% | 4.0% | 114 | 11.4% | 3.9% | 85 | 9.7% | 4.0% | 159 | 40.8% | 3.5% |
| Professions intermédiaires | 148 | 7.9% | 2.0% | 76 | 7.6% | 2.1% | 72 | 8.2% | 1.9% | 122 | 31.3% | 2.0% |
| Employés | 126 | 6.7% | 1.5% | 55 | 5.5% | 2.5% | 71 | 8.0% | 1.1% | 31 | 7.8% | 1.7% |
| Ouvriers | 84 | 4.5% | 1.3% | 68 | 6.8% | 1.3% | 16 | 1.9% | 1.3% | 6 | 1.5% | 1.3% |
| Retraités | 1094 | 58.4% | 8.5% | 594 | 59.5% | 9.9% | 501 | 57.0% | 7.2% | 10 | 2.5% | 4.3% |
| Autres inactifs | 154 | 8.2% | 1.5% | 39 | 3.9% | 1.1% | 115 | 13.1% | 1.8% | 18 | 4.7% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.4% | 3.3% | 16 | 1.6% | 4.4% | 10 | 1.1% | 2.3% | - | - | - |
| Petits patrons | 66 | 3.5% | 2.5% | 51 | 5.1% | 3.5% | 15 | 1.7% | 1.2% | 66 | 16.9% | 2.5% |
| Affaires et Cadres | 197 | 10.5% | 2.8% | 115 | 11.5% | 3.3% | 82 | 9.4% | 2.3% | 197 | 50.3% | 2.8% |
| Professions intermédiaires | 128 | 6.8% | 1.6% | 72 | 7.2% | 1.7% | 56 | 6.4% | 1.4% | 128 | 32.8% | 1.6% |
| Employés | 101 | 5.4% | 1.8% | 44 | 4.4% | 1.9% | 57 | 6.5% | 1.7% | - | - | - |
| Ouvriers | 113 | 6.0% | 1.2% | 68 | 6.8% | 1.3% | 44 | 5.0% | 1.0% | - | - | - |
| Retraités | 1158 | 61.8% | 7.7% | 596 | 59.8% | 9.0% | 562 | 64.0% | 6.7% | - | - | - |
| Autres inactifs | 86 | 4.6% | 2.4% | 34 | 3.4% | 2.3% | 52 | 5.9% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 403 | 21.5% | 4.1% | 171 | 17.1% | 4.0% | 232 | 26.4% | 4.2% | 74 | 18.8% | 3.1% |
| 2 personnes | 1073 | 57.2% | 5.9% | 591 | 59.2% | 6.6% | 482 | 54.9% | 5.1% | 127 | 32.5% | 3.0% |
| 3 personnes | 177 | 9.4% | 1.9% | 100 | 10.0% | 2.1% | 77 | 8.8% | 1.7% | 78 | 19.8% | 2.0% |
| 4 personnes | 148 | 7.9% | 1.6% | 91 | 9.1% | 1.9% | 57 | 6.5% | 1.2% | 80 | 20.6% | 1.7% |
| 5 personnes et + | 75 | 4.0% | 1.3% | 45 | 4.5% | 1.8% | 30 | 3.4% | 1.0% | 32 | 8.3% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 212 | 11.3% | 1.3% | 132 | 13.2% | 1.8% | 80 | 9.1% | 0.9% | 103 | 26.3% | 1.4% |
| Non | 1663 | 88.7% | 4.5% | 866 | 86.8% | 4.8% | 797 | 90.9% | 4.2% | 288 | 73.7% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 347 | 18.5% | 2.9% | 179 | 17.9% | 3.1% | 168 | 19.1% | 2.7% | 67 | 17.0% | 2.0% |
| Agglo. - 20 000 hab | 291 | 15.5% | 3.2% | 155 | 15.5% | 3.6% | 137 | 15.6% | 2.9% | 47 | 12.1% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 323 | 17.2% | 4.6% | 166 | 16.6% | 5.0% | 157 | 17.9% | 4.3% | 62 | 15.7% | 2.9% |
| Agglo. + 100 000 hab | 539 | 28.8% | 3.4% | 299 | 30.0% | 3.9% | 240 | 27.4% | 3.0% | 98 | 25.0% | 1.7% |
| Agglo. Paris | 375 | 20.0% | 4.3% | 199 | 20.0% | 4.8% | 176 | 20.0% | 3.8% | 118 | 30.1% | 2.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 412 | 22.0% | 4.2% | 211 | 21.2% | 4.6% | 200 | 22.8% | 3.9% | 126 | 32.3% | 2.9% |
| Nord Pas de Calais | 84 | 4.5% | 2.6% | 36 | 3.6% | 2.3% | 49 | 5.5% | 2.9% | 22 | 5.5% | 2.1% |
| Lorraine | 49 | 2.6% | 2.5% | 27 | 2.7% | 2.9% | 21 | 2.4% | 2.2% | 9 | 2.2% | 1.6% |
| Alsace | 62 | 3.3% | 4.0% | 44 | 4.4% | 5.8% | 19 | 2.1% | 2.3% | 3 | 0.8% | 0.6% |
| Franche-Comté | 53 | 2.8% | 5.5% | 19 | 1.9% | 4.0% | 34 | 3.9% | 6.9% | 7 | 1.8% | 2.5% |
| Champagne Ardennes | 28 | 1.5% | 2.6% | 11 | 1.1% | 2.0% | 18 | 2.0% | 3.0% | 5 | 1.2% | 1.6% |
| Picardie | 50 | 2.7% | 3.2% | 28 | 2.8% | 3.8% | 22 | 2.5% | 2.7% | 6 | 1.4% | 1.3% |
| Bourgogne | 33 | 1.8% | 2.4% | 20 | 2.0% | 3.1% | 13 | 1.5% | 1.8% | 5 | 1.3% | 1.3% |
| Haute Normandie | 58 | 3.1% | 3.9% | 27 | 2.7% | 3.8% | 31 | 3.6% | 4.0% | 13 | 3.4% | 2.9% |
| Basse Normandie | 41 | 2.2% | 3.4% | 16 | 1.6% | 2.7% | 26 | 2.9% | 4.1% | 9 | 2.3% | 2.5% |
| Centre | 61 | 3.3% | 3.0% | 22 | 2.2% | 2.2% | 39 | 4.5% | 3.7% | 14 | 3.6% | 2.2% |
| Pays de Loire | 121 | 6.4% | 4.0% | 76 | 7.6% | 5.3% | 45 | 5.1% | 2.8% | 14 | 3.6% | 1.6% |
| Bretagne | 52 | 2.8% | 1.9% | 27 | 2.7% | 2.0% | 25 | 2.9% | 1.8% | 7 | 1.8% | 0.9% |
| Poitou Charentes | 57 | 3.0% | 3.8% | 32 | 3.2% | 4.5% | 25 | 2.9% | 3.2% | 6 | 1.6% | 1.5% |
| Aquitaine | 84 | 4.5% | 3.0% | 50 | 5.0% | 3.7% | 34 | 3.8% | 2.3% | 22 | 5.7% | 2.5% |
| Midi Pyrénées | 88 | 4.7% | 3.6% | 42 | 4.2% | 3.5% | 46 | 5.3% | 3.6% | 22 | 5.6% | 2.5% |
| Limousin | 19 | 1.0% | 3.0% | 8 | 0.8% | 2.6% | 11 | 1.2% | 3.3% | 4 | 0.9% | 2.1% |
| Auvergne | 50 | 2.7% | 4.4% | 30 | 3.0% | 5.4% | 20 | 2.3% | 3.4% | 15 | 3.7% | 4.9% |
| Rhône Alpes | 185 | 9.9% | 3.5% | 114 | 11.4% | 4.5% | 71 | 8.1% | 2.6% | 34 | 8.6% | 1.7% |
| Languedoc Roussillon | 105 | 5.6% | 4.5% | 50 | 5.0% | 4.5% | 55 | 6.3% | 4.5% | 15 | 3.8% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 183 | 9.8% | 4.2% | 110 | 11.0% | 5.3% | 74 | 8.4% | 3.2% | 34 | 8.8% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1507 | 80.4% | 3.5% | 850 | 85.3% | 4.1% | 657 | 74.9% | 3.0% | 344 | 88.1% | 2.2% |
| Presque tous les jours | 230 | 12.3% | 3.8% | 110 | 11.0% | 4.0% | 120 | 13.7% | 3.6% | 32 | 8.1% | 2.3% |
| 1 à 2 fois par semaine | 114 | 6.1% | 3.8% | 25 | 2.5% | 2.0% | 89 | 10.2% | 5.1% | 13 | 3.2% | 2.5% |
| 1 à 3 fois par mois | 22 | 1.2% | 5.5% | 13 | 1.3% | 6.9% | 9 | 1.1% | 4.4% | 2 | 0.6% | 4.0% |
| Moins souvent | 2 | 0.1% | 1.4% | - | - | - | 2 | 0.2% | 2.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 1.1% | 1.5% | 13 | 1.3% | 2.1% | 7 | 0.8% | 1.0% | 6 | 1.4% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 30 | 1.6% | 1.5% | 12 | 1.2% | 1.5% | 18 | 2.1% | 1.5% | 2 | 0.6% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 121 | 6.5% | 2.4% | 63 | 6.3% | 3.1% | 58 | 6.7% | 2.0% | 8 | 2.1% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 142 | 7.6% | 2.1% | 61 | 6.1% | 2.1% | 81 | 9.2% | 2.1% | 18 | 4.7% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 420 | 22.4% | 3.4% | 206 | 20.6% | 3.6% | 214 | 24.4% | 3.2% | 51 | 13.1% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 290 | 15.5% | 3.8% | 143 | 14.3% | 3.7% | 147 | 16.8% | 3.9% | 61 | 15.5% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 428 | 22.8% | 5.5% | 255 | 25.6% | 5.9% | 172 | 19.6% | 5.0% | 97 | 24.8% | 2.5% |
| 65 000 euros et plus par an | 261 | 13.9% | 6.1% | 164 | 16.5% | 6.4% | 96 | 11.0% | 5.6% | 116 | 29.7% | 4.0% |
| Refus | 148 | 7.9% | 4.2% | 71 | 7.1% | 4.7% | 76 | 8.7% | 3.8% | 29 | 7.3% | 2.2% |
| Ne sait pas | 16 | 0.8% | 1.0% | 9 | 0.9% | 1.3% | 6 | 0.7% | 0.8% | 3 | 0.8% | 0.5% |
