L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2807 | 100.0% | 5.4% | 1622 | 100.0% | 6.5% | 1185 | 100.0% | 4.3% | 1116 | 100.0% | 6.3% |
| Sexe | ||||||||||||
| Homme | 1622 | 57.8% | 6.5% | 1622 | 100.0% | 6.5% | - | - | - | 677 | 60.7% | 7.4% |
| Femme | 1185 | 42.2% | 4.3% | - | - | - | 1185 | 100.0% | 4.3% | 439 | 39.3% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 641 | 22.9% | 8.7% | 395 | 24.3% | 10.6% | 247 | 20.8% | 6.8% | 284 | 25.5% | 8.8% |
| 25 à 34 ans | 400 | 14.2% | 5.2% | 228 | 14.1% | 6.1% | 172 | 14.5% | 4.4% | 160 | 14.4% | 5.0% |
| 35 à 49 ans | 743 | 26.5% | 5.9% | 432 | 26.6% | 6.9% | 312 | 26.3% | 4.8% | 388 | 34.8% | 6.3% |
| 50 à 59 ans | 395 | 14.1% | 4.6% | 241 | 14.9% | 5.8% | 154 | 13.0% | 3.5% | 192 | 17.3% | 5.3% |
| 60 ans et plus | 627 | 22.3% | 3.9% | 326 | 20.1% | 4.5% | 301 | 25.4% | 3.4% | 91 | 8.1% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 960 | 34.2% | 4.1% | - | - | - | 960 | 81.0% | 4.1% | 336 | 30.1% | 4.7% |
| Personne de référence | 1567 | 55.8% | 5.6% | 1215 | 74.9% | 5.9% | 352 | 29.7% | 4.7% | 583 | 52.2% | 6.6% |
| Responsable des achats | 1812 | 64.6% | 5.1% | 879 | 54.2% | 6.8% | 933 | 78.7% | 4.1% | 663 | 59.4% | 5.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.6% | 3.2% | 9 | 0.6% | 2.8% | 7 | 0.6% | 3.8% | - | - | - |
| Petits patrons | 108 | 3.9% | 6.6% | 81 | 5.0% | 6.7% | 27 | 2.3% | 6.5% | 95 | 8.5% | 6.4% |
| Affaires et Cadres | 325 | 11.6% | 6.5% | 195 | 12.0% | 6.8% | 130 | 11.0% | 6.0% | 288 | 25.8% | 6.4% |
| Professions intermédiaires | 472 | 16.8% | 6.4% | 279 | 17.2% | 7.6% | 193 | 16.3% | 5.2% | 388 | 34.8% | 6.4% |
| Employés | 395 | 14.1% | 4.6% | 154 | 9.5% | 6.9% | 241 | 20.4% | 3.8% | 54 | 4.8% | 3.0% |
| Ouvriers | 375 | 13.4% | 5.8% | 336 | 20.7% | 6.5% | 39 | 3.3% | 3.0% | 24 | 2.1% | 5.4% |
| Retraités | 476 | 17.0% | 3.7% | 238 | 14.7% | 4.0% | 238 | 20.1% | 3.4% | 11 | 1.0% | 5.0% |
| Autres inactifs | 639 | 22.7% | 6.4% | 330 | 20.4% | 9.1% | 308 | 26.0% | 4.9% | 256 | 22.9% | 7.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 0.9% | 3.3% | 10 | 0.6% | 2.8% | 15 | 1.3% | 3.7% | - | - | - |
| Petits patrons | 154 | 5.5% | 5.8% | 96 | 5.9% | 6.6% | 58 | 4.9% | 4.8% | 154 | 13.8% | 5.8% |
| Affaires et Cadres | 463 | 16.5% | 6.6% | 262 | 16.2% | 7.5% | 201 | 16.9% | 5.7% | 463 | 41.5% | 6.6% |
| Professions intermédiaires | 499 | 17.8% | 6.1% | 319 | 19.7% | 7.6% | 180 | 15.2% | 4.6% | 499 | 44.7% | 6.1% |
| Employés | 331 | 11.8% | 5.9% | 157 | 9.7% | 6.8% | 174 | 14.7% | 5.4% | - | - | - |
| Ouvriers | 538 | 19.2% | 5.5% | 368 | 22.7% | 7.1% | 170 | 14.3% | 3.7% | - | - | - |
| Retraités | 580 | 20.7% | 3.9% | 295 | 18.2% | 4.4% | 285 | 24.1% | 3.4% | - | - | - |
| Autres inactifs | 218 | 7.7% | 6.2% | 115 | 7.1% | 7.7% | 103 | 8.7% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 544 | 19.4% | 5.6% | 292 | 18.0% | 6.9% | 252 | 21.2% | 4.6% | 147 | 13.2% | 6.3% |
| 2 personnes | 848 | 30.2% | 4.6% | 495 | 30.5% | 5.6% | 353 | 29.7% | 3.7% | 247 | 22.1% | 5.9% |
| 3 personnes | 513 | 18.3% | 5.5% | 299 | 18.4% | 6.4% | 213 | 18.0% | 4.6% | 259 | 23.2% | 6.6% |
| 4 personnes | 521 | 18.6% | 5.5% | 300 | 18.5% | 6.4% | 221 | 18.6% | 4.7% | 297 | 26.7% | 6.3% |
| 5 personnes et + | 382 | 13.6% | 6.8% | 235 | 14.5% | 9.2% | 147 | 12.4% | 4.8% | 165 | 14.8% | 6.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 909 | 32.4% | 5.8% | 502 | 31.0% | 6.9% | 407 | 34.3% | 4.8% | 473 | 42.4% | 6.3% |
| Non | 1899 | 67.6% | 5.2% | 1120 | 69.0% | 6.3% | 779 | 65.7% | 4.1% | 642 | 57.6% | 6.2% |
| Habitat | ||||||||||||
| Communes rurales | 494 | 17.6% | 4.1% | 274 | 16.9% | 4.8% | 220 | 18.5% | 3.5% | 182 | 16.3% | 5.4% |
| Agglo. - 20 000 hab | 458 | 16.3% | 5.1% | 292 | 18.0% | 6.8% | 165 | 14.0% | 3.6% | 165 | 14.8% | 6.0% |
| Agglo. 20 000 à 100 000 hab | 380 | 13.5% | 5.5% | 242 | 14.9% | 7.3% | 138 | 11.7% | 3.8% | 137 | 12.2% | 6.4% |
| Agglo. + 100 000 hab | 976 | 34.8% | 6.2% | 540 | 33.3% | 7.1% | 436 | 36.8% | 5.4% | 386 | 34.6% | 6.9% |
| Agglo. Paris | 499 | 17.8% | 5.7% | 273 | 16.8% | 6.5% | 226 | 19.1% | 4.9% | 247 | 22.1% | 6.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 590 | 21.0% | 6.1% | 329 | 20.3% | 7.1% | 261 | 22.0% | 5.1% | 279 | 25.0% | 6.3% |
| Nord Pas de Calais | 143 | 5.1% | 4.5% | 103 | 6.3% | 6.6% | 41 | 3.4% | 2.4% | 56 | 5.0% | 5.5% |
| Lorraine | 98 | 3.5% | 5.1% | 64 | 3.9% | 6.8% | 35 | 2.9% | 3.5% | 26 | 2.3% | 4.8% |
| Alsace | 83 | 2.9% | 5.3% | 36 | 2.2% | 4.8% | 46 | 3.9% | 5.8% | 29 | 2.6% | 6.4% |
| Franche-Comté | 45 | 1.6% | 4.7% | 28 | 1.7% | 5.9% | 18 | 1.5% | 3.5% | 11 | 1.0% | 4.0% |
| Champagne Ardennes | 44 | 1.6% | 4.0% | 22 | 1.4% | 4.1% | 22 | 1.8% | 3.8% | 12 | 1.1% | 4.1% |
| Picardie | 76 | 2.7% | 4.9% | 51 | 3.2% | 6.9% | 25 | 2.1% | 3.1% | 26 | 2.4% | 6.0% |
| Bourgogne | 66 | 2.4% | 4.8% | 48 | 3.0% | 7.4% | 18 | 1.5% | 2.5% | 26 | 2.3% | 6.9% |
| Haute Normandie | 75 | 2.7% | 5.1% | 56 | 3.4% | 7.9% | 19 | 1.6% | 2.5% | 26 | 2.3% | 5.6% |
| Basse Normandie | 37 | 1.3% | 3.0% | 10 | 0.6% | 1.7% | 27 | 2.3% | 4.2% | 23 | 2.0% | 6.3% |
| Centre | 82 | 2.9% | 4.0% | 46 | 2.9% | 4.7% | 35 | 3.0% | 3.3% | 37 | 3.3% | 5.9% |
| Pays de Loire | 96 | 3.4% | 3.2% | 48 | 3.0% | 3.4% | 48 | 4.0% | 3.0% | 33 | 2.9% | 3.6% |
| Bretagne | 134 | 4.8% | 5.0% | 88 | 5.4% | 6.8% | 46 | 3.9% | 3.3% | 55 | 4.9% | 7.0% |
| Poitou Charentes | 79 | 2.8% | 5.3% | 44 | 2.7% | 6.1% | 36 | 3.0% | 4.6% | 31 | 2.8% | 7.5% |
| Aquitaine | 152 | 5.4% | 5.4% | 87 | 5.4% | 6.5% | 64 | 5.4% | 4.4% | 47 | 4.2% | 5.2% |
| Midi Pyrénées | 137 | 4.9% | 5.5% | 68 | 4.2% | 5.6% | 69 | 5.8% | 5.4% | 50 | 4.5% | 5.7% |
| Limousin | 25 | 0.9% | 4.1% | 13 | 0.8% | 4.5% | 12 | 1.0% | 3.7% | 15 | 1.3% | 8.5% |
| Auvergne | 50 | 1.8% | 4.3% | 30 | 1.8% | 5.4% | 20 | 1.7% | 3.4% | 9 | 0.8% | 3.1% |
| Rhône Alpes | 317 | 11.3% | 6.0% | 178 | 11.0% | 7.0% | 139 | 11.7% | 5.1% | 170 | 15.3% | 8.6% |
| Languedoc Roussillon | 140 | 5.0% | 6.0% | 77 | 4.7% | 7.0% | 63 | 5.3% | 5.1% | 43 | 3.8% | 5.8% |
| Provence Alpes Côte d'Azur, Corse | 338 | 12.0% | 7.7% | 196 | 12.1% | 9.5% | 142 | 12.0% | 6.1% | 113 | 10.1% | 7.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2442 | 87.0% | 5.7% | 1444 | 89.0% | 6.9% | 998 | 84.2% | 4.6% | 1007 | 90.2% | 6.3% |
| Presque tous les jours | 261 | 9.3% | 4.3% | 125 | 7.7% | 4.5% | 136 | 11.5% | 4.1% | 84 | 7.5% | 6.1% |
| 1 à 2 fois par semaine | 82 | 2.9% | 2.7% | 45 | 2.8% | 3.6% | 37 | 3.1% | 2.1% | 18 | 1.6% | 3.4% |
| 1 à 3 fois par mois | 19 | 0.7% | 4.7% | 5 | 0.3% | 2.9% | 13 | 1.1% | 6.2% | 5 | 0.5% | 8.8% |
| Moins souvent | 4 | 0.1% | 3.6% | 2 | 0.1% | 5.8% | 2 | 0.1% | 2.4% | 2 | 0.2% | 9.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 100 | 3.6% | 7.3% | 47 | 2.9% | 7.6% | 53 | 4.5% | 7.1% | 14 | 1.2% | 6.6% |
| De 9 000 à moins de 12 000 euros par an | 151 | 5.4% | 7.6% | 62 | 3.8% | 8.0% | 90 | 7.6% | 7.3% | 34 | 3.0% | 13.6% |
| De 12 000 à moins de 18 000 euros par an | 229 | 8.2% | 4.6% | 118 | 7.3% | 5.8% | 111 | 9.4% | 3.7% | 55 | 4.9% | 7.0% |
| De 18 000 à moins de 24 000 euros par an | 357 | 12.7% | 5.2% | 203 | 12.5% | 6.9% | 154 | 13.0% | 3.9% | 98 | 8.8% | 6.6% |
| De 24 000 à moins de 36 000 euros par an | 575 | 20.5% | 4.7% | 307 | 18.9% | 5.4% | 267 | 22.6% | 4.0% | 205 | 18.4% | 5.8% |
| De 36 000 à moins de 45 000 euros par an | 340 | 12.1% | 4.4% | 210 | 12.9% | 5.4% | 129 | 10.9% | 3.4% | 147 | 13.2% | 5.1% |
| De 45 000 à moins de 65 000 euros par an | 448 | 16.0% | 5.8% | 288 | 17.8% | 6.7% | 160 | 13.5% | 4.6% | 250 | 22.4% | 6.5% |
| 65 000 euros et plus par an | 262 | 9.3% | 6.1% | 179 | 11.0% | 7.0% | 83 | 7.0% | 4.8% | 179 | 16.0% | 6.2% |
| Refus | 232 | 8.3% | 6.5% | 135 | 8.3% | 8.9% | 97 | 8.2% | 4.8% | 86 | 7.7% | 6.5% |
| Ne sait pas | 112 | 4.0% | 7.1% | 72 | 4.4% | 9.8% | 40 | 3.4% | 4.8% | 48 | 4.3% | 7.3% |
