L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1689 | 100.0% | 3.2% | 501 | 100.0% | 2.0% | 1188 | 100.0% | 4.4% | 431 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 501 | 29.6% | 2.0% | 501 | 100.0% | 2.0% | - | - | - | 138 | 32.1% | 1.5% |
| Femme | 1188 | 70.4% | 4.4% | - | - | - | 1188 | 100.0% | 4.4% | 293 | 67.9% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 47 | 2.8% | 0.6% | 19 | 3.8% | 0.5% | 28 | 2.3% | 0.8% | 15 | 3.5% | 0.5% |
| 25 à 34 ans | 121 | 7.1% | 1.6% | 38 | 7.5% | 1.0% | 83 | 7.0% | 2.1% | 61 | 14.1% | 1.9% |
| 35 à 49 ans | 297 | 17.6% | 2.3% | 123 | 24.5% | 2.0% | 174 | 14.6% | 2.7% | 166 | 38.5% | 2.7% |
| 50 à 59 ans | 384 | 22.8% | 4.5% | 119 | 23.9% | 2.9% | 265 | 22.3% | 6.0% | 136 | 31.5% | 3.8% |
| 60 ans et plus | 841 | 49.8% | 5.2% | 202 | 40.3% | 2.8% | 639 | 53.7% | 7.2% | 53 | 12.3% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 1129 | 66.8% | 4.8% | - | - | - | 1129 | 95.0% | 4.8% | 282 | 65.5% | 4.0% |
| Personne de référence | 824 | 48.8% | 2.9% | 469 | 93.6% | 2.3% | 355 | 29.9% | 4.8% | 189 | 43.8% | 2.1% |
| Responsable des achats | 1380 | 81.7% | 3.9% | 257 | 51.3% | 2.0% | 1123 | 94.5% | 4.9% | 335 | 77.6% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 36 | 2.1% | 6.9% | 18 | 3.5% | 5.5% | 18 | 1.5% | 9.2% | 3 | 0.8% | 9.3% |
| Petits patrons | 43 | 2.5% | 2.6% | 16 | 3.1% | 1.3% | 27 | 2.3% | 6.5% | 35 | 8.1% | 2.4% |
| Affaires et Cadres | 118 | 7.0% | 2.3% | 41 | 8.1% | 1.4% | 77 | 6.5% | 3.6% | 97 | 22.5% | 2.2% |
| Professions intermédiaires | 213 | 12.6% | 2.9% | 82 | 16.3% | 2.2% | 131 | 11.0% | 3.5% | 176 | 40.9% | 2.9% |
| Employés | 273 | 16.2% | 3.2% | 44 | 8.9% | 2.0% | 229 | 19.3% | 3.6% | 60 | 13.8% | 3.4% |
| Ouvriers | 140 | 8.3% | 2.2% | 92 | 18.5% | 1.8% | 48 | 4.0% | 3.6% | 8 | 1.8% | 1.7% |
| Retraités | 635 | 37.6% | 4.9% | 164 | 32.8% | 2.7% | 471 | 39.6% | 6.8% | 16 | 3.8% | 7.3% |
| Autres inactifs | 232 | 13.7% | 2.3% | 44 | 8.8% | 1.2% | 187 | 15.8% | 3.0% | 36 | 8.4% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 48 | 2.8% | 6.1% | 17 | 3.3% | 4.6% | 31 | 2.6% | 7.5% | - | - | - |
| Petits patrons | 77 | 4.6% | 2.9% | 18 | 3.6% | 1.2% | 59 | 4.9% | 4.8% | 77 | 17.8% | 2.9% |
| Affaires et Cadres | 138 | 8.1% | 2.0% | 40 | 8.0% | 1.1% | 98 | 8.2% | 2.8% | 138 | 31.9% | 2.0% |
| Professions intermédiaires | 217 | 12.8% | 2.7% | 80 | 16.0% | 1.9% | 137 | 11.5% | 3.5% | 217 | 50.3% | 2.7% |
| Employés | 148 | 8.8% | 2.7% | 47 | 9.3% | 2.0% | 101 | 8.5% | 3.1% | - | - | - |
| Ouvriers | 228 | 13.5% | 2.4% | 97 | 19.4% | 1.9% | 131 | 11.0% | 2.9% | - | - | - |
| Retraités | 728 | 43.1% | 4.8% | 171 | 34.1% | 2.6% | 557 | 46.9% | 6.6% | - | - | - |
| Autres inactifs | 106 | 6.3% | 3.0% | 31 | 6.2% | 2.1% | 75 | 6.3% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 373 | 22.1% | 3.8% | 65 | 13.0% | 1.5% | 308 | 25.9% | 5.6% | 59 | 13.8% | 2.5% |
| 2 personnes | 798 | 47.2% | 4.4% | 237 | 47.2% | 2.7% | 561 | 47.2% | 5.9% | 133 | 30.8% | 3.2% |
| 3 personnes | 205 | 12.1% | 2.2% | 83 | 16.5% | 1.8% | 122 | 10.3% | 2.7% | 84 | 19.5% | 2.1% |
| 4 personnes | 168 | 9.9% | 1.8% | 47 | 9.5% | 1.0% | 120 | 10.1% | 2.6% | 82 | 19.0% | 1.8% |
| 5 personnes et + | 145 | 8.6% | 2.6% | 69 | 13.7% | 2.7% | 77 | 6.4% | 2.5% | 73 | 16.9% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 340 | 20.1% | 2.2% | 124 | 24.8% | 1.7% | 216 | 18.2% | 2.6% | 172 | 40.0% | 2.3% |
| Non | 1350 | 79.9% | 3.7% | 377 | 75.2% | 2.1% | 973 | 81.8% | 5.2% | 259 | 60.0% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 479 | 28.4% | 4.0% | 130 | 25.9% | 2.3% | 349 | 29.4% | 5.6% | 114 | 26.4% | 3.4% |
| Agglo. - 20 000 hab | 437 | 25.9% | 4.9% | 138 | 27.5% | 3.2% | 299 | 25.2% | 6.4% | 118 | 27.3% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 221 | 13.1% | 3.2% | 74 | 14.8% | 2.3% | 147 | 12.4% | 4.0% | 60 | 13.9% | 2.8% |
| Agglo. + 100 000 hab | 371 | 22.0% | 2.4% | 103 | 20.7% | 1.4% | 267 | 22.5% | 3.3% | 86 | 19.9% | 1.5% |
| Agglo. Paris | 181 | 10.7% | 2.1% | 56 | 11.1% | 1.3% | 126 | 10.6% | 2.7% | 54 | 12.4% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 230 | 13.6% | 2.4% | 74 | 14.9% | 1.6% | 155 | 13.1% | 3.0% | 61 | 14.1% | 1.4% |
| Nord Pas de Calais | 109 | 6.4% | 3.4% | 46 | 9.1% | 3.0% | 63 | 5.3% | 3.8% | 26 | 6.0% | 2.5% |
| Lorraine | 60 | 3.6% | 3.1% | 22 | 4.5% | 2.4% | 38 | 3.2% | 3.9% | 12 | 2.7% | 2.2% |
| Alsace | 36 | 2.2% | 2.3% | 16 | 3.2% | 2.1% | 21 | 1.7% | 2.6% | 13 | 3.1% | 2.9% |
| Franche-Comté | 32 | 1.9% | 3.3% | 6 | 1.3% | 1.3% | 26 | 2.2% | 5.2% | 10 | 2.3% | 3.5% |
| Champagne Ardennes | 38 | 2.3% | 3.5% | 16 | 3.3% | 3.1% | 22 | 1.8% | 3.8% | 15 | 3.5% | 5.1% |
| Picardie | 57 | 3.4% | 3.7% | 7 | 1.3% | 0.9% | 50 | 4.2% | 6.3% | 18 | 4.2% | 4.1% |
| Bourgogne | 64 | 3.8% | 4.7% | 19 | 3.8% | 2.9% | 45 | 3.8% | 6.3% | 11 | 2.6% | 2.9% |
| Haute Normandie | 39 | 2.3% | 2.6% | 18 | 3.6% | 2.5% | 21 | 1.8% | 2.7% | 11 | 2.4% | 2.3% |
| Basse Normandie | 44 | 2.6% | 3.7% | 10 | 1.9% | 1.7% | 35 | 2.9% | 5.4% | 15 | 3.4% | 4.0% |
| Centre | 94 | 5.5% | 4.6% | 29 | 5.8% | 2.9% | 65 | 5.4% | 6.0% | 22 | 5.0% | 3.4% |
| Pays de Loire | 121 | 7.2% | 4.0% | 27 | 5.3% | 1.9% | 95 | 8.0% | 6.0% | 32 | 7.4% | 3.5% |
| Bretagne | 146 | 8.7% | 5.4% | 39 | 7.7% | 3.0% | 108 | 9.1% | 7.8% | 43 | 10.0% | 5.5% |
| Poitou Charentes | 82 | 4.8% | 5.5% | 22 | 4.5% | 3.2% | 59 | 5.0% | 7.6% | 22 | 5.1% | 5.3% |
| Aquitaine | 79 | 4.7% | 2.8% | 24 | 4.8% | 1.8% | 55 | 4.6% | 3.8% | 18 | 4.2% | 2.0% |
| Midi Pyrénées | 99 | 5.8% | 4.0% | 22 | 4.4% | 1.8% | 77 | 6.5% | 6.0% | 34 | 8.0% | 3.9% |
| Limousin | 25 | 1.5% | 4.1% | 5 | 0.9% | 1.6% | 21 | 1.7% | 6.3% | 2 | 0.6% | 1.4% |
| Auvergne | 38 | 2.3% | 3.3% | 11 | 2.3% | 2.1% | 27 | 2.3% | 4.5% | 10 | 2.3% | 3.4% |
| Rhône Alpes | 116 | 6.9% | 2.2% | 32 | 6.3% | 1.2% | 85 | 7.1% | 3.1% | 25 | 5.8% | 1.3% |
| Languedoc Roussillon | 62 | 3.7% | 2.6% | 20 | 4.1% | 1.8% | 41 | 3.5% | 3.4% | 8 | 2.0% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 117 | 6.9% | 2.7% | 36 | 7.1% | 1.7% | 82 | 6.9% | 3.5% | 23 | 5.4% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1279 | 75.7% | 3.0% | 417 | 83.3% | 2.0% | 862 | 72.5% | 3.9% | 350 | 81.2% | 2.2% |
| Presque tous les jours | 229 | 13.6% | 3.8% | 55 | 11.1% | 2.0% | 174 | 14.6% | 5.2% | 56 | 12.9% | 4.0% |
| 1 à 2 fois par semaine | 158 | 9.3% | 5.2% | 21 | 4.2% | 1.7% | 137 | 11.5% | 7.7% | 24 | 5.6% | 4.7% |
| 1 à 3 fois par mois | 20 | 1.2% | 5.1% | 7 | 1.4% | 3.7% | 13 | 1.1% | 6.3% | 1 | 0.3% | 2.1% |
| Moins souvent | 3 | 0.2% | 2.5% | - | - | - | 3 | 0.2% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 1.4% | 1.7% | 9 | 1.8% | 1.4% | 14 | 1.2% | 1.9% | 4 | 1.0% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 61 | 3.6% | 3.1% | 9 | 1.8% | 1.2% | 52 | 4.4% | 4.2% | 3 | 0.8% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 175 | 10.3% | 3.5% | 28 | 5.5% | 1.3% | 147 | 12.4% | 5.0% | 7 | 1.6% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 225 | 13.3% | 3.3% | 55 | 11.0% | 1.9% | 169 | 14.3% | 4.3% | 49 | 11.4% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 433 | 25.6% | 3.5% | 128 | 25.6% | 2.2% | 305 | 25.6% | 4.6% | 84 | 19.5% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 264 | 15.6% | 3.4% | 83 | 16.6% | 2.1% | 181 | 15.2% | 4.8% | 100 | 23.1% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 249 | 14.8% | 3.2% | 92 | 18.4% | 2.1% | 157 | 13.2% | 4.6% | 90 | 21.0% | 2.4% |
| 65 000 euros et plus par an | 134 | 7.9% | 3.1% | 65 | 12.9% | 2.5% | 69 | 5.8% | 4.0% | 65 | 15.1% | 2.3% |
| Refus | 120 | 7.1% | 3.4% | 29 | 5.8% | 1.9% | 91 | 7.6% | 4.5% | 27 | 6.2% | 2.0% |
| Ne sait pas | 7 | 0.4% | 0.4% | 3 | 0.6% | 0.4% | 3 | 0.3% | 0.4% | 2 | 0.4% | 0.3% |
