L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 469 | 100.0% | 0.9% | 340 | 100.0% | 1.4% | 129 | 100.0% | 0.5% | 249 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 340 | 72.4% | 1.4% | 340 | 100.0% | 1.4% | - | - | - | 187 | 75.1% | 2.0% |
| Femme | 129 | 27.6% | 0.5% | - | - | - | 129 | 100.0% | 0.5% | 62 | 24.9% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 134 | 28.6% | 1.8% | 85 | 25.1% | 2.3% | 49 | 37.8% | 1.3% | 75 | 30.1% | 2.3% |
| 25 à 34 ans | 136 | 29.1% | 1.8% | 115 | 33.7% | 3.1% | 22 | 16.8% | 0.6% | 70 | 28.2% | 2.2% |
| 35 à 49 ans | 106 | 22.5% | 0.8% | 73 | 21.5% | 1.2% | 33 | 25.3% | 0.5% | 73 | 29.3% | 1.2% |
| 50 à 59 ans | 64 | 13.7% | 0.7% | 50 | 14.6% | 1.2% | 14 | 11.1% | 0.3% | 21 | 8.6% | 0.6% |
| 60 ans et plus | 29 | 6.1% | 0.2% | 17 | 5.0% | 0.2% | 12 | 9.0% | 0.1% | 10 | 3.8% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 84 | 17.9% | 0.4% | - | - | - | 84 | 65.0% | 0.4% | 36 | 14.5% | 0.5% |
| Personne de référence | 265 | 56.6% | 0.9% | 225 | 66.2% | 1.1% | 40 | 31.2% | 0.5% | 133 | 53.6% | 1.5% |
| Responsable des achats | 267 | 56.9% | 0.7% | 185 | 54.3% | 1.4% | 82 | 63.7% | 0.4% | 132 | 52.9% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.7% | 0.6% | 3 | 0.9% | 1.0% | - | - | - | - | - | - |
| Petits patrons | 29 | 6.2% | 1.8% | 27 | 8.1% | 2.3% | 2 | 1.2% | 0.4% | 24 | 9.8% | 1.6% |
| Affaires et Cadres | 86 | 18.2% | 1.7% | 66 | 19.4% | 2.3% | 20 | 15.2% | 0.9% | 75 | 30.2% | 1.7% |
| Professions intermédiaires | 70 | 15.0% | 1.0% | 58 | 16.9% | 1.6% | 13 | 9.9% | 0.3% | 67 | 27.1% | 1.1% |
| Employés | 80 | 17.0% | 0.9% | 50 | 14.8% | 2.2% | 30 | 23.0% | 0.5% | 22 | 9.0% | 1.3% |
| Ouvriers | 58 | 12.4% | 0.9% | 57 | 16.8% | 1.1% | 1 | 0.7% | 0.1% | 6 | 2.3% | 1.3% |
| Retraités | 17 | 3.5% | 0.1% | 11 | 3.3% | 0.2% | 6 | 4.3% | 0.1% | 3 | 1.2% | 1.4% |
| Autres inactifs | 126 | 26.9% | 1.3% | 67 | 19.8% | 1.9% | 59 | 45.7% | 0.9% | 51 | 20.4% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.7% | 1.0% | 5 | 1.4% | 1.3% | 3 | 2.6% | 0.8% | - | - | - |
| Petits patrons | 33 | 7.0% | 1.2% | 31 | 9.1% | 2.1% | 2 | 1.7% | 0.2% | 33 | 13.3% | 1.2% |
| Affaires et Cadres | 101 | 21.5% | 1.4% | 81 | 23.9% | 2.3% | 20 | 15.4% | 0.6% | 101 | 40.7% | 1.4% |
| Professions intermédiaires | 114 | 24.4% | 1.4% | 75 | 22.0% | 1.8% | 40 | 30.8% | 1.0% | 114 | 46.0% | 1.4% |
| Employés | 61 | 13.0% | 1.1% | 39 | 11.6% | 1.7% | 22 | 16.7% | 0.7% | - | - | - |
| Ouvriers | 82 | 17.5% | 0.8% | 65 | 19.2% | 1.3% | 17 | 13.2% | 0.4% | - | - | - |
| Retraités | 43 | 9.2% | 0.3% | 29 | 8.6% | 0.4% | 14 | 10.7% | 0.2% | - | - | - |
| Autres inactifs | 26 | 5.6% | 0.7% | 15 | 4.4% | 1.0% | 12 | 9.0% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 101 | 21.5% | 1.0% | 78 | 23.0% | 1.8% | 23 | 17.8% | 0.4% | 34 | 13.7% | 1.4% |
| 2 personnes | 102 | 21.8% | 0.6% | 62 | 18.4% | 0.7% | 40 | 30.7% | 0.4% | 56 | 22.4% | 1.3% |
| 3 personnes | 98 | 20.9% | 1.1% | 66 | 19.5% | 1.4% | 32 | 24.7% | 0.7% | 68 | 27.3% | 1.7% |
| 4 personnes | 120 | 25.6% | 1.3% | 93 | 27.4% | 2.0% | 27 | 21.0% | 0.6% | 73 | 29.3% | 1.6% |
| 5 personnes et + | 48 | 10.2% | 0.9% | 40 | 11.8% | 1.6% | 8 | 5.8% | 0.2% | 18 | 7.3% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 135 | 28.7% | 0.9% | 103 | 30.2% | 1.4% | 32 | 24.6% | 0.4% | 85 | 34.3% | 1.1% |
| Non | 335 | 71.3% | 0.9% | 237 | 69.8% | 1.3% | 98 | 75.4% | 0.5% | 163 | 65.7% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 39 | 8.4% | 0.3% | 24 | 6.9% | 0.4% | 16 | 12.1% | 0.3% | 12 | 5.0% | 0.4% |
| Agglo. - 20 000 hab | 62 | 13.2% | 0.7% | 48 | 14.0% | 1.1% | 14 | 11.0% | 0.3% | 36 | 14.4% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 51 | 10.9% | 0.7% | 41 | 12.0% | 1.2% | 10 | 8.1% | 0.3% | 25 | 10.0% | 1.2% |
| Agglo. + 100 000 hab | 169 | 36.0% | 1.1% | 114 | 33.6% | 1.5% | 55 | 42.3% | 0.7% | 82 | 33.1% | 1.5% |
| Agglo. Paris | 148 | 31.6% | 1.7% | 114 | 33.5% | 2.7% | 34 | 26.5% | 0.7% | 93 | 37.6% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 155 | 33.1% | 1.6% | 120 | 35.2% | 2.6% | 36 | 27.5% | 0.7% | 97 | 38.9% | 2.2% |
| Nord Pas de Calais | 31 | 6.6% | 1.0% | 24 | 7.2% | 1.6% | 7 | 5.0% | 0.4% | 15 | 6.2% | 1.5% |
| Lorraine | 12 | 2.7% | 0.6% | 5 | 1.4% | 0.5% | 8 | 6.1% | 0.8% | 5 | 1.9% | 0.9% |
| Alsace | 8 | 1.7% | 0.5% | 7 | 2.1% | 0.9% | 1 | 0.8% | 0.1% | 6 | 2.3% | 1.3% |
| Franche-Comté | 3 | 0.7% | 0.4% | 3 | 1.0% | 0.7% | - | - | - | 3 | 1.4% | 1.2% |
| Champagne Ardennes | 11 | 2.3% | 1.0% | 10 | 3.1% | 2.0% | 1 | 0.4% | 0.1% | 2 | 0.7% | 0.6% |
| Picardie | 7 | 1.6% | 0.5% | 7 | 2.0% | 0.9% | 0 | 0.4% | 0.1% | 5 | 2.0% | 1.1% |
| Bourgogne | 23 | 5.0% | 1.7% | 19 | 5.5% | 2.9% | 5 | 3.5% | 0.6% | 13 | 5.4% | 3.5% |
| Haute Normandie | 22 | 4.8% | 1.5% | 17 | 5.0% | 2.4% | 5 | 4.0% | 0.7% | 5 | 1.8% | 1.0% |
| Basse Normandie | 4 | 1.0% | 0.4% | 4 | 1.1% | 0.6% | 1 | 0.7% | 0.1% | 1 | 0.3% | 0.2% |
| Centre | 8 | 1.8% | 0.4% | 6 | 1.9% | 0.6% | 2 | 1.5% | 0.2% | 4 | 1.6% | 0.6% |
| Pays de Loire | 19 | 4.0% | 0.6% | 19 | 5.5% | 1.3% | - | - | - | 8 | 3.1% | 0.9% |
| Bretagne | 15 | 3.2% | 0.6% | 6 | 1.7% | 0.4% | 9 | 7.1% | 0.7% | 6 | 2.4% | 0.8% |
| Poitou Charentes | 8 | 1.8% | 0.6% | 7 | 2.1% | 1.0% | 1 | 1.0% | 0.2% | 7 | 2.9% | 1.8% |
| Aquitaine | 24 | 5.1% | 0.9% | 20 | 5.8% | 1.4% | 4 | 3.4% | 0.3% | 8 | 3.3% | 0.9% |
| Midi Pyrénées | 21 | 4.6% | 0.9% | 7 | 2.1% | 0.6% | 14 | 11.0% | 1.1% | 14 | 5.7% | 1.6% |
| Limousin | 5 | 1.0% | 0.7% | 2 | 0.5% | 0.6% | 3 | 2.2% | 0.9% | 2 | 0.7% | 1.0% |
| Auvergne | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | - | - | - |
| Rhône Alpes | 41 | 8.7% | 0.8% | 27 | 8.1% | 1.1% | 13 | 10.3% | 0.5% | 18 | 7.2% | 0.9% |
| Languedoc Roussillon | 15 | 3.3% | 0.7% | 7 | 2.2% | 0.7% | 8 | 6.0% | 0.6% | 8 | 3.1% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 34 | 7.2% | 0.8% | 22 | 6.5% | 1.1% | 12 | 9.2% | 0.5% | 22 | 9.0% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 431 | 91.9% | 1.0% | 317 | 93.3% | 1.5% | 114 | 88.5% | 0.5% | 234 | 94.1% | 1.5% |
| Presque tous les jours | 28 | 6.0% | 0.5% | 15 | 4.6% | 0.6% | 12 | 9.7% | 0.4% | 8 | 3.4% | 0.6% |
| 1 à 2 fois par semaine | 5 | 1.1% | 0.2% | 3 | 0.8% | 0.2% | 2 | 1.9% | 0.1% | 3 | 1.1% | 0.5% |
| 1 à 3 fois par mois | 5 | 1.0% | 1.2% | 5 | 1.4% | 2.6% | - | - | - | 4 | 1.5% | 6.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 3.4% | 1.2% | 10 | 2.9% | 1.6% | 6 | 4.7% | 0.8% | 2 | 0.9% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 8 | 1.6% | 0.4% | 4 | 1.3% | 0.6% | 3 | 2.6% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 43 | 9.1% | 0.8% | 29 | 8.5% | 1.4% | 14 | 10.5% | 0.5% | 12 | 4.8% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 39 | 8.3% | 0.6% | 25 | 7.3% | 0.8% | 14 | 10.9% | 0.4% | 17 | 7.0% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 99 | 21.1% | 0.8% | 71 | 21.0% | 1.2% | 28 | 21.6% | 0.4% | 43 | 17.1% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 38 | 8.1% | 0.5% | 34 | 10.0% | 0.9% | 4 | 3.0% | 0.1% | 21 | 8.5% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 72 | 15.4% | 0.9% | 47 | 13.9% | 1.1% | 25 | 19.4% | 0.7% | 50 | 20.2% | 1.3% |
| 65 000 euros et plus par an | 77 | 16.4% | 1.8% | 65 | 19.2% | 2.6% | 12 | 9.1% | 0.7% | 61 | 24.5% | 2.1% |
| Refus | 52 | 11.0% | 1.5% | 38 | 11.2% | 2.5% | 14 | 10.5% | 0.7% | 31 | 12.3% | 2.3% |
| Ne sait pas | 26 | 5.5% | 1.7% | 16 | 4.7% | 2.2% | 10 | 7.7% | 1.2% | 12 | 4.7% | 1.8% |
