L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 920 | 100.0% | 1.8% | 94 | 100.0% | 0.4% | 826 | 100.0% | 3.0% | 429 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 94 | 10.3% | 0.4% | 94 | 100.0% | 0.4% | - | - | - | 40 | 9.2% | 0.4% |
| Femme | 826 | 89.7% | 3.0% | - | - | - | 826 | 100.0% | 3.0% | 389 | 90.8% | 4.5% |
| Age | ||||||||||||
| 15 à 24 ans | 266 | 28.9% | 3.6% | 5 | 5.3% | 0.1% | 261 | 31.6% | 7.1% | 132 | 30.9% | 4.1% |
| 25 à 34 ans | 244 | 26.5% | 3.2% | 16 | 17.3% | 0.4% | 228 | 27.6% | 5.8% | 127 | 29.6% | 4.0% |
| 35 à 49 ans | 214 | 23.3% | 1.7% | 41 | 43.7% | 0.7% | 173 | 21.0% | 2.7% | 117 | 27.2% | 1.9% |
| 50 à 59 ans | 107 | 11.6% | 1.2% | 18 | 18.7% | 0.4% | 89 | 10.8% | 2.0% | 39 | 9.0% | 1.1% |
| 60 ans et plus | 89 | 9.7% | 0.6% | 14 | 15.1% | 0.2% | 75 | 9.1% | 0.8% | 14 | 3.3% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 548 | 59.5% | 2.3% | - | - | - | 548 | 66.4% | 2.3% | 244 | 57.0% | 3.5% |
| Personne de référence | 284 | 30.8% | 1.0% | 78 | 83.1% | 0.4% | 205 | 24.9% | 2.8% | 107 | 24.9% | 1.2% |
| Responsable des achats | 598 | 65.0% | 1.7% | 53 | 56.6% | 0.4% | 544 | 65.9% | 2.4% | 269 | 62.7% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.6% | 1.0% | 4 | 4.3% | 1.3% | 1 | 0.1% | 0.6% | - | - | - |
| Petits patrons | 26 | 2.9% | 1.6% | 10 | 10.2% | 0.8% | 17 | 2.0% | 4.0% | 23 | 5.4% | 1.6% |
| Affaires et Cadres | 114 | 12.4% | 2.3% | 8 | 8.8% | 0.3% | 106 | 12.8% | 4.9% | 96 | 22.4% | 2.1% |
| Professions intermédiaires | 122 | 13.3% | 1.7% | 20 | 20.7% | 0.5% | 103 | 12.4% | 2.8% | 100 | 23.4% | 1.7% |
| Employés | 222 | 24.1% | 2.6% | 17 | 17.6% | 0.7% | 205 | 24.8% | 3.3% | 71 | 16.5% | 4.0% |
| Ouvriers | 44 | 4.8% | 0.7% | 17 | 17.8% | 0.3% | 27 | 3.3% | 2.1% | 2 | 0.6% | 0.5% |
| Retraités | 50 | 5.5% | 0.4% | 8 | 8.6% | 0.1% | 42 | 5.1% | 0.6% | 10 | 2.3% | 4.4% |
| Autres inactifs | 336 | 36.5% | 3.4% | 11 | 12.1% | 0.3% | 325 | 39.3% | 5.1% | 126 | 29.5% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.8% | 1.0% | 5 | 4.8% | 1.2% | 3 | 0.4% | 0.7% | - | - | - |
| Petits patrons | 69 | 7.5% | 2.6% | 10 | 10.2% | 0.7% | 59 | 7.2% | 4.8% | 69 | 16.1% | 2.6% |
| Affaires et Cadres | 176 | 19.1% | 2.5% | 7 | 7.8% | 0.2% | 169 | 20.4% | 4.8% | 176 | 41.1% | 2.5% |
| Professions intermédiaires | 184 | 20.0% | 2.3% | 22 | 23.8% | 0.5% | 161 | 19.5% | 4.1% | 184 | 42.9% | 2.3% |
| Employés | 158 | 17.2% | 2.8% | 16 | 17.2% | 0.7% | 142 | 17.2% | 4.4% | - | - | - |
| Ouvriers | 135 | 14.6% | 1.4% | 19 | 20.2% | 0.4% | 116 | 14.0% | 2.6% | - | - | - |
| Retraités | 82 | 8.9% | 0.5% | 10 | 10.7% | 0.2% | 72 | 8.7% | 0.9% | - | - | - |
| Autres inactifs | 108 | 11.8% | 3.1% | 5 | 5.3% | 0.3% | 103 | 12.5% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 163 | 17.8% | 1.7% | 17 | 17.8% | 0.4% | 147 | 17.7% | 2.7% | 63 | 14.7% | 2.7% |
| 2 personnes | 201 | 21.8% | 1.1% | 14 | 15.0% | 0.2% | 186 | 22.6% | 2.0% | 86 | 20.1% | 2.0% |
| 3 personnes | 192 | 20.9% | 2.1% | 17 | 18.5% | 0.4% | 174 | 21.1% | 3.8% | 110 | 25.6% | 2.8% |
| 4 personnes | 215 | 23.3% | 2.3% | 24 | 25.3% | 0.5% | 191 | 23.1% | 4.1% | 103 | 24.0% | 2.2% |
| 5 personnes et + | 150 | 16.3% | 2.7% | 22 | 23.3% | 0.9% | 128 | 15.5% | 4.2% | 67 | 15.6% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 336 | 36.5% | 2.1% | 49 | 52.3% | 0.7% | 286 | 34.7% | 3.4% | 170 | 39.7% | 2.3% |
| Non | 584 | 63.5% | 1.6% | 45 | 47.7% | 0.3% | 539 | 65.3% | 2.9% | 259 | 60.3% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 128 | 13.9% | 1.1% | 2 | 2.1% | - | 126 | 15.3% | 2.0% | 54 | 12.5% | 1.6% |
| Agglo. - 20 000 hab | 122 | 13.3% | 1.4% | 12 | 12.8% | 0.3% | 110 | 13.3% | 2.4% | 50 | 11.7% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 96 | 10.5% | 1.4% | 11 | 12.0% | 0.3% | 85 | 10.3% | 2.3% | 50 | 11.6% | 2.3% |
| Agglo. + 100 000 hab | 348 | 37.8% | 2.2% | 42 | 44.5% | 0.6% | 306 | 37.1% | 3.8% | 150 | 34.9% | 2.7% |
| Agglo. Paris | 225 | 24.5% | 2.6% | 27 | 28.6% | 0.6% | 198 | 24.0% | 4.3% | 126 | 29.4% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 246 | 26.7% | 2.5% | 28 | 29.5% | 0.6% | 218 | 26.4% | 4.3% | 133 | 31.1% | 3.0% |
| Nord Pas de Calais | 52 | 5.6% | 1.6% | 6 | 6.7% | 0.4% | 45 | 5.5% | 2.7% | 16 | 3.6% | 1.5% |
| Lorraine | 15 | 1.7% | 0.8% | 3 | 2.9% | 0.3% | 13 | 1.5% | 1.3% | 7 | 1.5% | 1.2% |
| Alsace | 22 | 2.4% | 1.4% | 3 | 3.6% | 0.5% | 18 | 2.2% | 2.3% | 13 | 3.0% | 2.8% |
| Franche-Comté | 10 | 1.1% | 1.0% | 2 | 1.9% | 0.4% | 8 | 1.0% | 1.6% | 6 | 1.5% | 2.3% |
| Champagne Ardennes | 7 | 0.8% | 0.7% | 0 | 0.5% | 0.1% | 7 | 0.8% | 1.2% | 2 | 0.5% | 0.8% |
| Picardie | 11 | 1.2% | 0.7% | - | - | - | 11 | 1.3% | 1.3% | 8 | 1.8% | 1.7% |
| Bourgogne | 15 | 1.6% | 1.1% | 5 | 5.4% | 0.8% | 10 | 1.2% | 1.4% | 6 | 1.3% | 1.5% |
| Haute Normandie | 24 | 2.7% | 1.6% | 2 | 2.6% | 0.4% | 22 | 2.7% | 2.8% | 13 | 3.0% | 2.9% |
| Basse Normandie | 19 | 2.1% | 1.6% | 2 | 2.0% | 0.3% | 17 | 2.1% | 2.7% | 5 | 1.1% | 1.3% |
| Centre | 18 | 1.9% | 0.9% | 5 | 5.4% | 0.5% | 13 | 1.5% | 1.2% | 11 | 2.5% | 1.7% |
| Pays de Loire | 45 | 4.9% | 1.5% | 1 | 1.6% | 0.1% | 43 | 5.2% | 2.7% | 19 | 4.4% | 2.1% |
| Bretagne | 31 | 3.3% | 1.1% | 1 | 0.7% | 0.1% | 30 | 3.6% | 2.2% | 12 | 2.9% | 1.6% |
| Poitou Charentes | 28 | 3.0% | 1.9% | 3 | 3.2% | 0.4% | 25 | 3.0% | 3.2% | 15 | 3.5% | 3.7% |
| Aquitaine | 36 | 3.9% | 1.3% | 5 | 5.8% | 0.4% | 31 | 3.7% | 2.1% | 12 | 2.9% | 1.4% |
| Midi Pyrénées | 56 | 6.1% | 2.3% | 3 | 2.9% | 0.2% | 54 | 6.5% | 4.2% | 29 | 6.9% | 3.4% |
| Limousin | 6 | 0.6% | 0.9% | 0 | 0.3% | 0.1% | 5 | 0.6% | 1.6% | 6 | 1.3% | 3.2% |
| Auvergne | 21 | 2.3% | 1.8% | - | - | - | 21 | 2.5% | 3.5% | 3 | 0.6% | 0.8% |
| Rhône Alpes | 86 | 9.3% | 1.6% | 6 | 6.6% | 0.2% | 79 | 9.6% | 2.9% | 48 | 11.2% | 2.4% |
| Languedoc Roussillon | 62 | 6.8% | 2.7% | 4 | 4.3% | 0.4% | 58 | 7.1% | 4.7% | 19 | 4.3% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 111 | 12.1% | 2.5% | 13 | 14.1% | 0.6% | 98 | 11.9% | 4.2% | 47 | 11.1% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 810 | 88.0% | 1.9% | 79 | 83.5% | 0.4% | 731 | 88.5% | 3.3% | 398 | 92.8% | 2.5% |
| Presque tous les jours | 83 | 9.0% | 1.4% | 12 | 12.5% | 0.4% | 71 | 8.6% | 2.1% | 23 | 5.3% | 1.7% |
| 1 à 2 fois par semaine | 25 | 2.8% | 0.8% | 3 | 2.9% | 0.2% | 23 | 2.7% | 1.3% | 7 | 1.7% | 1.4% |
| 1 à 3 fois par mois | 2 | 0.2% | 0.5% | 1 | 1.1% | 0.6% | 1 | 0.1% | 0.5% | 1 | 0.2% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 5.3% | 3.6% | - | - | - | 49 | 5.9% | 6.6% | 5 | 1.2% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 72 | 7.8% | 3.6% | 12 | 12.4% | 1.5% | 60 | 7.3% | 4.9% | 12 | 2.9% | 4.9% |
| De 12 000 à moins de 18 000 euros par an | 100 | 10.9% | 2.0% | 3 | 3.6% | 0.2% | 97 | 11.7% | 3.3% | 20 | 4.7% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 100 | 10.9% | 1.5% | 11 | 11.7% | 0.4% | 89 | 10.8% | 2.3% | 45 | 10.5% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 172 | 18.6% | 1.4% | 14 | 15.4% | 0.3% | 157 | 19.0% | 2.4% | 70 | 16.4% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 105 | 11.4% | 1.4% | 15 | 15.9% | 0.4% | 90 | 10.9% | 2.4% | 59 | 13.7% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 126 | 13.7% | 1.6% | 18 | 19.4% | 0.4% | 108 | 13.1% | 3.1% | 74 | 17.4% | 1.9% |
| 65 000 euros et plus par an | 78 | 8.5% | 1.8% | 10 | 10.9% | 0.4% | 68 | 8.2% | 3.9% | 70 | 16.4% | 2.4% |
| Refus | 78 | 8.4% | 2.2% | 6 | 6.6% | 0.4% | 71 | 8.6% | 3.5% | 48 | 11.2% | 3.7% |
| Ne sait pas | 40 | 4.3% | 2.5% | 4 | 4.1% | 0.5% | 36 | 4.3% | 4.3% | 24 | 5.7% | 3.7% |
