L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1641 | 100.0% | 3.1% | 661 | 100.0% | 2.6% | 980 | 100.0% | 3.6% | 382 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 661 | 40.3% | 2.6% | 661 | 100.0% | 2.6% | - | - | - | 142 | 37.2% | 1.6% |
| Femme | 980 | 59.7% | 3.6% | - | - | - | 980 | 100.0% | 3.6% | 240 | 62.8% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 63 | 3.8% | 0.8% | 23 | 3.4% | 0.6% | 40 | 4.1% | 1.1% | 16 | 4.1% | 0.5% |
| 25 à 34 ans | 209 | 12.7% | 2.7% | 77 | 11.6% | 2.1% | 132 | 13.5% | 3.4% | 59 | 15.3% | 1.8% |
| 35 à 49 ans | 400 | 24.4% | 3.2% | 141 | 21.3% | 2.3% | 259 | 26.5% | 4.0% | 124 | 32.5% | 2.0% |
| 50 à 59 ans | 369 | 22.5% | 4.3% | 129 | 19.6% | 3.1% | 239 | 24.4% | 5.4% | 110 | 28.8% | 3.0% |
| 60 ans et plus | 601 | 36.6% | 3.7% | 292 | 44.1% | 4.0% | 309 | 31.5% | 3.5% | 73 | 19.2% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 935 | 57.0% | 4.0% | - | - | - | 935 | 95.5% | 4.0% | 232 | 60.6% | 3.3% |
| Personne de référence | 819 | 49.9% | 2.9% | 587 | 88.7% | 2.8% | 232 | 23.7% | 3.1% | 189 | 49.5% | 2.1% |
| Responsable des achats | 1241 | 75.6% | 3.5% | 324 | 48.9% | 2.5% | 918 | 93.6% | 4.0% | 309 | 80.8% | 2.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 42 | 2.6% | 8.2% | 24 | 3.6% | 7.4% | 19 | 1.9% | 9.7% | 2 | 0.5% | 4.8% |
| Petits patrons | 31 | 1.9% | 1.9% | 16 | 2.3% | 1.3% | 16 | 1.6% | 3.8% | 27 | 7.0% | 1.8% |
| Affaires et Cadres | 101 | 6.2% | 2.0% | 40 | 6.1% | 1.4% | 61 | 6.2% | 2.8% | 78 | 20.4% | 1.7% |
| Professions intermédiaires | 200 | 12.2% | 2.7% | 85 | 12.9% | 2.3% | 114 | 11.7% | 3.1% | 168 | 44.1% | 2.8% |
| Employés | 362 | 22.0% | 4.2% | 38 | 5.8% | 1.7% | 323 | 33.0% | 5.1% | 51 | 13.3% | 2.9% |
| Ouvriers | 216 | 13.1% | 3.3% | 159 | 24.1% | 3.1% | 56 | 5.8% | 4.3% | 5 | 1.3% | 1.1% |
| Retraités | 502 | 30.6% | 3.9% | 252 | 38.1% | 4.2% | 250 | 25.5% | 3.6% | 19 | 4.9% | 8.4% |
| Autres inactifs | 187 | 11.4% | 1.9% | 47 | 7.1% | 1.3% | 140 | 14.3% | 2.2% | 33 | 8.6% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 69 | 4.2% | 8.9% | 23 | 3.4% | 6.3% | 46 | 4.7% | 11.2% | - | - | - |
| Petits patrons | 45 | 2.8% | 1.7% | 16 | 2.3% | 1.1% | 30 | 3.1% | 2.4% | 45 | 11.9% | 1.7% |
| Affaires et Cadres | 126 | 7.7% | 1.8% | 41 | 6.1% | 1.2% | 86 | 8.7% | 2.4% | 126 | 33.0% | 1.8% |
| Professions intermédiaires | 210 | 12.8% | 2.6% | 86 | 13.0% | 2.1% | 124 | 12.7% | 3.2% | 210 | 55.1% | 2.6% |
| Employés | 144 | 8.8% | 2.6% | 39 | 5.9% | 1.7% | 105 | 10.8% | 3.2% | - | - | - |
| Ouvriers | 390 | 23.7% | 4.0% | 160 | 24.2% | 3.1% | 230 | 23.5% | 5.1% | - | - | - |
| Retraités | 567 | 34.5% | 3.8% | 270 | 40.8% | 4.1% | 297 | 30.3% | 3.5% | - | - | - |
| Autres inactifs | 90 | 5.5% | 2.5% | 28 | 4.2% | 1.9% | 62 | 6.3% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 259 | 15.8% | 2.6% | 93 | 14.0% | 2.2% | 166 | 17.0% | 3.0% | 42 | 11.0% | 1.8% |
| 2 personnes | 668 | 40.7% | 3.6% | 312 | 47.2% | 3.5% | 356 | 36.3% | 3.8% | 124 | 32.4% | 2.9% |
| 3 personnes | 267 | 16.3% | 2.9% | 102 | 15.5% | 2.2% | 164 | 16.8% | 3.6% | 96 | 25.0% | 2.4% |
| 4 personnes | 256 | 15.6% | 2.7% | 88 | 13.2% | 1.9% | 168 | 17.1% | 3.6% | 80 | 21.0% | 1.7% |
| 5 personnes et + | 192 | 11.7% | 3.4% | 66 | 10.1% | 2.6% | 125 | 12.8% | 4.1% | 40 | 10.6% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 503 | 30.6% | 3.2% | 155 | 23.4% | 2.1% | 348 | 35.5% | 4.1% | 157 | 41.0% | 2.1% |
| Non | 1139 | 69.4% | 3.1% | 506 | 76.6% | 2.8% | 632 | 64.5% | 3.3% | 225 | 59.0% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 533 | 32.5% | 4.5% | 181 | 27.4% | 3.2% | 352 | 36.0% | 5.6% | 93 | 24.3% | 2.8% |
| Agglo. - 20 000 hab | 386 | 23.5% | 4.3% | 180 | 27.3% | 4.2% | 206 | 21.0% | 4.4% | 92 | 24.1% | 3.4% |
| Agglo. 20 000 à 100 000 hab | 228 | 13.9% | 3.3% | 95 | 14.3% | 2.9% | 133 | 13.6% | 3.6% | 51 | 13.3% | 2.4% |
| Agglo. + 100 000 hab | 381 | 23.2% | 2.4% | 170 | 25.7% | 2.2% | 211 | 21.6% | 2.6% | 110 | 28.7% | 2.0% |
| Agglo. Paris | 112 | 6.8% | 1.3% | 35 | 5.3% | 0.8% | 77 | 7.8% | 1.7% | 37 | 9.6% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 141 | 8.6% | 1.4% | 48 | 7.2% | 1.0% | 93 | 9.5% | 1.8% | 42 | 10.9% | 0.9% |
| Nord Pas de Calais | 79 | 4.8% | 2.5% | 34 | 5.2% | 2.2% | 45 | 4.5% | 2.7% | 12 | 3.2% | 1.2% |
| Lorraine | 41 | 2.5% | 2.2% | 20 | 3.0% | 2.1% | 22 | 2.2% | 2.2% | 17 | 4.4% | 3.2% |
| Alsace | 13 | 0.8% | 0.8% | 6 | 0.9% | 0.8% | 7 | 0.7% | 0.9% | 4 | 1.1% | 0.9% |
| Franche-Comté | 29 | 1.8% | 3.0% | 12 | 1.8% | 2.5% | 17 | 1.7% | 3.4% | 5 | 1.3% | 1.8% |
| Champagne Ardennes | 63 | 3.8% | 5.7% | 24 | 3.6% | 4.5% | 39 | 4.0% | 6.8% | 10 | 2.5% | 3.3% |
| Picardie | 56 | 3.4% | 3.6% | 28 | 4.2% | 3.7% | 29 | 2.9% | 3.6% | 7 | 1.8% | 1.6% |
| Bourgogne | 59 | 3.6% | 4.3% | 21 | 3.2% | 3.3% | 37 | 3.8% | 5.2% | 12 | 3.3% | 3.3% |
| Haute Normandie | 52 | 3.2% | 3.5% | 23 | 3.5% | 3.3% | 29 | 2.9% | 3.7% | 16 | 4.1% | 3.4% |
| Basse Normandie | 30 | 1.8% | 2.4% | 16 | 2.4% | 2.7% | 14 | 1.4% | 2.2% | 10 | 2.5% | 2.6% |
| Centre | 87 | 5.3% | 4.3% | 31 | 4.8% | 3.2% | 56 | 5.7% | 5.2% | 22 | 5.8% | 3.5% |
| Pays de Loire | 120 | 7.3% | 4.0% | 50 | 7.5% | 3.5% | 70 | 7.1% | 4.4% | 17 | 4.5% | 1.9% |
| Bretagne | 109 | 6.6% | 4.1% | 38 | 5.7% | 2.9% | 71 | 7.3% | 5.2% | 19 | 4.9% | 2.4% |
| Poitou Charentes | 72 | 4.4% | 4.8% | 33 | 5.0% | 4.6% | 39 | 4.0% | 5.0% | 14 | 3.6% | 3.3% |
| Aquitaine | 71 | 4.3% | 2.5% | 27 | 4.1% | 2.0% | 43 | 4.4% | 3.0% | 14 | 3.7% | 1.6% |
| Midi Pyrénées | 106 | 6.4% | 4.3% | 44 | 6.7% | 3.7% | 61 | 6.3% | 4.8% | 33 | 8.7% | 3.8% |
| Limousin | 24 | 1.5% | 3.8% | 5 | 0.8% | 1.7% | 19 | 1.9% | 5.8% | 2 | 0.6% | 1.3% |
| Auvergne | 61 | 3.7% | 5.3% | 26 | 3.9% | 4.7% | 35 | 3.6% | 5.9% | 9 | 2.5% | 3.2% |
| Rhône Alpes | 228 | 13.9% | 4.3% | 90 | 13.6% | 3.5% | 138 | 14.1% | 5.0% | 58 | 15.1% | 2.9% |
| Languedoc Roussillon | 63 | 3.9% | 2.7% | 16 | 2.4% | 1.4% | 48 | 4.9% | 3.9% | 19 | 4.8% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 138 | 8.4% | 3.2% | 70 | 10.6% | 3.4% | 68 | 7.0% | 3.0% | 41 | 10.7% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1281 | 78.1% | 3.0% | 541 | 81.8% | 2.6% | 740 | 75.5% | 3.4% | 330 | 86.4% | 2.1% |
| Presque tous les jours | 219 | 13.3% | 3.6% | 84 | 12.7% | 3.1% | 135 | 13.8% | 4.0% | 30 | 7.8% | 2.2% |
| 1 à 2 fois par semaine | 119 | 7.3% | 4.0% | 34 | 5.1% | 2.7% | 86 | 8.7% | 4.8% | 21 | 5.6% | 4.1% |
| 1 à 3 fois par mois | 19 | 1.2% | 4.8% | 2 | 0.3% | 1.2% | 17 | 1.7% | 7.9% | - | - | - |
| Moins souvent | 2 | 0.1% | 1.8% | - | - | - | 2 | 0.2% | 2.8% | 1 | 0.2% | 3.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 57 | 3.5% | 4.2% | 18 | 2.7% | 2.8% | 39 | 4.0% | 5.3% | 4 | 1.1% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 74 | 4.5% | 3.7% | 20 | 3.0% | 2.6% | 54 | 5.5% | 4.4% | 3 | 0.7% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 121 | 7.4% | 2.4% | 46 | 6.9% | 2.2% | 75 | 7.7% | 2.5% | 9 | 2.3% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 236 | 14.4% | 3.4% | 88 | 13.3% | 3.0% | 148 | 15.1% | 3.8% | 31 | 8.2% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 427 | 26.0% | 3.5% | 172 | 26.1% | 3.0% | 255 | 26.0% | 3.9% | 81 | 21.1% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 289 | 17.6% | 3.8% | 116 | 17.5% | 3.0% | 173 | 17.6% | 4.5% | 83 | 21.8% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 215 | 13.1% | 2.8% | 99 | 15.0% | 2.3% | 116 | 11.8% | 3.4% | 78 | 20.3% | 2.0% |
| 65 000 euros et plus par an | 99 | 6.0% | 2.3% | 48 | 7.2% | 1.9% | 51 | 5.2% | 3.0% | 58 | 15.2% | 2.0% |
| Refus | 98 | 6.0% | 2.8% | 42 | 6.3% | 2.7% | 57 | 5.8% | 2.8% | 30 | 7.7% | 2.2% |
| Ne sait pas | 25 | 1.5% | 1.6% | 13 | 2.0% | 1.8% | 12 | 1.2% | 1.4% | 6 | 1.5% | 0.8% |
