L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1607 | 100.0% | 3.1% | 941 | 100.0% | 3.7% | 666 | 100.0% | 2.4% | 679 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 941 | 58.6% | 3.7% | 941 | 100.0% | 3.7% | - | - | - | 432 | 63.7% | 4.7% |
| Femme | 666 | 41.4% | 2.4% | - | - | - | 666 | 100.0% | 2.4% | 247 | 36.3% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 131 | 8.2% | 1.8% | 78 | 8.3% | 2.1% | 53 | 7.9% | 1.4% | 64 | 9.5% | 2.0% |
| 25 à 34 ans | 148 | 9.2% | 1.9% | 91 | 9.7% | 2.4% | 57 | 8.5% | 1.5% | 85 | 12.5% | 2.6% |
| 35 à 49 ans | 409 | 25.5% | 3.2% | 257 | 27.4% | 4.1% | 152 | 22.8% | 2.4% | 273 | 40.2% | 4.4% |
| 50 à 59 ans | 350 | 21.8% | 4.1% | 190 | 20.2% | 4.5% | 160 | 24.1% | 3.6% | 183 | 27.0% | 5.1% |
| 60 ans et plus | 568 | 35.4% | 3.5% | 324 | 34.5% | 4.5% | 244 | 36.7% | 2.7% | 74 | 10.9% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 605 | 37.7% | 2.6% | - | - | - | 605 | 90.9% | 2.6% | 213 | 31.4% | 3.0% |
| Personne de référence | 955 | 59.4% | 3.4% | 825 | 87.7% | 4.0% | 129 | 19.4% | 1.7% | 405 | 59.6% | 4.6% |
| Responsable des achats | 1112 | 69.2% | 3.1% | 534 | 56.8% | 4.1% | 578 | 86.8% | 2.5% | 452 | 66.6% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 1.0% | 3.2% | 10 | 1.0% | 3.0% | 7 | 1.1% | 3.7% | - | - | - |
| Petits patrons | 103 | 6.4% | 6.3% | 82 | 8.7% | 6.7% | 21 | 3.2% | 5.0% | 97 | 14.3% | 6.6% |
| Affaires et Cadres | 287 | 17.9% | 5.7% | 187 | 19.9% | 6.5% | 100 | 15.0% | 4.6% | 255 | 37.6% | 5.7% |
| Professions intermédiaires | 225 | 14.0% | 3.0% | 131 | 14.0% | 3.6% | 93 | 14.0% | 2.5% | 191 | 28.2% | 3.2% |
| Employés | 176 | 11.0% | 2.1% | 70 | 7.5% | 3.1% | 106 | 15.9% | 1.7% | 41 | 6.1% | 2.3% |
| Ouvriers | 133 | 8.3% | 2.1% | 119 | 12.6% | 2.3% | 15 | 2.2% | 1.1% | 17 | 2.4% | 3.7% |
| Retraités | 453 | 28.2% | 3.5% | 263 | 27.9% | 4.4% | 190 | 28.6% | 2.8% | 2 | 0.4% | 1.1% |
| Autres inactifs | 213 | 13.3% | 2.1% | 79 | 8.4% | 2.2% | 134 | 20.1% | 2.1% | 75 | 11.1% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.6% | 3.4% | 10 | 1.1% | 2.8% | 16 | 2.4% | 3.8% | - | - | - |
| Petits patrons | 119 | 7.4% | 4.4% | 90 | 9.5% | 6.2% | 29 | 4.4% | 2.4% | 119 | 17.5% | 4.4% |
| Affaires et Cadres | 329 | 20.5% | 4.7% | 199 | 21.1% | 5.7% | 130 | 19.5% | 3.7% | 329 | 48.4% | 4.7% |
| Professions intermédiaires | 231 | 14.4% | 2.9% | 144 | 15.3% | 3.4% | 88 | 13.2% | 2.2% | 231 | 34.1% | 2.9% |
| Employés | 141 | 8.8% | 2.5% | 62 | 6.6% | 2.7% | 79 | 11.9% | 2.4% | - | - | - |
| Ouvriers | 191 | 11.9% | 2.0% | 127 | 13.5% | 2.5% | 64 | 9.6% | 1.4% | - | - | - |
| Retraités | 508 | 31.6% | 3.4% | 275 | 29.2% | 4.1% | 233 | 35.0% | 2.8% | - | - | - |
| Autres inactifs | 62 | 3.9% | 1.8% | 35 | 3.7% | 2.3% | 27 | 4.1% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 228 | 14.2% | 2.3% | 135 | 14.4% | 3.2% | 93 | 13.9% | 1.7% | 84 | 12.3% | 3.6% |
| 2 personnes | 675 | 42.0% | 3.7% | 376 | 39.9% | 4.2% | 299 | 44.9% | 3.2% | 155 | 22.8% | 3.7% |
| 3 personnes | 245 | 15.2% | 2.6% | 140 | 14.9% | 3.0% | 105 | 15.7% | 2.3% | 146 | 21.5% | 3.7% |
| 4 personnes | 288 | 17.9% | 3.1% | 179 | 19.0% | 3.8% | 109 | 16.3% | 2.3% | 204 | 30.0% | 4.3% |
| 5 personnes et + | 171 | 10.6% | 3.1% | 110 | 11.7% | 4.3% | 61 | 9.1% | 2.0% | 91 | 13.4% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 448 | 27.9% | 2.9% | 270 | 28.7% | 3.7% | 177 | 26.6% | 2.1% | 274 | 40.4% | 3.7% |
| Non | 1159 | 72.1% | 3.2% | 670 | 71.3% | 3.8% | 489 | 73.4% | 2.6% | 405 | 59.6% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 258 | 16.1% | 2.2% | 138 | 14.6% | 2.4% | 120 | 18.1% | 1.9% | 83 | 12.2% | 2.5% |
| Agglo. - 20 000 hab | 267 | 16.6% | 3.0% | 149 | 15.9% | 3.5% | 117 | 17.6% | 2.5% | 81 | 12.0% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 225 | 14.0% | 3.2% | 127 | 13.5% | 3.8% | 98 | 14.8% | 2.7% | 87 | 12.8% | 4.1% |
| Agglo. + 100 000 hab | 525 | 32.7% | 3.3% | 322 | 34.2% | 4.2% | 203 | 30.5% | 2.5% | 242 | 35.7% | 4.3% |
| Agglo. Paris | 332 | 20.7% | 3.8% | 206 | 21.9% | 4.9% | 126 | 19.0% | 2.7% | 186 | 27.4% | 4.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 381 | 23.7% | 3.9% | 226 | 24.0% | 4.9% | 155 | 23.3% | 3.0% | 199 | 29.3% | 4.5% |
| Nord Pas de Calais | 86 | 5.3% | 2.7% | 56 | 6.0% | 3.6% | 29 | 4.4% | 1.8% | 44 | 6.5% | 4.4% |
| Lorraine | 54 | 3.4% | 2.8% | 31 | 3.3% | 3.3% | 23 | 3.4% | 2.3% | 14 | 2.0% | 2.6% |
| Alsace | 60 | 3.8% | 3.9% | 31 | 3.3% | 4.1% | 30 | 4.5% | 3.7% | 29 | 4.3% | 6.4% |
| Franche-Comté | 32 | 2.0% | 3.3% | 13 | 1.4% | 2.8% | 18 | 2.8% | 3.7% | 15 | 2.2% | 5.3% |
| Champagne Ardennes | 38 | 2.4% | 3.5% | 23 | 2.4% | 4.3% | 15 | 2.3% | 2.7% | 11 | 1.7% | 3.8% |
| Picardie | 29 | 1.8% | 1.9% | 19 | 2.0% | 2.5% | 10 | 1.5% | 1.3% | 11 | 1.6% | 2.5% |
| Bourgogne | 49 | 3.1% | 3.6% | 33 | 3.5% | 5.1% | 16 | 2.4% | 2.2% | 16 | 2.3% | 4.2% |
| Haute Normandie | 51 | 3.2% | 3.4% | 26 | 2.8% | 3.7% | 24 | 3.7% | 3.1% | 14 | 2.0% | 3.0% |
| Basse Normandie | 18 | 1.1% | 1.5% | 11 | 1.2% | 2.0% | 7 | 1.1% | 1.1% | 11 | 1.7% | 3.1% |
| Centre | 67 | 4.1% | 3.2% | 37 | 4.0% | 3.8% | 29 | 4.4% | 2.7% | 23 | 3.4% | 3.7% |
| Pays de Loire | 90 | 5.6% | 3.0% | 56 | 6.0% | 3.9% | 34 | 5.1% | 2.1% | 25 | 3.7% | 2.8% |
| Bretagne | 78 | 4.9% | 2.9% | 44 | 4.6% | 3.4% | 35 | 5.2% | 2.5% | 22 | 3.3% | 2.8% |
| Poitou Charentes | 41 | 2.5% | 2.7% | 18 | 2.0% | 2.6% | 22 | 3.3% | 2.9% | 20 | 3.0% | 4.9% |
| Aquitaine | 53 | 3.3% | 1.9% | 30 | 3.2% | 2.2% | 23 | 3.5% | 1.6% | 25 | 3.7% | 2.8% |
| Midi Pyrénées | 54 | 3.3% | 2.2% | 24 | 2.6% | 2.0% | 29 | 4.4% | 2.3% | 19 | 2.9% | 2.2% |
| Limousin | 22 | 1.4% | 3.5% | 11 | 1.1% | 3.6% | 11 | 1.7% | 3.5% | 4 | 0.5% | 2.1% |
| Auvergne | 23 | 1.4% | 2.0% | 10 | 1.0% | 1.8% | 13 | 2.0% | 2.2% | 12 | 1.8% | 4.2% |
| Rhône Alpes | 175 | 10.9% | 3.3% | 106 | 11.3% | 4.2% | 68 | 10.3% | 2.5% | 68 | 10.1% | 3.4% |
| Languedoc Roussillon | 51 | 3.2% | 2.2% | 34 | 3.6% | 3.1% | 16 | 2.5% | 1.3% | 22 | 3.2% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 157 | 9.8% | 3.6% | 101 | 10.7% | 4.9% | 56 | 8.4% | 2.4% | 73 | 10.7% | 4.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1416 | 88.1% | 3.3% | 835 | 88.8% | 4.0% | 581 | 87.2% | 2.7% | 632 | 93.1% | 4.0% |
| Presque tous les jours | 120 | 7.5% | 2.0% | 61 | 6.4% | 2.2% | 60 | 9.0% | 1.8% | 31 | 4.5% | 2.2% |
| 1 à 2 fois par semaine | 59 | 3.7% | 2.0% | 36 | 3.8% | 2.8% | 24 | 3.6% | 1.3% | 15 | 2.2% | 2.9% |
| 1 à 3 fois par mois | 10 | 0.6% | 2.5% | 9 | 1.0% | 5.0% | 1 | 0.1% | 0.2% | 1 | 0.2% | 2.1% |
| Moins souvent | 1 | 0.1% | 1.0% | - | - | - | 1 | 0.2% | 1.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 0.9% | 1.1% | 7 | 0.8% | 1.2% | 7 | 1.1% | 1.0% | 1 | 0.1% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 32 | 2.0% | 1.6% | 15 | 1.6% | 1.9% | 17 | 2.6% | 1.4% | 1 | 0.1% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 74 | 4.6% | 1.5% | 35 | 3.7% | 1.7% | 39 | 5.8% | 1.3% | 5 | 0.7% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 128 | 8.0% | 1.9% | 76 | 8.1% | 2.6% | 52 | 7.8% | 1.3% | 41 | 6.1% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 344 | 21.4% | 2.8% | 178 | 19.0% | 3.1% | 166 | 24.9% | 2.5% | 80 | 11.8% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 213 | 13.3% | 2.8% | 112 | 11.9% | 2.9% | 102 | 15.3% | 2.7% | 92 | 13.6% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 348 | 21.7% | 4.5% | 224 | 23.9% | 5.2% | 123 | 18.6% | 3.6% | 199 | 29.3% | 5.2% |
| 65 000 euros et plus par an | 284 | 17.7% | 6.6% | 200 | 21.2% | 7.8% | 84 | 12.7% | 4.9% | 203 | 29.9% | 7.0% |
| Refus | 131 | 8.2% | 3.7% | 66 | 7.0% | 4.3% | 65 | 9.8% | 3.2% | 44 | 6.4% | 3.3% |
| Ne sait pas | 38 | 2.3% | 2.4% | 27 | 2.9% | 3.7% | 10 | 1.5% | 1.2% | 13 | 1.9% | 2.0% |
