L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 932 | 100.0% | 1.8% | 112 | 100.0% | 0.4% | 821 | 100.0% | 3.0% | 439 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 112 | 12.0% | 0.4% | 112 | 100.0% | 0.4% | - | - | - | 50 | 11.5% | 0.5% |
| Femme | 821 | 88.0% | 3.0% | - | - | - | 821 | 100.0% | 3.0% | 389 | 88.5% | 4.5% |
| Age | ||||||||||||
| 15 à 24 ans | 169 | 18.1% | 2.3% | 2 | 1.8% | 0.1% | 167 | 20.3% | 4.6% | 77 | 17.5% | 2.4% |
| 25 à 34 ans | 251 | 26.9% | 3.3% | 33 | 29.2% | 0.9% | 218 | 26.6% | 5.6% | 131 | 29.7% | 4.1% |
| 35 à 49 ans | 279 | 29.9% | 2.2% | 47 | 42.5% | 0.8% | 232 | 28.2% | 3.6% | 163 | 37.1% | 2.6% |
| 50 à 59 ans | 87 | 9.4% | 1.0% | 6 | 5.2% | 0.1% | 81 | 9.9% | 1.8% | 47 | 10.6% | 1.3% |
| 60 ans et plus | 146 | 15.7% | 0.9% | 24 | 21.2% | 0.3% | 123 | 14.9% | 1.4% | 22 | 5.0% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 646 | 69.3% | 2.8% | - | - | - | 646 | 78.7% | 2.8% | 316 | 71.9% | 4.5% |
| Personne de référence | 322 | 34.6% | 1.2% | 98 | 87.9% | 0.5% | 224 | 27.3% | 3.0% | 137 | 31.3% | 1.6% |
| Responsable des achats | 714 | 76.6% | 2.0% | 66 | 59.1% | 0.5% | 648 | 79.0% | 2.8% | 335 | 76.2% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.8% | 3 | 2.3% | 0.8% | 2 | 0.2% | 0.9% | 1 | 0.1% | 1.7% |
| Petits patrons | 32 | 3.4% | 1.9% | 9 | 7.7% | 0.7% | 23 | 2.8% | 5.5% | 23 | 5.2% | 1.5% |
| Affaires et Cadres | 122 | 13.0% | 2.4% | 10 | 9.4% | 0.4% | 111 | 13.5% | 5.2% | 103 | 23.4% | 2.3% |
| Professions intermédiaires | 181 | 19.4% | 2.4% | 30 | 26.5% | 0.8% | 151 | 18.4% | 4.1% | 139 | 31.5% | 2.3% |
| Employés | 248 | 26.6% | 2.9% | 24 | 21.7% | 1.1% | 224 | 27.3% | 3.5% | 69 | 15.6% | 3.9% |
| Ouvriers | 64 | 6.9% | 1.0% | 19 | 16.8% | 0.4% | 45 | 5.5% | 3.5% | 11 | 2.5% | 2.5% |
| Retraités | 94 | 10.1% | 0.7% | 10 | 9.4% | 0.2% | 84 | 10.2% | 1.2% | 9 | 2.1% | 4.1% |
| Autres inactifs | 188 | 20.1% | 1.9% | 7 | 6.3% | 0.2% | 181 | 22.0% | 2.9% | 86 | 19.6% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.0% | 1.2% | 3 | 2.3% | 0.7% | 6 | 0.8% | 1.6% | - | - | - |
| Petits patrons | 49 | 5.2% | 1.8% | 9 | 7.7% | 0.6% | 40 | 4.9% | 3.3% | 49 | 11.1% | 1.8% |
| Affaires et Cadres | 177 | 19.0% | 2.5% | 10 | 9.4% | 0.3% | 167 | 20.3% | 4.7% | 177 | 40.4% | 2.5% |
| Professions intermédiaires | 213 | 22.9% | 2.6% | 31 | 28.0% | 0.7% | 182 | 22.2% | 4.6% | 213 | 48.6% | 2.6% |
| Employés | 165 | 17.7% | 3.0% | 26 | 23.2% | 1.1% | 139 | 17.0% | 4.3% | - | - | - |
| Ouvriers | 145 | 15.6% | 1.5% | 19 | 16.8% | 0.4% | 127 | 15.4% | 2.8% | - | - | - |
| Retraités | 133 | 14.3% | 0.9% | 13 | 11.7% | 0.2% | 120 | 14.6% | 1.4% | - | - | - |
| Autres inactifs | 41 | 4.3% | 1.1% | 1 | 1.0% | 0.1% | 39 | 4.8% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 166 | 17.9% | 1.7% | 10 | 9.3% | 0.2% | 156 | 19.0% | 2.8% | 70 | 15.9% | 3.0% |
| 2 personnes | 243 | 26.1% | 1.3% | 35 | 31.2% | 0.4% | 208 | 25.4% | 2.2% | 103 | 23.5% | 2.4% |
| 3 personnes | 219 | 23.5% | 2.3% | 33 | 29.8% | 0.7% | 185 | 22.6% | 4.0% | 99 | 22.5% | 2.5% |
| 4 personnes | 203 | 21.8% | 2.2% | 23 | 20.9% | 0.5% | 180 | 22.0% | 3.8% | 109 | 24.8% | 2.3% |
| 5 personnes et + | 100 | 10.8% | 1.8% | 10 | 8.8% | 0.4% | 91 | 11.0% | 3.0% | 59 | 13.3% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 347 | 37.3% | 2.2% | 57 | 51.4% | 0.8% | 290 | 35.3% | 3.4% | 185 | 42.1% | 2.5% |
| Non | 585 | 62.7% | 1.6% | 54 | 48.6% | 0.3% | 531 | 64.7% | 2.8% | 254 | 57.9% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 158 | 16.9% | 1.3% | 13 | 11.9% | 0.2% | 144 | 17.6% | 2.3% | 58 | 13.1% | 1.7% |
| Agglo. - 20 000 hab | 148 | 15.9% | 1.7% | 16 | 13.9% | 0.4% | 133 | 16.2% | 2.9% | 65 | 14.9% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 99 | 10.7% | 1.4% | 7 | 6.2% | 0.2% | 92 | 11.3% | 2.5% | 39 | 8.8% | 1.8% |
| Agglo. + 100 000 hab | 341 | 36.5% | 2.2% | 47 | 42.2% | 0.6% | 294 | 35.8% | 3.6% | 178 | 40.5% | 3.2% |
| Agglo. Paris | 186 | 20.0% | 2.1% | 29 | 25.7% | 0.7% | 158 | 19.2% | 3.4% | 100 | 22.7% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 206 | 22.1% | 2.1% | 29 | 26.2% | 0.6% | 177 | 21.6% | 3.5% | 108 | 24.6% | 2.5% |
| Nord Pas de Calais | 33 | 3.5% | 1.0% | 5 | 4.2% | 0.3% | 28 | 3.4% | 1.7% | 13 | 2.9% | 1.3% |
| Lorraine | 36 | 3.8% | 1.8% | - | - | - | 36 | 4.3% | 3.6% | 18 | 4.1% | 3.4% |
| Alsace | 19 | 2.0% | 1.2% | 3 | 2.3% | 0.3% | 16 | 2.0% | 2.1% | 6 | 1.5% | 1.4% |
| Franche-Comté | 16 | 1.8% | 1.7% | 3 | 3.0% | 0.7% | 13 | 1.6% | 2.6% | 7 | 1.6% | 2.5% |
| Champagne Ardennes | 5 | 0.6% | 0.5% | - | - | - | 5 | 0.6% | 0.9% | 2 | 0.4% | 0.6% |
| Picardie | 27 | 2.9% | 1.8% | 0 | 0.4% | 0.1% | 27 | 3.3% | 3.4% | 9 | 2.1% | 2.1% |
| Bourgogne | 24 | 2.5% | 1.7% | 2 | 2.0% | 0.3% | 22 | 2.6% | 3.0% | 11 | 2.5% | 2.9% |
| Haute Normandie | 50 | 5.4% | 3.4% | 15 | 13.2% | 2.1% | 35 | 4.3% | 4.5% | 15 | 3.5% | 3.4% |
| Basse Normandie | 11 | 1.1% | 0.9% | 2 | 2.1% | 0.4% | 8 | 1.0% | 1.3% | 7 | 1.5% | 1.9% |
| Centre | 32 | 3.4% | 1.5% | 3 | 2.9% | 0.3% | 28 | 3.4% | 2.6% | 9 | 2.0% | 1.4% |
| Pays de Loire | 57 | 6.1% | 1.9% | 6 | 5.6% | 0.4% | 50 | 6.1% | 3.2% | 21 | 4.7% | 2.3% |
| Bretagne | 39 | 4.1% | 1.4% | 2 | 2.2% | 0.2% | 36 | 4.4% | 2.6% | 15 | 3.5% | 2.0% |
| Poitou Charentes | 26 | 2.8% | 1.7% | 6 | 4.9% | 0.8% | 20 | 2.5% | 2.6% | 16 | 3.7% | 4.0% |
| Aquitaine | 53 | 5.7% | 1.9% | - | - | - | 53 | 6.5% | 3.7% | 31 | 7.2% | 3.5% |
| Midi Pyrénées | 44 | 4.7% | 1.8% | - | - | - | 44 | 5.3% | 3.4% | 27 | 6.1% | 3.1% |
| Limousin | 11 | 1.2% | 1.8% | 1 | 0.7% | 0.3% | 10 | 1.3% | 3.1% | 7 | 1.7% | 4.3% |
| Auvergne | 18 | 1.9% | 1.6% | 4 | 3.6% | 0.7% | 14 | 1.7% | 2.3% | 7 | 1.6% | 2.4% |
| Rhône Alpes | 107 | 11.5% | 2.0% | 13 | 11.3% | 0.5% | 95 | 11.6% | 3.5% | 61 | 14.0% | 3.1% |
| Languedoc Roussillon | 37 | 3.9% | 1.6% | 1 | 0.7% | 0.1% | 36 | 4.4% | 2.9% | 10 | 2.3% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 82 | 8.8% | 1.9% | 16 | 14.7% | 0.8% | 66 | 8.0% | 2.8% | 37 | 8.3% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 813 | 87.2% | 1.9% | 101 | 90.6% | 0.5% | 712 | 86.7% | 3.2% | 406 | 92.3% | 2.6% |
| Presque tous les jours | 81 | 8.7% | 1.3% | 3 | 2.3% | 0.1% | 79 | 9.6% | 2.3% | 26 | 5.9% | 1.9% |
| 1 à 2 fois par semaine | 36 | 3.8% | 1.2% | 7 | 6.2% | 0.6% | 29 | 3.5% | 1.6% | 7 | 1.5% | 1.3% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.6% | 1 | 1.0% | 0.6% | 1 | 0.2% | 0.6% | 1 | 0.2% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 1.9% | 1.3% | 2 | 1.9% | 0.3% | 15 | 1.9% | 2.1% | 1 | 0.3% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 48 | 5.2% | 2.4% | 7 | 6.5% | 0.9% | 41 | 5.0% | 3.4% | 4 | 0.8% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 96 | 10.3% | 1.9% | 5 | 4.2% | 0.2% | 91 | 11.1% | 3.1% | 33 | 7.5% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 130 | 13.9% | 1.9% | 16 | 14.3% | 0.5% | 114 | 13.9% | 2.9% | 59 | 13.4% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 199 | 21.4% | 1.6% | 21 | 19.0% | 0.4% | 178 | 21.7% | 2.7% | 82 | 18.7% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 132 | 14.2% | 1.7% | 27 | 24.3% | 0.7% | 105 | 12.8% | 2.8% | 68 | 15.5% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 127 | 13.6% | 1.6% | 18 | 16.3% | 0.4% | 109 | 13.2% | 3.2% | 83 | 18.8% | 2.2% |
| 65 000 euros et plus par an | 79 | 8.4% | 1.8% | 7 | 6.7% | 0.3% | 71 | 8.7% | 4.1% | 64 | 14.7% | 2.2% |
| Refus | 63 | 6.7% | 1.8% | 8 | 6.7% | 0.5% | 55 | 6.7% | 2.7% | 28 | 6.3% | 2.1% |
| Ne sait pas | 41 | 4.4% | 2.6% | - | - | - | 41 | 5.0% | 4.9% | 17 | 4.0% | 2.6% |
