L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1719 | 100.0% | 3.3% | 1402 | 100.0% | 5.6% | 317 | 100.0% | 1.2% | 634 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 1402 | 81.6% | 5.6% | 1402 | 100.0% | 5.6% | - | - | - | 529 | 83.4% | 5.8% |
| Femme | 317 | 18.4% | 1.2% | - | - | - | 317 | 100.0% | 1.2% | 105 | 16.6% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 151 | 8.8% | 2.0% | 122 | 8.7% | 3.3% | 29 | 9.1% | 0.8% | 58 | 9.1% | 1.8% |
| 25 à 34 ans | 187 | 10.9% | 2.5% | 152 | 10.9% | 4.1% | 35 | 11.0% | 0.9% | 80 | 12.6% | 2.5% |
| 35 à 49 ans | 494 | 28.8% | 3.9% | 389 | 27.7% | 6.2% | 106 | 33.4% | 1.6% | 242 | 38.2% | 3.9% |
| 50 à 59 ans | 382 | 22.2% | 4.4% | 331 | 23.6% | 7.9% | 51 | 16.0% | 1.1% | 171 | 26.9% | 4.7% |
| 60 ans et plus | 505 | 29.4% | 3.1% | 408 | 29.1% | 5.6% | 97 | 30.5% | 1.1% | 83 | 13.1% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 287 | 16.7% | 1.2% | - | - | - | 287 | 90.7% | 1.2% | 101 | 16.0% | 1.4% |
| Personne de référence | 1312 | 76.3% | 4.7% | 1252 | 89.3% | 6.1% | 60 | 18.8% | 0.8% | 486 | 76.7% | 5.5% |
| Responsable des achats | 1045 | 60.8% | 2.9% | 761 | 54.3% | 5.9% | 284 | 89.8% | 1.2% | 379 | 59.8% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.2% | 4.0% | 17 | 1.2% | 5.2% | 4 | 1.1% | 1.8% | 1 | 0.2% | 3.6% |
| Petits patrons | 74 | 4.3% | 4.5% | 70 | 5.0% | 5.7% | 5 | 1.5% | 1.1% | 72 | 11.4% | 4.9% |
| Affaires et Cadres | 213 | 12.4% | 4.2% | 189 | 13.5% | 6.6% | 23 | 7.3% | 1.1% | 199 | 31.4% | 4.4% |
| Professions intermédiaires | 288 | 16.7% | 3.9% | 240 | 17.1% | 6.5% | 47 | 15.0% | 1.3% | 273 | 43.1% | 4.5% |
| Employés | 203 | 11.8% | 2.4% | 126 | 9.0% | 5.6% | 76 | 24.0% | 1.2% | 13 | 2.0% | 0.7% |
| Ouvriers | 338 | 19.7% | 5.2% | 321 | 22.9% | 6.2% | 17 | 5.4% | 1.3% | 5 | 0.8% | 1.2% |
| Retraités | 381 | 22.2% | 3.0% | 306 | 21.8% | 5.1% | 76 | 23.9% | 1.1% | 5 | 0.7% | 2.1% |
| Autres inactifs | 202 | 11.8% | 2.0% | 133 | 9.5% | 3.7% | 69 | 21.7% | 1.1% | 65 | 10.3% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.1% | 2.5% | 17 | 1.2% | 4.7% | 2 | 0.7% | 0.5% | - | - | - |
| Petits patrons | 87 | 5.1% | 3.3% | 70 | 5.0% | 4.8% | 17 | 5.5% | 1.4% | 87 | 13.8% | 3.3% |
| Affaires et Cadres | 245 | 14.2% | 3.5% | 202 | 14.4% | 5.8% | 42 | 13.3% | 1.2% | 245 | 38.6% | 3.5% |
| Professions intermédiaires | 302 | 17.6% | 3.7% | 256 | 18.3% | 6.1% | 45 | 14.3% | 1.2% | 302 | 47.6% | 3.7% |
| Employés | 169 | 9.8% | 3.0% | 122 | 8.7% | 5.3% | 46 | 14.7% | 1.4% | - | - | - |
| Ouvriers | 390 | 22.7% | 4.0% | 340 | 24.3% | 6.6% | 49 | 15.6% | 1.1% | - | - | - |
| Retraités | 433 | 25.2% | 2.9% | 330 | 23.5% | 5.0% | 103 | 32.6% | 1.2% | - | - | - |
| Autres inactifs | 74 | 4.3% | 2.1% | 64 | 4.5% | 4.3% | 10 | 3.2% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 226 | 13.2% | 2.3% | 193 | 13.7% | 4.5% | 34 | 10.6% | 0.6% | 73 | 11.5% | 3.1% |
| 2 personnes | 683 | 39.8% | 3.7% | 543 | 38.7% | 6.1% | 140 | 44.3% | 1.5% | 185 | 29.1% | 4.4% |
| 3 personnes | 298 | 17.4% | 3.2% | 254 | 18.1% | 5.4% | 44 | 14.0% | 1.0% | 134 | 21.2% | 3.4% |
| 4 personnes | 339 | 19.7% | 3.6% | 285 | 20.3% | 6.1% | 53 | 16.8% | 1.1% | 164 | 25.8% | 3.5% |
| 5 personnes et + | 172 | 10.0% | 3.1% | 127 | 9.1% | 5.0% | 45 | 14.2% | 1.5% | 78 | 12.3% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 543 | 31.6% | 3.5% | 443 | 31.6% | 6.1% | 100 | 31.6% | 1.2% | 258 | 40.6% | 3.4% |
| Non | 1176 | 68.4% | 3.2% | 959 | 68.4% | 5.4% | 217 | 68.4% | 1.1% | 376 | 59.4% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 360 | 21.0% | 3.0% | 276 | 19.7% | 4.8% | 84 | 26.6% | 1.3% | 115 | 18.2% | 3.5% |
| Agglo. - 20 000 hab | 313 | 18.2% | 3.5% | 252 | 18.0% | 5.8% | 60 | 19.1% | 1.3% | 119 | 18.7% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 251 | 14.6% | 3.6% | 215 | 15.3% | 6.5% | 36 | 11.3% | 1.0% | 80 | 12.6% | 3.8% |
| Agglo. + 100 000 hab | 525 | 30.5% | 3.3% | 431 | 30.7% | 5.7% | 94 | 29.7% | 1.2% | 182 | 28.6% | 3.2% |
| Agglo. Paris | 270 | 15.7% | 3.1% | 228 | 16.3% | 5.5% | 42 | 13.3% | 0.9% | 138 | 21.8% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 311 | 18.1% | 3.2% | 254 | 18.1% | 5.5% | 57 | 17.9% | 1.1% | 150 | 23.6% | 3.4% |
| Nord Pas de Calais | 105 | 6.1% | 3.3% | 92 | 6.5% | 5.9% | 14 | 4.3% | 0.8% | 33 | 5.2% | 3.2% |
| Lorraine | 71 | 4.1% | 3.7% | 58 | 4.1% | 6.1% | 13 | 4.2% | 1.3% | 21 | 3.3% | 3.9% |
| Alsace | 79 | 4.6% | 5.1% | 61 | 4.3% | 8.0% | 18 | 5.7% | 2.3% | 26 | 4.1% | 5.6% |
| Franche-Comté | 59 | 3.5% | 6.1% | 53 | 3.8% | 11.2% | 7 | 2.1% | 1.4% | 13 | 2.1% | 4.7% |
| Champagne Ardennes | 27 | 1.6% | 2.4% | 23 | 1.7% | 4.4% | 4 | 1.2% | 0.7% | 10 | 1.5% | 3.3% |
| Picardie | 53 | 3.1% | 3.4% | 42 | 3.0% | 5.7% | 10 | 3.2% | 1.3% | 17 | 2.6% | 3.8% |
| Bourgogne | 60 | 3.5% | 4.4% | 45 | 3.2% | 6.8% | 15 | 4.9% | 2.1% | 14 | 2.2% | 3.7% |
| Haute Normandie | 62 | 3.6% | 4.2% | 55 | 4.0% | 7.8% | 6 | 2.0% | 0.8% | 24 | 3.9% | 5.3% |
| Basse Normandie | 35 | 2.1% | 2.9% | 26 | 1.9% | 4.6% | 9 | 2.8% | 1.4% | 17 | 2.7% | 4.7% |
| Centre | 82 | 4.8% | 4.0% | 62 | 4.4% | 6.3% | 20 | 6.4% | 1.9% | 26 | 4.1% | 4.1% |
| Pays de Loire | 84 | 4.9% | 2.8% | 61 | 4.4% | 4.2% | 23 | 7.3% | 1.5% | 31 | 4.8% | 3.4% |
| Bretagne | 69 | 4.0% | 2.6% | 62 | 4.4% | 4.8% | 6 | 2.0% | 0.5% | 17 | 2.7% | 2.2% |
| Poitou Charentes | 33 | 1.9% | 2.2% | 28 | 2.0% | 4.0% | 5 | 1.6% | 0.7% | 6 | 0.9% | 1.4% |
| Aquitaine | 79 | 4.6% | 2.8% | 68 | 4.9% | 5.1% | 11 | 3.5% | 0.8% | 19 | 3.1% | 2.2% |
| Midi Pyrénées | 60 | 3.5% | 2.4% | 48 | 3.4% | 4.0% | 11 | 3.6% | 0.9% | 25 | 3.9% | 2.8% |
| Limousin | 30 | 1.7% | 4.7% | 25 | 1.8% | 8.3% | 5 | 1.6% | 1.5% | 8 | 1.2% | 4.5% |
| Auvergne | 36 | 2.1% | 3.1% | 30 | 2.1% | 5.4% | 6 | 1.9% | 1.0% | 9 | 1.4% | 3.0% |
| Rhône Alpes | 181 | 10.5% | 3.4% | 136 | 9.7% | 5.3% | 46 | 14.4% | 1.7% | 83 | 13.0% | 4.2% |
| Languedoc Roussillon | 64 | 3.8% | 2.8% | 53 | 3.8% | 4.8% | 11 | 3.5% | 0.9% | 27 | 4.3% | 3.7% |
| Provence Alpes Côte d'Azur, Corse | 138 | 8.1% | 3.2% | 120 | 8.6% | 5.8% | 18 | 5.8% | 0.8% | 60 | 9.5% | 3.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1459 | 84.9% | 3.4% | 1186 | 84.6% | 5.7% | 273 | 86.2% | 1.2% | 562 | 88.6% | 3.5% |
| Presque tous les jours | 171 | 9.9% | 2.8% | 144 | 10.3% | 5.2% | 26 | 8.3% | 0.8% | 49 | 7.8% | 3.6% |
| 1 à 2 fois par semaine | 64 | 3.7% | 2.1% | 51 | 3.7% | 4.1% | 13 | 4.1% | 0.7% | 20 | 3.1% | 3.8% |
| 1 à 3 fois par mois | 21 | 1.2% | 5.3% | 17 | 1.2% | 9.2% | 4 | 1.3% | 1.9% | 3 | 0.5% | 5.8% |
| Moins souvent | 4 | 0.2% | 3.4% | 4 | 0.3% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 2.3% | 2.8% | 37 | 2.6% | 5.9% | 2 | 0.7% | 0.3% | 5 | 0.9% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 32 | 1.9% | 1.6% | 25 | 1.8% | 3.3% | 7 | 2.2% | 0.6% | 4 | 0.6% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 149 | 8.7% | 3.0% | 106 | 7.6% | 5.2% | 43 | 13.5% | 1.4% | 15 | 2.4% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 193 | 11.2% | 2.8% | 164 | 11.7% | 5.5% | 30 | 9.3% | 0.8% | 47 | 7.3% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 378 | 22.0% | 3.1% | 306 | 21.8% | 5.4% | 72 | 22.7% | 1.1% | 107 | 16.9% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 315 | 18.3% | 4.1% | 248 | 17.7% | 6.4% | 66 | 21.0% | 1.7% | 123 | 19.4% | 4.2% |
| De 45 000 à moins de 65 000 euros par an | 278 | 16.2% | 3.6% | 243 | 17.3% | 5.6% | 35 | 11.1% | 1.0% | 136 | 21.5% | 3.5% |
| 65 000 euros et plus par an | 219 | 12.7% | 5.1% | 190 | 13.5% | 7.4% | 29 | 9.2% | 1.7% | 143 | 22.5% | 5.0% |
| Refus | 87 | 5.1% | 2.5% | 55 | 3.9% | 3.6% | 32 | 10.2% | 1.6% | 45 | 7.2% | 3.4% |
| Ne sait pas | 28 | 1.6% | 1.8% | 28 | 2.0% | 3.8% | 0 | 0.1% | - | 9 | 1.4% | 1.4% |
