L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2208 | 100.0% | 4.2% | 1866 | 100.0% | 7.4% | 342 | 100.0% | 1.3% | 837 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 1866 | 84.5% | 7.4% | 1866 | 100.0% | 7.4% | - | - | - | 720 | 86.0% | 7.9% |
| Femme | 342 | 15.5% | 1.3% | - | - | - | 342 | 100.0% | 1.3% | 117 | 14.0% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 450 | 20.4% | 6.1% | 367 | 19.7% | 9.9% | 82 | 24.1% | 2.3% | 194 | 23.2% | 6.0% |
| 25 à 34 ans | 369 | 16.7% | 4.8% | 315 | 16.9% | 8.5% | 55 | 16.0% | 1.4% | 138 | 16.4% | 4.3% |
| 35 à 49 ans | 578 | 26.2% | 4.6% | 511 | 27.4% | 8.2% | 67 | 19.7% | 1.0% | 248 | 29.6% | 4.0% |
| 50 à 59 ans | 366 | 16.6% | 4.2% | 310 | 16.6% | 7.4% | 56 | 16.5% | 1.3% | 171 | 20.4% | 4.7% |
| 60 ans et plus | 444 | 20.1% | 2.7% | 363 | 19.4% | 5.0% | 81 | 23.8% | 0.9% | 87 | 10.4% | 5.5% |
| Individu | ||||||||||||
| Ménagères | 258 | 11.7% | 1.1% | - | - | - | 258 | 75.5% | 1.1% | 93 | 11.1% | 1.3% |
| Personne de référence | 1538 | 69.7% | 5.5% | 1480 | 79.3% | 7.2% | 58 | 16.9% | 0.8% | 544 | 65.0% | 6.1% |
| Responsable des achats | 1187 | 53.8% | 3.3% | 925 | 49.6% | 7.1% | 262 | 76.5% | 1.1% | 393 | 47.0% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.8% | 3.4% | 15 | 0.8% | 4.8% | 2 | 0.6% | 1.0% | 1 | 0.2% | 3.6% |
| Petits patrons | 90 | 4.1% | 5.5% | 85 | 4.5% | 7.0% | 5 | 1.6% | 1.3% | 87 | 10.4% | 5.9% |
| Affaires et Cadres | 207 | 9.4% | 4.1% | 187 | 10.0% | 6.5% | 21 | 6.1% | 1.0% | 200 | 23.9% | 4.5% |
| Professions intermédiaires | 348 | 15.8% | 4.7% | 301 | 16.1% | 8.1% | 47 | 13.8% | 1.3% | 326 | 38.9% | 5.4% |
| Employés | 264 | 12.0% | 3.1% | 179 | 9.6% | 8.0% | 85 | 24.8% | 1.3% | 46 | 5.5% | 2.6% |
| Ouvriers | 574 | 26.0% | 8.9% | 566 | 30.3% | 11.0% | 8 | 2.5% | 0.7% | 30 | 3.6% | 6.9% |
| Retraités | 337 | 15.3% | 2.6% | 277 | 14.8% | 4.6% | 60 | 17.6% | 0.9% | 2 | 0.2% | 0.8% |
| Autres inactifs | 370 | 16.8% | 3.7% | 257 | 13.8% | 7.1% | 113 | 33.0% | 1.8% | 145 | 17.3% | 4.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.2% | 3.4% | 14 | 0.8% | 4.0% | 12 | 3.4% | 2.8% | - | - | - |
| Petits patrons | 142 | 6.4% | 5.3% | 119 | 6.4% | 8.2% | 23 | 6.8% | 1.9% | 142 | 16.9% | 5.3% |
| Affaires et Cadres | 300 | 13.6% | 4.3% | 256 | 13.7% | 7.3% | 44 | 13.0% | 1.3% | 300 | 35.8% | 4.3% |
| Professions intermédiaires | 395 | 17.9% | 4.9% | 346 | 18.5% | 8.3% | 50 | 14.6% | 1.3% | 395 | 47.2% | 4.9% |
| Employés | 236 | 10.7% | 4.2% | 180 | 9.6% | 7.7% | 56 | 16.3% | 1.7% | - | - | - |
| Ouvriers | 624 | 28.3% | 6.4% | 564 | 30.2% | 10.9% | 60 | 17.7% | 1.3% | - | - | - |
| Retraités | 397 | 18.0% | 2.6% | 322 | 17.3% | 4.9% | 74 | 21.8% | 0.9% | - | - | - |
| Autres inactifs | 88 | 4.0% | 2.5% | 65 | 3.5% | 4.4% | 22 | 6.6% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 246 | 11.1% | 2.5% | 218 | 11.7% | 5.1% | 28 | 8.3% | 0.5% | 61 | 7.3% | 2.6% |
| 2 personnes | 741 | 33.6% | 4.0% | 601 | 32.2% | 6.8% | 140 | 40.9% | 1.5% | 211 | 25.2% | 5.0% |
| 3 personnes | 458 | 20.7% | 4.9% | 385 | 20.7% | 8.2% | 72 | 21.1% | 1.6% | 186 | 22.3% | 4.7% |
| 4 personnes | 503 | 22.8% | 5.3% | 452 | 24.2% | 9.6% | 51 | 14.8% | 1.1% | 266 | 31.8% | 5.7% |
| 5 personnes et + | 260 | 11.8% | 4.6% | 209 | 11.2% | 8.2% | 51 | 15.0% | 1.7% | 112 | 13.4% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 759 | 34.4% | 4.8% | 656 | 35.2% | 9.0% | 103 | 30.2% | 1.2% | 333 | 39.8% | 4.4% |
| Non | 1449 | 65.6% | 3.9% | 1210 | 64.8% | 6.8% | 239 | 69.8% | 1.3% | 504 | 60.2% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 482 | 21.8% | 4.0% | 387 | 20.7% | 6.8% | 95 | 27.8% | 1.5% | 147 | 17.6% | 4.4% |
| Agglo. - 20 000 hab | 441 | 20.0% | 4.9% | 357 | 19.1% | 8.3% | 84 | 24.7% | 1.8% | 176 | 21.0% | 6.4% |
| Agglo. 20 000 à 100 000 hab | 296 | 13.4% | 4.3% | 253 | 13.6% | 7.7% | 43 | 12.7% | 1.2% | 101 | 12.1% | 4.8% |
| Agglo. + 100 000 hab | 674 | 30.5% | 4.3% | 582 | 31.2% | 7.6% | 92 | 26.8% | 1.1% | 250 | 29.9% | 4.5% |
| Agglo. Paris | 314 | 14.2% | 3.6% | 286 | 15.3% | 6.9% | 28 | 8.0% | 0.6% | 163 | 19.4% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 366 | 16.6% | 3.8% | 325 | 17.4% | 7.0% | 41 | 12.0% | 0.8% | 184 | 22.0% | 4.2% |
| Nord Pas de Calais | 150 | 6.8% | 4.7% | 141 | 7.6% | 9.1% | 9 | 2.5% | 0.5% | 55 | 6.6% | 5.5% |
| Lorraine | 123 | 5.6% | 6.4% | 94 | 5.0% | 10.0% | 29 | 8.6% | 3.0% | 37 | 4.4% | 6.9% |
| Alsace | 74 | 3.3% | 4.7% | 63 | 3.4% | 8.3% | 11 | 3.1% | 1.3% | 21 | 2.5% | 4.6% |
| Franche-Comté | 61 | 2.8% | 6.3% | 50 | 2.7% | 10.7% | 10 | 3.1% | 2.1% | 11 | 1.3% | 3.8% |
| Champagne Ardennes | 58 | 2.6% | 5.2% | 42 | 2.3% | 8.0% | 16 | 4.5% | 2.7% | 16 | 1.9% | 5.4% |
| Picardie | 90 | 4.1% | 5.8% | 78 | 4.2% | 10.4% | 12 | 3.5% | 1.5% | 25 | 3.0% | 5.6% |
| Bourgogne | 78 | 3.5% | 5.7% | 58 | 3.1% | 8.9% | 20 | 5.9% | 2.8% | 26 | 3.0% | 6.7% |
| Haute Normandie | 91 | 4.1% | 6.1% | 76 | 4.1% | 10.8% | 15 | 4.3% | 1.9% | 22 | 2.6% | 4.8% |
| Basse Normandie | 38 | 1.7% | 3.1% | 31 | 1.7% | 5.4% | 7 | 1.9% | 1.0% | 7 | 0.8% | 2.0% |
| Centre | 119 | 5.4% | 5.8% | 98 | 5.2% | 9.9% | 21 | 6.0% | 1.9% | 43 | 5.1% | 6.7% |
| Pays de Loire | 138 | 6.2% | 4.6% | 120 | 6.4% | 8.3% | 18 | 5.3% | 1.1% | 54 | 6.4% | 5.9% |
| Bretagne | 77 | 3.5% | 2.9% | 63 | 3.4% | 4.8% | 14 | 4.2% | 1.0% | 19 | 2.3% | 2.4% |
| Poitou Charentes | 49 | 2.2% | 3.3% | 40 | 2.1% | 5.6% | 9 | 2.7% | 1.2% | 21 | 2.6% | 5.2% |
| Aquitaine | 102 | 4.6% | 3.6% | 83 | 4.4% | 6.1% | 19 | 5.6% | 1.3% | 38 | 4.5% | 4.2% |
| Midi Pyrénées | 67 | 3.1% | 2.7% | 58 | 3.1% | 4.8% | 10 | 2.8% | 0.7% | 28 | 3.3% | 3.2% |
| Limousin | 19 | 0.9% | 3.0% | 15 | 0.8% | 5.0% | 4 | 1.2% | 1.3% | 6 | 0.8% | 3.7% |
| Auvergne | 49 | 2.2% | 4.3% | 43 | 2.3% | 7.8% | 6 | 1.9% | 1.1% | 14 | 1.7% | 4.7% |
| Rhône Alpes | 204 | 9.3% | 3.9% | 165 | 8.9% | 6.5% | 39 | 11.4% | 1.4% | 92 | 11.0% | 4.7% |
| Languedoc Roussillon | 90 | 4.1% | 3.8% | 74 | 4.0% | 6.7% | 16 | 4.6% | 1.3% | 47 | 5.6% | 6.3% |
| Provence Alpes Côte d'Azur, Corse | 166 | 7.5% | 3.8% | 149 | 8.0% | 7.2% | 17 | 5.0% | 0.7% | 72 | 8.6% | 4.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1848 | 83.7% | 4.3% | 1586 | 85.0% | 7.6% | 262 | 76.5% | 1.2% | 754 | 90.1% | 4.8% |
| Presque tous les jours | 222 | 10.1% | 3.6% | 176 | 9.4% | 6.4% | 46 | 13.4% | 1.4% | 46 | 5.5% | 3.3% |
| 1 à 2 fois par semaine | 112 | 5.1% | 3.7% | 82 | 4.4% | 6.6% | 30 | 8.8% | 1.7% | 34 | 4.0% | 6.6% |
| 1 à 3 fois par mois | 22 | 1.0% | 5.6% | 21 | 1.1% | 11.4% | 1 | 0.4% | 0.6% | 1 | 0.2% | 2.4% |
| Moins souvent | 3 | 0.1% | 2.7% | - | - | - | 3 | 0.9% | 4.2% | 2 | 0.2% | 8.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 2.1% | 3.4% | 31 | 1.7% | 5.0% | 15 | 4.3% | 2.0% | 10 | 1.2% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 43 | 2.0% | 2.2% | 35 | 1.9% | 4.6% | 8 | 2.3% | 0.6% | 8 | 1.0% | 3.3% |
| De 12 000 à moins de 18 000 euros par an | 176 | 8.0% | 3.5% | 135 | 7.3% | 6.6% | 40 | 11.8% | 1.4% | 26 | 3.1% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 258 | 11.7% | 3.7% | 221 | 11.8% | 7.5% | 37 | 10.7% | 0.9% | 60 | 7.1% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 552 | 25.0% | 4.5% | 457 | 24.5% | 8.0% | 95 | 27.9% | 1.4% | 172 | 20.5% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 353 | 16.0% | 4.6% | 296 | 15.9% | 7.6% | 57 | 16.6% | 1.5% | 128 | 15.3% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 346 | 15.7% | 4.5% | 315 | 16.9% | 7.3% | 31 | 9.0% | 0.9% | 172 | 20.6% | 4.5% |
| 65 000 euros et plus par an | 210 | 9.5% | 4.9% | 196 | 10.5% | 7.7% | 15 | 4.4% | 0.9% | 160 | 19.1% | 5.5% |
| Refus | 137 | 6.2% | 3.9% | 106 | 5.7% | 6.9% | 31 | 9.2% | 1.5% | 62 | 7.4% | 4.7% |
| Ne sait pas | 86 | 3.9% | 5.5% | 73 | 3.9% | 10.0% | 13 | 3.9% | 1.6% | 39 | 4.7% | 5.9% |
