L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1434 | 100.0% | 2.7% | 450 | 100.0% | 1.8% | 985 | 100.0% | 3.6% | 306 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 450 | 31.4% | 1.8% | 450 | 100.0% | 1.8% | - | - | - | 107 | 34.8% | 1.2% |
| Femme | 985 | 68.6% | 3.6% | - | - | - | 985 | 100.0% | 3.6% | 200 | 65.2% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 52 | 3.6% | 0.7% | 20 | 4.4% | 0.5% | 32 | 3.2% | 0.9% | 22 | 7.1% | 0.7% |
| 25 à 34 ans | 74 | 5.1% | 1.0% | 27 | 6.0% | 0.7% | 47 | 4.8% | 1.2% | 41 | 13.5% | 1.3% |
| 35 à 49 ans | 243 | 17.0% | 1.9% | 111 | 24.7% | 1.8% | 132 | 13.4% | 2.1% | 97 | 31.7% | 1.6% |
| 50 à 59 ans | 290 | 20.2% | 3.4% | 96 | 21.4% | 2.3% | 194 | 19.7% | 4.4% | 104 | 33.9% | 2.9% |
| 60 ans et plus | 776 | 54.1% | 4.8% | 196 | 43.5% | 2.7% | 580 | 58.9% | 6.5% | 42 | 13.8% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 933 | 65.1% | 4.0% | - | - | - | 933 | 94.8% | 4.0% | 186 | 60.6% | 2.6% |
| Personne de référence | 713 | 49.7% | 2.5% | 415 | 92.3% | 2.0% | 298 | 30.2% | 4.0% | 142 | 46.2% | 1.6% |
| Responsable des achats | 1186 | 82.7% | 3.3% | 264 | 58.6% | 2.0% | 922 | 93.6% | 4.0% | 228 | 74.4% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.3% | 3.6% | 6 | 1.4% | 2.0% | 12 | 1.2% | 6.3% | 2 | 0.7% | 6.2% |
| Petits patrons | 39 | 2.7% | 2.4% | 22 | 4.9% | 1.8% | 17 | 1.7% | 3.9% | 32 | 10.4% | 2.2% |
| Affaires et Cadres | 74 | 5.2% | 1.5% | 23 | 5.2% | 0.8% | 51 | 5.1% | 2.4% | 59 | 19.2% | 1.3% |
| Professions intermédiaires | 140 | 9.8% | 1.9% | 54 | 12.0% | 1.5% | 86 | 8.7% | 2.3% | 113 | 36.7% | 1.9% |
| Employés | 217 | 15.1% | 2.5% | 45 | 9.9% | 2.0% | 172 | 17.5% | 2.7% | 38 | 12.3% | 2.1% |
| Ouvriers | 111 | 7.8% | 1.7% | 73 | 16.1% | 1.4% | 39 | 3.9% | 3.0% | 3 | 1.0% | 0.7% |
| Retraités | 615 | 42.9% | 4.8% | 170 | 37.7% | 2.8% | 445 | 45.2% | 6.4% | 14 | 4.4% | 6.1% |
| Autres inactifs | 220 | 15.3% | 2.2% | 57 | 12.7% | 1.6% | 163 | 16.5% | 2.6% | 47 | 15.2% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 2.0% | 3.6% | 6 | 1.4% | 1.8% | 22 | 2.2% | 5.2% | - | - | - |
| Petits patrons | 61 | 4.3% | 2.3% | 26 | 5.8% | 1.8% | 35 | 3.6% | 2.9% | 61 | 20.0% | 2.3% |
| Affaires et Cadres | 97 | 6.7% | 1.4% | 24 | 5.3% | 0.7% | 73 | 7.4% | 2.1% | 97 | 31.5% | 1.4% |
| Professions intermédiaires | 149 | 10.4% | 1.8% | 57 | 12.6% | 1.4% | 92 | 9.3% | 2.3% | 149 | 48.5% | 1.8% |
| Employés | 123 | 8.6% | 2.2% | 53 | 11.8% | 2.3% | 70 | 7.1% | 2.1% | - | - | - |
| Ouvriers | 197 | 13.7% | 2.0% | 69 | 15.3% | 1.3% | 128 | 13.0% | 2.8% | - | - | - |
| Retraités | 691 | 48.2% | 4.6% | 172 | 38.3% | 2.6% | 519 | 52.7% | 6.2% | - | - | - |
| Autres inactifs | 89 | 6.2% | 2.5% | 42 | 9.3% | 2.8% | 47 | 4.8% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 314 | 21.9% | 3.2% | 49 | 10.9% | 1.1% | 266 | 27.0% | 4.8% | 45 | 14.8% | 1.9% |
| 2 personnes | 704 | 49.1% | 3.8% | 211 | 47.0% | 2.4% | 493 | 50.1% | 5.2% | 104 | 33.8% | 2.5% |
| 3 personnes | 168 | 11.7% | 1.8% | 91 | 20.3% | 1.9% | 76 | 7.7% | 1.6% | 50 | 16.4% | 1.3% |
| 4 personnes | 145 | 10.1% | 1.5% | 53 | 11.9% | 1.1% | 92 | 9.3% | 2.0% | 64 | 20.8% | 1.4% |
| 5 personnes et + | 103 | 7.2% | 1.8% | 45 | 9.9% | 1.7% | 58 | 5.9% | 1.9% | 44 | 14.3% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 259 | 18.0% | 1.6% | 121 | 27.0% | 1.7% | 137 | 14.0% | 1.6% | 123 | 40.2% | 1.6% |
| Non | 1175 | 82.0% | 3.2% | 328 | 73.0% | 1.8% | 847 | 86.0% | 4.5% | 183 | 59.8% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 464 | 32.3% | 3.9% | 151 | 33.5% | 2.6% | 313 | 31.8% | 5.0% | 97 | 31.7% | 2.9% |
| Agglo. - 20 000 hab | 311 | 21.7% | 3.5% | 92 | 20.6% | 2.1% | 219 | 22.2% | 4.7% | 58 | 18.8% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 192 | 13.4% | 2.8% | 60 | 13.2% | 1.8% | 133 | 13.5% | 3.6% | 54 | 17.7% | 2.6% |
| Agglo. + 100 000 hab | 337 | 23.5% | 2.1% | 108 | 23.9% | 1.4% | 230 | 23.3% | 2.8% | 62 | 20.4% | 1.1% |
| Agglo. Paris | 129 | 9.0% | 1.5% | 39 | 8.8% | 0.9% | 90 | 9.1% | 2.0% | 35 | 11.4% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 178 | 12.4% | 1.8% | 52 | 11.5% | 1.1% | 127 | 12.9% | 2.5% | 38 | 12.5% | 0.9% |
| Nord Pas de Calais | 78 | 5.5% | 2.4% | 42 | 9.4% | 2.7% | 36 | 3.7% | 2.2% | 19 | 6.3% | 1.9% |
| Lorraine | 54 | 3.8% | 2.8% | 14 | 3.0% | 1.5% | 40 | 4.1% | 4.1% | 8 | 2.5% | 1.5% |
| Alsace | 28 | 2.0% | 1.8% | 10 | 2.3% | 1.4% | 18 | 1.8% | 2.2% | 9 | 3.1% | 2.1% |
| Franche-Comté | 28 | 2.0% | 2.9% | 9 | 1.9% | 1.9% | 19 | 2.0% | 3.9% | 4 | 1.2% | 1.4% |
| Champagne Ardennes | 36 | 2.5% | 3.2% | 10 | 2.3% | 1.9% | 26 | 2.6% | 4.5% | 4 | 1.4% | 1.5% |
| Picardie | 56 | 3.9% | 3.6% | 18 | 4.1% | 2.5% | 37 | 3.8% | 4.7% | 16 | 5.1% | 3.6% |
| Bourgogne | 68 | 4.8% | 5.0% | 17 | 3.7% | 2.6% | 51 | 5.2% | 7.2% | 13 | 4.2% | 3.4% |
| Haute Normandie | 34 | 2.4% | 2.3% | 10 | 2.3% | 1.5% | 24 | 2.4% | 3.1% | 6 | 1.9% | 1.3% |
| Basse Normandie | 40 | 2.8% | 3.3% | 12 | 2.6% | 2.0% | 28 | 2.8% | 4.4% | 10 | 3.3% | 2.8% |
| Centre | 66 | 4.6% | 3.2% | 24 | 5.3% | 2.4% | 42 | 4.3% | 4.0% | 19 | 6.3% | 3.0% |
| Pays de Loire | 88 | 6.1% | 2.9% | 33 | 7.3% | 2.3% | 55 | 5.5% | 3.4% | 20 | 6.4% | 2.2% |
| Bretagne | 136 | 9.5% | 5.1% | 27 | 6.0% | 2.1% | 110 | 11.1% | 7.9% | 27 | 8.9% | 3.5% |
| Poitou Charentes | 47 | 3.3% | 3.1% | 15 | 3.4% | 2.2% | 32 | 3.2% | 4.1% | 11 | 3.7% | 2.7% |
| Aquitaine | 94 | 6.6% | 3.4% | 44 | 9.8% | 3.3% | 50 | 5.1% | 3.4% | 21 | 6.7% | 2.3% |
| Midi Pyrénées | 93 | 6.5% | 3.7% | 30 | 6.7% | 2.5% | 63 | 6.4% | 4.9% | 20 | 6.6% | 2.3% |
| Limousin | 33 | 2.3% | 5.3% | 8 | 1.8% | 2.7% | 25 | 2.6% | 7.7% | 10 | 3.3% | 5.9% |
| Auvergne | 49 | 3.4% | 4.3% | 11 | 2.5% | 2.1% | 38 | 3.9% | 6.4% | 13 | 4.2% | 4.3% |
| Rhône Alpes | 111 | 7.7% | 2.1% | 25 | 5.5% | 1.0% | 86 | 8.7% | 3.1% | 25 | 8.3% | 1.3% |
| Languedoc Roussillon | 47 | 3.3% | 2.0% | 19 | 4.2% | 1.7% | 28 | 2.9% | 2.3% | 4 | 1.3% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 69 | 4.8% | 1.6% | 20 | 4.3% | 0.9% | 49 | 5.0% | 2.1% | 8 | 2.7% | 0.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1085 | 75.7% | 2.5% | 379 | 84.3% | 1.8% | 706 | 71.7% | 3.2% | 243 | 79.2% | 1.5% |
| Presque tous les jours | 201 | 14.0% | 3.3% | 44 | 9.7% | 1.6% | 157 | 16.0% | 4.7% | 39 | 12.6% | 2.8% |
| 1 à 2 fois par semaine | 126 | 8.8% | 4.2% | 20 | 4.5% | 1.6% | 105 | 10.7% | 6.0% | 22 | 7.3% | 4.3% |
| 1 à 3 fois par mois | 15 | 1.0% | 3.8% | 7 | 1.5% | 3.6% | 8 | 0.8% | 3.9% | 1 | 0.2% | 1.3% |
| Moins souvent | 8 | 0.5% | 7.1% | - | - | - | 8 | 0.8% | 10.8% | 2 | 0.7% | 9.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 1.5% | 1.5% | 7 | 1.5% | 1.1% | 14 | 1.5% | 1.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 64 | 4.5% | 3.2% | 21 | 4.7% | 2.7% | 43 | 4.4% | 3.5% | 3 | 1.0% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 163 | 11.4% | 3.3% | 44 | 9.7% | 2.1% | 120 | 12.2% | 4.0% | 15 | 4.8% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 209 | 14.6% | 3.0% | 59 | 13.2% | 2.0% | 150 | 15.2% | 3.8% | 35 | 11.3% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 394 | 27.5% | 3.2% | 113 | 25.0% | 2.0% | 282 | 28.6% | 4.3% | 57 | 18.7% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 197 | 13.7% | 2.6% | 77 | 17.1% | 2.0% | 120 | 12.2% | 3.2% | 51 | 16.7% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 195 | 13.6% | 2.5% | 68 | 15.2% | 1.6% | 127 | 12.9% | 3.7% | 69 | 22.4% | 1.8% |
| 65 000 euros et plus par an | 81 | 5.7% | 1.9% | 39 | 8.8% | 1.5% | 42 | 4.2% | 2.4% | 46 | 15.1% | 1.6% |
| Refus | 101 | 7.0% | 2.8% | 21 | 4.6% | 1.4% | 80 | 8.1% | 3.9% | 25 | 8.3% | 1.9% |
| Ne sait pas | 9 | 0.6% | 0.5% | 1 | 0.2% | 0.1% | 8 | 0.8% | 0.9% | 5 | 1.6% | 0.8% |
