L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 951 | 100.0% | 1.8% | 538 | 100.0% | 2.1% | 413 | 100.0% | 1.5% | 486 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 538 | 56.6% | 2.1% | 538 | 100.0% | 2.1% | - | - | - | 288 | 59.2% | 3.1% |
| Femme | 413 | 43.4% | 1.5% | - | - | - | 413 | 100.0% | 1.5% | 198 | 40.8% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 272 | 28.6% | 3.7% | 126 | 23.3% | 3.4% | 146 | 35.5% | 4.0% | 153 | 31.4% | 4.7% |
| 25 à 34 ans | 128 | 13.4% | 1.7% | 80 | 14.8% | 2.1% | 48 | 11.7% | 1.2% | 64 | 13.1% | 2.0% |
| 35 à 49 ans | 178 | 18.7% | 1.4% | 110 | 20.4% | 1.8% | 68 | 16.4% | 1.1% | 122 | 25.0% | 2.0% |
| 50 à 59 ans | 141 | 14.8% | 1.6% | 77 | 14.3% | 1.8% | 64 | 15.6% | 1.5% | 94 | 19.4% | 2.6% |
| 60 ans et plus | 233 | 24.5% | 1.4% | 147 | 27.2% | 2.0% | 86 | 20.8% | 1.0% | 54 | 11.1% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 278 | 29.2% | 1.2% | - | - | - | 278 | 67.3% | 1.2% | 117 | 24.2% | 1.7% |
| Personne de référence | 508 | 53.4% | 1.8% | 388 | 72.0% | 1.9% | 120 | 29.1% | 1.6% | 240 | 49.5% | 2.7% |
| Responsable des achats | 574 | 60.3% | 1.6% | 292 | 54.3% | 2.3% | 281 | 68.1% | 1.2% | 266 | 54.8% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.4% | 1 | 0.1% | 0.2% | 1 | 0.4% | 0.8% | - | - | - |
| Petits patrons | 30 | 3.2% | 1.8% | 27 | 5.0% | 2.2% | 3 | 0.8% | 0.8% | 27 | 5.6% | 1.9% |
| Affaires et Cadres | 206 | 21.7% | 4.1% | 129 | 23.9% | 4.5% | 77 | 18.7% | 3.6% | 178 | 36.7% | 4.0% |
| Professions intermédiaires | 121 | 12.7% | 1.6% | 73 | 13.5% | 2.0% | 48 | 11.6% | 1.3% | 115 | 23.7% | 1.9% |
| Employés | 89 | 9.3% | 1.0% | 36 | 6.7% | 1.6% | 53 | 12.8% | 0.8% | 17 | 3.4% | 0.9% |
| Ouvriers | 50 | 5.3% | 0.8% | 41 | 7.6% | 0.8% | 9 | 2.2% | 0.7% | 7 | 1.4% | 1.5% |
| Retraités | 168 | 17.7% | 1.3% | 103 | 19.2% | 1.7% | 65 | 15.7% | 0.9% | 2 | 0.3% | 0.8% |
| Autres inactifs | 284 | 29.9% | 2.9% | 128 | 23.9% | 3.5% | 156 | 37.8% | 2.5% | 140 | 28.9% | 4.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.0% | 2 | 0.5% | 0.7% | 5 | 1.3% | 1.3% | - | - | - |
| Petits patrons | 63 | 6.7% | 2.4% | 43 | 8.0% | 3.0% | 20 | 4.9% | 1.6% | 63 | 13.0% | 2.4% |
| Affaires et Cadres | 263 | 27.6% | 3.7% | 153 | 28.5% | 4.4% | 109 | 26.5% | 3.1% | 263 | 54.1% | 3.7% |
| Professions intermédiaires | 160 | 16.8% | 2.0% | 91 | 16.9% | 2.2% | 68 | 16.6% | 1.7% | 160 | 32.9% | 2.0% |
| Employés | 80 | 8.4% | 1.4% | 37 | 6.8% | 1.6% | 43 | 10.5% | 1.3% | - | - | - |
| Ouvriers | 101 | 10.6% | 1.0% | 59 | 11.0% | 1.1% | 42 | 10.1% | 0.9% | - | - | - |
| Retraités | 206 | 21.7% | 1.4% | 125 | 23.3% | 1.9% | 80 | 19.5% | 1.0% | - | - | - |
| Autres inactifs | 71 | 7.5% | 2.0% | 27 | 5.1% | 1.8% | 43 | 10.5% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 170 | 17.9% | 1.7% | 99 | 18.3% | 2.3% | 71 | 17.3% | 1.3% | 65 | 13.4% | 2.8% |
| 2 personnes | 272 | 28.6% | 1.5% | 157 | 29.2% | 1.8% | 115 | 27.8% | 1.2% | 99 | 20.4% | 2.4% |
| 3 personnes | 220 | 23.1% | 2.4% | 125 | 23.3% | 2.7% | 94 | 22.8% | 2.0% | 130 | 26.7% | 3.3% |
| 4 personnes | 169 | 17.8% | 1.8% | 91 | 16.9% | 1.9% | 79 | 19.1% | 1.7% | 105 | 21.6% | 2.2% |
| 5 personnes et + | 120 | 12.7% | 2.2% | 67 | 12.4% | 2.6% | 54 | 13.0% | 1.8% | 87 | 17.8% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 240 | 25.2% | 1.5% | 129 | 23.9% | 1.8% | 111 | 26.9% | 1.3% | 159 | 32.8% | 2.1% |
| Non | 711 | 74.8% | 1.9% | 410 | 76.1% | 2.3% | 302 | 73.1% | 1.6% | 326 | 67.2% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 152 | 15.9% | 1.3% | 85 | 15.9% | 1.5% | 66 | 16.0% | 1.1% | 82 | 16.8% | 2.4% |
| Agglo. - 20 000 hab | 114 | 11.9% | 1.3% | 50 | 9.4% | 1.2% | 63 | 15.3% | 1.4% | 55 | 11.4% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 115 | 12.1% | 1.6% | 59 | 11.0% | 1.8% | 56 | 13.5% | 1.5% | 52 | 10.6% | 2.4% |
| Agglo. + 100 000 hab | 303 | 31.9% | 1.9% | 194 | 36.0% | 2.5% | 109 | 26.5% | 1.3% | 156 | 32.1% | 2.8% |
| Agglo. Paris | 268 | 28.1% | 3.0% | 149 | 27.7% | 3.6% | 118 | 28.7% | 2.6% | 141 | 29.1% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 283 | 29.7% | 2.9% | 160 | 29.6% | 3.4% | 123 | 29.9% | 2.4% | 145 | 29.8% | 3.3% |
| Nord Pas de Calais | 41 | 4.3% | 1.3% | 23 | 4.4% | 1.5% | 17 | 4.1% | 1.0% | 24 | 5.0% | 2.4% |
| Lorraine | 25 | 2.6% | 1.3% | 18 | 3.4% | 2.0% | 7 | 1.6% | 0.7% | 10 | 2.0% | 1.8% |
| Alsace | 21 | 2.2% | 1.4% | 7 | 1.2% | 0.9% | 15 | 3.5% | 1.8% | 14 | 2.9% | 3.0% |
| Franche-Comté | 19 | 2.0% | 2.0% | 12 | 2.2% | 2.6% | 7 | 1.8% | 1.5% | 10 | 2.1% | 3.7% |
| Champagne Ardennes | 10 | 1.1% | 0.9% | 4 | 0.8% | 0.8% | 6 | 1.4% | 1.0% | 4 | 0.8% | 1.4% |
| Picardie | 17 | 1.8% | 1.1% | 9 | 1.7% | 1.2% | 8 | 1.8% | 1.0% | 12 | 2.5% | 2.8% |
| Bourgogne | 21 | 2.2% | 1.5% | 14 | 2.5% | 2.1% | 7 | 1.8% | 1.0% | 5 | 1.0% | 1.3% |
| Haute Normandie | 32 | 3.3% | 2.1% | 11 | 2.0% | 1.6% | 21 | 5.1% | 2.7% | 8 | 1.7% | 1.8% |
| Basse Normandie | 28 | 2.9% | 2.3% | 9 | 1.7% | 1.6% | 19 | 4.5% | 2.9% | 7 | 1.4% | 1.9% |
| Centre | 24 | 2.5% | 1.2% | 11 | 2.0% | 1.1% | 14 | 3.3% | 1.3% | 17 | 3.6% | 2.7% |
| Pays de Loire | 42 | 4.4% | 1.4% | 32 | 5.9% | 2.2% | 10 | 2.5% | 0.6% | 24 | 5.0% | 2.7% |
| Bretagne | 34 | 3.6% | 1.3% | 26 | 4.8% | 2.0% | 8 | 1.9% | 0.6% | 23 | 4.8% | 3.0% |
| Poitou Charentes | 27 | 2.8% | 1.8% | 13 | 2.3% | 1.8% | 14 | 3.4% | 1.8% | 20 | 4.0% | 4.8% |
| Aquitaine | 64 | 6.7% | 2.3% | 20 | 3.7% | 1.5% | 44 | 10.5% | 3.0% | 28 | 5.7% | 3.1% |
| Midi Pyrénées | 45 | 4.7% | 1.8% | 26 | 4.9% | 2.2% | 18 | 4.4% | 1.4% | 20 | 4.1% | 2.3% |
| Limousin | 6 | 0.6% | 0.9% | 4 | 0.7% | 1.2% | 2 | 0.6% | 0.7% | 1 | 0.2% | 0.7% |
| Auvergne | 27 | 2.8% | 2.3% | 14 | 2.7% | 2.6% | 12 | 3.0% | 2.1% | 5 | 1.1% | 1.8% |
| Rhône Alpes | 89 | 9.4% | 1.7% | 63 | 11.7% | 2.5% | 26 | 6.3% | 0.9% | 49 | 10.2% | 2.5% |
| Languedoc Roussillon | 36 | 3.8% | 1.5% | 19 | 3.6% | 1.8% | 16 | 4.0% | 1.3% | 26 | 5.4% | 3.5% |
| Provence Alpes Côte d'Azur, Corse | 62 | 6.5% | 1.4% | 43 | 8.0% | 2.1% | 19 | 4.6% | 0.8% | 32 | 6.7% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 851 | 89.5% | 2.0% | 488 | 90.6% | 2.3% | 363 | 88.0% | 1.7% | 440 | 90.7% | 2.8% |
| Presque tous les jours | 79 | 8.3% | 1.3% | 37 | 6.9% | 1.3% | 42 | 10.2% | 1.3% | 37 | 7.6% | 2.7% |
| 1 à 2 fois par semaine | 16 | 1.7% | 0.5% | 9 | 1.6% | 0.7% | 8 | 1.9% | 0.4% | 8 | 1.7% | 1.6% |
| 1 à 3 fois par mois | 5 | 0.5% | 1.2% | 5 | 0.9% | 2.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 1.5% | 1.0% | 11 | 2.0% | 1.8% | 3 | 0.8% | 0.4% | 2 | 0.4% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 46 | 4.9% | 2.3% | 9 | 1.7% | 1.2% | 37 | 9.1% | 3.1% | 4 | 0.9% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 49 | 5.2% | 1.0% | 34 | 6.3% | 1.6% | 16 | 3.8% | 0.5% | 13 | 2.7% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 68 | 7.1% | 1.0% | 40 | 7.4% | 1.4% | 28 | 6.7% | 0.7% | 31 | 6.3% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 167 | 17.5% | 1.4% | 89 | 16.4% | 1.5% | 78 | 19.0% | 1.2% | 66 | 13.6% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 148 | 15.5% | 1.9% | 87 | 16.1% | 2.2% | 61 | 14.8% | 1.6% | 64 | 13.3% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 188 | 19.8% | 2.4% | 117 | 21.7% | 2.7% | 71 | 17.3% | 2.1% | 124 | 25.5% | 3.2% |
| 65 000 euros et plus par an | 158 | 16.6% | 3.7% | 91 | 16.9% | 3.6% | 67 | 16.3% | 3.9% | 107 | 22.0% | 3.7% |
| Refus | 75 | 7.9% | 2.1% | 41 | 7.6% | 2.7% | 34 | 8.3% | 1.7% | 50 | 10.3% | 3.8% |
| Ne sait pas | 37 | 3.9% | 2.4% | 20 | 3.8% | 2.8% | 17 | 4.1% | 2.0% | 24 | 5.0% | 3.6% |
