L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1907 | 100.0% | 3.6% | 738 | 100.0% | 2.9% | 1169 | 100.0% | 4.3% | 483 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 738 | 38.7% | 2.9% | 738 | 100.0% | 2.9% | - | - | - | 198 | 40.9% | 2.2% |
| Femme | 1169 | 61.3% | 4.3% | - | - | - | 1169 | 100.0% | 4.3% | 285 | 59.1% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 266 | 14.0% | 3.6% | 119 | 16.1% | 3.2% | 147 | 12.6% | 4.0% | 101 | 20.9% | 3.1% |
| 25 à 34 ans | 200 | 10.5% | 2.6% | 89 | 12.0% | 2.4% | 111 | 9.5% | 2.9% | 56 | 11.6% | 1.7% |
| 35 à 49 ans | 449 | 23.5% | 3.5% | 165 | 22.3% | 2.6% | 284 | 24.3% | 4.4% | 193 | 40.0% | 3.1% |
| 50 à 59 ans | 358 | 18.8% | 4.2% | 152 | 20.7% | 3.6% | 205 | 17.6% | 4.6% | 103 | 21.2% | 2.8% |
| 60 ans et plus | 634 | 33.2% | 3.9% | 213 | 28.9% | 2.9% | 421 | 36.0% | 4.7% | 31 | 6.3% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 997 | 52.3% | 4.3% | - | - | - | 997 | 85.2% | 4.3% | 224 | 46.4% | 3.2% |
| Personne de référence | 890 | 46.7% | 3.2% | 568 | 77.0% | 2.8% | 322 | 27.5% | 4.3% | 180 | 37.2% | 2.0% |
| Responsable des achats | 1334 | 69.9% | 3.7% | 367 | 49.7% | 2.8% | 967 | 82.7% | 4.2% | 296 | 61.2% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.7% | 2.6% | 9 | 1.3% | 2.9% | 4 | 0.4% | 2.2% | - | - | - |
| Petits patrons | 22 | 1.2% | 1.4% | 15 | 2.0% | 1.2% | 8 | 0.7% | 1.9% | 18 | 3.7% | 1.2% |
| Affaires et Cadres | 103 | 5.4% | 2.0% | 57 | 7.7% | 2.0% | 46 | 3.9% | 2.1% | 91 | 18.8% | 2.0% |
| Professions intermédiaires | 194 | 10.2% | 2.6% | 92 | 12.5% | 2.5% | 102 | 8.7% | 2.8% | 153 | 31.8% | 2.5% |
| Employés | 367 | 19.3% | 4.3% | 80 | 10.9% | 3.6% | 287 | 24.6% | 4.5% | 84 | 17.5% | 4.7% |
| Ouvriers | 270 | 14.1% | 4.2% | 197 | 26.7% | 3.8% | 72 | 6.2% | 5.6% | 15 | 3.1% | 3.4% |
| Retraités | 549 | 28.8% | 4.3% | 186 | 25.2% | 3.1% | 363 | 31.0% | 5.3% | 7 | 1.5% | 3.4% |
| Autres inactifs | 388 | 20.4% | 3.9% | 102 | 13.8% | 2.8% | 287 | 24.5% | 4.5% | 114 | 23.7% | 3.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 1.2% | 2.8% | 9 | 1.2% | 2.5% | 13 | 1.1% | 3.1% | - | - | - |
| Petits patrons | 56 | 3.0% | 2.1% | 16 | 2.2% | 1.1% | 40 | 3.4% | 3.3% | 56 | 11.7% | 2.1% |
| Affaires et Cadres | 170 | 8.9% | 2.4% | 72 | 9.7% | 2.0% | 98 | 8.4% | 2.8% | 170 | 35.2% | 2.4% |
| Professions intermédiaires | 257 | 13.5% | 3.2% | 110 | 14.9% | 2.6% | 147 | 12.6% | 3.7% | 257 | 53.2% | 3.2% |
| Employés | 240 | 12.6% | 4.3% | 87 | 11.8% | 3.7% | 153 | 13.1% | 4.7% | - | - | - |
| Ouvriers | 407 | 21.4% | 4.2% | 196 | 26.6% | 3.8% | 211 | 18.1% | 4.7% | - | - | - |
| Retraités | 626 | 32.8% | 4.2% | 196 | 26.6% | 3.0% | 430 | 36.7% | 5.1% | - | - | - |
| Autres inactifs | 129 | 6.8% | 3.6% | 52 | 7.0% | 3.5% | 77 | 6.6% | 3.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 327 | 17.2% | 3.3% | 101 | 13.7% | 2.4% | 226 | 19.3% | 4.1% | 42 | 8.7% | 1.8% |
| 2 personnes | 728 | 38.2% | 4.0% | 272 | 36.9% | 3.1% | 456 | 39.0% | 4.8% | 104 | 21.6% | 2.5% |
| 3 personnes | 319 | 16.7% | 3.4% | 142 | 19.3% | 3.0% | 176 | 15.1% | 3.8% | 96 | 19.9% | 2.4% |
| 4 personnes | 289 | 15.1% | 3.1% | 130 | 17.6% | 2.8% | 159 | 13.6% | 3.4% | 144 | 29.8% | 3.1% |
| 5 personnes et + | 244 | 12.8% | 4.4% | 92 | 12.5% | 3.6% | 152 | 13.0% | 5.0% | 97 | 20.0% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 497 | 26.1% | 3.2% | 179 | 24.2% | 2.5% | 319 | 27.3% | 3.8% | 208 | 43.1% | 2.8% |
| Non | 1409 | 73.9% | 3.8% | 559 | 75.8% | 3.1% | 851 | 72.7% | 4.5% | 275 | 56.9% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 459 | 24.1% | 3.8% | 175 | 23.7% | 3.1% | 284 | 24.3% | 4.5% | 112 | 23.3% | 3.4% |
| Agglo. - 20 000 hab | 368 | 19.3% | 4.1% | 122 | 16.5% | 2.8% | 247 | 21.1% | 5.3% | 105 | 21.7% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 311 | 16.3% | 4.5% | 120 | 16.3% | 3.6% | 190 | 16.3% | 5.2% | 65 | 13.5% | 3.1% |
| Agglo. + 100 000 hab | 539 | 28.3% | 3.4% | 233 | 31.7% | 3.1% | 305 | 26.1% | 3.8% | 132 | 27.3% | 2.3% |
| Agglo. Paris | 229 | 12.0% | 2.6% | 87 | 11.8% | 2.1% | 142 | 12.2% | 3.1% | 69 | 14.2% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 254 | 13.3% | 2.6% | 95 | 12.9% | 2.1% | 159 | 13.6% | 3.1% | 76 | 15.8% | 1.7% |
| Nord Pas de Calais | 111 | 5.8% | 3.5% | 53 | 7.2% | 3.4% | 58 | 4.9% | 3.5% | 21 | 4.4% | 2.1% |
| Lorraine | 52 | 2.7% | 2.7% | 20 | 2.7% | 2.1% | 32 | 2.7% | 3.2% | 17 | 3.5% | 3.2% |
| Alsace | 15 | 0.8% | 1.0% | 9 | 1.2% | 1.1% | 6 | 0.5% | 0.8% | - | - | - |
| Franche-Comté | 24 | 1.3% | 2.5% | 6 | 0.8% | 1.2% | 18 | 1.6% | 3.7% | 6 | 1.3% | 2.3% |
| Champagne Ardennes | 52 | 2.7% | 4.7% | 18 | 2.5% | 3.4% | 34 | 2.9% | 5.9% | 15 | 3.1% | 5.1% |
| Picardie | 67 | 3.5% | 4.4% | 37 | 5.0% | 4.9% | 31 | 2.6% | 3.8% | 12 | 2.4% | 2.7% |
| Bourgogne | 90 | 4.7% | 6.6% | 36 | 4.9% | 5.5% | 54 | 4.6% | 7.6% | 16 | 3.2% | 4.1% |
| Haute Normandie | 123 | 6.4% | 8.3% | 42 | 5.6% | 5.9% | 81 | 6.9% | 10.4% | 25 | 5.2% | 5.5% |
| Basse Normandie | 38 | 2.0% | 3.1% | 15 | 2.0% | 2.6% | 23 | 2.0% | 3.6% | 14 | 2.9% | 3.9% |
| Centre | 76 | 4.0% | 3.7% | 26 | 3.5% | 2.6% | 50 | 4.3% | 4.7% | 19 | 4.0% | 3.0% |
| Pays de Loire | 157 | 8.2% | 5.2% | 61 | 8.2% | 4.2% | 96 | 8.2% | 6.1% | 37 | 7.7% | 4.1% |
| Bretagne | 90 | 4.7% | 3.4% | 32 | 4.3% | 2.4% | 59 | 5.0% | 4.2% | 23 | 4.7% | 2.9% |
| Poitou Charentes | 63 | 3.3% | 4.2% | 15 | 2.1% | 2.2% | 48 | 4.1% | 6.1% | 20 | 4.2% | 5.0% |
| Aquitaine | 113 | 5.9% | 4.0% | 39 | 5.3% | 2.9% | 74 | 6.3% | 5.1% | 27 | 5.6% | 3.0% |
| Midi Pyrénées | 110 | 5.8% | 4.4% | 42 | 5.7% | 3.5% | 68 | 5.8% | 5.3% | 41 | 8.5% | 4.7% |
| Limousin | 23 | 1.2% | 3.7% | 9 | 1.3% | 3.1% | 14 | 1.2% | 4.2% | 5 | 1.0% | 2.8% |
| Auvergne | 60 | 3.1% | 5.2% | 31 | 4.2% | 5.7% | 28 | 2.4% | 4.7% | 16 | 3.2% | 5.2% |
| Rhône Alpes | 187 | 9.8% | 3.5% | 74 | 10.0% | 2.9% | 113 | 9.7% | 4.1% | 53 | 11.0% | 2.7% |
| Languedoc Roussillon | 103 | 5.4% | 4.4% | 39 | 5.3% | 3.5% | 64 | 5.5% | 5.2% | 17 | 3.6% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 98 | 5.1% | 2.2% | 39 | 5.3% | 1.9% | 59 | 5.1% | 2.6% | 22 | 4.6% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1480 | 77.6% | 3.5% | 593 | 80.4% | 2.8% | 887 | 75.9% | 4.0% | 405 | 83.7% | 2.5% |
| Presque tous les jours | 267 | 14.0% | 4.4% | 98 | 13.3% | 3.6% | 169 | 14.4% | 5.0% | 44 | 9.0% | 3.2% |
| 1 à 2 fois par semaine | 138 | 7.2% | 4.6% | 42 | 5.7% | 3.3% | 96 | 8.2% | 5.4% | 31 | 6.4% | 6.0% |
| 1 à 3 fois par mois | 20 | 1.0% | 4.9% | 2 | 0.3% | 1.3% | 17 | 1.5% | 8.1% | 4 | 0.8% | 6.8% |
| Moins souvent | 2 | 0.1% | 1.5% | 2 | 0.2% | 4.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 3.3% | 4.5% | 11 | 1.4% | 1.7% | 51 | 4.4% | 6.9% | 7 | 1.4% | 3.3% |
| De 9 000 à moins de 12 000 euros par an | 77 | 4.1% | 3.9% | 35 | 4.7% | 4.5% | 43 | 3.6% | 3.5% | 3 | 0.6% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 231 | 12.1% | 4.6% | 77 | 10.4% | 3.8% | 154 | 13.2% | 5.2% | 13 | 2.7% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 262 | 13.8% | 3.8% | 101 | 13.7% | 3.4% | 161 | 13.8% | 4.1% | 39 | 8.1% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 544 | 28.5% | 4.4% | 182 | 24.7% | 3.2% | 362 | 31.0% | 5.5% | 124 | 25.7% | 3.5% |
| De 36 000 à moins de 45 000 euros par an | 246 | 12.9% | 3.2% | 116 | 15.7% | 3.0% | 130 | 11.1% | 3.4% | 78 | 16.2% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 236 | 12.4% | 3.1% | 130 | 17.6% | 3.0% | 107 | 9.1% | 3.1% | 97 | 20.1% | 2.5% |
| 65 000 euros et plus par an | 87 | 4.6% | 2.0% | 40 | 5.5% | 1.6% | 47 | 4.0% | 2.7% | 63 | 13.0% | 2.2% |
| Refus | 111 | 5.8% | 3.1% | 19 | 2.6% | 1.3% | 92 | 7.9% | 4.5% | 43 | 8.8% | 3.2% |
| Ne sait pas | 49 | 2.6% | 3.1% | 27 | 3.6% | 3.7% | 22 | 1.9% | 2.7% | 17 | 3.4% | 2.5% |
