L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2835 | 100.0% | 5.4% | 1185 | 100.0% | 4.7% | 1650 | 100.0% | 6.0% | 690 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 1185 | 41.8% | 4.7% | 1185 | 100.0% | 4.7% | - | - | - | 309 | 44.7% | 3.4% |
| Femme | 1650 | 58.2% | 6.0% | - | - | - | 1650 | 100.0% | 6.0% | 381 | 55.3% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 334 | 11.8% | 4.5% | 151 | 12.8% | 4.1% | 183 | 11.1% | 5.0% | 128 | 18.6% | 4.0% |
| 25 à 34 ans | 343 | 12.1% | 4.5% | 145 | 12.2% | 3.9% | 199 | 12.0% | 5.1% | 107 | 15.6% | 3.3% |
| 35 à 49 ans | 689 | 24.3% | 5.4% | 299 | 25.2% | 4.8% | 391 | 23.7% | 6.1% | 241 | 34.9% | 3.9% |
| 50 à 59 ans | 523 | 18.5% | 6.1% | 232 | 19.6% | 5.6% | 291 | 17.6% | 6.6% | 154 | 22.3% | 4.3% |
| 60 ans et plus | 945 | 33.3% | 5.9% | 358 | 30.2% | 4.9% | 587 | 35.6% | 6.6% | 60 | 8.6% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 1445 | 51.0% | 6.2% | - | - | - | 1445 | 87.6% | 6.2% | 308 | 44.6% | 4.4% |
| Personne de référence | 1449 | 51.1% | 5.2% | 977 | 82.4% | 4.7% | 472 | 28.6% | 6.4% | 292 | 42.3% | 3.3% |
| Responsable des achats | 2007 | 70.8% | 5.6% | 611 | 51.6% | 4.7% | 1395 | 84.6% | 6.1% | 452 | 65.5% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.4% | 2.1% | 10 | 0.8% | 3.1% | 1 | - | 0.3% | - | - | - |
| Petits patrons | 38 | 1.4% | 2.3% | 22 | 1.9% | 1.8% | 16 | 1.0% | 3.9% | 31 | 4.5% | 2.1% |
| Affaires et Cadres | 166 | 5.9% | 3.3% | 88 | 7.4% | 3.0% | 79 | 4.8% | 3.6% | 132 | 19.1% | 2.9% |
| Professions intermédiaires | 338 | 11.9% | 4.6% | 154 | 13.0% | 4.2% | 184 | 11.1% | 5.0% | 263 | 38.1% | 4.3% |
| Employés | 568 | 20.0% | 6.6% | 125 | 10.6% | 5.6% | 443 | 26.9% | 7.0% | 103 | 14.9% | 5.8% |
| Ouvriers | 413 | 14.6% | 6.4% | 326 | 27.5% | 6.3% | 87 | 5.2% | 6.6% | 13 | 1.8% | 2.8% |
| Retraités | 787 | 27.8% | 6.1% | 315 | 26.6% | 5.3% | 472 | 28.6% | 6.8% | 12 | 1.7% | 5.2% |
| Autres inactifs | 514 | 18.1% | 5.2% | 145 | 12.2% | 4.0% | 369 | 22.4% | 5.8% | 137 | 19.9% | 4.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 0.9% | 3.3% | 11 | 0.9% | 2.9% | 15 | 0.9% | 3.7% | - | - | - |
| Petits patrons | 84 | 2.9% | 3.1% | 30 | 2.6% | 2.1% | 53 | 3.2% | 4.3% | 84 | 12.1% | 3.1% |
| Affaires et Cadres | 210 | 7.4% | 3.0% | 99 | 8.4% | 2.8% | 111 | 6.7% | 3.1% | 210 | 30.4% | 3.0% |
| Professions intermédiaires | 397 | 14.0% | 4.9% | 179 | 15.1% | 4.3% | 217 | 13.2% | 5.5% | 397 | 57.5% | 4.9% |
| Employés | 371 | 13.1% | 6.7% | 128 | 10.8% | 5.5% | 243 | 14.7% | 7.5% | - | - | - |
| Ouvriers | 662 | 23.4% | 6.8% | 323 | 27.2% | 6.2% | 340 | 20.6% | 7.5% | - | - | - |
| Retraités | 913 | 32.2% | 6.1% | 333 | 28.1% | 5.0% | 580 | 35.1% | 6.9% | - | - | - |
| Autres inactifs | 173 | 6.1% | 4.9% | 83 | 7.0% | 5.6% | 90 | 5.5% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 532 | 18.7% | 5.4% | 168 | 14.2% | 4.0% | 363 | 22.0% | 6.6% | 74 | 10.8% | 3.1% |
| 2 personnes | 1040 | 36.7% | 5.7% | 469 | 39.6% | 5.3% | 571 | 34.6% | 6.0% | 163 | 23.6% | 3.9% |
| 3 personnes | 491 | 17.3% | 5.3% | 232 | 19.5% | 4.9% | 259 | 15.7% | 5.6% | 161 | 23.3% | 4.1% |
| 4 personnes | 508 | 17.9% | 5.4% | 220 | 18.5% | 4.7% | 288 | 17.5% | 6.1% | 205 | 29.8% | 4.4% |
| 5 personnes et + | 265 | 9.3% | 4.7% | 97 | 8.2% | 3.8% | 168 | 10.2% | 5.5% | 87 | 12.6% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 786 | 27.7% | 5.0% | 304 | 25.7% | 4.2% | 482 | 29.2% | 5.7% | 274 | 39.7% | 3.6% |
| Non | 2049 | 72.3% | 5.6% | 881 | 74.3% | 4.9% | 1168 | 70.8% | 6.2% | 416 | 60.3% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 640 | 22.6% | 5.3% | 249 | 21.0% | 4.4% | 392 | 23.7% | 6.2% | 137 | 19.8% | 4.1% |
| Agglo. - 20 000 hab | 546 | 19.3% | 6.1% | 215 | 18.2% | 5.0% | 330 | 20.0% | 7.1% | 133 | 19.3% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 435 | 15.3% | 6.2% | 211 | 17.8% | 6.4% | 224 | 13.6% | 6.1% | 74 | 10.7% | 3.5% |
| Agglo. + 100 000 hab | 865 | 30.5% | 5.5% | 378 | 31.9% | 5.0% | 487 | 29.5% | 6.0% | 222 | 32.2% | 4.0% |
| Agglo. Paris | 349 | 12.3% | 4.0% | 132 | 11.2% | 3.2% | 217 | 13.2% | 4.7% | 125 | 18.1% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 400 | 14.1% | 4.1% | 142 | 12.0% | 3.1% | 258 | 15.6% | 5.0% | 142 | 20.5% | 3.2% |
| Nord Pas de Calais | 242 | 8.5% | 7.5% | 110 | 9.3% | 7.1% | 132 | 8.0% | 8.0% | 67 | 9.7% | 6.6% |
| Lorraine | 125 | 4.4% | 6.5% | 47 | 4.0% | 5.0% | 78 | 4.8% | 8.0% | 18 | 2.6% | 3.4% |
| Alsace | 60 | 2.1% | 3.8% | 21 | 1.7% | 2.7% | 39 | 2.4% | 4.9% | 10 | 1.5% | 2.2% |
| Franche-Comté | 60 | 2.1% | 6.2% | 23 | 1.9% | 4.9% | 37 | 2.2% | 7.4% | 16 | 2.3% | 5.8% |
| Champagne Ardennes | 78 | 2.8% | 7.1% | 28 | 2.3% | 5.2% | 51 | 3.1% | 8.8% | 18 | 2.6% | 6.0% |
| Picardie | 124 | 4.4% | 8.1% | 62 | 5.2% | 8.3% | 63 | 3.8% | 7.9% | 16 | 2.4% | 3.7% |
| Bourgogne | 100 | 3.5% | 7.3% | 48 | 4.1% | 7.4% | 52 | 3.1% | 7.2% | 27 | 3.9% | 7.1% |
| Haute Normandie | 130 | 4.6% | 8.7% | 69 | 5.8% | 9.8% | 61 | 3.7% | 7.8% | 28 | 4.1% | 6.1% |
| Basse Normandie | 59 | 2.1% | 4.9% | 22 | 1.8% | 3.8% | 37 | 2.3% | 5.9% | 8 | 1.2% | 2.2% |
| Centre | 127 | 4.5% | 6.2% | 63 | 5.3% | 6.4% | 64 | 3.8% | 5.9% | 30 | 4.3% | 4.7% |
| Pays de Loire | 160 | 5.6% | 5.3% | 68 | 5.7% | 4.7% | 92 | 5.6% | 5.8% | 32 | 4.7% | 3.6% |
| Bretagne | 117 | 4.1% | 4.4% | 45 | 3.8% | 3.5% | 72 | 4.4% | 5.2% | 25 | 3.7% | 3.3% |
| Poitou Charentes | 102 | 3.6% | 6.8% | 44 | 3.7% | 6.2% | 57 | 3.5% | 7.4% | 28 | 4.0% | 6.7% |
| Aquitaine | 158 | 5.6% | 5.6% | 57 | 4.8% | 4.2% | 101 | 6.1% | 7.0% | 36 | 5.3% | 4.0% |
| Midi Pyrénées | 131 | 4.6% | 5.3% | 57 | 4.8% | 4.7% | 74 | 4.5% | 5.8% | 47 | 6.8% | 5.4% |
| Limousin | 37 | 1.3% | 6.0% | 15 | 1.3% | 5.1% | 22 | 1.3% | 6.7% | 8 | 1.2% | 4.6% |
| Auvergne | 62 | 2.2% | 5.4% | 30 | 2.5% | 5.4% | 32 | 2.0% | 5.4% | 10 | 1.5% | 3.5% |
| Rhône Alpes | 201 | 7.1% | 3.8% | 91 | 7.7% | 3.6% | 110 | 6.7% | 4.0% | 51 | 7.4% | 2.6% |
| Languedoc Roussillon | 99 | 3.5% | 4.3% | 35 | 3.0% | 3.2% | 64 | 3.9% | 5.2% | 16 | 2.3% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 263 | 9.3% | 6.0% | 109 | 9.2% | 5.3% | 155 | 9.4% | 6.7% | 56 | 8.1% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2248 | 79.3% | 5.3% | 975 | 82.2% | 4.7% | 1274 | 77.2% | 5.8% | 604 | 87.5% | 3.8% |
| Presque tous les jours | 332 | 11.7% | 5.4% | 123 | 10.3% | 4.5% | 210 | 12.7% | 6.3% | 54 | 7.8% | 3.9% |
| 1 à 2 fois par semaine | 221 | 7.8% | 7.3% | 75 | 6.3% | 5.9% | 147 | 8.9% | 8.3% | 29 | 4.1% | 5.6% |
| 1 à 3 fois par mois | 30 | 1.1% | 7.5% | 11 | 1.0% | 6.2% | 18 | 1.1% | 8.6% | 4 | 0.6% | 7.2% |
| Moins souvent | 4 | 0.1% | 3.3% | 2 | 0.2% | 5.5% | 2 | 0.1% | 2.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 58 | 2.0% | 4.2% | 16 | 1.3% | 2.5% | 42 | 2.5% | 5.6% | 4 | 0.6% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 130 | 4.6% | 6.5% | 44 | 3.7% | 5.8% | 86 | 5.2% | 7.0% | 10 | 1.4% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 398 | 14.0% | 7.9% | 144 | 12.2% | 7.0% | 254 | 15.4% | 8.5% | 29 | 4.2% | 3.7% |
| De 18 000 à moins de 24 000 euros par an | 383 | 13.5% | 5.6% | 155 | 13.1% | 5.3% | 228 | 13.8% | 5.8% | 82 | 11.9% | 5.5% |
| De 24 000 à moins de 36 000 euros par an | 771 | 27.2% | 6.3% | 323 | 27.2% | 5.6% | 448 | 27.2% | 6.8% | 139 | 20.1% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 408 | 14.4% | 5.3% | 195 | 16.4% | 5.0% | 214 | 13.0% | 5.6% | 128 | 18.5% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 332 | 11.7% | 4.3% | 151 | 12.7% | 3.5% | 181 | 10.9% | 5.2% | 143 | 20.8% | 3.7% |
| 65 000 euros et plus par an | 117 | 4.1% | 2.7% | 60 | 5.1% | 2.4% | 57 | 3.4% | 3.3% | 79 | 11.4% | 2.7% |
| Refus | 178 | 6.3% | 5.0% | 64 | 5.4% | 4.2% | 114 | 6.9% | 5.6% | 54 | 7.9% | 4.1% |
| Ne sait pas | 60 | 2.1% | 3.8% | 33 | 2.8% | 4.5% | 28 | 1.7% | 3.3% | 22 | 3.2% | 3.3% |
