L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 408 | 100.0% | 0.8% | 67 | 100.0% | 0.3% | 341 | 100.0% | 1.2% | 188 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 67 | 16.4% | 0.3% | 67 | 100.0% | 0.3% | - | - | - | 28 | 14.6% | 0.3% |
| Femme | 341 | 83.6% | 1.2% | - | - | - | 341 | 100.0% | 1.2% | 160 | 85.4% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 120 | 29.4% | 1.6% | 10 | 14.6% | 0.3% | 110 | 32.4% | 3.0% | 52 | 27.9% | 1.6% |
| 25 à 34 ans | 84 | 20.7% | 1.1% | 8 | 11.7% | 0.2% | 76 | 22.4% | 2.0% | 44 | 23.3% | 1.4% |
| 35 à 49 ans | 96 | 23.6% | 0.8% | 14 | 21.1% | 0.2% | 82 | 24.1% | 1.3% | 69 | 36.5% | 1.1% |
| 50 à 59 ans | 60 | 14.7% | 0.7% | 21 | 31.4% | 0.5% | 39 | 11.4% | 0.9% | 19 | 10.1% | 0.5% |
| 60 ans et plus | 47 | 11.6% | 0.3% | 14 | 21.3% | 0.2% | 33 | 9.7% | 0.4% | 4 | 2.1% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 262 | 64.2% | 1.1% | - | - | - | 262 | 76.8% | 1.1% | 121 | 64.4% | 1.7% |
| Personne de référence | 185 | 45.3% | 0.7% | 55 | 81.9% | 0.3% | 130 | 38.1% | 1.8% | 62 | 32.8% | 0.7% |
| Responsable des achats | 294 | 72.0% | 0.8% | 39 | 57.8% | 0.3% | 255 | 74.8% | 1.1% | 122 | 65.2% | 1.1% |
| PCS Individu | ||||||||||||
| Petits patrons | 5 | 1.3% | 0.3% | 1 | 1.3% | 0.1% | 5 | 1.3% | 1.1% | 3 | 1.4% | 0.2% |
| Affaires et Cadres | 72 | 17.7% | 1.4% | 17 | 25.8% | 0.6% | 55 | 16.1% | 2.6% | 66 | 34.9% | 1.5% |
| Professions intermédiaires | 60 | 14.7% | 0.8% | 8 | 11.3% | 0.2% | 53 | 15.4% | 1.4% | 52 | 27.7% | 0.9% |
| Employés | 89 | 21.7% | 1.0% | 13 | 19.3% | 0.6% | 76 | 22.2% | 1.2% | 24 | 12.7% | 1.3% |
| Ouvriers | 19 | 4.5% | 0.3% | 12 | 18.0% | 0.2% | 7 | 1.9% | 0.5% | - | - | - |
| Retraités | 30 | 7.3% | 0.2% | 7 | 9.9% | 0.1% | 23 | 6.8% | 0.3% | - | - | - |
| Autres inactifs | 133 | 32.7% | 1.3% | 10 | 14.6% | 0.3% | 124 | 36.2% | 2.0% | 44 | 23.4% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 26 | 6.3% | 1.0% | 3 | 3.9% | 0.2% | 23 | 6.7% | 1.9% | 26 | 13.6% | 1.0% |
| Affaires et Cadres | 93 | 22.8% | 1.3% | 18 | 27.5% | 0.5% | 75 | 21.9% | 2.1% | 93 | 49.5% | 1.3% |
| Professions intermédiaires | 69 | 17.0% | 0.9% | 7 | 9.8% | 0.2% | 63 | 18.4% | 1.6% | 69 | 36.9% | 0.9% |
| Employés | 84 | 20.6% | 1.5% | 14 | 21.6% | 0.6% | 69 | 20.3% | 2.1% | - | - | - |
| Ouvriers | 41 | 10.0% | 0.4% | 12 | 18.0% | 0.2% | 29 | 8.5% | 0.6% | - | - | - |
| Retraités | 38 | 9.3% | 0.3% | 9 | 13.4% | 0.1% | 29 | 8.5% | 0.3% | - | - | - |
| Autres inactifs | 57 | 14.0% | 1.6% | 4 | 5.9% | 0.3% | 53 | 15.5% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 94 | 23.0% | 1.0% | 8 | 12.5% | 0.2% | 86 | 25.1% | 1.5% | 29 | 15.6% | 1.2% |
| 2 personnes | 105 | 25.8% | 0.6% | 15 | 23.0% | 0.2% | 90 | 26.4% | 1.0% | 50 | 26.4% | 1.2% |
| 3 personnes | 77 | 19.0% | 0.8% | 14 | 20.7% | 0.3% | 64 | 18.6% | 1.4% | 46 | 24.6% | 1.2% |
| 4 personnes | 69 | 16.9% | 0.7% | 16 | 24.5% | 0.3% | 53 | 15.4% | 1.1% | 32 | 17.2% | 0.7% |
| 5 personnes et + | 62 | 15.3% | 1.1% | 13 | 19.2% | 0.5% | 50 | 14.5% | 1.6% | 30 | 16.2% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 144 | 35.3% | 0.9% | 28 | 42.2% | 0.4% | 116 | 33.9% | 1.4% | 70 | 37.5% | 0.9% |
| Non | 264 | 64.7% | 0.7% | 39 | 57.8% | 0.2% | 226 | 66.1% | 1.2% | 117 | 62.5% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 9 | 2.2% | 0.1% | 1 | 2.2% | - | 7 | 2.2% | 0.1% | 2 | 1.3% | 0.1% |
| Agglo. - 20 000 hab | 23 | 5.8% | 0.3% | 2 | 3.3% | 0.1% | 21 | 6.2% | 0.5% | 7 | 3.6% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 6 | 1.4% | 0.1% | 2 | 3.5% | 0.1% | 3 | 1.0% | 0.1% | 4 | 2.2% | 0.2% |
| Agglo. + 100 000 hab | 112 | 27.4% | 0.7% | 8 | 11.8% | 0.1% | 104 | 30.4% | 1.3% | 40 | 21.5% | 0.7% |
| Agglo. Paris | 258 | 63.3% | 2.9% | 53 | 79.1% | 1.3% | 205 | 60.2% | 4.5% | 134 | 71.3% | 3.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 274 | 67.0% | 2.8% | 55 | 81.8% | 1.2% | 219 | 64.1% | 4.3% | 138 | 73.4% | 3.1% |
| Nord Pas de Calais | 9 | 2.2% | 0.3% | - | - | - | 9 | 2.6% | 0.5% | 3 | 1.7% | 0.3% |
| Alsace | 8 | 1.9% | 0.5% | - | - | - | 8 | 2.2% | 1.0% | - | - | - |
| Picardie | 3 | 0.8% | 0.2% | 1 | 0.8% | 0.1% | 3 | 0.8% | 0.3% | 2 | 1.0% | 0.4% |
| Centre | 1 | 0.1% | - | 1 | 0.8% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 12 | 2.9% | 0.4% | 1 | 2.2% | 0.1% | 10 | 3.1% | 0.7% | 2 | 0.9% | 0.2% |
| Bretagne | 2 | 0.5% | 0.1% | - | - | - | 2 | 0.6% | 0.1% | - | - | - |
| Aquitaine | 20 | 5.0% | 0.7% | - | - | - | 20 | 6.0% | 1.4% | 8 | 4.2% | 0.9% |
| Midi Pyrénées | 17 | 4.2% | 0.7% | - | - | - | 17 | 5.1% | 1.4% | 5 | 2.6% | 0.6% |
| Limousin | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Rhône Alpes | 20 | 5.0% | 0.4% | 3 | 5.0% | 0.1% | 17 | 5.0% | 0.6% | 10 | 5.3% | 0.5% |
| Languedoc Roussillon | 1 | 0.2% | - | 1 | 1.3% | 0.1% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 41 | 10.2% | 0.9% | 5 | 8.1% | 0.3% | 36 | 10.6% | 1.6% | 20 | 10.8% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 357 | 87.5% | 0.8% | 56 | 84.5% | 0.3% | 301 | 88.1% | 1.4% | 180 | 95.8% | 1.1% |
| Presque tous les jours | 38 | 9.3% | 0.6% | - | - | - | 38 | 11.1% | 1.1% | 6 | 3.0% | 0.4% |
| 1 à 2 fois par semaine | 12 | 2.9% | 0.4% | 10 | 15.5% | 0.8% | 1 | 0.4% | 0.1% | 2 | 1.2% | 0.4% |
| 1 à 3 fois par mois | 1 | 0.3% | 0.4% | - | - | - | 1 | 0.4% | 0.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 5.0% | 1.5% | - | - | - | 20 | 5.9% | 2.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 42 | 10.2% | 2.1% | 6 | 8.8% | 0.8% | 36 | 10.5% | 2.9% | 3 | 1.4% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 52 | 12.6% | 1.0% | 4 | 5.9% | 0.2% | 48 | 13.9% | 1.6% | 13 | 6.9% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 28 | 6.8% | 0.4% | 10 | 15.0% | 0.3% | 18 | 5.2% | 0.4% | 13 | 7.1% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 59 | 14.5% | 0.5% | 12 | 18.1% | 0.2% | 47 | 13.8% | 0.7% | 37 | 19.6% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 53 | 12.9% | 0.7% | 4 | 6.3% | 0.1% | 49 | 14.3% | 1.3% | 18 | 9.6% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 57 | 13.9% | 0.7% | 20 | 29.3% | 0.5% | 37 | 10.9% | 1.1% | 39 | 20.9% | 1.0% |
| 65 000 euros et plus par an | 43 | 10.5% | 1.0% | 6 | 9.1% | 0.2% | 37 | 10.7% | 2.1% | 38 | 20.2% | 1.3% |
| Refus | 26 | 6.5% | 0.7% | 1 | 1.6% | 0.1% | 25 | 7.4% | 1.2% | 15 | 7.8% | 1.1% |
| Ne sait pas | 29 | 7.2% | 1.9% | 4 | 5.9% | 0.5% | 25 | 7.4% | 3.0% | 12 | 6.6% | 1.9% |
