L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1140 | 100.0% | 2.2% | 994 | 100.0% | 4.0% | 146 | 100.0% | 0.5% | 333 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 994 | 87.2% | 4.0% | 994 | 100.0% | 4.0% | - | - | - | 303 | 91.2% | 3.3% |
| Femme | 146 | 12.8% | 0.5% | - | - | - | 146 | 100.0% | 0.5% | 29 | 8.8% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 255 | 22.3% | 3.5% | 215 | 21.7% | 5.8% | 39 | 26.9% | 1.1% | 81 | 24.3% | 2.5% |
| 25 à 34 ans | 248 | 21.7% | 3.2% | 221 | 22.2% | 5.9% | 27 | 18.6% | 0.7% | 78 | 23.6% | 2.4% |
| 35 à 49 ans | 345 | 30.3% | 2.7% | 303 | 30.5% | 4.9% | 42 | 28.7% | 0.7% | 106 | 31.8% | 1.7% |
| 50 à 59 ans | 170 | 14.9% | 2.0% | 155 | 15.6% | 3.7% | 15 | 10.5% | 0.3% | 65 | 19.6% | 1.8% |
| 60 ans et plus | 123 | 10.8% | 0.8% | 100 | 10.1% | 1.4% | 22 | 15.3% | 0.3% | 2 | 0.7% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 104 | 9.1% | 0.4% | - | - | - | 104 | 71.4% | 0.4% | 20 | 6.1% | 0.3% |
| Personne de référence | 770 | 67.6% | 2.8% | 740 | 74.5% | 3.6% | 30 | 20.7% | 0.4% | 224 | 67.3% | 2.5% |
| Responsable des achats | 627 | 55.0% | 1.8% | 522 | 52.6% | 4.0% | 105 | 71.9% | 0.5% | 172 | 51.6% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.4% | 0.9% | 3 | 0.3% | 0.9% | 2 | 1.1% | 0.8% | - | - | - |
| Petits patrons | 43 | 3.8% | 2.6% | 41 | 4.2% | 3.4% | 2 | 1.3% | 0.4% | 43 | 13.0% | 2.9% |
| Affaires et Cadres | 71 | 6.2% | 1.4% | 64 | 6.5% | 2.2% | 7 | 4.6% | 0.3% | 67 | 20.0% | 1.5% |
| Professions intermédiaires | 154 | 13.5% | 2.1% | 139 | 14.0% | 3.8% | 15 | 10.1% | 0.4% | 135 | 40.7% | 2.2% |
| Employés | 158 | 13.9% | 1.8% | 123 | 12.4% | 5.5% | 35 | 24.2% | 0.6% | 17 | 5.0% | 0.9% |
| Ouvriers | 312 | 27.3% | 4.8% | 303 | 30.5% | 5.9% | 9 | 5.9% | 0.7% | 3 | 1.0% | 0.7% |
| Retraités | 120 | 10.6% | 0.9% | 95 | 9.6% | 1.6% | 25 | 17.1% | 0.4% | - | - | - |
| Autres inactifs | 278 | 24.4% | 2.8% | 226 | 22.7% | 6.2% | 52 | 35.8% | 0.8% | 68 | 20.4% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.7% | 1.0% | 5 | 0.5% | 1.4% | 3 | 1.9% | 0.7% | - | - | - |
| Petits patrons | 48 | 4.2% | 1.8% | 47 | 4.8% | 3.3% | 1 | 0.6% | 0.1% | 48 | 14.5% | 1.8% |
| Affaires et Cadres | 100 | 8.8% | 1.4% | 87 | 8.7% | 2.5% | 13 | 9.0% | 0.4% | 100 | 30.1% | 1.4% |
| Professions intermédiaires | 184 | 16.2% | 2.3% | 169 | 17.0% | 4.0% | 15 | 10.5% | 0.4% | 184 | 55.4% | 2.3% |
| Employés | 174 | 15.2% | 3.1% | 135 | 13.6% | 5.8% | 39 | 26.4% | 1.2% | - | - | - |
| Ouvriers | 402 | 35.2% | 4.1% | 363 | 36.5% | 7.0% | 38 | 26.3% | 0.8% | - | - | - |
| Retraités | 155 | 13.6% | 1.0% | 122 | 12.3% | 1.8% | 32 | 22.1% | 0.4% | - | - | - |
| Autres inactifs | 70 | 6.1% | 2.0% | 65 | 6.5% | 4.4% | 5 | 3.2% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 170 | 14.9% | 1.7% | 160 | 16.1% | 3.8% | 10 | 7.2% | 0.2% | 38 | 11.5% | 1.6% |
| 2 personnes | 264 | 23.1% | 1.4% | 229 | 23.1% | 2.6% | 34 | 23.6% | 0.4% | 69 | 20.6% | 1.6% |
| 3 personnes | 269 | 23.6% | 2.9% | 232 | 23.3% | 4.9% | 37 | 25.7% | 0.8% | 84 | 25.3% | 2.1% |
| 4 personnes | 266 | 23.3% | 2.8% | 220 | 22.2% | 4.7% | 45 | 30.8% | 1.0% | 92 | 27.7% | 2.0% |
| 5 personnes et + | 171 | 15.0% | 3.1% | 153 | 15.4% | 6.0% | 19 | 12.7% | 0.6% | 49 | 14.8% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 474 | 41.5% | 3.0% | 401 | 40.4% | 5.5% | 73 | 49.6% | 0.9% | 146 | 43.7% | 1.9% |
| Non | 666 | 58.5% | 1.8% | 593 | 59.6% | 3.3% | 74 | 50.4% | 0.4% | 187 | 56.3% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 171 | 15.0% | 1.4% | 142 | 14.3% | 2.5% | 29 | 20.0% | 0.5% | 53 | 15.8% | 1.6% |
| Agglo. - 20 000 hab | 197 | 17.3% | 2.2% | 173 | 17.4% | 4.0% | 25 | 16.8% | 0.5% | 50 | 15.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 138 | 12.1% | 2.0% | 116 | 11.6% | 3.5% | 22 | 15.2% | 0.6% | 41 | 12.4% | 1.9% |
| Agglo. + 100 000 hab | 410 | 36.0% | 2.6% | 370 | 37.2% | 4.9% | 40 | 27.3% | 0.5% | 102 | 30.7% | 1.8% |
| Agglo. Paris | 224 | 19.7% | 2.6% | 194 | 19.5% | 4.6% | 30 | 20.7% | 0.7% | 87 | 26.1% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 247 | 21.7% | 2.5% | 214 | 21.6% | 4.6% | 33 | 22.5% | 0.6% | 92 | 27.5% | 2.1% |
| Nord Pas de Calais | 94 | 8.2% | 2.9% | 78 | 7.9% | 5.1% | 16 | 10.7% | 0.9% | 29 | 8.7% | 2.8% |
| Lorraine | 50 | 4.4% | 2.6% | 43 | 4.3% | 4.6% | 7 | 4.8% | 0.7% | 10 | 2.9% | 1.8% |
| Alsace | 27 | 2.4% | 1.7% | 25 | 2.5% | 3.2% | 3 | 1.8% | 0.3% | 2 | 0.7% | 0.5% |
| Franche-Comté | 35 | 3.1% | 3.7% | 28 | 2.9% | 6.0% | 7 | 4.8% | 1.4% | 6 | 1.8% | 2.1% |
| Champagne Ardennes | 23 | 2.0% | 2.0% | 21 | 2.1% | 4.0% | 1 | 1.0% | 0.2% | 3 | 1.1% | 1.2% |
| Picardie | 57 | 5.0% | 3.7% | 52 | 5.2% | 6.9% | 5 | 3.4% | 0.6% | 14 | 4.3% | 3.3% |
| Bourgogne | 29 | 2.5% | 2.1% | 26 | 2.6% | 3.9% | 3 | 2.4% | 0.5% | 10 | 3.1% | 2.7% |
| Haute Normandie | 47 | 4.1% | 3.2% | 35 | 3.6% | 5.0% | 12 | 7.9% | 1.5% | 10 | 2.9% | 2.1% |
| Basse Normandie | 14 | 1.2% | 1.1% | 14 | 1.4% | 2.4% | - | - | - | 8 | 2.4% | 2.2% |
| Centre | 45 | 3.9% | 2.2% | 41 | 4.1% | 4.1% | 4 | 2.8% | 0.4% | 10 | 2.9% | 1.5% |
| Pays de Loire | 75 | 6.6% | 2.5% | 55 | 5.5% | 3.8% | 20 | 13.9% | 1.3% | 19 | 5.7% | 2.1% |
| Bretagne | 48 | 4.2% | 1.8% | 44 | 4.4% | 3.4% | 4 | 2.6% | 0.3% | 12 | 3.6% | 1.5% |
| Poitou Charentes | 21 | 1.8% | 1.4% | 13 | 1.3% | 1.9% | 8 | 5.3% | 1.0% | 6 | 1.8% | 1.4% |
| Aquitaine | 31 | 2.7% | 1.1% | 26 | 2.7% | 2.0% | 4 | 2.9% | 0.3% | 8 | 2.5% | 0.9% |
| Midi Pyrénées | 28 | 2.5% | 1.1% | 26 | 2.6% | 2.1% | 3 | 1.9% | 0.2% | 14 | 4.1% | 1.5% |
| Limousin | 11 | 0.9% | 1.7% | 9 | 0.9% | 3.0% | 2 | 1.2% | 0.6% | 1 | 0.4% | 0.7% |
| Auvergne | 22 | 1.9% | 1.9% | 22 | 2.2% | 3.9% | 0 | 0.3% | 0.1% | 10 | 3.0% | 3.3% |
| Rhône Alpes | 115 | 10.1% | 2.2% | 107 | 10.7% | 4.2% | 8 | 5.5% | 0.3% | 34 | 10.1% | 1.7% |
| Languedoc Roussillon | 36 | 3.1% | 1.5% | 34 | 3.5% | 3.1% | 1 | 0.8% | 0.1% | 9 | 2.8% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 87 | 7.6% | 2.0% | 82 | 8.2% | 4.0% | 5 | 3.5% | 0.2% | 26 | 7.9% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 981 | 86.0% | 2.3% | 862 | 86.8% | 4.1% | 118 | 81.0% | 0.5% | 304 | 91.4% | 1.9% |
| Presque tous les jours | 86 | 7.5% | 1.4% | 80 | 8.1% | 2.9% | 6 | 4.0% | 0.2% | 20 | 6.1% | 1.5% |
| 1 à 2 fois par semaine | 54 | 4.7% | 1.8% | 35 | 3.5% | 2.8% | 18 | 12.6% | 1.0% | 7 | 2.0% | 1.3% |
| 1 à 3 fois par mois | 15 | 1.3% | 3.7% | 11 | 1.1% | 6.0% | 3 | 2.3% | 1.6% | 2 | 0.6% | 3.2% |
| Moins souvent | 5 | 0.4% | 4.6% | 5 | 0.5% | 13.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 2.4% | 2.0% | 24 | 2.4% | 3.9% | 3 | 1.8% | 0.4% | 1 | 0.2% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 57 | 5.0% | 2.8% | 52 | 5.2% | 6.7% | 5 | 3.5% | 0.4% | 4 | 1.2% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 122 | 10.7% | 2.4% | 99 | 9.9% | 4.8% | 23 | 16.0% | 0.8% | 11 | 3.4% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 154 | 13.5% | 2.2% | 139 | 13.9% | 4.7% | 15 | 10.3% | 0.4% | 39 | 11.9% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 289 | 25.4% | 2.3% | 247 | 24.9% | 4.3% | 42 | 28.7% | 0.6% | 61 | 18.3% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 143 | 12.5% | 1.9% | 121 | 12.2% | 3.1% | 22 | 14.8% | 0.6% | 45 | 13.6% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 139 | 12.2% | 1.8% | 132 | 13.3% | 3.1% | 7 | 4.8% | 0.2% | 84 | 25.1% | 2.2% |
| 65 000 euros et plus par an | 66 | 5.8% | 1.5% | 62 | 6.2% | 2.4% | 4 | 2.7% | 0.2% | 37 | 11.1% | 1.3% |
| Refus | 80 | 7.0% | 2.2% | 62 | 6.3% | 4.1% | 18 | 12.0% | 0.9% | 34 | 10.3% | 2.6% |
| Ne sait pas | 64 | 5.6% | 4.1% | 56 | 5.7% | 7.7% | 8 | 5.4% | 0.9% | 17 | 5.0% | 2.5% |
