L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 719 | 100.0% | 1.4% | 360 | 100.0% | 1.4% | 358 | 100.0% | 1.3% | 241 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 360 | 50.1% | 1.4% | 360 | 100.0% | 1.4% | - | - | - | 140 | 58.0% | 1.5% |
| Femme | 358 | 49.9% | 1.3% | - | - | - | 358 | 100.0% | 1.3% | 101 | 42.0% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 6.3% | 0.6% | 29 | 8.2% | 0.8% | 16 | 4.4% | 0.4% | 22 | 9.2% | 0.7% |
| 25 à 34 ans | 60 | 8.4% | 0.8% | 36 | 9.9% | 1.0% | 25 | 6.9% | 0.6% | 31 | 12.7% | 1.0% |
| 35 à 49 ans | 206 | 28.6% | 1.6% | 98 | 27.2% | 1.6% | 108 | 30.1% | 1.7% | 86 | 35.7% | 1.4% |
| 50 à 59 ans | 164 | 22.7% | 1.9% | 93 | 25.9% | 2.2% | 70 | 19.6% | 1.6% | 65 | 27.0% | 1.8% |
| 60 ans et plus | 244 | 33.9% | 1.5% | 104 | 28.9% | 1.4% | 139 | 38.9% | 1.6% | 37 | 15.3% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 337 | 46.9% | 1.4% | - | - | - | 337 | 94.1% | 1.4% | 88 | 36.5% | 1.2% |
| Personne de référence | 419 | 58.2% | 1.5% | 314 | 87.1% | 1.5% | 105 | 29.2% | 1.4% | 141 | 58.4% | 1.6% |
| Responsable des achats | 529 | 73.6% | 1.5% | 211 | 58.5% | 1.6% | 318 | 88.7% | 1.4% | 175 | 72.5% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.5% | 2 | 0.7% | 0.7% | - | - | - | - | - | - |
| Petits patrons | 40 | 5.6% | 2.5% | 36 | 10.0% | 3.0% | 4 | 1.2% | 1.0% | 40 | 16.6% | 2.7% |
| Affaires et Cadres | 69 | 9.5% | 1.4% | 36 | 10.1% | 1.3% | 32 | 9.0% | 1.5% | 59 | 24.6% | 1.3% |
| Professions intermédiaires | 101 | 14.0% | 1.4% | 59 | 16.4% | 1.6% | 42 | 11.6% | 1.1% | 84 | 35.0% | 1.4% |
| Employés | 154 | 21.4% | 1.8% | 61 | 16.9% | 2.7% | 93 | 25.9% | 1.5% | 27 | 11.2% | 1.5% |
| Ouvriers | 87 | 12.1% | 1.3% | 77 | 21.3% | 1.5% | 10 | 2.8% | 0.8% | - | - | - |
| Retraités | 186 | 25.8% | 1.4% | 68 | 18.9% | 1.1% | 118 | 32.8% | 1.7% | 1 | 0.4% | 0.4% |
| Autres inactifs | 80 | 11.2% | 0.8% | 21 | 5.8% | 0.6% | 60 | 16.7% | 0.9% | 29 | 12.2% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.8% | 0.8% | 3 | 0.8% | 0.8% | 3 | 0.9% | 0.8% | - | - | - |
| Petits patrons | 57 | 7.9% | 2.1% | 38 | 10.5% | 2.6% | 19 | 5.3% | 1.6% | 57 | 23.7% | 2.1% |
| Affaires et Cadres | 80 | 11.1% | 1.1% | 35 | 9.6% | 1.0% | 45 | 12.6% | 1.3% | 80 | 33.0% | 1.1% |
| Professions intermédiaires | 104 | 14.5% | 1.3% | 67 | 18.7% | 1.6% | 37 | 10.4% | 0.9% | 104 | 43.3% | 1.3% |
| Employés | 106 | 14.8% | 1.9% | 56 | 15.6% | 2.4% | 50 | 14.0% | 1.5% | - | - | - |
| Ouvriers | 133 | 18.6% | 1.4% | 78 | 21.7% | 1.5% | 55 | 15.4% | 1.2% | - | - | - |
| Retraités | 219 | 30.5% | 1.5% | 76 | 21.2% | 1.2% | 142 | 39.8% | 1.7% | - | - | - |
| Autres inactifs | 13 | 1.8% | 0.4% | 7 | 1.9% | 0.5% | 6 | 1.7% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 126 | 17.5% | 1.3% | 55 | 15.4% | 1.3% | 70 | 19.6% | 1.3% | 30 | 12.3% | 1.3% |
| 2 personnes | 305 | 42.5% | 1.7% | 140 | 39.0% | 1.6% | 165 | 46.0% | 1.7% | 70 | 28.9% | 1.7% |
| 3 personnes | 105 | 14.6% | 1.1% | 48 | 13.4% | 1.0% | 57 | 15.9% | 1.2% | 44 | 18.5% | 1.1% |
| 4 personnes | 113 | 15.8% | 1.2% | 78 | 21.7% | 1.7% | 35 | 9.8% | 0.7% | 65 | 27.0% | 1.4% |
| 5 personnes et + | 69 | 9.6% | 1.2% | 38 | 10.6% | 1.5% | 31 | 8.7% | 1.0% | 32 | 13.3% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 207 | 28.8% | 1.3% | 111 | 30.8% | 1.5% | 96 | 26.8% | 1.1% | 93 | 38.7% | 1.2% |
| Non | 511 | 71.2% | 1.4% | 249 | 69.2% | 1.4% | 262 | 73.2% | 1.4% | 148 | 61.3% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 114 | 15.9% | 1.0% | 51 | 14.1% | 0.9% | 63 | 17.6% | 1.0% | 28 | 11.8% | 0.9% |
| Agglo. - 20 000 hab | 136 | 18.9% | 1.5% | 79 | 21.8% | 1.8% | 57 | 16.0% | 1.2% | 48 | 20.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 113 | 15.7% | 1.6% | 53 | 14.8% | 1.6% | 60 | 16.7% | 1.6% | 29 | 12.1% | 1.4% |
| Agglo. + 100 000 hab | 235 | 32.7% | 1.5% | 130 | 35.9% | 1.7% | 105 | 29.4% | 1.3% | 82 | 34.0% | 1.5% |
| Agglo. Paris | 121 | 16.9% | 1.4% | 48 | 13.4% | 1.2% | 73 | 20.4% | 1.6% | 53 | 22.1% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 138 | 19.2% | 1.4% | 59 | 16.3% | 1.3% | 79 | 22.2% | 1.6% | 61 | 25.1% | 1.4% |
| Nord Pas de Calais | 22 | 3.1% | 0.7% | 14 | 3.8% | 0.9% | 9 | 2.4% | 0.5% | 6 | 2.3% | 0.5% |
| Lorraine | 33 | 4.7% | 1.7% | 19 | 5.3% | 2.0% | 14 | 4.0% | 1.5% | 11 | 4.7% | 2.1% |
| Alsace | 16 | 2.2% | 1.0% | 6 | 1.6% | 0.8% | 10 | 2.9% | 1.3% | 3 | 1.4% | 0.8% |
| Franche-Comté | 12 | 1.7% | 1.2% | 7 | 1.8% | 1.4% | 6 | 1.5% | 1.1% | 6 | 2.3% | 2.0% |
| Champagne Ardennes | 6 | 0.8% | 0.5% | 3 | 0.8% | 0.5% | 3 | 0.8% | 0.5% | 2 | 1.0% | 0.8% |
| Picardie | 18 | 2.5% | 1.2% | 4 | 1.2% | 0.6% | 14 | 3.8% | 1.7% | 4 | 1.6% | 0.9% |
| Bourgogne | 23 | 3.2% | 1.7% | 14 | 3.9% | 2.2% | 9 | 2.4% | 1.2% | 2 | 0.9% | 0.6% |
| Haute Normandie | 19 | 2.7% | 1.3% | 7 | 2.0% | 1.0% | 12 | 3.4% | 1.6% | 4 | 1.5% | 0.8% |
| Basse Normandie | 9 | 1.3% | 0.8% | 4 | 1.0% | 0.7% | 5 | 1.5% | 0.9% | - | - | - |
| Centre | 25 | 3.5% | 1.2% | 15 | 4.2% | 1.5% | 10 | 2.9% | 1.0% | 11 | 4.5% | 1.7% |
| Pays de Loire | 24 | 3.4% | 0.8% | 11 | 3.0% | 0.7% | 14 | 3.8% | 0.9% | 6 | 2.3% | 0.6% |
| Bretagne | 44 | 6.1% | 1.6% | 28 | 7.7% | 2.1% | 16 | 4.5% | 1.2% | 8 | 3.3% | 1.0% |
| Poitou Charentes | 16 | 2.2% | 1.1% | 7 | 2.1% | 1.1% | 8 | 2.3% | 1.1% | 2 | 0.8% | 0.5% |
| Aquitaine | 32 | 4.4% | 1.1% | 16 | 4.6% | 1.2% | 15 | 4.2% | 1.0% | 11 | 4.5% | 1.2% |
| Midi Pyrénées | 30 | 4.2% | 1.2% | 10 | 2.8% | 0.8% | 20 | 5.7% | 1.6% | 11 | 4.6% | 1.3% |
| Limousin | 13 | 1.8% | 2.1% | 3 | 0.9% | 1.2% | 9 | 2.6% | 2.9% | 2 | 0.7% | 1.0% |
| Auvergne | 10 | 1.4% | 0.9% | 8 | 2.2% | 1.4% | 2 | 0.6% | 0.4% | 6 | 2.5% | 2.0% |
| Rhône Alpes | 87 | 12.1% | 1.6% | 47 | 13.0% | 1.8% | 40 | 11.3% | 1.5% | 30 | 12.3% | 1.5% |
| Languedoc Roussillon | 44 | 6.1% | 1.9% | 24 | 6.5% | 2.1% | 20 | 5.7% | 1.7% | 12 | 5.0% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 96 | 13.4% | 2.2% | 55 | 15.4% | 2.7% | 41 | 11.4% | 1.8% | 45 | 18.6% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 568 | 79.1% | 1.3% | 299 | 82.9% | 1.4% | 270 | 75.2% | 1.2% | 206 | 85.5% | 1.3% |
| Presque tous les jours | 92 | 12.9% | 1.5% | 43 | 11.9% | 1.6% | 50 | 13.8% | 1.5% | 23 | 9.5% | 1.7% |
| 1 à 2 fois par semaine | 36 | 5.0% | 1.2% | 8 | 2.1% | 0.6% | 28 | 7.9% | 1.6% | 9 | 3.9% | 1.8% |
| 1 à 3 fois par mois | 18 | 2.6% | 4.6% | 8 | 2.1% | 4.1% | 11 | 3.1% | 5.1% | 3 | 1.1% | 4.6% |
| Moins souvent | 4 | 0.5% | 3.4% | 4 | 1.0% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 11 | 1.5% | 0.8% | 6 | 1.8% | 1.0% | 4 | 1.2% | 0.6% | 2 | 0.6% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 21 | 2.9% | 1.0% | 17 | 4.6% | 2.2% | 4 | 1.1% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 65 | 9.0% | 1.3% | 28 | 7.8% | 1.4% | 36 | 10.2% | 1.2% | 20 | 8.2% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 95 | 13.2% | 1.4% | 45 | 12.6% | 1.5% | 49 | 13.8% | 1.3% | 20 | 8.2% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 201 | 28.0% | 1.6% | 77 | 21.4% | 1.3% | 124 | 34.7% | 1.9% | 60 | 24.8% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 96 | 13.3% | 1.2% | 50 | 14.0% | 1.3% | 46 | 12.7% | 1.2% | 37 | 15.4% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 99 | 13.8% | 1.3% | 54 | 14.9% | 1.2% | 45 | 12.6% | 1.3% | 36 | 14.9% | 0.9% |
| 65 000 euros et plus par an | 57 | 7.9% | 1.3% | 39 | 10.7% | 1.5% | 18 | 5.1% | 1.1% | 40 | 16.5% | 1.4% |
| Refus | 56 | 7.8% | 1.6% | 32 | 9.0% | 2.1% | 23 | 6.5% | 1.2% | 22 | 8.9% | 1.6% |
| Ne sait pas | 19 | 2.6% | 1.2% | 12 | 3.2% | 1.6% | 7 | 2.0% | 0.9% | 6 | 2.4% | 0.9% |
