L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 512 | 100.0% | 1.0% | 216 | 100.0% | 0.9% | 296 | 100.0% | 1.1% | 87 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 216 | 42.2% | 0.9% | 216 | 100.0% | 0.9% | - | - | - | 43 | 49.3% | 0.5% |
| Femme | 296 | 57.8% | 1.1% | - | - | - | 296 | 100.0% | 1.1% | 44 | 50.7% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 38 | 7.4% | 0.5% | 18 | 8.6% | 0.5% | 19 | 6.5% | 0.5% | 16 | 18.3% | 0.5% |
| 25 à 34 ans | 19 | 3.8% | 0.3% | 7 | 3.3% | 0.2% | 12 | 4.1% | 0.3% | 4 | 4.5% | 0.1% |
| 35 à 49 ans | 36 | 7.0% | 0.3% | 9 | 4.0% | 0.1% | 27 | 9.1% | 0.4% | 17 | 19.1% | 0.3% |
| 50 à 59 ans | 67 | 13.2% | 0.8% | 32 | 14.6% | 0.8% | 36 | 12.1% | 0.8% | 31 | 36.2% | 0.9% |
| 60 ans et plus | 351 | 68.7% | 2.2% | 150 | 69.5% | 2.1% | 201 | 68.1% | 2.3% | 19 | 21.9% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 272 | 53.2% | 1.2% | - | - | - | 272 | 92.1% | 1.2% | 41 | 47.1% | 0.6% |
| Personne de référence | 316 | 61.8% | 1.1% | 196 | 90.8% | 1.0% | 120 | 40.6% | 1.6% | 42 | 48.3% | 0.5% |
| Responsable des achats | 379 | 74.0% | 1.1% | 111 | 51.4% | 0.9% | 268 | 90.5% | 1.2% | 52 | 60.0% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.5% | 2 | 0.7% | 0.5% | 1 | 0.3% | 0.5% | - | - | - |
| Petits patrons | 7 | 1.4% | 0.4% | 7 | 3.2% | 0.6% | - | - | - | 5 | 6.3% | 0.4% |
| Affaires et Cadres | 30 | 5.8% | 0.6% | 14 | 6.5% | 0.5% | 15 | 5.2% | 0.7% | 27 | 31.1% | 0.6% |
| Professions intermédiaires | 38 | 7.5% | 0.5% | 15 | 7.1% | 0.4% | 23 | 7.8% | 0.6% | 32 | 36.8% | 0.5% |
| Employés | 35 | 6.8% | 0.4% | 5 | 2.3% | 0.2% | 30 | 10.0% | 0.5% | 3 | 3.4% | 0.2% |
| Ouvriers | 19 | 3.8% | 0.3% | 19 | 9.0% | 0.4% | - | - | - | - | - | - |
| Retraités | 295 | 57.6% | 2.3% | 137 | 63.6% | 2.3% | 157 | 53.2% | 2.3% | 0 | 0.5% | 0.2% |
| Autres inactifs | 85 | 16.7% | 0.9% | 16 | 7.6% | 0.4% | 69 | 23.4% | 1.1% | 19 | 21.9% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.8% | 0.5% | 1 | 0.4% | 0.3% | 3 | 1.0% | 0.7% | - | - | - |
| Petits patrons | 6 | 1.1% | 0.2% | 5 | 2.5% | 0.4% | 0 | 0.1% | - | 6 | 6.8% | 0.2% |
| Affaires et Cadres | 49 | 9.6% | 0.7% | 21 | 9.8% | 0.6% | 28 | 9.5% | 0.8% | 49 | 56.9% | 0.7% |
| Professions intermédiaires | 31 | 6.1% | 0.4% | 16 | 7.4% | 0.4% | 15 | 5.2% | 0.4% | 31 | 36.3% | 0.4% |
| Employés | 24 | 4.7% | 0.4% | 6 | 2.6% | 0.2% | 18 | 6.2% | 0.6% | - | - | - |
| Ouvriers | 39 | 7.6% | 0.4% | 23 | 10.5% | 0.4% | 16 | 5.6% | 0.4% | - | - | - |
| Retraités | 323 | 63.2% | 2.2% | 140 | 64.7% | 2.1% | 183 | 62.0% | 2.2% | - | - | - |
| Autres inactifs | 35 | 6.8% | 1.0% | 4 | 2.0% | 0.3% | 30 | 10.3% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 168 | 32.8% | 1.7% | 56 | 25.7% | 1.3% | 112 | 38.0% | 2.0% | 17 | 20.0% | 0.7% |
| 2 personnes | 232 | 45.4% | 1.3% | 118 | 54.5% | 1.3% | 114 | 38.7% | 1.2% | 20 | 22.7% | 0.5% |
| 3 personnes | 37 | 7.3% | 0.4% | 14 | 6.3% | 0.3% | 24 | 8.1% | 0.5% | 18 | 20.3% | 0.4% |
| 4 personnes | 29 | 5.7% | 0.3% | 12 | 5.3% | 0.2% | 17 | 5.9% | 0.4% | 10 | 11.5% | 0.2% |
| 5 personnes et + | 45 | 8.9% | 0.8% | 18 | 8.2% | 0.7% | 28 | 9.4% | 0.9% | 22 | 25.5% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 57 | 11.1% | 0.4% | 13 | 6.1% | 0.2% | 44 | 14.8% | 0.5% | 20 | 23.4% | 0.3% |
| Non | 455 | 88.9% | 1.2% | 203 | 93.9% | 1.1% | 252 | 85.2% | 1.3% | 66 | 76.6% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 123 | 24.1% | 1.0% | 51 | 23.7% | 0.9% | 72 | 24.5% | 1.2% | 12 | 13.8% | 0.4% |
| Agglo. - 20 000 hab | 86 | 16.8% | 1.0% | 45 | 20.8% | 1.0% | 41 | 13.9% | 0.9% | 7 | 8.2% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 65 | 12.7% | 0.9% | 24 | 11.1% | 0.7% | 41 | 13.8% | 1.1% | 8 | 8.9% | 0.4% |
| Agglo. + 100 000 hab | 174 | 34.0% | 1.1% | 76 | 35.3% | 1.0% | 98 | 33.1% | 1.2% | 44 | 50.5% | 0.8% |
| Agglo. Paris | 63 | 12.3% | 0.7% | 20 | 9.1% | 0.5% | 43 | 14.7% | 0.9% | 16 | 18.7% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 64 | 12.6% | 0.7% | 20 | 9.5% | 0.4% | 44 | 14.9% | 0.9% | 16 | 18.7% | 0.4% |
| Nord Pas de Calais | 46 | 8.9% | 1.4% | 26 | 12.1% | 1.7% | 19 | 6.6% | 1.2% | 5 | 6.1% | 0.5% |
| Lorraine | 24 | 4.6% | 1.2% | 9 | 4.0% | 0.9% | 15 | 5.1% | 1.5% | 3 | 3.5% | 0.6% |
| Alsace | 6 | 1.1% | 0.4% | 5 | 2.1% | 0.6% | 1 | 0.4% | 0.1% | 3 | 3.3% | 0.6% |
| Franche-Comté | 12 | 2.3% | 1.2% | 7 | 3.1% | 1.4% | 5 | 1.7% | 1.0% | 3 | 3.1% | 1.0% |
| Champagne Ardennes | 5 | 1.0% | 0.5% | 3 | 1.5% | 0.6% | 2 | 0.6% | 0.3% | 1 | 0.8% | 0.2% |
| Picardie | 6 | 1.2% | 0.4% | 1 | 0.7% | 0.2% | 5 | 1.6% | 0.6% | 1 | 1.0% | 0.2% |
| Bourgogne | 12 | 2.3% | 0.9% | 3 | 1.3% | 0.4% | 9 | 3.1% | 1.3% | 6 | 7.0% | 1.6% |
| Haute Normandie | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% | - | - | - | - | - | - |
| Basse Normandie | 11 | 2.1% | 0.9% | 8 | 3.8% | 1.4% | 3 | 0.9% | 0.4% | 2 | 1.9% | 0.4% |
| Centre | 19 | 3.7% | 0.9% | 11 | 5.3% | 1.2% | 7 | 2.5% | 0.7% | 2 | 2.8% | 0.4% |
| Pays de Loire | 55 | 10.7% | 1.8% | 26 | 12.0% | 1.8% | 29 | 9.7% | 1.8% | 8 | 9.6% | 0.9% |
| Bretagne | 28 | 5.4% | 1.0% | 3 | 1.3% | 0.2% | 25 | 8.4% | 1.8% | 2 | 1.8% | 0.2% |
| Poitou Charentes | 20 | 4.0% | 1.4% | 15 | 6.8% | 2.1% | 6 | 1.9% | 0.7% | - | - | - |
| Aquitaine | 14 | 2.8% | 0.5% | 5 | 2.2% | 0.4% | 9 | 3.2% | 0.6% | 2 | 2.3% | 0.2% |
| Midi Pyrénées | 22 | 4.3% | 0.9% | 10 | 4.8% | 0.9% | 12 | 3.9% | 0.9% | 1 | 0.9% | 0.1% |
| Limousin | 8 | 1.5% | 1.2% | 4 | 1.9% | 1.4% | 3 | 1.2% | 1.1% | 3 | 3.0% | 1.5% |
| Auvergne | 16 | 3.1% | 1.4% | 6 | 2.8% | 1.1% | 10 | 3.3% | 1.7% | 4 | 4.9% | 1.4% |
| Rhône Alpes | 113 | 22.0% | 2.1% | 43 | 19.9% | 1.7% | 70 | 23.6% | 2.5% | 23 | 26.4% | 1.2% |
| Languedoc Roussillon | 12 | 2.4% | 0.5% | 2 | 0.9% | 0.2% | 10 | 3.5% | 0.8% | 2 | 2.6% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 19 | 3.6% | 0.4% | 7 | 3.3% | 0.3% | 12 | 3.9% | 0.5% | 0 | 0.4% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 397 | 77.7% | 0.9% | 170 | 78.9% | 0.8% | 227 | 76.8% | 1.0% | 72 | 82.9% | 0.5% |
| Presque tous les jours | 75 | 14.7% | 1.2% | 36 | 16.5% | 1.3% | 40 | 13.4% | 1.2% | 12 | 13.6% | 0.9% |
| 1 à 2 fois par semaine | 34 | 6.6% | 1.1% | 9 | 4.0% | 0.7% | 25 | 8.5% | 1.4% | - | - | - |
| 1 à 3 fois par mois | 5 | 1.0% | 1.3% | 1 | 0.6% | 0.7% | 4 | 1.3% | 1.8% | 3 | 3.5% | 5.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.7% | 0.3% | 1 | 0.6% | 0.2% | 2 | 0.8% | 0.3% | 1 | 1.1% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 20 | 3.8% | 1.0% | 14 | 6.5% | 1.8% | 6 | 1.9% | 0.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 74 | 14.6% | 1.5% | 34 | 16.0% | 1.7% | 40 | 13.5% | 1.3% | 2 | 2.8% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 80 | 15.6% | 1.2% | 25 | 11.6% | 0.8% | 55 | 18.5% | 1.4% | 9 | 10.5% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 133 | 26.1% | 1.1% | 55 | 25.4% | 1.0% | 78 | 26.5% | 1.2% | 20 | 22.9% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 54 | 10.6% | 0.7% | 18 | 8.4% | 0.5% | 36 | 12.1% | 0.9% | 15 | 17.3% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 67 | 13.1% | 0.9% | 33 | 15.5% | 0.8% | 34 | 11.3% | 1.0% | 13 | 15.5% | 0.4% |
| 65 000 euros et plus par an | 38 | 7.4% | 0.9% | 27 | 12.7% | 1.1% | 10 | 3.5% | 0.6% | 17 | 20.1% | 0.6% |
| Refus | 35 | 6.8% | 1.0% | 5 | 2.4% | 0.3% | 30 | 10.0% | 1.5% | 4 | 4.1% | 0.3% |
| Ne sait pas | 7 | 1.4% | 0.5% | 2 | 0.9% | 0.3% | 5 | 1.8% | 0.6% | 5 | 5.7% | 0.7% |
