L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2852 | 100.0% | 5.4% | 1318 | 100.0% | 5.2% | 1534 | 100.0% | 5.6% | 1115 | 100.0% | 6.3% |
| Sexe | ||||||||||||
| Homme | 1318 | 46.2% | 5.2% | 1318 | 100.0% | 5.2% | - | - | - | 566 | 50.8% | 6.2% |
| Femme | 1534 | 53.8% | 5.6% | - | - | - | 1534 | 100.0% | 5.6% | 549 | 49.2% | 6.3% |
| Age | ||||||||||||
| 15 à 24 ans | 260 | 9.1% | 3.5% | 126 | 9.5% | 3.4% | 135 | 8.8% | 3.7% | 176 | 15.8% | 5.5% |
| 25 à 34 ans | 183 | 6.4% | 2.4% | 80 | 6.1% | 2.1% | 104 | 6.7% | 2.7% | 99 | 8.9% | 3.1% |
| 35 à 49 ans | 446 | 15.6% | 3.5% | 208 | 15.8% | 3.3% | 237 | 15.5% | 3.7% | 328 | 29.4% | 5.3% |
| 50 à 59 ans | 415 | 14.6% | 4.8% | 201 | 15.2% | 4.8% | 214 | 14.0% | 4.8% | 278 | 24.9% | 7.7% |
| 60 ans et plus | 1547 | 54.2% | 9.6% | 703 | 53.3% | 9.7% | 844 | 55.0% | 9.5% | 234 | 21.0% | 14.7% |
| Individu | ||||||||||||
| Ménagères | 1373 | 48.1% | 5.9% | - | - | - | 1373 | 89.5% | 5.9% | 445 | 39.9% | 6.3% |
| Personne de référence | 1743 | 61.1% | 6.2% | 1157 | 87.7% | 5.6% | 587 | 38.2% | 7.9% | 610 | 54.7% | 6.9% |
| Responsable des achats | 2025 | 71.0% | 5.7% | 706 | 53.5% | 5.5% | 1319 | 86.0% | 5.8% | 716 | 64.2% | 6.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 0.7% | 3.6% | 7 | 0.6% | 2.3% | 11 | 0.7% | 5.7% | 3 | 0.3% | 8.0% |
| Petits patrons | 99 | 3.5% | 6.1% | 67 | 5.1% | 5.6% | 31 | 2.0% | 7.5% | 88 | 7.9% | 5.9% |
| Affaires et Cadres | 453 | 15.9% | 9.0% | 235 | 17.8% | 8.1% | 218 | 14.2% | 10.1% | 414 | 37.1% | 9.2% |
| Professions intermédiaires | 362 | 12.7% | 4.9% | 169 | 12.8% | 4.6% | 193 | 12.6% | 5.2% | 330 | 29.6% | 5.4% |
| Employés | 193 | 6.8% | 2.3% | 69 | 5.3% | 3.1% | 124 | 8.1% | 2.0% | 37 | 3.3% | 2.1% |
| Ouvriers | 82 | 2.9% | 1.3% | 71 | 5.4% | 1.4% | 11 | 0.7% | 0.9% | 8 | 0.7% | 1.7% |
| Retraités | 1196 | 41.9% | 9.3% | 534 | 40.5% | 8.9% | 662 | 43.1% | 9.6% | 32 | 2.9% | 14.4% |
| Autres inactifs | 450 | 15.8% | 4.5% | 165 | 12.5% | 4.5% | 284 | 18.5% | 4.5% | 205 | 18.3% | 6.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 0.7% | 2.5% | 7 | 0.6% | 2.1% | 12 | 0.8% | 2.9% | - | - | - |
| Petits patrons | 122 | 4.3% | 4.6% | 80 | 6.1% | 5.5% | 42 | 2.7% | 3.4% | 122 | 11.0% | 4.6% |
| Affaires et Cadres | 594 | 20.8% | 8.4% | 286 | 21.7% | 8.1% | 308 | 20.1% | 8.7% | 594 | 53.3% | 8.4% |
| Professions intermédiaires | 399 | 14.0% | 4.9% | 200 | 15.2% | 4.8% | 199 | 13.0% | 5.1% | 399 | 35.8% | 4.9% |
| Employés | 175 | 6.1% | 3.1% | 65 | 4.9% | 2.8% | 110 | 7.2% | 3.4% | - | - | - |
| Ouvriers | 131 | 4.6% | 1.4% | 75 | 5.7% | 1.4% | 56 | 3.7% | 1.2% | - | - | - |
| Retraités | 1257 | 44.1% | 8.4% | 545 | 41.3% | 8.2% | 712 | 46.4% | 8.5% | - | - | - |
| Autres inactifs | 154 | 5.4% | 4.4% | 60 | 4.6% | 4.0% | 94 | 6.1% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 725 | 25.4% | 7.4% | 213 | 16.2% | 5.0% | 511 | 33.3% | 9.3% | 197 | 17.7% | 8.4% |
| 2 personnes | 1260 | 44.2% | 6.9% | 669 | 50.7% | 7.5% | 591 | 38.5% | 6.3% | 301 | 27.0% | 7.2% |
| 3 personnes | 373 | 13.1% | 4.0% | 167 | 12.7% | 3.6% | 205 | 13.4% | 4.4% | 244 | 21.8% | 6.2% |
| 4 personnes | 337 | 11.8% | 3.6% | 188 | 14.3% | 4.0% | 149 | 9.7% | 3.2% | 270 | 24.2% | 5.8% |
| 5 personnes et + | 158 | 5.5% | 2.8% | 81 | 6.1% | 3.1% | 77 | 5.0% | 2.5% | 103 | 9.3% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 508 | 17.8% | 3.2% | 243 | 18.4% | 3.4% | 265 | 17.2% | 3.1% | 364 | 32.7% | 4.8% |
| Non | 2345 | 82.2% | 6.4% | 1075 | 81.6% | 6.0% | 1270 | 82.8% | 6.7% | 751 | 67.3% | 7.3% |
| Habitat | ||||||||||||
| Communes rurales | 449 | 15.7% | 3.8% | 200 | 15.2% | 3.5% | 249 | 16.2% | 4.0% | 145 | 13.0% | 4.3% |
| Agglo. - 20 000 hab | 351 | 12.3% | 3.9% | 162 | 12.3% | 3.8% | 189 | 12.3% | 4.1% | 116 | 10.4% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 309 | 10.8% | 4.4% | 157 | 11.9% | 4.8% | 151 | 9.9% | 4.1% | 129 | 11.6% | 6.1% |
| Agglo. + 100 000 hab | 872 | 30.6% | 5.5% | 403 | 30.6% | 5.3% | 469 | 30.6% | 5.8% | 339 | 30.4% | 6.0% |
| Agglo. Paris | 872 | 30.6% | 9.9% | 396 | 30.0% | 9.5% | 476 | 31.0% | 10.3% | 386 | 34.6% | 9.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 925 | 32.4% | 9.5% | 422 | 32.0% | 9.1% | 503 | 32.8% | 9.8% | 403 | 36.2% | 9.2% |
| Nord Pas de Calais | 102 | 3.6% | 3.2% | 35 | 2.6% | 2.3% | 67 | 4.4% | 4.0% | 33 | 2.9% | 3.2% |
| Lorraine | 55 | 1.9% | 2.8% | 30 | 2.3% | 3.2% | 25 | 1.6% | 2.5% | 29 | 2.6% | 5.4% |
| Alsace | 50 | 1.8% | 3.2% | 27 | 2.1% | 3.6% | 23 | 1.5% | 2.8% | 22 | 1.9% | 4.7% |
| Franche-Comté | 34 | 1.2% | 3.5% | 21 | 1.6% | 4.4% | 13 | 0.9% | 2.7% | 14 | 1.3% | 5.1% |
| Champagne Ardennes | 33 | 1.1% | 2.9% | 17 | 1.3% | 3.1% | 16 | 1.0% | 2.8% | 7 | 0.6% | 2.3% |
| Picardie | 44 | 1.6% | 2.9% | 18 | 1.4% | 2.4% | 26 | 1.7% | 3.3% | 15 | 1.4% | 3.5% |
| Bourgogne | 87 | 3.1% | 6.4% | 38 | 2.9% | 5.9% | 49 | 3.2% | 6.8% | 24 | 2.2% | 6.4% |
| Haute Normandie | 43 | 1.5% | 2.9% | 21 | 1.6% | 2.9% | 23 | 1.5% | 2.9% | 18 | 1.6% | 3.9% |
| Basse Normandie | 46 | 1.6% | 3.8% | 22 | 1.7% | 3.9% | 24 | 1.5% | 3.7% | 20 | 1.8% | 5.6% |
| Centre | 91 | 3.2% | 4.4% | 44 | 3.3% | 4.4% | 47 | 3.1% | 4.4% | 25 | 2.2% | 3.9% |
| Pays de Loire | 122 | 4.3% | 4.0% | 69 | 5.2% | 4.8% | 53 | 3.4% | 3.3% | 60 | 5.4% | 6.7% |
| Bretagne | 135 | 4.7% | 5.0% | 70 | 5.3% | 5.4% | 65 | 4.2% | 4.7% | 40 | 3.6% | 5.1% |
| Poitou Charentes | 86 | 3.0% | 5.8% | 35 | 2.7% | 4.9% | 51 | 3.3% | 6.5% | 27 | 2.4% | 6.6% |
| Aquitaine | 117 | 4.1% | 4.2% | 49 | 3.7% | 3.6% | 68 | 4.4% | 4.7% | 46 | 4.2% | 5.2% |
| Midi Pyrénées | 143 | 5.0% | 5.8% | 57 | 4.3% | 4.7% | 86 | 5.6% | 6.8% | 65 | 5.9% | 7.4% |
| Limousin | 25 | 0.9% | 4.1% | 12 | 0.9% | 4.0% | 13 | 0.9% | 4.1% | 8 | 0.7% | 4.6% |
| Auvergne | 63 | 2.2% | 5.5% | 28 | 2.1% | 5.1% | 35 | 2.3% | 5.9% | 16 | 1.4% | 5.4% |
| Rhône Alpes | 319 | 11.2% | 6.0% | 129 | 9.8% | 5.1% | 190 | 12.4% | 6.9% | 121 | 10.8% | 6.1% |
| Languedoc Roussillon | 119 | 4.2% | 5.1% | 60 | 4.6% | 5.5% | 59 | 3.8% | 4.8% | 31 | 2.8% | 4.2% |
| Provence Alpes Côte d'Azur, Corse | 214 | 7.5% | 4.9% | 113 | 8.6% | 5.5% | 100 | 6.5% | 4.3% | 91 | 8.2% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2427 | 85.1% | 5.7% | 1155 | 87.6% | 5.5% | 1272 | 82.9% | 5.8% | 1016 | 91.0% | 6.4% |
| Presque tous les jours | 290 | 10.2% | 4.7% | 115 | 8.7% | 4.2% | 175 | 11.4% | 5.2% | 80 | 7.2% | 5.8% |
| 1 à 2 fois par semaine | 112 | 3.9% | 3.7% | 39 | 3.0% | 3.1% | 72 | 4.7% | 4.1% | 12 | 1.1% | 2.4% |
| 1 à 3 fois par mois | 16 | 0.5% | 3.9% | 5 | 0.4% | 2.7% | 11 | 0.7% | 5.0% | 6 | 0.5% | 9.3% |
| Moins souvent | 9 | 0.3% | 8.0% | 4 | 0.3% | 10.4% | 5 | 0.3% | 6.7% | 2 | 0.2% | 9.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 45 | 1.6% | 3.3% | 11 | 0.9% | 1.8% | 34 | 2.2% | 4.6% | 3 | 0.3% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 62 | 2.2% | 3.1% | 16 | 1.2% | 2.0% | 46 | 3.0% | 3.8% | 10 | 0.9% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 168 | 5.9% | 3.3% | 62 | 4.7% | 3.0% | 106 | 6.9% | 3.6% | 38 | 3.4% | 4.9% |
| De 18 000 à moins de 24 000 euros par an | 246 | 8.6% | 3.6% | 74 | 5.6% | 2.5% | 171 | 11.2% | 4.4% | 70 | 6.3% | 4.7% |
| De 24 000 à moins de 36 000 euros par an | 507 | 17.8% | 4.1% | 226 | 17.1% | 3.9% | 281 | 18.3% | 4.3% | 154 | 13.8% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 415 | 14.5% | 5.4% | 202 | 15.3% | 5.2% | 213 | 13.9% | 5.6% | 147 | 13.2% | 5.1% |
| De 45 000 à moins de 65 000 euros par an | 667 | 23.4% | 8.6% | 340 | 25.8% | 7.9% | 327 | 21.3% | 9.5% | 283 | 25.3% | 7.4% |
| 65 000 euros et plus par an | 518 | 18.1% | 12.1% | 303 | 23.0% | 11.9% | 215 | 14.0% | 12.4% | 313 | 28.0% | 10.9% |
| Refus | 156 | 5.5% | 4.4% | 61 | 4.6% | 4.0% | 95 | 6.2% | 4.7% | 64 | 5.7% | 4.8% |
| Ne sait pas | 69 | 2.4% | 4.4% | 25 | 1.9% | 3.3% | 45 | 2.9% | 5.3% | 33 | 3.0% | 5.0% |
