L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1624 | 100.0% | 3.1% | 794 | 100.0% | 3.2% | 830 | 100.0% | 3.0% | 362 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 794 | 48.9% | 3.2% | 794 | 100.0% | 3.2% | - | - | - | 197 | 54.4% | 2.2% |
| Femme | 830 | 51.1% | 3.0% | - | - | - | 830 | 100.0% | 3.0% | 165 | 45.6% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 115 | 7.1% | 1.6% | 64 | 8.1% | 1.7% | 50 | 6.1% | 1.4% | 54 | 15.0% | 1.7% |
| 25 à 34 ans | 161 | 9.9% | 2.1% | 75 | 9.4% | 2.0% | 86 | 10.4% | 2.2% | 35 | 9.7% | 1.1% |
| 35 à 49 ans | 330 | 20.3% | 2.6% | 170 | 21.4% | 2.7% | 160 | 19.2% | 2.5% | 107 | 29.6% | 1.7% |
| 50 à 59 ans | 278 | 17.1% | 3.2% | 156 | 19.7% | 3.7% | 122 | 14.7% | 2.7% | 105 | 29.0% | 2.9% |
| 60 ans et plus | 741 | 45.6% | 4.6% | 329 | 41.4% | 4.5% | 412 | 49.6% | 4.6% | 61 | 16.7% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 754 | 46.4% | 3.2% | - | - | - | 754 | 90.8% | 3.2% | 151 | 41.7% | 2.1% |
| Personne de référence | 890 | 54.8% | 3.2% | 685 | 86.3% | 3.3% | 205 | 24.7% | 2.8% | 172 | 47.6% | 1.9% |
| Responsable des achats | 1194 | 73.5% | 3.3% | 440 | 55.4% | 3.4% | 753 | 90.8% | 3.3% | 239 | 66.1% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.8% | 2.4% | 8 | 1.0% | 2.4% | 5 | 0.6% | 2.4% | - | - | - |
| Petits patrons | 45 | 2.8% | 2.7% | 41 | 5.1% | 3.3% | 4 | 0.5% | 1.0% | 43 | 11.9% | 2.9% |
| Affaires et Cadres | 74 | 4.6% | 1.5% | 55 | 6.9% | 1.9% | 19 | 2.3% | 0.9% | 69 | 19.1% | 1.5% |
| Professions intermédiaires | 132 | 8.1% | 1.8% | 71 | 9.0% | 1.9% | 61 | 7.3% | 1.6% | 106 | 29.1% | 1.7% |
| Employés | 251 | 15.5% | 2.9% | 74 | 9.3% | 3.3% | 178 | 21.4% | 2.8% | 46 | 12.8% | 2.6% |
| Ouvriers | 235 | 14.5% | 3.6% | 193 | 24.3% | 3.8% | 42 | 5.0% | 3.2% | - | - | - |
| Retraités | 592 | 36.5% | 4.6% | 277 | 34.9% | 4.6% | 315 | 38.0% | 4.6% | 14 | 3.8% | 6.2% |
| Autres inactifs | 283 | 17.4% | 2.8% | 76 | 9.5% | 2.1% | 207 | 24.9% | 3.3% | 85 | 23.4% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.9% | 1.9% | 8 | 1.0% | 2.1% | 7 | 0.9% | 1.7% | - | - | - |
| Petits patrons | 69 | 4.3% | 2.6% | 46 | 5.8% | 3.2% | 23 | 2.8% | 1.9% | 69 | 19.1% | 2.6% |
| Affaires et Cadres | 131 | 8.1% | 1.9% | 72 | 9.1% | 2.1% | 59 | 7.1% | 1.7% | 131 | 36.2% | 1.9% |
| Professions intermédiaires | 162 | 10.0% | 2.0% | 79 | 9.9% | 1.9% | 83 | 10.0% | 2.1% | 162 | 44.7% | 2.0% |
| Employés | 145 | 8.9% | 2.6% | 70 | 8.9% | 3.0% | 74 | 9.0% | 2.3% | - | - | - |
| Ouvriers | 322 | 19.8% | 3.3% | 200 | 25.2% | 3.9% | 121 | 14.6% | 2.7% | - | - | - |
| Retraités | 708 | 43.6% | 4.7% | 298 | 37.5% | 4.5% | 410 | 49.4% | 4.9% | - | - | - |
| Autres inactifs | 73 | 4.5% | 2.1% | 21 | 2.6% | 1.4% | 52 | 6.3% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 299 | 18.4% | 3.1% | 139 | 17.6% | 3.3% | 159 | 19.2% | 2.9% | 36 | 9.8% | 1.5% |
| 2 personnes | 754 | 46.4% | 4.1% | 382 | 48.1% | 4.3% | 372 | 44.8% | 3.9% | 115 | 31.7% | 2.7% |
| 3 personnes | 227 | 14.0% | 2.4% | 116 | 14.6% | 2.5% | 111 | 13.3% | 2.4% | 81 | 22.5% | 2.1% |
| 4 personnes | 175 | 10.8% | 1.9% | 74 | 9.3% | 1.6% | 101 | 12.1% | 2.1% | 85 | 23.5% | 1.8% |
| 5 personnes et + | 170 | 10.4% | 3.0% | 82 | 10.4% | 3.2% | 87 | 10.5% | 2.9% | 45 | 12.5% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 341 | 21.0% | 2.2% | 148 | 18.6% | 2.0% | 193 | 23.3% | 2.3% | 109 | 30.1% | 1.4% |
| Non | 1283 | 79.0% | 3.5% | 647 | 81.4% | 3.6% | 637 | 76.7% | 3.4% | 253 | 69.9% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 286 | 17.6% | 2.4% | 152 | 19.1% | 2.7% | 134 | 16.1% | 2.1% | 65 | 18.0% | 2.0% |
| Agglo. - 20 000 hab | 302 | 18.6% | 3.4% | 139 | 17.5% | 3.2% | 163 | 19.6% | 3.5% | 78 | 21.4% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 204 | 12.5% | 2.9% | 100 | 12.5% | 3.0% | 104 | 12.5% | 2.8% | 47 | 12.9% | 2.2% |
| Agglo. + 100 000 hab | 527 | 32.4% | 3.3% | 260 | 32.8% | 3.4% | 266 | 32.1% | 3.3% | 77 | 21.2% | 1.4% |
| Agglo. Paris | 307 | 18.9% | 3.5% | 144 | 18.1% | 3.5% | 163 | 19.6% | 3.5% | 96 | 26.4% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 351 | 21.6% | 3.6% | 165 | 20.8% | 3.6% | 185 | 22.3% | 3.6% | 110 | 30.2% | 2.5% |
| Nord Pas de Calais | 107 | 6.6% | 3.3% | 49 | 6.1% | 3.1% | 59 | 7.1% | 3.5% | 25 | 6.9% | 2.5% |
| Lorraine | 61 | 3.7% | 3.2% | 32 | 4.0% | 3.4% | 29 | 3.5% | 3.0% | 7 | 2.0% | 1.4% |
| Alsace | 36 | 2.2% | 2.3% | 22 | 2.8% | 3.0% | 13 | 1.6% | 1.7% | 5 | 1.5% | 1.2% |
| Franche-Comté | 30 | 1.9% | 3.1% | 10 | 1.3% | 2.1% | 20 | 2.4% | 4.1% | 8 | 2.1% | 2.7% |
| Champagne Ardennes | 31 | 1.9% | 2.8% | 22 | 2.7% | 4.1% | 9 | 1.1% | 1.6% | 7 | 1.8% | 2.2% |
| Picardie | 53 | 3.3% | 3.4% | 30 | 3.7% | 4.0% | 23 | 2.8% | 2.9% | 13 | 3.5% | 2.9% |
| Bourgogne | 49 | 3.0% | 3.6% | 29 | 3.6% | 4.4% | 20 | 2.5% | 2.8% | 6 | 1.6% | 1.6% |
| Haute Normandie | 55 | 3.4% | 3.7% | 22 | 2.7% | 3.1% | 33 | 4.0% | 4.3% | 8 | 2.2% | 1.7% |
| Basse Normandie | 38 | 2.3% | 3.1% | 13 | 1.7% | 2.3% | 24 | 2.9% | 3.8% | 11 | 2.9% | 2.9% |
| Centre | 50 | 3.1% | 2.5% | 19 | 2.4% | 1.9% | 31 | 3.8% | 2.9% | 7 | 2.0% | 1.2% |
| Pays de Loire | 76 | 4.7% | 2.5% | 40 | 5.0% | 2.8% | 36 | 4.4% | 2.3% | 17 | 4.7% | 1.9% |
| Bretagne | 66 | 4.1% | 2.5% | 22 | 2.8% | 1.7% | 44 | 5.3% | 3.2% | 12 | 3.4% | 1.6% |
| Poitou Charentes | 31 | 1.9% | 2.1% | 19 | 2.4% | 2.7% | 13 | 1.5% | 1.6% | 8 | 2.2% | 2.0% |
| Aquitaine | 103 | 6.3% | 3.7% | 62 | 7.8% | 4.6% | 41 | 4.9% | 2.8% | 23 | 6.4% | 2.6% |
| Midi Pyrénées | 74 | 4.5% | 3.0% | 29 | 3.7% | 2.4% | 45 | 5.4% | 3.5% | 20 | 5.4% | 2.2% |
| Limousin | 17 | 1.1% | 2.8% | 11 | 1.4% | 3.8% | 6 | 0.7% | 1.8% | 8 | 2.3% | 4.8% |
| Auvergne | 24 | 1.5% | 2.1% | 13 | 1.6% | 2.4% | 11 | 1.3% | 1.8% | 3 | 0.9% | 1.1% |
| Rhône Alpes | 155 | 9.5% | 2.9% | 76 | 9.6% | 3.0% | 78 | 9.4% | 2.8% | 30 | 8.3% | 1.5% |
| Languedoc Roussillon | 83 | 5.1% | 3.6% | 36 | 4.5% | 3.3% | 47 | 5.7% | 3.8% | 16 | 4.5% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 135 | 8.3% | 3.1% | 73 | 9.2% | 3.6% | 62 | 7.4% | 2.7% | 18 | 4.9% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1307 | 80.4% | 3.1% | 667 | 84.0% | 3.2% | 639 | 77.0% | 2.9% | 323 | 89.2% | 2.0% |
| Presque tous les jours | 216 | 13.3% | 3.5% | 93 | 11.7% | 3.4% | 123 | 14.9% | 3.7% | 27 | 7.4% | 2.0% |
| 1 à 2 fois par semaine | 83 | 5.1% | 2.7% | 27 | 3.4% | 2.2% | 56 | 6.7% | 3.2% | 12 | 3.3% | 2.4% |
| 1 à 3 fois par mois | 18 | 1.1% | 4.6% | 7 | 0.9% | 3.8% | 11 | 1.3% | 5.2% | - | - | - |
| Moins souvent | 1 | - | 0.5% | - | - | - | 1 | 0.1% | 0.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 3.0% | 3.5% | 35 | 4.4% | 5.5% | 14 | 1.7% | 1.9% | 13 | 3.5% | 6.0% |
| De 9 000 à moins de 12 000 euros par an | 92 | 5.6% | 4.6% | 29 | 3.6% | 3.7% | 63 | 7.6% | 5.2% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 133 | 8.2% | 2.7% | 63 | 7.9% | 3.1% | 70 | 8.5% | 2.4% | 11 | 3.0% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 193 | 11.9% | 2.8% | 72 | 9.1% | 2.4% | 120 | 14.5% | 3.1% | 28 | 7.8% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 377 | 23.2% | 3.1% | 144 | 18.2% | 2.5% | 233 | 28.0% | 3.5% | 64 | 17.7% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 246 | 15.2% | 3.2% | 145 | 18.3% | 3.7% | 101 | 12.2% | 2.7% | 58 | 16.1% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 207 | 12.7% | 2.7% | 120 | 15.1% | 2.8% | 86 | 10.4% | 2.5% | 59 | 16.4% | 1.5% |
| 65 000 euros et plus par an | 170 | 10.4% | 4.0% | 116 | 14.6% | 4.5% | 54 | 6.5% | 3.1% | 73 | 20.2% | 2.5% |
| Refus | 108 | 6.6% | 3.0% | 44 | 5.6% | 2.9% | 64 | 7.7% | 3.1% | 43 | 11.8% | 3.2% |
| Ne sait pas | 51 | 3.1% | 3.3% | 26 | 3.3% | 3.6% | 25 | 3.0% | 3.0% | 12 | 3.3% | 1.8% |
