L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3880 | 100.0% | 7.4% | 1729 | 100.0% | 6.9% | 2151 | 100.0% | 7.9% | 1067 | 100.0% | 6.0% |
| Sexe | ||||||||||||
| Homme | 1729 | 44.6% | 6.9% | 1729 | 100.0% | 6.9% | - | - | - | 492 | 46.1% | 5.4% |
| Femme | 2151 | 55.4% | 7.9% | - | - | - | 2151 | 100.0% | 7.9% | 575 | 53.9% | 6.6% |
| Age | ||||||||||||
| 15 à 24 ans | 637 | 16.4% | 8.6% | 286 | 16.5% | 7.7% | 351 | 16.3% | 9.6% | 210 | 19.7% | 6.5% |
| 25 à 34 ans | 603 | 15.5% | 7.9% | 264 | 15.3% | 7.1% | 340 | 15.8% | 8.7% | 217 | 20.4% | 6.8% |
| 35 à 49 ans | 835 | 21.5% | 6.6% | 411 | 23.8% | 6.6% | 424 | 19.7% | 6.6% | 307 | 28.8% | 4.9% |
| 50 à 59 ans | 736 | 19.0% | 8.5% | 305 | 17.6% | 7.3% | 431 | 20.0% | 9.7% | 253 | 23.7% | 7.0% |
| 60 ans et plus | 1070 | 27.6% | 6.6% | 463 | 26.8% | 6.4% | 607 | 28.2% | 6.8% | 79 | 7.4% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 1804 | 46.5% | 7.7% | - | - | - | 1804 | 83.8% | 7.7% | 460 | 43.1% | 6.5% |
| Personne de référence | 1932 | 49.8% | 6.9% | 1377 | 79.6% | 6.7% | 555 | 25.8% | 7.5% | 475 | 44.5% | 5.4% |
| Responsable des achats | 2671 | 68.8% | 7.5% | 883 | 51.0% | 6.8% | 1788 | 83.1% | 7.8% | 660 | 61.8% | 5.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 0.7% | 5.3% | 7 | 0.4% | 2.0% | 21 | 1.0% | 10.8% | - | - | - |
| Petits patrons | 75 | 1.9% | 4.6% | 52 | 3.0% | 4.3% | 23 | 1.1% | 5.4% | 69 | 6.5% | 4.7% |
| Affaires et Cadres | 222 | 5.7% | 4.4% | 111 | 6.4% | 3.9% | 111 | 5.2% | 5.2% | 189 | 17.8% | 4.2% |
| Professions intermédiaires | 496 | 12.8% | 6.7% | 242 | 14.0% | 6.6% | 253 | 11.8% | 6.8% | 383 | 35.9% | 6.3% |
| Employés | 857 | 22.1% | 10.0% | 228 | 13.2% | 10.2% | 628 | 29.2% | 10.0% | 159 | 14.9% | 9.0% |
| Ouvriers | 555 | 14.3% | 8.6% | 440 | 25.4% | 8.6% | 115 | 5.4% | 8.8% | 43 | 4.0% | 9.7% |
| Retraités | 842 | 21.7% | 6.5% | 423 | 24.5% | 7.1% | 419 | 19.5% | 6.1% | 18 | 1.7% | 8.2% |
| Autres inactifs | 806 | 20.8% | 8.1% | 226 | 13.1% | 6.2% | 580 | 27.0% | 9.2% | 204 | 19.1% | 6.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 1.0% | 5.1% | 6 | 0.4% | 1.7% | 34 | 1.6% | 8.2% | - | - | - |
| Petits patrons | 155 | 4.0% | 5.8% | 73 | 4.2% | 5.0% | 83 | 3.8% | 6.7% | 155 | 14.6% | 5.8% |
| Affaires et Cadres | 345 | 8.9% | 4.9% | 151 | 8.7% | 4.3% | 195 | 9.0% | 5.5% | 345 | 32.4% | 4.9% |
| Professions intermédiaires | 566 | 14.6% | 7.0% | 268 | 15.5% | 6.4% | 298 | 13.8% | 7.6% | 566 | 53.1% | 7.0% |
| Employés | 569 | 14.7% | 10.2% | 209 | 12.1% | 9.0% | 359 | 16.7% | 11.1% | - | - | - |
| Ouvriers | 872 | 22.5% | 9.0% | 447 | 25.8% | 8.6% | 425 | 19.8% | 9.4% | - | - | - |
| Retraités | 1050 | 27.1% | 7.0% | 476 | 27.5% | 7.2% | 574 | 26.7% | 6.8% | - | - | - |
| Autres inactifs | 283 | 7.3% | 8.0% | 99 | 5.7% | 6.7% | 184 | 8.5% | 9.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 613 | 15.8% | 6.3% | 202 | 11.7% | 4.7% | 411 | 19.1% | 7.4% | 121 | 11.4% | 5.1% |
| 2 personnes | 1343 | 34.6% | 7.3% | 630 | 36.4% | 7.1% | 714 | 33.2% | 7.6% | 249 | 23.3% | 5.9% |
| 3 personnes | 821 | 21.2% | 8.8% | 376 | 21.7% | 8.0% | 445 | 20.7% | 9.6% | 273 | 25.6% | 6.9% |
| 4 personnes | 690 | 17.8% | 7.3% | 313 | 18.1% | 6.7% | 377 | 17.5% | 8.0% | 278 | 26.1% | 5.9% |
| 5 personnes et + | 413 | 10.7% | 7.4% | 208 | 12.0% | 8.1% | 205 | 9.5% | 6.8% | 146 | 13.7% | 5.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1145 | 29.5% | 7.3% | 473 | 27.4% | 6.5% | 672 | 31.2% | 8.0% | 421 | 39.4% | 5.6% |
| Non | 2735 | 70.5% | 7.4% | 1256 | 72.6% | 7.0% | 1479 | 68.8% | 7.8% | 646 | 60.6% | 6.3% |
| Habitat | ||||||||||||
| Communes rurales | 994 | 25.6% | 8.3% | 464 | 26.8% | 8.1% | 530 | 24.6% | 8.5% | 226 | 21.2% | 6.8% |
| Agglo. - 20 000 hab | 712 | 18.3% | 7.9% | 311 | 18.0% | 7.2% | 400 | 18.6% | 8.6% | 204 | 19.1% | 7.4% |
| Agglo. 20 000 à 100 000 hab | 511 | 13.2% | 7.3% | 214 | 12.4% | 6.5% | 297 | 13.8% | 8.1% | 133 | 12.4% | 6.2% |
| Agglo. + 100 000 hab | 1198 | 30.9% | 7.6% | 556 | 32.1% | 7.3% | 642 | 29.9% | 7.9% | 365 | 34.2% | 6.5% |
| Agglo. Paris | 466 | 12.0% | 5.3% | 184 | 10.7% | 4.4% | 281 | 13.1% | 6.1% | 139 | 13.0% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 551 | 14.2% | 5.7% | 213 | 12.3% | 4.6% | 338 | 15.7% | 6.6% | 165 | 15.5% | 3.8% |
| Nord Pas de Calais | 341 | 8.8% | 10.6% | 168 | 9.7% | 10.8% | 173 | 8.0% | 10.4% | 96 | 9.0% | 9.5% |
| Lorraine | 124 | 3.2% | 6.5% | 59 | 3.4% | 6.3% | 65 | 3.0% | 6.6% | 30 | 2.8% | 5.7% |
| Alsace | 69 | 1.8% | 4.4% | 25 | 1.5% | 3.4% | 44 | 2.0% | 5.5% | 22 | 2.0% | 4.7% |
| Franche-Comté | 72 | 1.9% | 7.4% | 35 | 2.0% | 7.4% | 37 | 1.7% | 7.5% | 18 | 1.7% | 6.5% |
| Champagne Ardennes | 101 | 2.6% | 9.1% | 39 | 2.2% | 7.3% | 62 | 2.9% | 10.8% | 21 | 2.0% | 7.3% |
| Picardie | 176 | 4.5% | 11.4% | 83 | 4.8% | 11.1% | 93 | 4.3% | 11.6% | 39 | 3.7% | 9.0% |
| Bourgogne | 132 | 3.4% | 9.6% | 62 | 3.6% | 9.6% | 69 | 3.2% | 9.7% | 43 | 4.0% | 11.3% |
| Haute Normandie | 130 | 3.3% | 8.7% | 66 | 3.8% | 9.3% | 64 | 3.0% | 8.2% | 42 | 3.9% | 9.1% |
| Basse Normandie | 111 | 2.9% | 9.2% | 53 | 3.0% | 9.2% | 58 | 2.7% | 9.2% | 29 | 2.7% | 8.0% |
| Centre | 200 | 5.2% | 9.7% | 106 | 6.1% | 10.8% | 94 | 4.4% | 8.8% | 58 | 5.5% | 9.2% |
| Pays de Loire | 230 | 5.9% | 7.6% | 100 | 5.8% | 6.9% | 130 | 6.0% | 8.2% | 62 | 5.8% | 6.9% |
| Bretagne | 192 | 4.9% | 7.1% | 74 | 4.3% | 5.7% | 118 | 5.5% | 8.5% | 54 | 5.0% | 6.9% |
| Poitou Charentes | 124 | 3.2% | 8.3% | 51 | 3.0% | 7.2% | 73 | 3.4% | 9.4% | 21 | 2.0% | 5.2% |
| Aquitaine | 239 | 6.2% | 8.5% | 119 | 6.9% | 8.8% | 121 | 5.6% | 8.3% | 77 | 7.2% | 8.5% |
| Midi Pyrénées | 174 | 4.5% | 7.0% | 63 | 3.6% | 5.2% | 111 | 5.2% | 8.7% | 57 | 5.4% | 6.5% |
| Limousin | 48 | 1.2% | 7.7% | 22 | 1.3% | 7.3% | 26 | 1.2% | 8.0% | 10 | 1.0% | 5.9% |
| Auvergne | 67 | 1.7% | 5.9% | 25 | 1.4% | 4.5% | 43 | 2.0% | 7.1% | 15 | 1.4% | 4.9% |
| Rhône Alpes | 294 | 7.6% | 5.6% | 169 | 9.8% | 6.6% | 125 | 5.8% | 4.6% | 89 | 8.4% | 4.5% |
| Languedoc Roussillon | 135 | 3.5% | 5.8% | 55 | 3.2% | 5.0% | 80 | 3.7% | 6.5% | 28 | 2.6% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 370 | 9.5% | 8.4% | 143 | 8.3% | 6.9% | 227 | 10.5% | 9.8% | 90 | 8.4% | 5.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3193 | 82.3% | 7.5% | 1451 | 83.9% | 6.9% | 1742 | 81.0% | 7.9% | 947 | 88.8% | 6.0% |
| Presque tous les jours | 400 | 10.3% | 6.6% | 165 | 9.5% | 6.0% | 235 | 10.9% | 7.0% | 83 | 7.8% | 6.0% |
| 1 à 2 fois par semaine | 245 | 6.3% | 8.1% | 92 | 5.3% | 7.3% | 152 | 7.1% | 8.6% | 31 | 2.9% | 6.1% |
| 1 à 3 fois par mois | 35 | 0.9% | 8.8% | 16 | 0.9% | 8.4% | 19 | 0.9% | 9.1% | 4 | 0.3% | 6.2% |
| Moins souvent | 7 | 0.2% | 6.6% | 5 | 0.3% | 13.9% | 2 | 0.1% | 2.8% | 1 | 0.1% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 90 | 2.3% | 6.6% | 50 | 2.9% | 8.1% | 39 | 1.8% | 5.3% | 11 | 1.0% | 5.3% |
| De 9 000 à moins de 12 000 euros par an | 183 | 4.7% | 9.2% | 53 | 3.1% | 7.0% | 129 | 6.0% | 10.6% | 11 | 1.0% | 4.3% |
| De 12 000 à moins de 18 000 euros par an | 415 | 10.7% | 8.3% | 138 | 8.0% | 6.7% | 278 | 12.9% | 9.4% | 43 | 4.0% | 5.5% |
| De 18 000 à moins de 24 000 euros par an | 532 | 13.7% | 7.7% | 213 | 12.3% | 7.2% | 319 | 14.8% | 8.1% | 116 | 10.9% | 7.8% |
| De 24 000 à moins de 36 000 euros par an | 1030 | 26.5% | 8.3% | 467 | 27.0% | 8.2% | 563 | 26.2% | 8.5% | 237 | 22.2% | 6.8% |
| De 36 000 à moins de 45 000 euros par an | 614 | 15.8% | 8.0% | 292 | 16.9% | 7.5% | 322 | 15.0% | 8.5% | 200 | 18.8% | 6.9% |
| De 45 000 à moins de 65 000 euros par an | 494 | 12.7% | 6.4% | 269 | 15.5% | 6.2% | 225 | 10.5% | 6.5% | 220 | 20.6% | 5.7% |
| 65 000 euros et plus par an | 180 | 4.7% | 4.2% | 101 | 5.9% | 4.0% | 79 | 3.7% | 4.6% | 122 | 11.4% | 4.2% |
| Refus | 220 | 5.7% | 6.2% | 84 | 4.8% | 5.5% | 137 | 6.4% | 6.7% | 68 | 6.4% | 5.1% |
| Ne sait pas | 122 | 3.1% | 7.7% | 62 | 3.6% | 8.4% | 60 | 2.8% | 7.2% | 39 | 3.7% | 5.9% |
