L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2279 | 100.0% | 4.3% | 813 | 100.0% | 3.2% | 1467 | 100.0% | 5.4% | 495 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 813 | 35.6% | 3.2% | 813 | 100.0% | 3.2% | - | - | - | 209 | 42.2% | 2.3% |
| Femme | 1467 | 64.4% | 5.4% | - | - | - | 1467 | 100.0% | 5.4% | 286 | 57.8% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 274 | 12.0% | 3.7% | 126 | 15.5% | 3.4% | 148 | 10.1% | 4.0% | 100 | 20.3% | 3.1% |
| 25 à 34 ans | 239 | 10.5% | 3.1% | 69 | 8.5% | 1.8% | 170 | 11.6% | 4.4% | 74 | 14.9% | 2.3% |
| 35 à 49 ans | 425 | 18.7% | 3.4% | 173 | 21.3% | 2.8% | 252 | 17.2% | 3.9% | 161 | 32.6% | 2.6% |
| 50 à 59 ans | 399 | 17.5% | 4.6% | 136 | 16.7% | 3.3% | 263 | 17.9% | 5.9% | 112 | 22.6% | 3.1% |
| 60 ans et plus | 942 | 41.3% | 5.8% | 309 | 38.0% | 4.3% | 634 | 43.2% | 7.1% | 48 | 9.6% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 1282 | 56.2% | 5.5% | - | - | - | 1282 | 87.4% | 5.5% | 233 | 47.1% | 3.3% |
| Personne de référence | 1185 | 52.0% | 4.2% | 677 | 83.3% | 3.3% | 508 | 34.6% | 6.9% | 224 | 45.2% | 2.5% |
| Responsable des achats | 1725 | 75.7% | 4.8% | 429 | 52.8% | 3.3% | 1296 | 88.4% | 5.7% | 338 | 68.2% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 0.8% | 3.7% | 7 | 0.9% | 2.2% | 12 | 0.8% | 6.1% | - | - | - |
| Petits patrons | 33 | 1.4% | 2.0% | 19 | 2.4% | 1.6% | 14 | 0.9% | 3.2% | 33 | 6.6% | 2.2% |
| Affaires et Cadres | 115 | 5.0% | 2.3% | 60 | 7.4% | 2.1% | 55 | 3.7% | 2.6% | 100 | 20.2% | 2.2% |
| Professions intermédiaires | 244 | 10.7% | 3.3% | 98 | 12.1% | 2.7% | 145 | 9.9% | 3.9% | 179 | 36.1% | 2.9% |
| Employés | 410 | 18.0% | 4.8% | 71 | 8.8% | 3.2% | 339 | 23.1% | 5.4% | 66 | 13.3% | 3.7% |
| Ouvriers | 235 | 10.3% | 3.6% | 172 | 21.2% | 3.4% | 63 | 4.3% | 4.8% | 18 | 3.7% | 4.1% |
| Retraités | 726 | 31.8% | 5.6% | 251 | 30.9% | 4.2% | 475 | 32.4% | 6.9% | 5 | 1.1% | 2.4% |
| Autres inactifs | 498 | 21.8% | 5.0% | 133 | 16.4% | 3.7% | 364 | 24.8% | 5.8% | 94 | 19.1% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 1.2% | 3.5% | 7 | 0.8% | 1.9% | 21 | 1.4% | 5.0% | - | - | - |
| Petits patrons | 69 | 3.0% | 2.6% | 27 | 3.3% | 1.8% | 42 | 2.9% | 3.4% | 69 | 13.9% | 2.6% |
| Affaires et Cadres | 182 | 8.0% | 2.6% | 77 | 9.5% | 2.2% | 105 | 7.1% | 3.0% | 182 | 36.7% | 2.6% |
| Professions intermédiaires | 245 | 10.7% | 3.0% | 105 | 12.9% | 2.5% | 140 | 9.5% | 3.6% | 245 | 49.4% | 3.0% |
| Employés | 289 | 12.7% | 5.2% | 79 | 9.7% | 3.4% | 210 | 14.3% | 6.5% | - | - | - |
| Ouvriers | 407 | 17.9% | 4.2% | 197 | 24.3% | 3.8% | 210 | 14.3% | 4.6% | - | - | - |
| Retraités | 838 | 36.8% | 5.6% | 262 | 32.3% | 4.0% | 576 | 39.3% | 6.9% | - | - | - |
| Autres inactifs | 222 | 9.7% | 6.3% | 58 | 7.1% | 3.9% | 164 | 11.2% | 8.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 497 | 21.8% | 5.1% | 93 | 11.4% | 2.2% | 404 | 27.6% | 7.3% | 62 | 12.4% | 2.6% |
| 2 personnes | 866 | 38.0% | 4.7% | 356 | 43.8% | 4.0% | 510 | 34.8% | 5.4% | 106 | 21.4% | 2.5% |
| 3 personnes | 364 | 16.0% | 3.9% | 126 | 15.5% | 2.7% | 238 | 16.2% | 5.2% | 109 | 22.0% | 2.8% |
| 4 personnes | 320 | 14.0% | 3.4% | 150 | 18.4% | 3.2% | 170 | 11.6% | 3.6% | 135 | 27.2% | 2.9% |
| 5 personnes et + | 233 | 10.2% | 4.2% | 88 | 10.8% | 3.4% | 145 | 9.9% | 4.8% | 84 | 17.0% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 585 | 25.7% | 3.7% | 218 | 26.8% | 3.0% | 367 | 25.0% | 4.3% | 219 | 44.2% | 2.9% |
| Non | 1694 | 74.3% | 4.6% | 594 | 73.2% | 3.3% | 1100 | 75.0% | 5.8% | 277 | 55.8% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 464 | 20.3% | 3.9% | 162 | 19.9% | 2.8% | 302 | 20.6% | 4.8% | 95 | 19.1% | 2.8% |
| Agglo. - 20 000 hab | 420 | 18.4% | 4.7% | 126 | 15.6% | 2.9% | 293 | 20.0% | 6.3% | 76 | 15.2% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 366 | 16.1% | 5.2% | 141 | 17.3% | 4.3% | 225 | 15.4% | 6.1% | 70 | 14.2% | 3.3% |
| Agglo. + 100 000 hab | 724 | 31.8% | 4.6% | 275 | 33.8% | 3.6% | 449 | 30.6% | 5.5% | 175 | 35.4% | 3.1% |
| Agglo. Paris | 306 | 13.4% | 3.5% | 109 | 13.4% | 2.6% | 197 | 13.4% | 4.3% | 79 | 16.0% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 370 | 16.2% | 3.8% | 125 | 15.4% | 2.7% | 245 | 16.7% | 4.8% | 93 | 18.7% | 2.1% |
| Nord Pas de Calais | 156 | 6.8% | 4.8% | 55 | 6.8% | 3.6% | 100 | 6.8% | 6.0% | 48 | 9.7% | 4.7% |
| Lorraine | 68 | 3.0% | 3.5% | 40 | 4.9% | 4.2% | 28 | 1.9% | 2.8% | 16 | 3.2% | 3.0% |
| Alsace | 35 | 1.5% | 2.3% | 9 | 1.1% | 1.1% | 26 | 1.8% | 3.3% | 3 | 0.5% | 0.6% |
| Franche-Comté | 57 | 2.5% | 5.9% | 16 | 2.0% | 3.4% | 41 | 2.8% | 8.3% | 4 | 0.7% | 1.3% |
| Champagne Ardennes | 45 | 2.0% | 4.1% | 18 | 2.2% | 3.4% | 27 | 1.9% | 4.7% | 8 | 1.5% | 2.6% |
| Picardie | 104 | 4.6% | 6.7% | 27 | 3.3% | 3.6% | 77 | 5.2% | 9.6% | 14 | 2.8% | 3.2% |
| Bourgogne | 65 | 2.8% | 4.7% | 28 | 3.4% | 4.3% | 37 | 2.5% | 5.1% | 10 | 2.1% | 2.8% |
| Haute Normandie | 48 | 2.1% | 3.2% | 14 | 1.8% | 2.0% | 33 | 2.3% | 4.3% | 15 | 3.1% | 3.3% |
| Basse Normandie | 41 | 1.8% | 3.3% | 11 | 1.4% | 2.0% | 29 | 2.0% | 4.6% | 7 | 1.4% | 1.9% |
| Centre | 78 | 3.4% | 3.8% | 36 | 4.4% | 3.6% | 42 | 2.9% | 4.0% | 19 | 3.9% | 3.0% |
| Pays de Loire | 123 | 5.4% | 4.1% | 48 | 5.9% | 3.3% | 74 | 5.1% | 4.7% | 19 | 3.8% | 2.1% |
| Bretagne | 82 | 3.6% | 3.1% | 24 | 3.0% | 1.8% | 58 | 4.0% | 4.2% | 19 | 3.8% | 2.4% |
| Poitou Charentes | 55 | 2.4% | 3.7% | 16 | 2.0% | 2.2% | 39 | 2.6% | 5.0% | 14 | 2.9% | 3.5% |
| Aquitaine | 151 | 6.6% | 5.4% | 73 | 8.9% | 5.4% | 78 | 5.3% | 5.4% | 26 | 5.3% | 2.9% |
| Midi Pyrénées | 102 | 4.5% | 4.1% | 39 | 4.8% | 3.3% | 63 | 4.3% | 4.9% | 34 | 6.8% | 3.8% |
| Limousin | 39 | 1.7% | 6.3% | 16 | 2.0% | 5.5% | 23 | 1.6% | 7.1% | 5 | 0.9% | 2.7% |
| Auvergne | 51 | 2.2% | 4.4% | 11 | 1.3% | 1.9% | 40 | 2.7% | 6.7% | 5 | 1.0% | 1.7% |
| Rhône Alpes | 225 | 9.9% | 4.2% | 74 | 9.1% | 2.9% | 151 | 10.3% | 5.5% | 51 | 10.2% | 2.6% |
| Languedoc Roussillon | 139 | 6.1% | 6.0% | 52 | 6.4% | 4.7% | 88 | 6.0% | 7.1% | 40 | 8.1% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 248 | 10.9% | 5.6% | 81 | 10.0% | 3.9% | 166 | 11.3% | 7.2% | 46 | 9.4% | 3.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1855 | 81.4% | 4.3% | 664 | 81.7% | 3.2% | 1191 | 81.2% | 5.4% | 451 | 91.0% | 2.8% |
| Presque tous les jours | 270 | 11.9% | 4.4% | 93 | 11.5% | 3.4% | 177 | 12.1% | 5.3% | 36 | 7.3% | 2.6% |
| 1 à 2 fois par semaine | 141 | 6.2% | 4.7% | 56 | 6.8% | 4.4% | 85 | 5.8% | 4.8% | 8 | 1.7% | 1.6% |
| 1 à 3 fois par mois | 12 | 0.5% | 3.0% | - | - | - | 12 | 0.8% | 5.6% | - | - | - |
| Moins souvent | 2 | 0.1% | 1.4% | - | - | - | 2 | 0.1% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 51 | 2.2% | 3.7% | 18 | 2.2% | 2.8% | 33 | 2.3% | 4.5% | 6 | 1.2% | 2.8% |
| De 9 000 à moins de 12 000 euros par an | 139 | 6.1% | 7.0% | 26 | 3.2% | 3.4% | 112 | 7.7% | 9.2% | 4 | 0.7% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 255 | 11.2% | 5.1% | 64 | 7.9% | 3.1% | 190 | 13.0% | 6.4% | 21 | 4.3% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 331 | 14.5% | 4.8% | 101 | 12.5% | 3.4% | 230 | 15.7% | 5.9% | 46 | 9.3% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 601 | 26.4% | 4.9% | 229 | 28.2% | 4.0% | 372 | 25.3% | 5.6% | 109 | 22.0% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 275 | 12.1% | 3.6% | 103 | 12.7% | 2.7% | 172 | 11.7% | 4.5% | 75 | 15.2% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 292 | 12.8% | 3.8% | 138 | 17.0% | 3.2% | 154 | 10.5% | 4.5% | 113 | 22.9% | 3.0% |
| 65 000 euros et plus par an | 123 | 5.4% | 2.9% | 60 | 7.3% | 2.3% | 63 | 4.3% | 3.6% | 70 | 14.2% | 2.4% |
| Refus | 154 | 6.8% | 4.3% | 51 | 6.3% | 3.4% | 103 | 7.0% | 5.1% | 36 | 7.3% | 2.7% |
| Ne sait pas | 59 | 2.6% | 3.7% | 22 | 2.6% | 2.9% | 37 | 2.5% | 4.4% | 15 | 3.0% | 2.2% |
