L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1742 | 100.0% | 3.3% | 403 | 100.0% | 1.6% | 1339 | 100.0% | 4.9% | 579 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 403 | 23.1% | 1.6% | 403 | 100.0% | 1.6% | - | - | - | 180 | 31.0% | 2.0% |
| Femme | 1339 | 76.9% | 4.9% | - | - | - | 1339 | 100.0% | 4.9% | 399 | 69.0% | 4.6% |
| Age | ||||||||||||
| 15 à 24 ans | 475 | 27.3% | 6.4% | 60 | 15.0% | 1.6% | 415 | 31.0% | 11.3% | 164 | 28.4% | 5.1% |
| 25 à 34 ans | 432 | 24.8% | 5.7% | 105 | 26.0% | 2.8% | 327 | 24.4% | 8.4% | 125 | 21.7% | 3.9% |
| 35 à 49 ans | 564 | 32.4% | 4.5% | 171 | 42.6% | 2.7% | 393 | 29.3% | 6.1% | 232 | 40.0% | 3.7% |
| 50 à 59 ans | 164 | 9.4% | 1.9% | 44 | 11.0% | 1.1% | 119 | 8.9% | 2.7% | 51 | 8.8% | 1.4% |
| 60 ans et plus | 106 | 6.1% | 0.7% | 22 | 5.4% | 0.3% | 85 | 6.3% | 1.0% | 7 | 1.1% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 907 | 52.1% | 3.9% | - | - | - | 907 | 67.7% | 3.9% | 264 | 45.7% | 3.7% |
| Personne de référence | 581 | 33.3% | 2.1% | 319 | 79.3% | 1.5% | 262 | 19.5% | 3.5% | 177 | 30.6% | 2.0% |
| Responsable des achats | 1161 | 66.6% | 3.2% | 216 | 53.8% | 1.7% | 944 | 70.5% | 4.1% | 352 | 60.8% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.1% | 3.7% | 4 | 1.1% | 1.3% | 15 | 1.1% | 7.6% | - | - | - |
| Petits patrons | 43 | 2.5% | 2.7% | 25 | 6.1% | 2.0% | 19 | 1.4% | 4.5% | 42 | 7.2% | 2.8% |
| Affaires et Cadres | 115 | 6.6% | 2.3% | 31 | 7.7% | 1.1% | 84 | 6.3% | 3.9% | 98 | 16.9% | 2.2% |
| Professions intermédiaires | 203 | 11.6% | 2.7% | 87 | 21.6% | 2.4% | 115 | 8.6% | 3.1% | 164 | 28.4% | 2.7% |
| Employés | 581 | 33.3% | 6.8% | 70 | 17.3% | 3.1% | 511 | 38.2% | 8.1% | 104 | 18.1% | 5.9% |
| Ouvriers | 205 | 11.8% | 3.2% | 113 | 28.0% | 2.2% | 93 | 6.9% | 7.1% | 12 | 2.1% | 2.8% |
| Retraités | 88 | 5.0% | 0.7% | 22 | 5.5% | 0.4% | 66 | 4.9% | 1.0% | 2 | 0.4% | 1.0% |
| Autres inactifs | 488 | 28.0% | 4.9% | 51 | 12.7% | 1.4% | 437 | 32.6% | 6.9% | 155 | 26.9% | 4.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.1% | 2.4% | 4 | 1.1% | 1.2% | 14 | 1.1% | 3.5% | - | - | - |
| Petits patrons | 119 | 6.8% | 4.4% | 39 | 9.8% | 2.7% | 80 | 5.9% | 6.5% | 119 | 20.6% | 4.4% |
| Affaires et Cadres | 168 | 9.6% | 2.4% | 37 | 9.1% | 1.0% | 131 | 9.8% | 3.7% | 168 | 29.0% | 2.4% |
| Professions intermédiaires | 292 | 16.8% | 3.6% | 104 | 25.7% | 2.5% | 189 | 14.1% | 4.8% | 292 | 50.5% | 3.6% |
| Employés | 359 | 20.6% | 6.4% | 59 | 14.7% | 2.6% | 299 | 22.4% | 9.2% | - | - | - |
| Ouvriers | 511 | 29.3% | 5.3% | 118 | 29.4% | 2.3% | 392 | 29.3% | 8.7% | - | - | - |
| Retraités | 151 | 8.7% | 1.0% | 26 | 6.5% | 0.4% | 125 | 9.3% | 1.5% | - | - | - |
| Autres inactifs | 124 | 7.1% | 3.5% | 15 | 3.6% | 1.0% | 109 | 8.1% | 5.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 197 | 11.3% | 2.0% | 61 | 15.2% | 1.4% | 136 | 10.1% | 2.5% | 38 | 6.5% | 1.6% |
| 2 personnes | 350 | 20.1% | 1.9% | 70 | 17.4% | 0.8% | 279 | 20.9% | 3.0% | 92 | 15.8% | 2.2% |
| 3 personnes | 412 | 23.7% | 4.4% | 84 | 20.9% | 1.8% | 328 | 24.5% | 7.1% | 155 | 26.8% | 3.9% |
| 4 personnes | 466 | 26.7% | 4.9% | 134 | 33.4% | 2.9% | 331 | 24.7% | 7.1% | 178 | 30.7% | 3.8% |
| 5 personnes et + | 317 | 18.2% | 5.7% | 53 | 13.1% | 2.1% | 265 | 19.7% | 8.7% | 117 | 20.1% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 850 | 48.8% | 5.4% | 208 | 51.8% | 2.9% | 642 | 47.9% | 7.6% | 312 | 53.9% | 4.2% |
| Non | 892 | 51.2% | 2.4% | 194 | 48.2% | 1.1% | 697 | 52.1% | 3.7% | 267 | 46.1% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 321 | 18.5% | 2.7% | 59 | 14.7% | 1.0% | 262 | 19.6% | 4.2% | 99 | 17.1% | 3.0% |
| Agglo. - 20 000 hab | 306 | 17.6% | 3.4% | 86 | 21.4% | 2.0% | 220 | 16.4% | 4.7% | 90 | 15.5% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 204 | 11.7% | 2.9% | 47 | 11.7% | 1.4% | 157 | 11.7% | 4.3% | 54 | 9.3% | 2.5% |
| Agglo. + 100 000 hab | 531 | 30.5% | 3.4% | 129 | 32.2% | 1.7% | 402 | 30.0% | 4.9% | 169 | 29.2% | 3.0% |
| Agglo. Paris | 379 | 21.8% | 4.3% | 81 | 20.1% | 1.9% | 298 | 22.3% | 6.5% | 167 | 28.9% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 425 | 24.4% | 4.4% | 91 | 22.5% | 2.0% | 334 | 24.9% | 6.5% | 183 | 31.6% | 4.2% |
| Nord Pas de Calais | 92 | 5.3% | 2.9% | 21 | 5.2% | 1.3% | 72 | 5.3% | 4.3% | 23 | 4.0% | 2.3% |
| Lorraine | 77 | 4.4% | 4.0% | 15 | 3.7% | 1.6% | 62 | 4.7% | 6.3% | 15 | 2.7% | 2.9% |
| Alsace | 37 | 2.2% | 2.4% | 5 | 1.3% | 0.7% | 32 | 2.4% | 4.0% | 8 | 1.4% | 1.8% |
| Franche-Comté | 19 | 1.1% | 1.9% | 6 | 1.4% | 1.2% | 13 | 1.0% | 2.7% | 6 | 1.0% | 2.1% |
| Champagne Ardennes | 32 | 1.9% | 2.9% | 7 | 1.8% | 1.4% | 25 | 1.9% | 4.3% | 6 | 1.0% | 2.1% |
| Picardie | 65 | 3.7% | 4.2% | 15 | 3.7% | 2.0% | 50 | 3.7% | 6.3% | 18 | 3.0% | 4.0% |
| Bourgogne | 57 | 3.2% | 4.1% | 19 | 4.7% | 2.9% | 38 | 2.8% | 5.2% | 26 | 4.5% | 6.8% |
| Haute Normandie | 35 | 2.0% | 2.4% | 13 | 3.3% | 1.9% | 22 | 1.7% | 2.9% | 15 | 2.6% | 3.2% |
| Basse Normandie | 18 | 1.0% | 1.5% | 3 | 0.6% | 0.4% | 15 | 1.1% | 2.4% | 4 | 0.7% | 1.1% |
| Centre | 56 | 3.2% | 2.7% | 12 | 2.9% | 1.2% | 45 | 3.3% | 4.2% | 17 | 2.9% | 2.7% |
| Pays de Loire | 96 | 5.5% | 3.2% | 24 | 5.9% | 1.6% | 73 | 5.4% | 4.6% | 29 | 5.1% | 3.3% |
| Bretagne | 53 | 3.1% | 2.0% | 11 | 2.6% | 0.8% | 43 | 3.2% | 3.1% | 7 | 1.2% | 0.9% |
| Poitou Charentes | 41 | 2.3% | 2.7% | 10 | 2.4% | 1.4% | 31 | 2.3% | 4.0% | 11 | 2.0% | 2.8% |
| Aquitaine | 61 | 3.5% | 2.2% | 15 | 3.8% | 1.1% | 46 | 3.4% | 3.1% | 24 | 4.2% | 2.7% |
| Midi Pyrénées | 82 | 4.7% | 3.3% | 11 | 2.7% | 0.9% | 71 | 5.3% | 5.6% | 23 | 3.9% | 2.6% |
| Limousin | 17 | 1.0% | 2.7% | 8 | 1.9% | 2.6% | 9 | 0.7% | 2.7% | 1 | 0.3% | 0.9% |
| Auvergne | 37 | 2.1% | 3.2% | 9 | 2.3% | 1.7% | 28 | 2.1% | 4.6% | 7 | 1.3% | 2.4% |
| Rhône Alpes | 188 | 10.8% | 3.6% | 46 | 11.4% | 1.8% | 142 | 10.6% | 5.2% | 69 | 12.0% | 3.5% |
| Languedoc Roussillon | 70 | 4.0% | 3.0% | 18 | 4.4% | 1.6% | 53 | 4.0% | 4.3% | 21 | 3.7% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 183 | 10.5% | 4.2% | 46 | 11.5% | 2.2% | 136 | 10.2% | 5.9% | 64 | 11.0% | 4.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1521 | 87.3% | 3.6% | 375 | 93.1% | 1.8% | 1146 | 85.5% | 5.2% | 542 | 93.6% | 3.4% |
| Presque tous les jours | 142 | 8.2% | 2.3% | 13 | 3.1% | 0.5% | 130 | 9.7% | 3.9% | 24 | 4.1% | 1.7% |
| 1 à 2 fois par semaine | 65 | 3.7% | 2.1% | 14 | 3.4% | 1.1% | 51 | 3.8% | 2.9% | 12 | 2.1% | 2.4% |
| 1 à 3 fois par mois | 14 | 0.8% | 3.6% | 2 | 0.4% | 0.9% | 13 | 0.9% | 5.9% | 1 | 0.2% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 3.6% | 4.5% | 10 | 2.4% | 1.6% | 52 | 3.9% | 7.1% | 6 | 1.0% | 2.8% |
| De 9 000 à moins de 12 000 euros par an | 110 | 6.3% | 5.5% | 24 | 5.9% | 3.1% | 86 | 6.4% | 7.0% | 8 | 1.3% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 210 | 12.1% | 4.2% | 35 | 8.8% | 1.7% | 175 | 13.0% | 5.9% | 29 | 5.0% | 3.7% |
| De 18 000 à moins de 24 000 euros par an | 233 | 13.4% | 3.4% | 46 | 11.4% | 1.5% | 188 | 14.0% | 4.8% | 69 | 11.9% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 351 | 20.2% | 2.8% | 89 | 22.0% | 1.5% | 263 | 19.6% | 4.0% | 105 | 18.1% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 285 | 16.4% | 3.7% | 90 | 22.4% | 2.3% | 195 | 14.5% | 5.1% | 102 | 17.6% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 171 | 9.8% | 2.2% | 46 | 11.4% | 1.1% | 125 | 9.3% | 3.6% | 103 | 17.8% | 2.7% |
| 65 000 euros et plus par an | 109 | 6.2% | 2.5% | 38 | 9.5% | 1.5% | 70 | 5.2% | 4.1% | 89 | 15.3% | 3.1% |
| Refus | 126 | 7.2% | 3.5% | 17 | 4.2% | 1.1% | 109 | 8.1% | 5.4% | 51 | 8.7% | 3.8% |
| Ne sait pas | 85 | 4.9% | 5.4% | 8 | 2.0% | 1.1% | 78 | 5.8% | 9.2% | 19 | 3.2% | 2.8% |
