L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3551 | 100.0% | 6.8% | 1329 | 100.0% | 5.3% | 2223 | 100.0% | 8.1% | 982 | 100.0% | 5.5% |
| Sexe | ||||||||||||
| Homme | 1329 | 37.4% | 5.3% | 1329 | 100.0% | 5.3% | - | - | - | 389 | 39.6% | 4.3% |
| Femme | 2223 | 62.6% | 8.1% | - | - | - | 2223 | 100.0% | 8.1% | 593 | 60.4% | 6.8% |
| Age | ||||||||||||
| 15 à 24 ans | 242 | 6.8% | 3.3% | 122 | 9.2% | 3.3% | 120 | 5.4% | 3.3% | 104 | 10.6% | 3.2% |
| 25 à 34 ans | 212 | 6.0% | 2.8% | 79 | 5.9% | 2.1% | 133 | 6.0% | 3.4% | 89 | 9.1% | 2.8% |
| 35 à 49 ans | 773 | 21.8% | 6.1% | 308 | 23.2% | 4.9% | 464 | 20.9% | 7.2% | 367 | 37.4% | 5.9% |
| 50 à 59 ans | 585 | 16.5% | 6.8% | 204 | 15.3% | 4.9% | 381 | 17.1% | 8.6% | 259 | 26.4% | 7.2% |
| 60 ans et plus | 1740 | 49.0% | 10.8% | 616 | 46.4% | 8.5% | 1124 | 50.6% | 12.6% | 163 | 16.6% | 10.3% |
| Individu | ||||||||||||
| Ménagères | 2069 | 58.3% | 8.8% | - | - | - | 2069 | 93.1% | 8.8% | 533 | 54.2% | 7.5% |
| Personne de référence | 1834 | 51.7% | 6.6% | 1163 | 87.5% | 5.7% | 671 | 30.2% | 9.1% | 422 | 42.9% | 4.8% |
| Responsable des achats | 2699 | 76.0% | 7.5% | 686 | 51.7% | 5.3% | 2013 | 90.6% | 8.8% | 707 | 72.0% | 6.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 0.6% | 4.3% | 10 | 0.8% | 3.1% | 12 | 0.5% | 6.2% | 2 | 0.2% | 6.7% |
| Petits patrons | 109 | 3.1% | 6.7% | 76 | 5.7% | 6.3% | 32 | 1.5% | 7.7% | 106 | 10.8% | 7.2% |
| Affaires et Cadres | 327 | 9.2% | 6.5% | 132 | 9.9% | 4.6% | 195 | 8.8% | 9.1% | 271 | 27.6% | 6.0% |
| Professions intermédiaires | 372 | 10.5% | 5.0% | 139 | 10.5% | 3.8% | 232 | 10.5% | 6.3% | 309 | 31.4% | 5.1% |
| Employés | 509 | 14.3% | 5.9% | 120 | 9.0% | 5.4% | 389 | 17.5% | 6.2% | 87 | 8.8% | 4.9% |
| Ouvriers | 261 | 7.4% | 4.1% | 213 | 16.1% | 4.2% | 48 | 2.2% | 3.7% | 17 | 1.7% | 3.8% |
| Retraités | 1402 | 39.5% | 10.9% | 508 | 38.2% | 8.5% | 894 | 40.2% | 12.9% | 29 | 3.0% | 13.3% |
| Autres inactifs | 549 | 15.5% | 5.5% | 130 | 9.8% | 3.6% | 420 | 18.9% | 6.6% | 161 | 16.4% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 0.8% | 3.8% | 11 | 0.9% | 3.1% | 18 | 0.8% | 4.4% | - | - | - |
| Petits patrons | 163 | 4.6% | 6.1% | 81 | 6.1% | 5.5% | 82 | 3.7% | 6.7% | 163 | 16.6% | 6.1% |
| Affaires et Cadres | 443 | 12.5% | 6.3% | 152 | 11.5% | 4.3% | 291 | 13.1% | 8.2% | 443 | 45.1% | 6.3% |
| Professions intermédiaires | 376 | 10.6% | 4.6% | 156 | 11.8% | 3.7% | 220 | 9.9% | 5.6% | 376 | 38.3% | 4.6% |
| Employés | 358 | 10.1% | 6.4% | 111 | 8.3% | 4.8% | 247 | 11.1% | 7.6% | - | - | - |
| Ouvriers | 448 | 12.6% | 4.6% | 223 | 16.8% | 4.3% | 225 | 10.1% | 5.0% | - | - | - |
| Retraités | 1558 | 43.9% | 10.4% | 534 | 40.2% | 8.1% | 1023 | 46.0% | 12.2% | - | - | - |
| Autres inactifs | 176 | 5.0% | 5.0% | 60 | 4.5% | 4.1% | 116 | 5.2% | 5.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 713 | 20.1% | 7.3% | 200 | 15.1% | 4.7% | 513 | 23.1% | 9.3% | 139 | 14.2% | 5.9% |
| 2 personnes | 1602 | 45.1% | 8.7% | 578 | 43.5% | 6.5% | 1024 | 46.1% | 10.8% | 274 | 27.9% | 6.5% |
| 3 personnes | 508 | 14.3% | 5.4% | 241 | 18.1% | 5.1% | 267 | 12.0% | 5.8% | 207 | 21.0% | 5.2% |
| 4 personnes | 452 | 12.7% | 4.8% | 187 | 14.1% | 4.0% | 265 | 11.9% | 5.6% | 237 | 24.1% | 5.0% |
| 5 personnes et + | 276 | 7.8% | 4.9% | 123 | 9.3% | 4.8% | 153 | 6.9% | 5.0% | 126 | 12.8% | 4.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 771 | 21.7% | 4.9% | 323 | 24.3% | 4.5% | 448 | 20.1% | 5.3% | 362 | 36.9% | 4.8% |
| Non | 2781 | 78.3% | 7.6% | 1006 | 75.7% | 5.6% | 1775 | 79.9% | 9.4% | 620 | 63.1% | 6.0% |
| Habitat | ||||||||||||
| Communes rurales | 646 | 18.2% | 5.4% | 224 | 16.9% | 3.9% | 421 | 18.9% | 6.7% | 159 | 16.2% | 4.8% |
| Agglo. - 20 000 hab | 562 | 15.8% | 6.3% | 205 | 15.5% | 4.8% | 356 | 16.0% | 7.7% | 135 | 13.8% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 520 | 14.6% | 7.4% | 187 | 14.1% | 5.7% | 332 | 15.0% | 9.1% | 117 | 11.9% | 5.5% |
| Agglo. + 100 000 hab | 1173 | 33.0% | 7.5% | 480 | 36.1% | 6.3% | 693 | 31.2% | 8.5% | 329 | 33.5% | 5.9% |
| Agglo. Paris | 652 | 18.4% | 7.4% | 232 | 17.4% | 5.6% | 420 | 18.9% | 9.1% | 242 | 24.7% | 6.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 709 | 20.0% | 7.3% | 251 | 18.9% | 5.4% | 458 | 20.6% | 9.0% | 260 | 26.5% | 5.9% |
| Nord Pas de Calais | 158 | 4.5% | 4.9% | 67 | 5.0% | 4.3% | 92 | 4.1% | 5.5% | 50 | 5.1% | 5.0% |
| Lorraine | 103 | 2.9% | 5.3% | 39 | 2.9% | 4.1% | 64 | 2.9% | 6.5% | 15 | 1.6% | 2.9% |
| Alsace | 92 | 2.6% | 5.9% | 36 | 2.7% | 4.7% | 56 | 2.5% | 7.0% | 24 | 2.5% | 5.3% |
| Franche-Comté | 66 | 1.9% | 6.8% | 28 | 2.1% | 5.8% | 38 | 1.7% | 7.7% | 21 | 2.1% | 7.4% |
| Champagne Ardennes | 67 | 1.9% | 6.0% | 23 | 1.7% | 4.3% | 44 | 2.0% | 7.6% | 9 | 0.9% | 3.1% |
| Picardie | 79 | 2.2% | 5.1% | 23 | 1.8% | 3.1% | 56 | 2.5% | 7.0% | 29 | 3.0% | 6.7% |
| Bourgogne | 86 | 2.4% | 6.3% | 26 | 1.9% | 3.9% | 61 | 2.7% | 8.5% | 27 | 2.7% | 7.1% |
| Haute Normandie | 126 | 3.5% | 8.5% | 46 | 3.5% | 6.5% | 80 | 3.6% | 10.3% | 28 | 2.8% | 6.1% |
| Basse Normandie | 50 | 1.4% | 4.1% | 21 | 1.6% | 3.7% | 29 | 1.3% | 4.6% | 14 | 1.4% | 3.9% |
| Centre | 136 | 3.8% | 6.6% | 53 | 4.0% | 5.4% | 83 | 3.7% | 7.7% | 39 | 3.9% | 6.1% |
| Pays de Loire | 183 | 5.2% | 6.1% | 56 | 4.2% | 3.9% | 127 | 5.7% | 8.0% | 44 | 4.5% | 4.9% |
| Bretagne | 184 | 5.2% | 6.8% | 79 | 6.0% | 6.1% | 104 | 4.7% | 7.5% | 42 | 4.3% | 5.4% |
| Poitou Charentes | 88 | 2.5% | 5.9% | 22 | 1.7% | 3.1% | 66 | 3.0% | 8.4% | 12 | 1.2% | 2.8% |
| Aquitaine | 233 | 6.6% | 8.3% | 91 | 6.8% | 6.7% | 142 | 6.4% | 9.8% | 61 | 6.2% | 6.8% |
| Midi Pyrénées | 181 | 5.1% | 7.3% | 67 | 5.1% | 5.6% | 114 | 5.1% | 8.9% | 53 | 5.4% | 6.1% |
| Limousin | 52 | 1.5% | 8.3% | 18 | 1.4% | 6.2% | 33 | 1.5% | 10.2% | 7 | 0.7% | 3.8% |
| Auvergne | 86 | 2.4% | 7.5% | 26 | 2.0% | 4.8% | 60 | 2.7% | 10.0% | 23 | 2.4% | 7.8% |
| Rhône Alpes | 340 | 9.6% | 6.4% | 141 | 10.6% | 5.5% | 199 | 9.0% | 7.3% | 108 | 11.0% | 5.5% |
| Languedoc Roussillon | 148 | 4.2% | 6.3% | 56 | 4.2% | 5.1% | 92 | 4.1% | 7.5% | 32 | 3.2% | 4.3% |
| Provence Alpes Côte d'Azur, Corse | 384 | 10.8% | 8.8% | 160 | 12.0% | 7.7% | 224 | 10.1% | 9.7% | 84 | 8.5% | 5.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2821 | 79.4% | 6.6% | 1065 | 80.2% | 5.1% | 1756 | 79.0% | 8.0% | 869 | 88.5% | 5.5% |
| Presque tous les jours | 477 | 13.4% | 7.8% | 173 | 13.0% | 6.3% | 303 | 13.7% | 9.1% | 71 | 7.2% | 5.2% |
| 1 à 2 fois par semaine | 189 | 5.3% | 6.3% | 64 | 4.8% | 5.1% | 126 | 5.7% | 7.1% | 30 | 3.0% | 5.8% |
| 1 à 3 fois par mois | 49 | 1.4% | 12.2% | 24 | 1.8% | 12.9% | 25 | 1.1% | 11.6% | 11 | 1.1% | 18.7% |
| Moins souvent | 16 | 0.4% | 14.2% | 3 | 0.2% | 7.3% | 13 | 0.6% | 17.8% | 1 | 0.2% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 80 | 2.3% | 5.8% | 41 | 3.1% | 6.6% | 39 | 1.8% | 5.2% | 12 | 1.2% | 5.8% |
| De 9 000 à moins de 12 000 euros par an | 101 | 2.8% | 5.1% | 47 | 3.6% | 6.2% | 54 | 2.4% | 4.4% | 6 | 0.6% | 2.4% |
| De 12 000 à moins de 18 000 euros par an | 312 | 8.8% | 6.2% | 117 | 8.8% | 5.7% | 195 | 8.8% | 6.6% | 36 | 3.7% | 4.6% |
| De 18 000 à moins de 24 000 euros par an | 386 | 10.9% | 5.6% | 98 | 7.4% | 3.3% | 288 | 12.9% | 7.3% | 79 | 8.0% | 5.3% |
| De 24 000 à moins de 36 000 euros par an | 813 | 22.9% | 6.6% | 275 | 20.7% | 4.8% | 538 | 24.2% | 8.1% | 160 | 16.3% | 4.6% |
| De 36 000 à moins de 45 000 euros par an | 514 | 14.5% | 6.7% | 206 | 15.5% | 5.3% | 309 | 13.9% | 8.1% | 144 | 14.7% | 5.0% |
| De 45 000 à moins de 65 000 euros par an | 610 | 17.2% | 7.9% | 258 | 19.4% | 6.0% | 352 | 15.9% | 10.2% | 209 | 21.3% | 5.5% |
| 65 000 euros et plus par an | 402 | 11.3% | 9.4% | 175 | 13.2% | 6.9% | 227 | 10.2% | 13.1% | 232 | 23.6% | 8.0% |
| Refus | 253 | 7.1% | 7.1% | 81 | 6.1% | 5.3% | 172 | 7.7% | 8.5% | 79 | 8.0% | 6.0% |
| Ne sait pas | 80 | 2.2% | 5.1% | 31 | 2.3% | 4.2% | 49 | 2.2% | 5.8% | 25 | 2.5% | 3.7% |
