L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2460 | 100.0% | 4.7% | 1301 | 100.0% | 5.2% | 1159 | 100.0% | 4.2% | 874 | 100.0% | 4.9% |
| Sexe | ||||||||||||
| Homme | 1301 | 52.9% | 5.2% | 1301 | 100.0% | 5.2% | - | - | - | 495 | 56.6% | 5.4% |
| Femme | 1159 | 47.1% | 4.2% | - | - | - | 1159 | 100.0% | 4.2% | 379 | 43.4% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 343 | 14.0% | 4.7% | 184 | 14.1% | 4.9% | 159 | 13.8% | 4.4% | 173 | 19.8% | 5.4% |
| 25 à 34 ans | 297 | 12.1% | 3.9% | 153 | 11.7% | 4.1% | 144 | 12.4% | 3.7% | 132 | 15.2% | 4.1% |
| 35 à 49 ans | 374 | 15.2% | 3.0% | 181 | 13.9% | 2.9% | 193 | 16.7% | 3.0% | 228 | 26.1% | 3.7% |
| 50 à 59 ans | 313 | 12.7% | 3.6% | 179 | 13.8% | 4.3% | 134 | 11.5% | 3.0% | 175 | 20.0% | 4.8% |
| 60 ans et plus | 1134 | 46.1% | 7.0% | 605 | 46.5% | 8.3% | 529 | 45.6% | 5.9% | 166 | 18.9% | 10.4% |
| Individu | ||||||||||||
| Ménagères | 978 | 39.8% | 4.2% | - | - | - | 978 | 84.5% | 4.2% | 290 | 33.2% | 4.1% |
| Personne de référence | 1478 | 60.1% | 5.3% | 1079 | 83.0% | 5.2% | 399 | 34.4% | 5.4% | 466 | 53.4% | 5.3% |
| Responsable des achats | 1649 | 67.0% | 4.6% | 678 | 52.1% | 5.2% | 971 | 83.8% | 4.2% | 538 | 61.5% | 4.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.3% | 1.2% | 4 | 0.3% | 1.2% | 2 | 0.2% | 1.3% | - | - | - |
| Petits patrons | 87 | 3.5% | 5.3% | 80 | 6.1% | 6.6% | 7 | 0.6% | 1.8% | 83 | 9.5% | 5.6% |
| Affaires et Cadres | 323 | 13.1% | 6.4% | 186 | 14.3% | 6.4% | 137 | 11.8% | 6.4% | 284 | 32.5% | 6.3% |
| Professions intermédiaires | 294 | 12.0% | 4.0% | 151 | 11.6% | 4.1% | 143 | 12.3% | 3.9% | 257 | 29.4% | 4.2% |
| Employés | 219 | 8.9% | 2.6% | 72 | 5.5% | 3.2% | 147 | 12.7% | 2.3% | 49 | 5.6% | 2.7% |
| Ouvriers | 171 | 7.0% | 2.7% | 146 | 11.2% | 2.8% | 25 | 2.2% | 1.9% | 11 | 1.3% | 2.5% |
| Retraités | 900 | 36.6% | 7.0% | 467 | 35.9% | 7.8% | 433 | 37.4% | 6.3% | 13 | 1.5% | 5.8% |
| Autres inactifs | 459 | 18.7% | 4.6% | 196 | 15.1% | 5.4% | 263 | 22.7% | 4.2% | 177 | 20.3% | 5.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 0.5% | 1.7% | 4 | 0.3% | 1.1% | 9 | 0.8% | 2.2% | - | - | - |
| Petits patrons | 120 | 4.9% | 4.5% | 84 | 6.5% | 5.8% | 36 | 3.1% | 2.9% | 120 | 13.8% | 4.5% |
| Affaires et Cadres | 402 | 16.4% | 5.7% | 226 | 17.3% | 6.4% | 177 | 15.2% | 5.0% | 402 | 46.1% | 5.7% |
| Professions intermédiaires | 351 | 14.3% | 4.3% | 185 | 14.2% | 4.4% | 166 | 14.3% | 4.2% | 351 | 40.2% | 4.3% |
| Employés | 167 | 6.8% | 3.0% | 66 | 5.1% | 2.9% | 101 | 8.7% | 3.1% | - | - | - |
| Ouvriers | 242 | 9.8% | 2.5% | 156 | 12.0% | 3.0% | 86 | 7.4% | 1.9% | - | - | - |
| Retraités | 995 | 40.4% | 6.6% | 509 | 39.1% | 7.7% | 486 | 41.9% | 5.8% | - | - | - |
| Autres inactifs | 169 | 6.9% | 4.8% | 71 | 5.5% | 4.8% | 98 | 8.4% | 4.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 560 | 22.8% | 5.7% | 250 | 19.2% | 5.9% | 310 | 26.7% | 5.6% | 136 | 15.6% | 5.8% |
| 2 personnes | 1043 | 42.4% | 5.7% | 576 | 44.3% | 6.5% | 466 | 40.3% | 4.9% | 252 | 28.8% | 6.0% |
| 3 personnes | 340 | 13.8% | 3.7% | 181 | 13.9% | 3.8% | 159 | 13.7% | 3.4% | 179 | 20.5% | 4.5% |
| 4 personnes | 329 | 13.4% | 3.5% | 191 | 14.7% | 4.0% | 138 | 11.9% | 2.9% | 207 | 23.7% | 4.4% |
| 5 personnes et + | 188 | 7.7% | 3.4% | 103 | 7.9% | 4.0% | 85 | 7.4% | 2.8% | 99 | 11.4% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 464 | 18.9% | 3.0% | 227 | 17.5% | 3.1% | 237 | 20.4% | 2.8% | 258 | 29.5% | 3.4% |
| Non | 1996 | 81.1% | 5.4% | 1074 | 82.5% | 6.0% | 922 | 79.6% | 4.9% | 616 | 70.5% | 6.0% |
| Habitat | ||||||||||||
| Communes rurales | 395 | 16.1% | 3.3% | 216 | 16.6% | 3.8% | 179 | 15.4% | 2.9% | 110 | 12.6% | 3.3% |
| Agglo. - 20 000 hab | 326 | 13.3% | 3.6% | 171 | 13.2% | 4.0% | 155 | 13.4% | 3.3% | 95 | 10.9% | 3.5% |
| Agglo. 20 000 à 100 000 hab | 303 | 12.3% | 4.3% | 181 | 13.9% | 5.5% | 122 | 10.5% | 3.3% | 100 | 11.5% | 4.7% |
| Agglo. + 100 000 hab | 863 | 35.1% | 5.5% | 463 | 35.5% | 6.1% | 400 | 34.5% | 4.9% | 297 | 34.0% | 5.3% |
| Agglo. Paris | 573 | 23.3% | 6.5% | 271 | 20.8% | 6.5% | 302 | 26.1% | 6.6% | 271 | 31.0% | 6.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 611 | 24.8% | 6.3% | 279 | 21.4% | 6.0% | 332 | 28.6% | 6.5% | 283 | 32.4% | 6.4% |
| Nord Pas de Calais | 99 | 4.0% | 3.1% | 52 | 4.0% | 3.4% | 47 | 4.0% | 2.8% | 29 | 3.3% | 2.9% |
| Lorraine | 55 | 2.2% | 2.9% | 33 | 2.5% | 3.5% | 22 | 1.9% | 2.2% | 16 | 1.8% | 3.0% |
| Alsace | 53 | 2.1% | 3.4% | 36 | 2.8% | 4.8% | 16 | 1.4% | 2.0% | 15 | 1.7% | 3.2% |
| Franche-Comté | 40 | 1.6% | 4.2% | 17 | 1.3% | 3.7% | 23 | 2.0% | 4.7% | 17 | 2.0% | 6.2% |
| Champagne Ardennes | 36 | 1.5% | 3.3% | 15 | 1.1% | 2.8% | 21 | 1.8% | 3.7% | 6 | 0.7% | 2.1% |
| Picardie | 35 | 1.4% | 2.3% | 19 | 1.5% | 2.6% | 16 | 1.4% | 2.0% | 11 | 1.2% | 2.5% |
| Bourgogne | 55 | 2.2% | 4.0% | 33 | 2.5% | 5.0% | 22 | 1.9% | 3.1% | 24 | 2.7% | 6.3% |
| Haute Normandie | 45 | 1.8% | 3.0% | 29 | 2.2% | 4.1% | 16 | 1.4% | 2.0% | 14 | 1.6% | 3.0% |
| Basse Normandie | 32 | 1.3% | 2.6% | 14 | 1.1% | 2.4% | 18 | 1.5% | 2.7% | 4 | 0.4% | 1.1% |
| Centre | 107 | 4.3% | 5.2% | 55 | 4.3% | 5.6% | 51 | 4.4% | 4.8% | 42 | 4.8% | 6.6% |
| Pays de Loire | 81 | 3.3% | 2.7% | 43 | 3.3% | 3.0% | 39 | 3.3% | 2.4% | 35 | 4.0% | 3.9% |
| Bretagne | 125 | 5.1% | 4.7% | 78 | 6.0% | 6.0% | 47 | 4.1% | 3.4% | 36 | 4.1% | 4.6% |
| Poitou Charentes | 92 | 3.7% | 6.1% | 61 | 4.7% | 8.5% | 31 | 2.7% | 4.0% | 27 | 3.1% | 6.5% |
| Aquitaine | 131 | 5.3% | 4.7% | 71 | 5.5% | 5.3% | 60 | 5.2% | 4.1% | 41 | 4.7% | 4.6% |
| Midi Pyrénées | 109 | 4.4% | 4.4% | 45 | 3.4% | 3.7% | 64 | 5.5% | 5.0% | 46 | 5.2% | 5.2% |
| Limousin | 36 | 1.4% | 5.7% | 15 | 1.1% | 4.9% | 21 | 1.8% | 6.4% | 8 | 0.9% | 4.5% |
| Auvergne | 52 | 2.1% | 4.5% | 31 | 2.4% | 5.6% | 21 | 1.8% | 3.5% | 9 | 1.0% | 2.9% |
| Rhône Alpes | 266 | 10.8% | 5.0% | 149 | 11.4% | 5.8% | 117 | 10.1% | 4.3% | 112 | 12.8% | 5.7% |
| Languedoc Roussillon | 141 | 5.7% | 6.0% | 71 | 5.5% | 6.4% | 70 | 6.0% | 5.7% | 28 | 3.2% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 262 | 10.6% | 6.0% | 156 | 12.0% | 7.5% | 106 | 9.1% | 4.6% | 72 | 8.3% | 4.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2095 | 85.2% | 4.9% | 1132 | 87.0% | 5.4% | 964 | 83.2% | 4.4% | 828 | 94.8% | 5.2% |
| Presque tous les jours | 249 | 10.1% | 4.1% | 105 | 8.1% | 3.8% | 144 | 12.4% | 4.3% | 35 | 4.0% | 2.5% |
| 1 à 2 fois par semaine | 98 | 4.0% | 3.2% | 57 | 4.3% | 4.5% | 41 | 3.6% | 2.3% | 10 | 1.2% | 2.0% |
| 1 à 3 fois par mois | 16 | 0.7% | 4.0% | 7 | 0.6% | 4.0% | 9 | 0.8% | 4.1% | - | - | - |
| Moins souvent | 1 | 0.1% | 1.4% | 0 | - | 1.1% | 1 | 0.1% | 1.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 81 | 3.3% | 5.9% | 43 | 3.3% | 6.8% | 39 | 3.3% | 5.2% | 6 | 0.7% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 79 | 3.2% | 4.0% | 38 | 2.9% | 4.9% | 42 | 3.6% | 3.4% | 10 | 1.2% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 170 | 6.9% | 3.4% | 59 | 4.5% | 2.9% | 112 | 9.6% | 3.8% | 28 | 3.2% | 3.6% |
| De 18 000 à moins de 24 000 euros par an | 257 | 10.4% | 3.7% | 125 | 9.6% | 4.2% | 132 | 11.4% | 3.4% | 76 | 8.7% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 486 | 19.8% | 3.9% | 226 | 17.4% | 3.9% | 260 | 22.4% | 3.9% | 134 | 15.3% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 307 | 12.5% | 4.0% | 173 | 13.3% | 4.5% | 134 | 11.6% | 3.5% | 118 | 13.4% | 4.1% |
| De 45 000 à moins de 65 000 euros par an | 484 | 19.7% | 6.3% | 279 | 21.5% | 6.5% | 205 | 17.7% | 6.0% | 187 | 21.4% | 4.9% |
| 65 000 euros et plus par an | 377 | 15.3% | 8.8% | 240 | 18.4% | 9.4% | 137 | 11.8% | 7.9% | 232 | 26.6% | 8.1% |
| Refus | 155 | 6.3% | 4.4% | 82 | 6.3% | 5.4% | 73 | 6.3% | 3.6% | 61 | 7.0% | 4.6% |
| Ne sait pas | 63 | 2.6% | 4.0% | 38 | 2.9% | 5.1% | 26 | 2.2% | 3.1% | 21 | 2.4% | 3.1% |
