L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1257 | 100.0% | 2.4% | 740 | 100.0% | 2.9% | 517 | 100.0% | 1.9% | 444 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 740 | 58.9% | 2.9% | 740 | 100.0% | 2.9% | - | - | - | 292 | 65.7% | 3.2% |
| Femme | 517 | 41.1% | 1.9% | - | - | - | 517 | 100.0% | 1.9% | 152 | 34.3% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 97 | 7.7% | 1.3% | 56 | 7.5% | 1.5% | 41 | 7.9% | 1.1% | 42 | 9.5% | 1.3% |
| 25 à 34 ans | 116 | 9.2% | 1.5% | 70 | 9.4% | 1.9% | 46 | 8.9% | 1.2% | 47 | 10.5% | 1.4% |
| 35 à 49 ans | 252 | 20.1% | 2.0% | 160 | 21.6% | 2.6% | 92 | 17.8% | 1.4% | 165 | 37.2% | 2.7% |
| 50 à 59 ans | 230 | 18.3% | 2.7% | 134 | 18.0% | 3.2% | 97 | 18.7% | 2.2% | 123 | 27.8% | 3.4% |
| 60 ans et plus | 562 | 44.7% | 3.5% | 321 | 43.3% | 4.4% | 241 | 46.7% | 2.7% | 67 | 15.1% | 4.2% |
| Individu | ||||||||||||
| Ménagères | 458 | 36.4% | 2.0% | - | - | - | 458 | 88.5% | 2.0% | 132 | 29.7% | 1.9% |
| Personne de référence | 782 | 62.2% | 2.8% | 656 | 88.6% | 3.2% | 126 | 24.3% | 1.7% | 280 | 63.2% | 3.2% |
| Responsable des achats | 861 | 68.5% | 2.4% | 416 | 56.3% | 3.2% | 445 | 86.0% | 1.9% | 291 | 65.6% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.1% | 2.6% | 13 | 1.8% | 4.2% | - | - | - | - | - | - |
| Petits patrons | 53 | 4.2% | 3.2% | 36 | 4.8% | 3.0% | 17 | 3.3% | 4.1% | 51 | 11.5% | 3.5% |
| Affaires et Cadres | 194 | 15.5% | 3.9% | 134 | 18.1% | 4.6% | 61 | 11.7% | 2.8% | 168 | 37.7% | 3.7% |
| Professions intermédiaires | 158 | 12.5% | 2.1% | 97 | 13.1% | 2.6% | 60 | 11.7% | 1.6% | 143 | 32.1% | 2.4% |
| Employés | 112 | 8.9% | 1.3% | 42 | 5.6% | 1.9% | 70 | 13.6% | 1.1% | 17 | 3.8% | 1.0% |
| Ouvriers | 108 | 8.6% | 1.7% | 86 | 11.6% | 1.7% | 23 | 4.4% | 1.7% | 2 | 0.4% | 0.4% |
| Retraités | 468 | 37.2% | 3.6% | 266 | 35.9% | 4.4% | 202 | 39.1% | 2.9% | 5 | 1.0% | 2.0% |
| Autres inactifs | 151 | 12.0% | 1.5% | 67 | 9.1% | 1.8% | 84 | 16.2% | 1.3% | 59 | 13.3% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.3% | 2.2% | 13 | 1.8% | 3.7% | 4 | 0.7% | 0.9% | - | - | - |
| Petits patrons | 61 | 4.8% | 2.3% | 44 | 5.9% | 3.0% | 17 | 3.3% | 1.4% | 61 | 13.7% | 2.3% |
| Affaires et Cadres | 218 | 17.3% | 3.1% | 134 | 18.1% | 3.8% | 84 | 16.2% | 2.4% | 218 | 49.1% | 3.1% |
| Professions intermédiaires | 165 | 13.1% | 2.0% | 114 | 15.4% | 2.7% | 51 | 9.9% | 1.3% | 165 | 37.1% | 2.0% |
| Employés | 76 | 6.1% | 1.4% | 33 | 4.5% | 1.4% | 43 | 8.2% | 1.3% | - | - | - |
| Ouvriers | 158 | 12.6% | 1.6% | 103 | 13.9% | 2.0% | 55 | 10.7% | 1.2% | - | - | - |
| Retraités | 518 | 41.2% | 3.4% | 283 | 38.2% | 4.3% | 235 | 45.4% | 2.8% | - | - | - |
| Autres inactifs | 45 | 3.6% | 1.3% | 16 | 2.2% | 1.1% | 29 | 5.5% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 260 | 20.7% | 2.7% | 160 | 21.7% | 3.8% | 100 | 19.4% | 1.8% | 57 | 12.9% | 2.4% |
| 2 personnes | 559 | 44.4% | 3.0% | 323 | 43.6% | 3.6% | 236 | 45.7% | 2.5% | 129 | 29.0% | 3.1% |
| 3 personnes | 176 | 14.0% | 1.9% | 108 | 14.6% | 2.3% | 68 | 13.1% | 1.5% | 116 | 26.2% | 2.9% |
| 4 personnes | 167 | 13.2% | 1.8% | 98 | 13.2% | 2.1% | 69 | 13.3% | 1.5% | 103 | 23.3% | 2.2% |
| 5 personnes et + | 95 | 7.6% | 1.7% | 51 | 6.9% | 2.0% | 45 | 8.6% | 1.5% | 38 | 8.6% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 238 | 18.9% | 1.5% | 142 | 19.2% | 2.0% | 96 | 18.6% | 1.1% | 153 | 34.5% | 2.0% |
| Non | 1019 | 81.1% | 2.8% | 598 | 80.8% | 3.3% | 421 | 81.4% | 2.2% | 291 | 65.5% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 256 | 20.4% | 2.1% | 152 | 20.5% | 2.7% | 104 | 20.1% | 1.7% | 61 | 13.8% | 1.8% |
| Agglo. - 20 000 hab | 212 | 16.9% | 2.4% | 114 | 15.4% | 2.6% | 98 | 19.0% | 2.1% | 57 | 12.8% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 150 | 11.9% | 2.1% | 101 | 13.6% | 3.1% | 49 | 9.4% | 1.3% | 56 | 12.5% | 2.6% |
| Agglo. + 100 000 hab | 383 | 30.5% | 2.4% | 234 | 31.6% | 3.1% | 149 | 28.8% | 1.8% | 146 | 33.0% | 2.6% |
| Agglo. Paris | 256 | 20.4% | 2.9% | 139 | 18.7% | 3.3% | 117 | 22.7% | 2.5% | 124 | 27.8% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 281 | 22.4% | 2.9% | 150 | 20.3% | 3.2% | 131 | 25.4% | 2.6% | 133 | 30.1% | 3.0% |
| Nord Pas de Calais | 51 | 4.0% | 1.6% | 36 | 4.9% | 2.3% | 15 | 2.9% | 0.9% | 16 | 3.6% | 1.6% |
| Lorraine | 47 | 3.7% | 2.4% | 25 | 3.4% | 2.6% | 22 | 4.2% | 2.2% | 12 | 2.8% | 2.3% |
| Alsace | 23 | 1.8% | 1.5% | 18 | 2.4% | 2.3% | 5 | 1.0% | 0.6% | 3 | 0.6% | 0.6% |
| Franche-Comté | 23 | 1.8% | 2.4% | 13 | 1.7% | 2.7% | 10 | 2.0% | 2.1% | 2 | 0.5% | 0.8% |
| Champagne Ardennes | 25 | 2.0% | 2.3% | 20 | 2.7% | 3.7% | 5 | 1.0% | 0.9% | 3 | 0.6% | 0.9% |
| Picardie | 14 | 1.1% | 0.9% | 9 | 1.2% | 1.1% | 6 | 1.1% | 0.7% | 7 | 1.5% | 1.5% |
| Bourgogne | 32 | 2.5% | 2.3% | 17 | 2.3% | 2.6% | 15 | 2.8% | 2.0% | 8 | 1.9% | 2.2% |
| Haute Normandie | 25 | 2.0% | 1.7% | 16 | 2.2% | 2.3% | 9 | 1.6% | 1.1% | 10 | 2.3% | 2.3% |
| Basse Normandie | 21 | 1.7% | 1.7% | 9 | 1.2% | 1.6% | 12 | 2.3% | 1.9% | 12 | 2.6% | 3.2% |
| Centre | 58 | 4.6% | 2.8% | 41 | 5.6% | 4.2% | 16 | 3.1% | 1.5% | 24 | 5.4% | 3.7% |
| Pays de Loire | 65 | 5.1% | 2.1% | 41 | 5.6% | 2.9% | 23 | 4.5% | 1.5% | 17 | 3.9% | 1.9% |
| Bretagne | 54 | 4.3% | 2.0% | 22 | 3.0% | 1.7% | 32 | 6.2% | 2.3% | 7 | 1.7% | 1.0% |
| Poitou Charentes | 48 | 3.8% | 3.2% | 31 | 4.2% | 4.3% | 17 | 3.3% | 2.2% | 18 | 4.0% | 4.3% |
| Aquitaine | 66 | 5.2% | 2.3% | 46 | 6.2% | 3.4% | 20 | 3.9% | 1.4% | 15 | 3.4% | 1.7% |
| Midi Pyrénées | 79 | 6.2% | 3.2% | 50 | 6.8% | 4.2% | 29 | 5.5% | 2.2% | 33 | 7.5% | 3.8% |
| Limousin | 17 | 1.4% | 2.7% | 8 | 1.0% | 2.6% | 9 | 1.8% | 2.9% | 6 | 1.3% | 3.2% |
| Auvergne | 31 | 2.5% | 2.7% | 17 | 2.3% | 3.1% | 14 | 2.6% | 2.3% | 4 | 0.8% | 1.3% |
| Rhône Alpes | 113 | 9.0% | 2.1% | 67 | 9.1% | 2.6% | 45 | 8.8% | 1.7% | 55 | 12.5% | 2.8% |
| Languedoc Roussillon | 61 | 4.9% | 2.6% | 41 | 5.6% | 3.7% | 20 | 3.8% | 1.6% | 20 | 4.5% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 126 | 10.0% | 2.9% | 62 | 8.4% | 3.0% | 63 | 12.2% | 2.7% | 38 | 8.7% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1050 | 83.5% | 2.5% | 646 | 87.4% | 3.1% | 403 | 78.0% | 1.8% | 414 | 93.4% | 2.6% |
| Presque tous les jours | 150 | 11.9% | 2.5% | 68 | 9.2% | 2.5% | 82 | 15.9% | 2.5% | 22 | 5.0% | 1.6% |
| 1 à 2 fois par semaine | 49 | 3.9% | 1.6% | 19 | 2.5% | 1.5% | 30 | 5.9% | 1.7% | 7 | 1.6% | 1.4% |
| 1 à 3 fois par mois | 6 | 0.5% | 1.4% | 5 | 0.7% | 2.7% | 1 | 0.1% | 0.3% | - | - | - |
| Moins souvent | 2 | 0.2% | 2.2% | 2 | 0.3% | 5.4% | 0 | 0.1% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 1.5% | 1.4% | 14 | 1.9% | 2.2% | 5 | 1.0% | 0.7% | 3 | 0.8% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 34 | 2.7% | 1.7% | 16 | 2.1% | 2.1% | 18 | 3.5% | 1.5% | 7 | 1.6% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 72 | 5.7% | 1.4% | 45 | 6.0% | 2.2% | 28 | 5.3% | 0.9% | 4 | 0.9% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 105 | 8.4% | 1.5% | 62 | 8.4% | 2.1% | 43 | 8.3% | 1.1% | 29 | 6.6% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 265 | 21.1% | 2.1% | 134 | 18.1% | 2.3% | 130 | 25.2% | 2.0% | 60 | 13.5% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 238 | 18.9% | 3.1% | 145 | 19.6% | 3.7% | 93 | 17.9% | 2.4% | 99 | 22.3% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 277 | 22.0% | 3.6% | 168 | 22.7% | 3.9% | 109 | 21.1% | 3.2% | 117 | 26.4% | 3.1% |
| 65 000 euros et plus par an | 150 | 11.9% | 3.5% | 109 | 14.7% | 4.3% | 41 | 8.0% | 2.4% | 91 | 20.5% | 3.2% |
| Refus | 63 | 5.0% | 1.8% | 34 | 4.5% | 2.2% | 30 | 5.8% | 1.5% | 27 | 6.0% | 2.0% |
| Ne sait pas | 34 | 2.7% | 2.2% | 14 | 1.9% | 2.0% | 20 | 3.8% | 2.4% | 7 | 1.5% | 1.0% |
