L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1449 | 100.0% | 2.8% | 439 | 100.0% | 1.7% | 1010 | 100.0% | 3.7% | 343 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 439 | 30.3% | 1.7% | 439 | 100.0% | 1.7% | - | - | - | 111 | 32.3% | 1.2% |
| Femme | 1010 | 69.7% | 3.7% | - | - | - | 1010 | 100.0% | 3.7% | 232 | 67.7% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 83 | 5.7% | 1.1% | 9 | 2.0% | 0.2% | 74 | 7.3% | 2.0% | 45 | 13.0% | 1.4% |
| 25 à 34 ans | 74 | 5.1% | 1.0% | 23 | 5.2% | 0.6% | 51 | 5.0% | 1.3% | 25 | 7.2% | 0.8% |
| 35 à 49 ans | 187 | 12.9% | 1.5% | 40 | 9.1% | 0.6% | 146 | 14.5% | 2.3% | 92 | 26.8% | 1.5% |
| 50 à 59 ans | 170 | 11.8% | 2.0% | 57 | 13.0% | 1.4% | 114 | 11.2% | 2.6% | 98 | 28.4% | 2.7% |
| 60 ans et plus | 936 | 64.6% | 5.8% | 310 | 70.7% | 4.3% | 625 | 61.9% | 7.0% | 85 | 24.6% | 5.3% |
| Individu | ||||||||||||
| Ménagères | 915 | 63.1% | 3.9% | - | - | - | 915 | 90.6% | 3.9% | 182 | 52.9% | 2.6% |
| Personne de référence | 698 | 48.2% | 2.5% | 421 | 96.0% | 2.0% | 277 | 27.4% | 3.7% | 135 | 39.4% | 1.5% |
| Responsable des achats | 1134 | 78.3% | 3.2% | 223 | 50.9% | 1.7% | 911 | 90.2% | 4.0% | 219 | 63.9% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.8% | 2.1% | 10 | 2.3% | 3.1% | 1 | 0.1% | 0.5% | - | - | - |
| Petits patrons | 42 | 2.9% | 2.6% | 25 | 5.8% | 2.1% | 17 | 1.7% | 4.0% | 37 | 10.9% | 2.5% |
| Affaires et Cadres | 147 | 10.1% | 2.9% | 62 | 14.2% | 2.2% | 85 | 8.4% | 3.9% | 130 | 37.8% | 2.9% |
| Professions intermédiaires | 84 | 5.8% | 1.1% | 17 | 3.8% | 0.4% | 67 | 6.7% | 1.8% | 58 | 16.9% | 1.0% |
| Employés | 145 | 10.0% | 1.7% | 26 | 6.0% | 1.2% | 119 | 11.8% | 1.9% | 19 | 5.6% | 1.1% |
| Ouvriers | 36 | 2.5% | 0.6% | 17 | 3.9% | 0.3% | 19 | 1.9% | 1.4% | 4 | 1.1% | 0.8% |
| Retraités | 688 | 47.5% | 5.3% | 263 | 59.9% | 4.4% | 425 | 42.1% | 6.2% | 27 | 7.9% | 12.3% |
| Autres inactifs | 295 | 20.4% | 3.0% | 18 | 4.2% | 0.5% | 277 | 27.4% | 4.4% | 68 | 19.9% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.0% | 1.8% | 10 | 2.3% | 2.8% | 4 | 0.4% | 1.0% | - | - | - |
| Petits patrons | 46 | 3.2% | 1.7% | 29 | 6.5% | 2.0% | 18 | 1.8% | 1.4% | 46 | 13.5% | 1.7% |
| Affaires et Cadres | 217 | 15.0% | 3.1% | 64 | 14.5% | 1.8% | 153 | 15.2% | 4.3% | 217 | 63.1% | 3.1% |
| Professions intermédiaires | 80 | 5.5% | 1.0% | 19 | 4.3% | 0.5% | 61 | 6.1% | 1.6% | 80 | 23.4% | 1.0% |
| Employés | 103 | 7.1% | 1.9% | 25 | 5.7% | 1.1% | 78 | 7.7% | 2.4% | - | - | - |
| Ouvriers | 87 | 6.0% | 0.9% | 17 | 3.9% | 0.3% | 70 | 6.9% | 1.5% | - | - | - |
| Retraités | 803 | 55.4% | 5.3% | 264 | 60.1% | 4.0% | 539 | 53.4% | 6.4% | - | - | - |
| Autres inactifs | 98 | 6.7% | 2.8% | 12 | 2.6% | 0.8% | 86 | 8.5% | 4.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 308 | 21.2% | 3.1% | 68 | 15.5% | 1.6% | 239 | 23.7% | 4.3% | 38 | 11.1% | 1.6% |
| 2 personnes | 808 | 55.8% | 4.4% | 276 | 62.9% | 3.1% | 532 | 52.6% | 5.6% | 128 | 37.4% | 3.0% |
| 3 personnes | 129 | 8.9% | 1.4% | 57 | 13.0% | 1.2% | 72 | 7.1% | 1.6% | 55 | 15.9% | 1.4% |
| 4 personnes | 115 | 8.0% | 1.2% | 19 | 4.4% | 0.4% | 96 | 9.5% | 2.0% | 67 | 19.6% | 1.4% |
| 5 personnes et + | 90 | 6.2% | 1.6% | 19 | 4.2% | 0.7% | 71 | 7.0% | 2.3% | 55 | 15.9% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 194 | 13.4% | 1.2% | 43 | 9.9% | 0.6% | 150 | 14.9% | 1.8% | 97 | 28.2% | 1.3% |
| Non | 1255 | 86.6% | 3.4% | 395 | 90.1% | 2.2% | 860 | 85.1% | 4.6% | 247 | 71.8% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 210 | 14.5% | 1.8% | 72 | 16.5% | 1.3% | 138 | 13.7% | 2.2% | 33 | 9.5% | 1.0% |
| Agglo. - 20 000 hab | 190 | 13.1% | 2.1% | 60 | 13.6% | 1.4% | 130 | 12.9% | 2.8% | 43 | 12.5% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 150 | 10.3% | 2.1% | 56 | 12.7% | 1.7% | 94 | 9.3% | 2.6% | 27 | 7.9% | 1.3% |
| Agglo. + 100 000 hab | 487 | 33.6% | 3.1% | 133 | 30.3% | 1.7% | 353 | 35.0% | 4.4% | 99 | 28.9% | 1.8% |
| Agglo. Paris | 412 | 28.4% | 4.7% | 118 | 26.8% | 2.8% | 294 | 29.1% | 6.4% | 141 | 41.1% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 444 | 30.7% | 4.6% | 126 | 28.6% | 2.7% | 319 | 31.5% | 6.2% | 141 | 41.1% | 3.2% |
| Nord Pas de Calais | 56 | 3.8% | 1.7% | 9 | 2.1% | 0.6% | 47 | 4.6% | 2.8% | 18 | 5.2% | 1.8% |
| Lorraine | 44 | 3.1% | 2.3% | 14 | 3.2% | 1.5% | 30 | 3.0% | 3.1% | 7 | 2.1% | 1.4% |
| Alsace | 41 | 2.8% | 2.6% | 10 | 2.2% | 1.3% | 32 | 3.1% | 3.9% | 6 | 1.7% | 1.2% |
| Franche-Comté | 27 | 1.8% | 2.8% | 9 | 2.0% | 1.9% | 18 | 1.7% | 3.6% | 4 | 1.0% | 1.3% |
| Champagne Ardennes | 17 | 1.2% | 1.5% | 3 | 0.7% | 0.6% | 14 | 1.4% | 2.4% | 1 | 0.2% | 0.2% |
| Picardie | 31 | 2.1% | 2.0% | 11 | 2.4% | 1.4% | 20 | 2.0% | 2.5% | 8 | 2.4% | 1.9% |
| Bourgogne | 44 | 3.0% | 3.2% | 21 | 4.8% | 3.2% | 22 | 2.2% | 3.1% | 12 | 3.6% | 3.2% |
| Haute Normandie | 33 | 2.3% | 2.2% | 7 | 1.7% | 1.0% | 26 | 2.5% | 3.3% | 4 | 1.1% | 0.8% |
| Basse Normandie | 11 | 0.8% | 0.9% | 5 | 1.1% | 0.8% | 6 | 0.6% | 1.0% | 2 | 0.6% | 0.6% |
| Centre | 51 | 3.5% | 2.5% | 14 | 3.3% | 1.5% | 37 | 3.6% | 3.4% | 6 | 1.7% | 0.9% |
| Pays de Loire | 52 | 3.6% | 1.7% | 19 | 4.4% | 1.3% | 32 | 3.2% | 2.0% | 7 | 1.9% | 0.7% |
| Bretagne | 36 | 2.5% | 1.4% | 17 | 3.9% | 1.3% | 19 | 1.9% | 1.4% | 11 | 3.1% | 1.4% |
| Poitou Charentes | 35 | 2.4% | 2.3% | 10 | 2.3% | 1.4% | 25 | 2.4% | 3.2% | 4 | 1.2% | 1.0% |
| Aquitaine | 53 | 3.7% | 1.9% | 13 | 3.0% | 1.0% | 40 | 4.0% | 2.7% | 16 | 4.5% | 1.7% |
| Midi Pyrénées | 63 | 4.4% | 2.6% | 17 | 4.0% | 1.4% | 46 | 4.6% | 3.6% | 10 | 3.0% | 1.2% |
| Limousin | 21 | 1.4% | 3.3% | 9 | 2.0% | 2.9% | 12 | 1.2% | 3.7% | 10 | 3.0% | 6.0% |
| Auvergne | 34 | 2.3% | 2.9% | 8 | 1.9% | 1.5% | 25 | 2.5% | 4.2% | 2 | 0.6% | 0.7% |
| Rhône Alpes | 138 | 9.5% | 2.6% | 46 | 10.5% | 1.8% | 92 | 9.1% | 3.3% | 46 | 13.5% | 2.3% |
| Languedoc Roussillon | 62 | 4.3% | 2.7% | 17 | 3.8% | 1.5% | 45 | 4.5% | 3.7% | 10 | 2.9% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 157 | 10.9% | 3.6% | 53 | 12.2% | 2.6% | 104 | 10.3% | 4.5% | 19 | 5.5% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1175 | 81.1% | 2.7% | 369 | 84.0% | 1.8% | 806 | 79.8% | 3.7% | 308 | 89.6% | 1.9% |
| Presque tous les jours | 190 | 13.1% | 3.1% | 44 | 9.9% | 1.6% | 147 | 14.5% | 4.4% | 23 | 6.8% | 1.7% |
| 1 à 2 fois par semaine | 69 | 4.8% | 2.3% | 22 | 4.9% | 1.7% | 48 | 4.7% | 2.7% | 10 | 3.0% | 2.0% |
| 1 à 3 fois par mois | 12 | 0.8% | 3.1% | 4 | 0.8% | 1.9% | 9 | 0.8% | 4.0% | 1 | 0.2% | 0.9% |
| Moins souvent | 3 | 0.2% | 2.3% | 1 | 0.3% | 3.9% | 1 | 0.1% | 1.5% | 1 | 0.4% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 1.2% | 1.3% | 3 | 0.6% | 0.4% | 15 | 1.5% | 2.0% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 44 | 3.1% | 2.2% | 13 | 2.9% | 1.7% | 32 | 3.1% | 2.6% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 66 | 4.6% | 1.3% | 7 | 1.7% | 0.4% | 59 | 5.9% | 2.0% | 10 | 3.0% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 124 | 8.5% | 1.8% | 24 | 5.5% | 0.8% | 100 | 9.9% | 2.5% | 25 | 7.4% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 258 | 17.8% | 2.1% | 66 | 15.1% | 1.2% | 192 | 19.0% | 2.9% | 40 | 11.5% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 184 | 12.7% | 2.4% | 52 | 11.8% | 1.3% | 132 | 13.1% | 3.5% | 31 | 9.0% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 290 | 20.0% | 3.7% | 105 | 23.8% | 2.4% | 185 | 18.4% | 5.4% | 56 | 16.4% | 1.5% |
| 65 000 euros et plus par an | 281 | 19.4% | 6.6% | 129 | 29.4% | 5.0% | 152 | 15.1% | 8.8% | 137 | 39.8% | 4.7% |
| Refus | 135 | 9.3% | 3.8% | 31 | 7.0% | 2.0% | 104 | 10.3% | 5.1% | 29 | 8.6% | 2.2% |
| Ne sait pas | 48 | 3.3% | 3.1% | 10 | 2.2% | 1.3% | 39 | 3.8% | 4.6% | 14 | 4.0% | 2.1% |
