L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2141 | 100.0% | 4.1% | 1129 | 100.0% | 4.5% | 1012 | 100.0% | 3.7% | 901 | 100.0% | 5.1% |
| Sexe | ||||||||||||
| Homme | 1129 | 52.7% | 4.5% | 1129 | 100.0% | 4.5% | - | - | - | 522 | 57.9% | 5.7% |
| Femme | 1012 | 47.3% | 3.7% | - | - | - | 1012 | 100.0% | 3.7% | 379 | 42.1% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 599 | 28.0% | 8.1% | 305 | 27.0% | 8.2% | 294 | 29.1% | 8.0% | 301 | 33.4% | 9.4% |
| 25 à 34 ans | 303 | 14.1% | 4.0% | 164 | 14.5% | 4.4% | 139 | 13.7% | 3.6% | 123 | 13.6% | 3.8% |
| 35 à 49 ans | 400 | 18.7% | 3.2% | 218 | 19.3% | 3.5% | 182 | 17.9% | 2.8% | 222 | 24.6% | 3.6% |
| 50 à 59 ans | 223 | 10.4% | 2.6% | 105 | 9.3% | 2.5% | 117 | 11.6% | 2.6% | 132 | 14.6% | 3.6% |
| 60 ans et plus | 617 | 28.8% | 3.8% | 337 | 29.8% | 4.6% | 280 | 27.7% | 3.2% | 124 | 13.8% | 7.8% |
| Individu | ||||||||||||
| Ménagères | 711 | 33.2% | 3.0% | - | - | - | 711 | 70.3% | 3.0% | 227 | 25.2% | 3.2% |
| Personne de référence | 1057 | 49.3% | 3.8% | 802 | 71.0% | 3.9% | 255 | 25.2% | 3.4% | 393 | 43.6% | 4.4% |
| Responsable des achats | 1287 | 60.1% | 3.6% | 565 | 50.0% | 4.4% | 722 | 71.3% | 3.2% | 452 | 50.1% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 1.0% | 4.0% | 13 | 1.2% | 4.2% | 7 | 0.7% | 3.8% | 1 | 0.1% | 3.2% |
| Petits patrons | 75 | 3.5% | 4.6% | 65 | 5.8% | 5.4% | 10 | 0.9% | 2.3% | 70 | 7.8% | 4.7% |
| Affaires et Cadres | 314 | 14.7% | 6.2% | 197 | 17.4% | 6.8% | 117 | 11.6% | 5.5% | 275 | 30.5% | 6.1% |
| Professions intermédiaires | 226 | 10.6% | 3.1% | 124 | 10.9% | 3.3% | 103 | 10.2% | 2.8% | 195 | 21.6% | 3.2% |
| Employés | 245 | 11.4% | 2.9% | 94 | 8.3% | 4.2% | 151 | 14.9% | 2.4% | 57 | 6.3% | 3.2% |
| Ouvriers | 164 | 7.6% | 2.5% | 131 | 11.6% | 2.6% | 32 | 3.2% | 2.5% | 25 | 2.8% | 5.7% |
| Retraités | 442 | 20.6% | 3.4% | 242 | 21.5% | 4.0% | 200 | 19.7% | 2.9% | 9 | 1.0% | 4.0% |
| Autres inactifs | 655 | 30.6% | 6.6% | 263 | 23.3% | 7.2% | 392 | 38.7% | 6.2% | 269 | 29.9% | 8.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 1.3% | 3.7% | 14 | 1.2% | 3.8% | 15 | 1.5% | 3.6% | - | - | - |
| Petits patrons | 123 | 5.8% | 4.6% | 88 | 7.8% | 6.0% | 36 | 3.6% | 2.9% | 123 | 13.7% | 4.6% |
| Affaires et Cadres | 447 | 20.9% | 6.3% | 262 | 23.2% | 7.5% | 185 | 18.2% | 5.2% | 447 | 49.6% | 6.3% |
| Professions intermédiaires | 331 | 15.5% | 4.1% | 172 | 15.2% | 4.1% | 159 | 15.7% | 4.0% | 331 | 36.7% | 4.1% |
| Employés | 227 | 10.6% | 4.1% | 79 | 7.0% | 3.4% | 148 | 14.7% | 4.6% | - | - | - |
| Ouvriers | 262 | 12.2% | 2.7% | 158 | 14.0% | 3.0% | 104 | 10.3% | 2.3% | - | - | - |
| Retraités | 550 | 25.7% | 3.7% | 293 | 25.9% | 4.4% | 257 | 25.4% | 3.1% | - | - | - |
| Autres inactifs | 173 | 8.1% | 4.9% | 64 | 5.7% | 4.3% | 108 | 10.7% | 5.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 403 | 18.8% | 4.1% | 217 | 19.2% | 5.1% | 186 | 18.4% | 3.4% | 104 | 11.6% | 4.4% |
| 2 personnes | 660 | 30.8% | 3.6% | 320 | 28.4% | 3.6% | 339 | 33.5% | 3.6% | 217 | 24.0% | 5.1% |
| 3 personnes | 368 | 17.2% | 3.9% | 175 | 15.5% | 3.7% | 193 | 19.1% | 4.2% | 191 | 21.2% | 4.8% |
| 4 personnes | 454 | 21.2% | 4.8% | 283 | 25.1% | 6.0% | 170 | 16.8% | 3.6% | 253 | 28.1% | 5.4% |
| 5 personnes et + | 257 | 12.0% | 4.6% | 134 | 11.8% | 5.2% | 124 | 12.2% | 4.1% | 136 | 15.1% | 5.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 575 | 26.8% | 3.7% | 309 | 27.4% | 4.3% | 266 | 26.2% | 3.1% | 288 | 32.0% | 3.8% |
| Non | 1567 | 73.2% | 4.3% | 820 | 72.6% | 4.6% | 746 | 73.8% | 4.0% | 613 | 68.0% | 5.9% |
| Habitat | ||||||||||||
| Communes rurales | 309 | 14.4% | 2.6% | 145 | 12.8% | 2.5% | 164 | 16.2% | 2.6% | 110 | 12.2% | 3.3% |
| Agglo. - 20 000 hab | 284 | 13.3% | 3.2% | 152 | 13.5% | 3.5% | 132 | 13.0% | 2.8% | 113 | 12.5% | 4.1% |
| Agglo. 20 000 à 100 000 hab | 236 | 11.0% | 3.4% | 137 | 12.1% | 4.1% | 100 | 9.8% | 2.7% | 92 | 10.2% | 4.3% |
| Agglo. + 100 000 hab | 714 | 33.4% | 4.5% | 391 | 34.6% | 5.1% | 323 | 32.0% | 4.0% | 295 | 32.8% | 5.3% |
| Agglo. Paris | 598 | 27.9% | 6.8% | 305 | 27.0% | 7.3% | 293 | 28.9% | 6.4% | 291 | 32.3% | 7.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 661 | 30.9% | 6.8% | 334 | 29.6% | 7.2% | 327 | 32.3% | 6.4% | 312 | 34.6% | 7.1% |
| Nord Pas de Calais | 85 | 4.0% | 2.6% | 43 | 3.8% | 2.8% | 41 | 4.1% | 2.5% | 46 | 5.1% | 4.6% |
| Lorraine | 81 | 3.8% | 4.2% | 47 | 4.2% | 5.0% | 34 | 3.4% | 3.5% | 24 | 2.6% | 4.5% |
| Alsace | 51 | 2.4% | 3.3% | 20 | 1.8% | 2.7% | 31 | 3.1% | 3.9% | 17 | 1.9% | 3.8% |
| Franche-Comté | 29 | 1.4% | 3.0% | 16 | 1.4% | 3.3% | 14 | 1.4% | 2.8% | 14 | 1.6% | 5.1% |
| Champagne Ardennes | 31 | 1.4% | 2.8% | 19 | 1.7% | 3.6% | 12 | 1.2% | 2.1% | 11 | 1.3% | 3.9% |
| Picardie | 29 | 1.4% | 1.9% | 19 | 1.6% | 2.5% | 11 | 1.1% | 1.3% | 14 | 1.5% | 3.1% |
| Bourgogne | 28 | 1.3% | 2.0% | 16 | 1.4% | 2.4% | 12 | 1.2% | 1.7% | 15 | 1.7% | 4.0% |
| Haute Normandie | 44 | 2.1% | 3.0% | 32 | 2.9% | 4.6% | 12 | 1.2% | 1.5% | 17 | 1.9% | 3.8% |
| Basse Normandie | 29 | 1.4% | 2.4% | 11 | 1.0% | 1.9% | 18 | 1.8% | 2.8% | 8 | 0.9% | 2.3% |
| Centre | 78 | 3.6% | 3.8% | 46 | 4.1% | 4.7% | 31 | 3.1% | 2.9% | 29 | 3.3% | 4.6% |
| Pays de Loire | 88 | 4.1% | 2.9% | 38 | 3.3% | 2.6% | 50 | 5.0% | 3.2% | 50 | 5.6% | 5.6% |
| Bretagne | 78 | 3.7% | 2.9% | 35 | 3.1% | 2.7% | 43 | 4.2% | 3.1% | 25 | 2.7% | 3.1% |
| Poitou Charentes | 63 | 2.9% | 4.2% | 30 | 2.7% | 4.2% | 33 | 3.2% | 4.2% | 20 | 2.2% | 4.8% |
| Aquitaine | 92 | 4.3% | 3.3% | 47 | 4.1% | 3.5% | 46 | 4.5% | 3.1% | 34 | 3.8% | 3.8% |
| Midi Pyrénées | 85 | 4.0% | 3.4% | 33 | 3.0% | 2.8% | 52 | 5.1% | 4.1% | 39 | 4.4% | 4.5% |
| Limousin | 17 | 0.8% | 2.8% | 12 | 1.0% | 4.0% | 5 | 0.5% | 1.6% | 5 | 0.6% | 3.0% |
| Auvergne | 44 | 2.0% | 3.8% | 20 | 1.7% | 3.6% | 24 | 2.4% | 4.0% | 16 | 1.8% | 5.4% |
| Rhône Alpes | 211 | 9.9% | 4.0% | 111 | 9.8% | 4.3% | 100 | 9.9% | 3.6% | 90 | 10.0% | 4.5% |
| Languedoc Roussillon | 83 | 3.9% | 3.6% | 59 | 5.3% | 5.4% | 24 | 2.4% | 1.9% | 26 | 2.9% | 3.5% |
| Provence Alpes Côte d'Azur, Corse | 233 | 10.9% | 5.3% | 141 | 12.5% | 6.8% | 92 | 9.1% | 4.0% | 89 | 9.8% | 5.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1857 | 86.7% | 4.3% | 989 | 87.6% | 4.7% | 868 | 85.8% | 4.0% | 834 | 92.5% | 5.3% |
| Presque tous les jours | 218 | 10.2% | 3.6% | 108 | 9.6% | 3.9% | 109 | 10.8% | 3.3% | 57 | 6.3% | 4.1% |
| 1 à 2 fois par semaine | 60 | 2.8% | 2.0% | 28 | 2.4% | 2.2% | 32 | 3.2% | 1.8% | 10 | 1.1% | 1.9% |
| 1 à 3 fois par mois | 6 | 0.3% | 1.4% | 5 | 0.4% | 2.5% | 1 | 0.1% | 0.5% | 1 | 0.1% | 1.7% |
| Moins souvent | 1 | 0.1% | 1.2% | - | - | - | 1 | 0.1% | 1.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 3.1% | 4.9% | 34 | 3.0% | 5.4% | 33 | 3.3% | 4.5% | 3 | 0.4% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 100 | 4.7% | 5.0% | 33 | 2.9% | 4.3% | 67 | 6.6% | 5.5% | 10 | 1.1% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 140 | 6.5% | 2.8% | 57 | 5.0% | 2.8% | 83 | 8.2% | 2.8% | 26 | 2.9% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 199 | 9.3% | 2.9% | 81 | 7.1% | 2.7% | 118 | 11.7% | 3.0% | 70 | 7.8% | 4.7% |
| De 24 000 à moins de 36 000 euros par an | 380 | 17.8% | 3.1% | 209 | 18.5% | 3.7% | 171 | 16.9% | 2.6% | 135 | 15.0% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 231 | 10.8% | 3.0% | 121 | 10.7% | 3.1% | 110 | 10.9% | 2.9% | 112 | 12.4% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 369 | 17.3% | 4.8% | 214 | 19.0% | 5.0% | 155 | 15.3% | 4.5% | 165 | 18.3% | 4.3% |
| 65 000 euros et plus par an | 387 | 18.1% | 9.0% | 240 | 21.3% | 9.4% | 146 | 14.5% | 8.4% | 259 | 28.7% | 9.0% |
| Refus | 174 | 8.1% | 4.9% | 92 | 8.1% | 6.0% | 82 | 8.1% | 4.1% | 78 | 8.6% | 5.9% |
| Ne sait pas | 94 | 4.4% | 6.0% | 49 | 4.3% | 6.7% | 45 | 4.5% | 5.4% | 44 | 4.9% | 6.7% |
