L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1787 | 100.0% | 3.4% | 359 | 100.0% | 1.4% | 1428 | 100.0% | 5.2% | 550 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 359 | 20.1% | 1.4% | 359 | 100.0% | 1.4% | - | - | - | 133 | 24.2% | 1.5% |
| Femme | 1428 | 79.9% | 5.2% | - | - | - | 1428 | 100.0% | 5.2% | 417 | 75.8% | 4.8% |
| Age | ||||||||||||
| 15 à 24 ans | 126 | 7.1% | 1.7% | 21 | 5.9% | 0.6% | 105 | 7.4% | 2.9% | 64 | 11.6% | 2.0% |
| 25 à 34 ans | 165 | 9.2% | 2.2% | 18 | 5.1% | 0.5% | 147 | 10.3% | 3.8% | 57 | 10.4% | 1.8% |
| 35 à 49 ans | 508 | 28.5% | 4.0% | 124 | 34.6% | 2.0% | 384 | 26.9% | 6.0% | 241 | 43.8% | 3.9% |
| 50 à 59 ans | 360 | 20.2% | 4.2% | 77 | 21.4% | 1.8% | 283 | 19.9% | 6.4% | 130 | 23.7% | 3.6% |
| 60 ans et plus | 627 | 35.1% | 3.9% | 118 | 33.0% | 1.6% | 509 | 35.6% | 5.7% | 58 | 10.6% | 3.7% |
| Individu | ||||||||||||
| Ménagères | 1278 | 71.5% | 5.5% | - | - | - | 1278 | 89.5% | 5.5% | 367 | 66.7% | 5.2% |
| Personne de référence | 664 | 37.2% | 2.4% | 308 | 85.6% | 1.5% | 356 | 25.0% | 4.8% | 164 | 29.8% | 1.9% |
| Responsable des achats | 1449 | 81.1% | 4.0% | 194 | 53.9% | 1.5% | 1255 | 87.9% | 5.5% | 419 | 76.2% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.3% | 0.9% | 1 | 0.3% | 0.3% | 4 | 0.3% | 1.9% | 1 | 0.2% | 3.2% |
| Petits patrons | 41 | 2.3% | 2.5% | 18 | 5.0% | 1.5% | 23 | 1.6% | 5.6% | 40 | 7.2% | 2.7% |
| Affaires et Cadres | 136 | 7.6% | 2.7% | 44 | 12.2% | 1.5% | 93 | 6.5% | 4.3% | 117 | 21.3% | 2.6% |
| Professions intermédiaires | 211 | 11.8% | 2.8% | 54 | 15.1% | 1.5% | 156 | 11.0% | 4.2% | 165 | 30.0% | 2.7% |
| Employés | 442 | 24.7% | 5.2% | 54 | 15.0% | 2.4% | 388 | 27.2% | 6.2% | 90 | 16.3% | 5.0% |
| Ouvriers | 133 | 7.4% | 2.1% | 70 | 19.4% | 1.4% | 63 | 4.4% | 4.8% | 5 | 0.9% | 1.1% |
| Retraités | 499 | 27.9% | 3.9% | 99 | 27.5% | 1.6% | 401 | 28.1% | 5.8% | 26 | 4.8% | 11.8% |
| Autres inactifs | 320 | 17.9% | 3.2% | 20 | 5.6% | 0.6% | 300 | 21.0% | 4.7% | 106 | 19.3% | 3.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.5% | 1.1% | 1 | 0.3% | 0.3% | 7 | 0.5% | 1.7% | - | - | - |
| Petits patrons | 64 | 3.6% | 2.4% | 18 | 5.0% | 1.2% | 46 | 3.2% | 3.8% | 64 | 11.6% | 2.4% |
| Affaires et Cadres | 254 | 14.2% | 3.6% | 49 | 13.8% | 1.4% | 205 | 14.3% | 5.8% | 254 | 46.2% | 3.6% |
| Professions intermédiaires | 232 | 13.0% | 2.9% | 66 | 18.3% | 1.6% | 166 | 11.6% | 4.2% | 232 | 42.1% | 2.9% |
| Employés | 250 | 14.0% | 4.5% | 48 | 13.4% | 2.1% | 202 | 14.1% | 6.2% | - | - | - |
| Ouvriers | 286 | 16.0% | 2.9% | 69 | 19.2% | 1.3% | 216 | 15.2% | 4.8% | - | - | - |
| Retraités | 602 | 33.7% | 4.0% | 105 | 29.2% | 1.6% | 497 | 34.8% | 5.9% | - | - | - |
| Autres inactifs | 91 | 5.1% | 2.6% | 3 | 0.8% | 0.2% | 88 | 6.2% | 4.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 308 | 17.2% | 3.1% | 55 | 15.2% | 1.3% | 253 | 17.7% | 4.6% | 58 | 10.6% | 2.5% |
| 2 personnes | 700 | 39.2% | 3.8% | 143 | 39.9% | 1.6% | 557 | 39.0% | 5.9% | 143 | 25.9% | 3.4% |
| 3 personnes | 281 | 15.7% | 3.0% | 57 | 15.8% | 1.2% | 224 | 15.7% | 4.9% | 105 | 19.1% | 2.7% |
| 4 personnes | 314 | 17.6% | 3.3% | 75 | 20.8% | 1.6% | 239 | 16.8% | 5.1% | 156 | 28.3% | 3.3% |
| 5 personnes et + | 184 | 10.3% | 3.3% | 30 | 8.3% | 1.2% | 154 | 10.8% | 5.1% | 88 | 16.1% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 526 | 29.4% | 3.3% | 98 | 27.2% | 1.3% | 428 | 30.0% | 5.1% | 240 | 43.7% | 3.2% |
| Non | 1261 | 70.6% | 3.4% | 261 | 72.8% | 1.5% | 1000 | 70.0% | 5.3% | 310 | 56.3% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 283 | 15.9% | 2.4% | 49 | 13.7% | 0.9% | 234 | 16.4% | 3.7% | 72 | 13.0% | 2.1% |
| Agglo. - 20 000 hab | 289 | 16.2% | 3.2% | 48 | 13.5% | 1.1% | 241 | 16.9% | 5.2% | 80 | 14.5% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 208 | 11.6% | 3.0% | 29 | 8.2% | 0.9% | 179 | 12.5% | 4.9% | 45 | 8.2% | 2.1% |
| Agglo. + 100 000 hab | 695 | 38.9% | 4.4% | 170 | 47.3% | 2.2% | 525 | 36.8% | 6.5% | 231 | 42.1% | 4.1% |
| Agglo. Paris | 311 | 17.4% | 3.5% | 63 | 17.5% | 1.5% | 248 | 17.4% | 5.4% | 122 | 22.2% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 354 | 19.8% | 3.6% | 66 | 18.4% | 1.4% | 288 | 20.2% | 5.6% | 137 | 24.9% | 3.1% |
| Nord Pas de Calais | 76 | 4.3% | 2.4% | 24 | 6.6% | 1.5% | 52 | 3.7% | 3.2% | 23 | 4.3% | 2.3% |
| Lorraine | 51 | 2.9% | 2.7% | 13 | 3.7% | 1.4% | 38 | 2.7% | 3.9% | 2 | 0.3% | 0.3% |
| Alsace | 28 | 1.6% | 1.8% | 5 | 1.4% | 0.7% | 23 | 1.6% | 2.8% | 7 | 1.3% | 1.6% |
| Franche-Comté | 38 | 2.1% | 3.9% | 4 | 1.1% | 0.8% | 34 | 2.4% | 6.8% | 6 | 1.1% | 2.1% |
| Champagne Ardennes | 23 | 1.3% | 2.1% | 2 | 0.5% | 0.4% | 21 | 1.5% | 3.7% | 3 | 0.5% | 1.0% |
| Picardie | 46 | 2.6% | 3.0% | 6 | 1.6% | 0.8% | 40 | 2.8% | 5.0% | 15 | 2.7% | 3.4% |
| Bourgogne | 60 | 3.3% | 4.4% | 14 | 3.9% | 2.2% | 46 | 3.2% | 6.4% | 27 | 5.0% | 7.2% |
| Haute Normandie | 61 | 3.4% | 4.1% | 14 | 4.0% | 2.1% | 46 | 3.3% | 6.0% | 10 | 1.9% | 2.3% |
| Basse Normandie | 26 | 1.5% | 2.2% | 2 | 0.5% | 0.3% | 25 | 1.7% | 3.9% | 6 | 1.1% | 1.7% |
| Centre | 51 | 2.8% | 2.5% | 12 | 3.4% | 1.2% | 38 | 2.7% | 3.6% | 11 | 1.9% | 1.7% |
| Pays de Loire | 104 | 5.8% | 3.4% | 22 | 6.0% | 1.5% | 83 | 5.8% | 5.2% | 24 | 4.4% | 2.7% |
| Bretagne | 70 | 3.9% | 2.6% | 6 | 1.8% | 0.5% | 64 | 4.5% | 4.6% | 23 | 4.2% | 2.9% |
| Poitou Charentes | 50 | 2.8% | 3.3% | 7 | 1.9% | 1.0% | 43 | 3.0% | 5.5% | 8 | 1.5% | 2.0% |
| Aquitaine | 100 | 5.6% | 3.6% | 17 | 4.7% | 1.2% | 83 | 5.8% | 5.7% | 36 | 6.6% | 4.1% |
| Midi Pyrénées | 59 | 3.3% | 2.4% | 9 | 2.5% | 0.8% | 50 | 3.5% | 3.9% | 22 | 4.1% | 2.5% |
| Limousin | 20 | 1.1% | 3.2% | 2 | 0.6% | 0.7% | 18 | 1.3% | 5.5% | 3 | 0.5% | 1.7% |
| Auvergne | 45 | 2.5% | 4.0% | 13 | 3.7% | 2.4% | 32 | 2.3% | 5.4% | 10 | 1.8% | 3.3% |
| Rhône Alpes | 168 | 9.4% | 3.2% | 37 | 10.3% | 1.5% | 131 | 9.2% | 4.8% | 70 | 12.7% | 3.5% |
| Languedoc Roussillon | 106 | 5.9% | 4.6% | 24 | 6.6% | 2.1% | 83 | 5.8% | 6.7% | 24 | 4.4% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 251 | 14.0% | 5.7% | 60 | 16.7% | 2.9% | 190 | 13.3% | 8.2% | 81 | 14.7% | 5.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1411 | 78.9% | 3.3% | 291 | 81.1% | 1.4% | 1119 | 78.4% | 5.1% | 479 | 87.2% | 3.0% |
| Presque tous les jours | 246 | 13.8% | 4.0% | 40 | 11.0% | 1.4% | 207 | 14.5% | 6.2% | 56 | 10.2% | 4.1% |
| 1 à 2 fois par semaine | 105 | 5.9% | 3.5% | 23 | 6.3% | 1.8% | 82 | 5.8% | 4.6% | 14 | 2.5% | 2.6% |
| 1 à 3 fois par mois | 25 | 1.4% | 6.3% | 6 | 1.6% | 3.2% | 19 | 1.4% | 9.0% | 1 | 0.2% | 1.7% |
| Moins souvent | 0 | - | 0.2% | - | - | - | 0 | - | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 1.0% | 1.3% | 4 | 1.1% | 0.7% | 13 | 0.9% | 1.8% | 5 | 0.9% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 92 | 5.1% | 4.6% | 12 | 3.5% | 1.6% | 80 | 5.6% | 6.5% | 9 | 1.6% | 3.5% |
| De 12 000 à moins de 18 000 euros par an | 140 | 7.8% | 2.8% | 6 | 1.6% | 0.3% | 134 | 9.4% | 4.5% | 22 | 4.0% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 233 | 13.0% | 3.4% | 24 | 6.7% | 0.8% | 209 | 14.6% | 5.3% | 62 | 11.3% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 489 | 27.3% | 4.0% | 104 | 29.1% | 1.8% | 384 | 26.9% | 5.8% | 87 | 15.8% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 275 | 15.4% | 3.6% | 67 | 18.7% | 1.7% | 208 | 14.6% | 5.5% | 80 | 14.6% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 257 | 14.4% | 3.3% | 77 | 21.5% | 1.8% | 180 | 12.6% | 5.2% | 130 | 23.6% | 3.4% |
| 65 000 euros et plus par an | 149 | 8.3% | 3.5% | 37 | 10.2% | 1.4% | 112 | 7.9% | 6.5% | 106 | 19.2% | 3.7% |
| Refus | 104 | 5.8% | 2.9% | 19 | 5.3% | 1.2% | 85 | 6.0% | 4.2% | 40 | 7.2% | 3.0% |
| Ne sait pas | 30 | 1.7% | 1.9% | 8 | 2.2% | 1.1% | 22 | 1.5% | 2.6% | 10 | 1.8% | 1.5% |
