L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 834 | 100.0% | 1.6% | 296 | 100.0% | 1.2% | 538 | 100.0% | 2.0% | 142 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 296 | 35.5% | 1.2% | 296 | 100.0% | 1.2% | - | - | - | 57 | 40.1% | 0.6% |
| Femme | 538 | 64.5% | 2.0% | - | - | - | 538 | 100.0% | 2.0% | 85 | 59.9% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 5.3% | 0.6% | 26 | 8.9% | 0.7% | 18 | 3.3% | 0.5% | 26 | 18.5% | 0.8% |
| 25 à 34 ans | 55 | 6.6% | 0.7% | 21 | 7.1% | 0.6% | 34 | 6.4% | 0.9% | 9 | 6.4% | 0.3% |
| 35 à 49 ans | 170 | 20.3% | 1.3% | 61 | 20.4% | 1.0% | 109 | 20.3% | 1.7% | 55 | 38.9% | 0.9% |
| 50 à 59 ans | 170 | 20.4% | 2.0% | 66 | 22.2% | 1.6% | 104 | 19.4% | 2.4% | 43 | 30.1% | 1.2% |
| 60 ans et plus | 395 | 47.4% | 2.4% | 122 | 41.4% | 1.7% | 273 | 50.7% | 3.1% | 9 | 6.2% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 500 | 59.9% | 2.1% | - | - | - | 500 | 92.8% | 2.1% | 75 | 52.5% | 1.1% |
| Personne de référence | 441 | 52.8% | 1.6% | 246 | 83.1% | 1.2% | 195 | 36.2% | 2.6% | 48 | 33.9% | 0.5% |
| Responsable des achats | 653 | 78.3% | 1.8% | 152 | 51.4% | 1.2% | 501 | 93.1% | 2.2% | 98 | 68.9% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.4% | 2.3% | 6 | 2.1% | 1.9% | 6 | 1.1% | 3.0% | 1 | 0.4% | 1.5% |
| Petits patrons | 15 | 1.8% | 0.9% | 5 | 1.5% | 0.4% | 11 | 2.0% | 2.5% | 12 | 8.6% | 0.8% |
| Affaires et Cadres | 29 | 3.4% | 0.6% | 8 | 2.7% | 0.3% | 21 | 3.8% | 1.0% | 23 | 16.5% | 0.5% |
| Professions intermédiaires | 66 | 8.0% | 0.9% | 29 | 9.7% | 0.8% | 38 | 7.0% | 1.0% | 45 | 31.7% | 0.7% |
| Employés | 173 | 20.7% | 2.0% | 30 | 10.1% | 1.3% | 143 | 26.5% | 2.3% | 34 | 24.2% | 1.9% |
| Ouvriers | 102 | 12.2% | 1.6% | 75 | 25.3% | 1.5% | 27 | 5.0% | 2.1% | 6 | 4.3% | 1.4% |
| Retraités | 329 | 39.4% | 2.5% | 115 | 38.7% | 1.9% | 214 | 39.8% | 3.1% | 0 | 0.1% | 0.1% |
| Autres inactifs | 109 | 13.1% | 1.1% | 29 | 9.9% | 0.8% | 80 | 14.8% | 1.3% | 20 | 14.3% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 2.2% | 2.3% | 6 | 2.1% | 1.7% | 12 | 2.2% | 2.9% | - | - | - |
| Petits patrons | 20 | 2.4% | 0.7% | 9 | 2.9% | 0.6% | 11 | 2.0% | 0.9% | 20 | 13.9% | 0.7% |
| Affaires et Cadres | 28 | 3.3% | 0.4% | 8 | 2.8% | 0.2% | 20 | 3.6% | 0.6% | 28 | 19.6% | 0.4% |
| Professions intermédiaires | 94 | 11.3% | 1.2% | 40 | 13.5% | 1.0% | 54 | 10.1% | 1.4% | 94 | 66.5% | 1.2% |
| Employés | 112 | 13.5% | 2.0% | 24 | 8.0% | 1.0% | 89 | 16.5% | 2.7% | - | - | - |
| Ouvriers | 121 | 14.5% | 1.3% | 62 | 21.1% | 1.2% | 59 | 11.0% | 1.3% | - | - | - |
| Retraités | 375 | 45.0% | 2.5% | 128 | 43.4% | 1.9% | 247 | 45.8% | 2.9% | - | - | - |
| Autres inactifs | 65 | 7.8% | 1.8% | 19 | 6.3% | 1.2% | 47 | 8.7% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 211 | 25.3% | 2.2% | 54 | 18.2% | 1.3% | 157 | 29.2% | 2.8% | 17 | 12.0% | 0.7% |
| 2 personnes | 362 | 43.4% | 2.0% | 136 | 45.8% | 1.5% | 226 | 42.0% | 2.4% | 32 | 22.4% | 0.8% |
| 3 personnes | 111 | 13.3% | 1.2% | 44 | 15.0% | 0.9% | 67 | 12.4% | 1.5% | 33 | 23.3% | 0.8% |
| 4 personnes | 93 | 11.2% | 1.0% | 41 | 13.7% | 0.9% | 53 | 9.8% | 1.1% | 39 | 27.8% | 0.8% |
| 5 personnes et + | 57 | 6.8% | 1.0% | 22 | 7.3% | 0.8% | 35 | 6.5% | 1.2% | 20 | 14.4% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 162 | 19.4% | 1.0% | 57 | 19.1% | 0.8% | 105 | 19.6% | 1.2% | 59 | 41.6% | 0.8% |
| Non | 672 | 80.6% | 1.8% | 239 | 80.9% | 1.3% | 433 | 80.4% | 2.3% | 83 | 58.4% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 186 | 22.3% | 1.6% | 61 | 20.6% | 1.1% | 125 | 23.2% | 2.0% | 18 | 12.7% | 0.5% |
| Agglo. - 20 000 hab | 179 | 21.5% | 2.0% | 60 | 20.4% | 1.4% | 119 | 22.1% | 2.6% | 43 | 30.0% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 126 | 15.2% | 1.8% | 39 | 13.2% | 1.2% | 87 | 16.2% | 2.4% | 20 | 14.1% | 0.9% |
| Agglo. + 100 000 hab | 255 | 30.6% | 1.6% | 100 | 33.7% | 1.3% | 155 | 28.9% | 1.9% | 41 | 29.1% | 0.7% |
| Agglo. Paris | 88 | 10.5% | 1.0% | 36 | 12.1% | 0.9% | 52 | 9.6% | 1.1% | 20 | 14.1% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 108 | 13.0% | 1.1% | 40 | 13.7% | 0.9% | 68 | 12.6% | 1.3% | 27 | 19.1% | 0.6% |
| Nord Pas de Calais | 93 | 11.2% | 2.9% | 32 | 10.7% | 2.0% | 62 | 11.4% | 3.7% | 15 | 10.4% | 1.5% |
| Lorraine | 38 | 4.6% | 2.0% | 12 | 4.0% | 1.2% | 27 | 5.0% | 2.7% | 7 | 5.0% | 1.3% |
| Alsace | 25 | 3.0% | 1.6% | 11 | 3.6% | 1.4% | 15 | 2.7% | 1.8% | 5 | 3.4% | 1.1% |
| Franche-Comté | 11 | 1.3% | 1.1% | 4 | 1.4% | 0.9% | 7 | 1.2% | 1.3% | 3 | 1.9% | 1.0% |
| Champagne Ardennes | 16 | 1.9% | 1.5% | 8 | 2.8% | 1.6% | 8 | 1.5% | 1.4% | 3 | 2.0% | 0.9% |
| Picardie | 30 | 3.6% | 1.9% | 5 | 1.8% | 0.7% | 24 | 4.5% | 3.1% | 3 | 1.8% | 0.6% |
| Bourgogne | 44 | 5.3% | 3.2% | 21 | 7.2% | 3.3% | 23 | 4.2% | 3.1% | 13 | 9.4% | 3.5% |
| Haute Normandie | 26 | 3.1% | 1.8% | 12 | 4.0% | 1.7% | 14 | 2.7% | 1.8% | 5 | 3.2% | 1.0% |
| Basse Normandie | 21 | 2.5% | 1.7% | 3 | 1.2% | 0.6% | 18 | 3.3% | 2.8% | 3 | 2.2% | 0.9% |
| Centre | 47 | 5.6% | 2.3% | 14 | 4.7% | 1.4% | 33 | 6.1% | 3.1% | 4 | 2.6% | 0.6% |
| Pays de Loire | 73 | 8.7% | 2.4% | 27 | 9.0% | 1.8% | 46 | 8.6% | 2.9% | 6 | 4.3% | 0.7% |
| Bretagne | 32 | 3.9% | 1.2% | 3 | 1.1% | 0.3% | 29 | 5.4% | 2.1% | 6 | 4.6% | 0.8% |
| Poitou Charentes | 24 | 2.8% | 1.6% | 10 | 3.4% | 1.4% | 14 | 2.6% | 1.8% | 1 | 0.6% | 0.2% |
| Aquitaine | 27 | 3.3% | 1.0% | 9 | 3.1% | 0.7% | 18 | 3.4% | 1.2% | 4 | 2.7% | 0.4% |
| Midi Pyrénées | 25 | 2.9% | 1.0% | 10 | 3.2% | 0.8% | 15 | 2.8% | 1.2% | 9 | 6.4% | 1.0% |
| Limousin | 8 | 0.9% | 1.2% | 4 | 1.2% | 1.2% | 4 | 0.7% | 1.2% | 0 | 0.3% | 0.2% |
| Auvergne | 28 | 3.4% | 2.5% | 10 | 3.3% | 1.8% | 18 | 3.4% | 3.1% | 5 | 3.4% | 1.6% |
| Rhône Alpes | 74 | 8.9% | 1.4% | 36 | 12.1% | 1.4% | 38 | 7.1% | 1.4% | 11 | 7.8% | 0.6% |
| Languedoc Roussillon | 39 | 4.7% | 1.7% | 9 | 3.0% | 0.8% | 31 | 5.7% | 2.5% | 4 | 3.0% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 44 | 5.3% | 1.0% | 17 | 5.7% | 0.8% | 28 | 5.1% | 1.2% | 9 | 6.1% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 621 | 74.4% | 1.5% | 221 | 74.6% | 1.1% | 400 | 74.3% | 1.8% | 123 | 86.9% | 0.8% |
| Presque tous les jours | 133 | 16.0% | 2.2% | 51 | 17.3% | 1.9% | 82 | 15.3% | 2.4% | 10 | 7.0% | 0.7% |
| 1 à 2 fois par semaine | 61 | 7.3% | 2.0% | 21 | 7.0% | 1.7% | 40 | 7.4% | 2.3% | 8 | 5.7% | 1.6% |
| 1 à 3 fois par mois | 19 | 2.3% | 4.8% | 3 | 1.0% | 1.7% | 16 | 3.0% | 7.6% | 1 | 0.4% | 0.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 3.1% | 1.9% | 13 | 4.4% | 2.1% | 13 | 2.4% | 1.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 53 | 6.4% | 2.7% | 17 | 5.8% | 2.3% | 36 | 6.6% | 2.9% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 127 | 15.2% | 2.5% | 38 | 12.9% | 1.9% | 89 | 16.4% | 3.0% | 2 | 1.5% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 124 | 14.8% | 1.8% | 29 | 9.9% | 1.0% | 94 | 17.5% | 2.4% | 19 | 13.1% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 255 | 30.6% | 2.1% | 89 | 30.0% | 1.6% | 167 | 31.0% | 2.5% | 31 | 22.1% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 87 | 10.5% | 1.1% | 32 | 10.8% | 0.8% | 55 | 10.3% | 1.5% | 23 | 16.0% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 78 | 9.3% | 1.0% | 38 | 12.8% | 0.9% | 40 | 7.5% | 1.2% | 33 | 23.0% | 0.9% |
| 65 000 euros et plus par an | 26 | 3.1% | 0.6% | 20 | 6.9% | 0.8% | 5 | 1.0% | 0.3% | 12 | 8.2% | 0.4% |
| Refus | 53 | 6.3% | 1.5% | 16 | 5.6% | 1.1% | 36 | 6.7% | 1.8% | 21 | 14.7% | 1.6% |
| Ne sait pas | 6 | 0.7% | 0.4% | 3 | 0.9% | 0.4% | 3 | 0.6% | 0.4% | 2 | 1.4% | 0.3% |
