L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3731 | 100.0% | 7.1% | 767 | 100.0% | 3.1% | 2964 | 100.0% | 10.8% | 822 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 767 | 20.6% | 3.1% | 767 | 100.0% | 3.1% | - | - | - | 164 | 19.9% | 1.8% |
| Femme | 2964 | 79.4% | 10.8% | - | - | - | 2964 | 100.0% | 10.8% | 659 | 80.1% | 7.6% |
| Age | ||||||||||||
| 15 à 24 ans | 227 | 6.1% | 3.1% | 38 | 5.0% | 1.0% | 189 | 6.4% | 5.2% | 97 | 11.8% | 3.0% |
| 25 à 34 ans | 252 | 6.8% | 3.3% | 41 | 5.3% | 1.1% | 211 | 7.1% | 5.4% | 85 | 10.3% | 2.6% |
| 35 à 49 ans | 747 | 20.0% | 5.9% | 136 | 17.7% | 2.2% | 611 | 20.6% | 9.5% | 312 | 37.9% | 5.0% |
| 50 à 59 ans | 804 | 21.5% | 9.3% | 148 | 19.2% | 3.5% | 656 | 22.1% | 14.8% | 247 | 30.0% | 6.8% |
| 60 ans et plus | 1700 | 45.6% | 10.5% | 404 | 52.7% | 5.6% | 1296 | 43.7% | 14.6% | 82 | 10.0% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 2715 | 72.8% | 11.6% | - | - | - | 2715 | 91.6% | 11.6% | 577 | 70.2% | 8.2% |
| Personne de référence | 1675 | 44.9% | 6.0% | 712 | 92.8% | 3.5% | 963 | 32.5% | 13.0% | 275 | 33.4% | 3.1% |
| Responsable des achats | 3029 | 81.2% | 8.5% | 379 | 49.5% | 2.9% | 2650 | 89.4% | 11.6% | 638 | 77.6% | 5.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.5% | 3.5% | 9 | 1.2% | 2.8% | 9 | 0.3% | 4.6% | 1 | 0.1% | 2.1% |
| Petits patrons | 68 | 1.8% | 4.2% | 21 | 2.8% | 1.8% | 47 | 1.6% | 11.1% | 54 | 6.6% | 3.6% |
| Affaires et Cadres | 211 | 5.7% | 4.2% | 57 | 7.4% | 2.0% | 154 | 5.2% | 7.2% | 162 | 19.8% | 3.6% |
| Professions intermédiaires | 372 | 10.0% | 5.0% | 70 | 9.1% | 1.9% | 302 | 10.2% | 8.2% | 278 | 33.8% | 4.6% |
| Employés | 832 | 22.3% | 9.7% | 74 | 9.7% | 3.3% | 758 | 25.6% | 12.0% | 158 | 19.2% | 8.9% |
| Ouvriers | 237 | 6.4% | 3.7% | 113 | 14.8% | 2.2% | 124 | 4.2% | 9.5% | 6 | 0.7% | 1.4% |
| Retraités | 1388 | 37.2% | 10.8% | 370 | 48.2% | 6.2% | 1018 | 34.3% | 14.7% | 25 | 3.1% | 11.4% |
| Autres inactifs | 605 | 16.2% | 6.1% | 52 | 6.8% | 1.4% | 553 | 18.6% | 8.7% | 139 | 16.9% | 4.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 37 | 1.0% | 4.7% | 10 | 1.3% | 2.7% | 27 | 0.9% | 6.5% | - | - | - |
| Petits patrons | 139 | 3.7% | 5.2% | 24 | 3.1% | 1.6% | 115 | 3.9% | 9.4% | 139 | 16.9% | 5.2% |
| Affaires et Cadres | 314 | 8.4% | 4.5% | 63 | 8.2% | 1.8% | 251 | 8.5% | 7.1% | 314 | 38.2% | 4.5% |
| Professions intermédiaires | 369 | 9.9% | 4.5% | 77 | 10.0% | 1.8% | 292 | 9.9% | 7.4% | 369 | 44.8% | 4.5% |
| Employés | 459 | 12.3% | 8.2% | 69 | 9.0% | 3.0% | 390 | 13.2% | 12.0% | - | - | - |
| Ouvriers | 549 | 14.7% | 5.7% | 113 | 14.8% | 2.2% | 435 | 14.7% | 9.6% | - | - | - |
| Retraités | 1620 | 43.4% | 10.8% | 382 | 49.9% | 5.8% | 1238 | 41.8% | 14.8% | - | - | - |
| Autres inactifs | 244 | 6.5% | 6.9% | 28 | 3.7% | 1.9% | 215 | 7.3% | 10.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 823 | 22.1% | 8.4% | 87 | 11.4% | 2.1% | 736 | 24.8% | 13.3% | 104 | 12.6% | 4.4% |
| 2 personnes | 1626 | 43.6% | 8.9% | 409 | 53.3% | 4.6% | 1217 | 41.0% | 12.9% | 218 | 26.5% | 5.2% |
| 3 personnes | 570 | 15.3% | 6.1% | 132 | 17.2% | 2.8% | 438 | 14.8% | 9.5% | 171 | 20.8% | 4.3% |
| 4 personnes | 484 | 13.0% | 5.1% | 109 | 14.2% | 2.3% | 375 | 12.7% | 8.0% | 233 | 28.3% | 5.0% |
| 5 personnes et + | 228 | 6.1% | 4.1% | 30 | 3.9% | 1.2% | 198 | 6.7% | 6.5% | 97 | 11.8% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 784 | 21.0% | 5.0% | 126 | 16.4% | 1.7% | 657 | 22.2% | 7.8% | 323 | 39.2% | 4.3% |
| Non | 2947 | 79.0% | 8.0% | 641 | 83.6% | 3.6% | 2307 | 77.8% | 12.2% | 500 | 60.8% | 4.8% |
| Habitat | ||||||||||||
| Communes rurales | 755 | 20.2% | 6.3% | 138 | 18.0% | 2.4% | 617 | 20.8% | 9.8% | 155 | 18.8% | 4.6% |
| Agglo. - 20 000 hab | 726 | 19.4% | 8.1% | 155 | 20.2% | 3.6% | 571 | 19.3% | 12.3% | 140 | 17.0% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 580 | 15.6% | 8.3% | 128 | 16.7% | 3.9% | 452 | 15.3% | 12.3% | 110 | 13.3% | 5.2% |
| Agglo. + 100 000 hab | 1159 | 31.1% | 7.4% | 243 | 31.6% | 3.2% | 916 | 30.9% | 11.3% | 265 | 32.2% | 4.7% |
| Agglo. Paris | 511 | 13.7% | 5.8% | 103 | 13.5% | 2.5% | 408 | 13.8% | 8.9% | 153 | 18.6% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 608 | 16.3% | 6.2% | 112 | 14.6% | 2.4% | 496 | 16.7% | 9.7% | 170 | 20.7% | 3.9% |
| Nord Pas de Calais | 223 | 6.0% | 7.0% | 41 | 5.3% | 2.6% | 183 | 6.2% | 11.0% | 57 | 7.0% | 5.7% |
| Lorraine | 170 | 4.6% | 8.9% | 41 | 5.3% | 4.3% | 130 | 4.4% | 13.2% | 30 | 3.7% | 5.7% |
| Alsace | 98 | 2.6% | 6.3% | 10 | 1.3% | 1.4% | 88 | 3.0% | 11.0% | 10 | 1.2% | 2.2% |
| Franche-Comté | 82 | 2.2% | 8.5% | 11 | 1.5% | 2.4% | 70 | 2.4% | 14.2% | 20 | 2.4% | 7.0% |
| Champagne Ardennes | 78 | 2.1% | 7.1% | 20 | 2.6% | 3.7% | 59 | 2.0% | 10.2% | 19 | 2.3% | 6.3% |
| Picardie | 102 | 2.7% | 6.6% | 26 | 3.4% | 3.5% | 76 | 2.5% | 9.5% | 30 | 3.6% | 6.7% |
| Bourgogne | 104 | 2.8% | 7.6% | 33 | 4.3% | 5.1% | 71 | 2.4% | 9.9% | 24 | 2.9% | 6.3% |
| Haute Normandie | 138 | 3.7% | 9.3% | 30 | 3.9% | 4.2% | 108 | 3.6% | 13.9% | 34 | 4.2% | 7.5% |
| Basse Normandie | 71 | 1.9% | 5.9% | 8 | 1.1% | 1.4% | 63 | 2.1% | 9.8% | 16 | 1.9% | 4.4% |
| Centre | 159 | 4.3% | 7.7% | 31 | 4.1% | 3.2% | 127 | 4.3% | 11.9% | 37 | 4.5% | 5.8% |
| Pays de Loire | 250 | 6.7% | 8.3% | 38 | 5.0% | 2.7% | 212 | 7.1% | 13.4% | 40 | 4.9% | 4.5% |
| Bretagne | 208 | 5.6% | 7.7% | 41 | 5.3% | 3.1% | 167 | 5.6% | 12.1% | 33 | 4.0% | 4.2% |
| Poitou Charentes | 73 | 2.0% | 4.9% | 15 | 2.0% | 2.2% | 58 | 1.9% | 7.4% | 13 | 1.5% | 3.0% |
| Aquitaine | 183 | 4.9% | 6.5% | 59 | 7.7% | 4.4% | 124 | 4.2% | 8.5% | 43 | 5.2% | 4.7% |
| Midi Pyrénées | 164 | 4.4% | 6.6% | 28 | 3.7% | 2.4% | 136 | 4.6% | 10.7% | 40 | 4.9% | 4.6% |
| Limousin | 54 | 1.4% | 8.6% | 13 | 1.7% | 4.5% | 41 | 1.4% | 12.4% | 6 | 0.7% | 3.4% |
| Auvergne | 89 | 2.4% | 7.7% | 26 | 3.4% | 4.7% | 63 | 2.1% | 10.5% | 14 | 1.7% | 4.6% |
| Rhône Alpes | 309 | 8.3% | 5.8% | 68 | 8.8% | 2.7% | 242 | 8.2% | 8.8% | 62 | 7.6% | 3.1% |
| Languedoc Roussillon | 184 | 4.9% | 7.9% | 41 | 5.4% | 3.7% | 143 | 4.8% | 11.6% | 40 | 4.8% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 384 | 10.3% | 8.7% | 74 | 9.6% | 3.6% | 310 | 10.5% | 13.4% | 86 | 10.5% | 5.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2883 | 77.3% | 6.7% | 622 | 81.2% | 3.0% | 2260 | 76.3% | 10.3% | 685 | 83.3% | 4.3% |
| Presque tous les jours | 567 | 15.2% | 9.3% | 84 | 11.0% | 3.1% | 483 | 16.3% | 14.4% | 102 | 12.4% | 7.4% |
| 1 à 2 fois par semaine | 241 | 6.5% | 8.0% | 48 | 6.2% | 3.8% | 193 | 6.5% | 10.9% | 32 | 3.9% | 6.3% |
| 1 à 3 fois par mois | 37 | 1.0% | 9.2% | 11 | 1.4% | 6.0% | 25 | 0.9% | 11.9% | 2 | 0.3% | 3.9% |
| Moins souvent | 4 | 0.1% | 3.5% | 1 | 0.2% | 3.4% | 3 | 0.1% | 3.6% | 1 | 0.1% | 2.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 88 | 2.4% | 6.4% | 12 | 1.5% | 1.9% | 76 | 2.6% | 10.3% | 8 | 0.9% | 3.6% |
| De 9 000 à moins de 12 000 euros par an | 180 | 4.8% | 9.0% | 42 | 5.5% | 5.4% | 138 | 4.7% | 11.3% | 10 | 1.2% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 441 | 11.8% | 8.8% | 53 | 6.9% | 2.6% | 388 | 13.1% | 13.1% | 36 | 4.4% | 4.6% |
| De 18 000 à moins de 24 000 euros par an | 540 | 14.5% | 7.8% | 95 | 12.4% | 3.2% | 445 | 15.0% | 11.3% | 67 | 8.1% | 4.5% |
| De 24 000 à moins de 36 000 euros par an | 929 | 24.9% | 7.5% | 171 | 22.4% | 3.0% | 757 | 25.5% | 11.5% | 172 | 20.9% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 540 | 14.5% | 7.0% | 144 | 18.8% | 3.7% | 396 | 13.4% | 10.4% | 156 | 18.9% | 5.4% |
| De 45 000 à moins de 65 000 euros par an | 498 | 13.4% | 6.4% | 121 | 15.7% | 2.8% | 378 | 12.7% | 11.0% | 164 | 20.0% | 4.3% |
| 65 000 euros et plus par an | 174 | 4.7% | 4.1% | 61 | 7.9% | 2.4% | 113 | 3.8% | 6.5% | 99 | 12.0% | 3.4% |
| Refus | 280 | 7.5% | 7.9% | 62 | 8.1% | 4.1% | 218 | 7.4% | 10.8% | 97 | 11.8% | 7.3% |
| Ne sait pas | 59 | 1.6% | 3.8% | 6 | 0.8% | 0.8% | 53 | 1.8% | 6.4% | 15 | 1.8% | 2.2% |
