L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1928 | 100.0% | 3.7% | 1016 | 100.0% | 4.0% | 912 | 100.0% | 3.3% | 701 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 1016 | 52.7% | 4.0% | 1016 | 100.0% | 4.0% | - | - | - | 411 | 58.6% | 4.5% |
| Femme | 912 | 47.3% | 3.3% | - | - | - | 912 | 100.0% | 3.3% | 290 | 41.4% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 210 | 10.9% | 2.8% | 124 | 12.2% | 3.3% | 85 | 9.3% | 2.3% | 108 | 15.4% | 3.4% |
| 25 à 34 ans | 240 | 12.5% | 3.2% | 142 | 13.9% | 3.8% | 99 | 10.8% | 2.5% | 104 | 14.9% | 3.2% |
| 35 à 49 ans | 364 | 18.9% | 2.9% | 182 | 17.9% | 2.9% | 182 | 19.9% | 2.8% | 222 | 31.7% | 3.6% |
| 50 à 59 ans | 270 | 14.0% | 3.1% | 152 | 14.9% | 3.6% | 119 | 13.0% | 2.7% | 161 | 22.9% | 4.4% |
| 60 ans et plus | 844 | 43.8% | 5.2% | 417 | 41.0% | 5.7% | 428 | 46.9% | 4.8% | 106 | 15.1% | 6.6% |
| Individu | ||||||||||||
| Ménagères | 815 | 42.3% | 3.5% | - | - | - | 815 | 89.3% | 3.5% | 246 | 35.1% | 3.5% |
| Personne de référence | 1081 | 56.1% | 3.9% | 861 | 84.7% | 4.2% | 220 | 24.2% | 3.0% | 379 | 54.0% | 4.3% |
| Responsable des achats | 1328 | 68.9% | 3.7% | 537 | 52.8% | 4.1% | 791 | 86.7% | 3.5% | 427 | 60.9% | 3.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.7% | 2.5% | 12 | 1.2% | 3.7% | 1 | 0.1% | 0.5% | - | - | - |
| Petits patrons | 98 | 5.1% | 6.0% | 81 | 8.0% | 6.7% | 17 | 1.8% | 3.9% | 96 | 13.7% | 6.5% |
| Affaires et Cadres | 275 | 14.2% | 5.4% | 168 | 16.5% | 5.8% | 107 | 11.7% | 5.0% | 241 | 34.4% | 5.4% |
| Professions intermédiaires | 191 | 9.9% | 2.6% | 95 | 9.3% | 2.6% | 96 | 10.5% | 2.6% | 166 | 23.7% | 2.7% |
| Employés | 196 | 10.2% | 2.3% | 64 | 6.3% | 2.9% | 132 | 14.5% | 2.1% | 48 | 6.9% | 2.7% |
| Ouvriers | 152 | 7.9% | 2.4% | 118 | 11.7% | 2.3% | 33 | 3.7% | 2.6% | 18 | 2.6% | 4.1% |
| Retraités | 675 | 35.0% | 5.2% | 347 | 34.2% | 5.8% | 328 | 35.9% | 4.7% | 9 | 1.2% | 3.9% |
| Autres inactifs | 329 | 17.0% | 3.3% | 130 | 12.8% | 3.6% | 199 | 21.8% | 3.1% | 123 | 17.6% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.0% | 2.5% | 13 | 1.3% | 3.6% | 6 | 0.7% | 1.5% | - | - | - |
| Petits patrons | 127 | 6.6% | 4.7% | 102 | 10.0% | 7.0% | 25 | 2.7% | 2.0% | 127 | 18.1% | 4.7% |
| Affaires et Cadres | 366 | 19.0% | 5.2% | 193 | 19.0% | 5.5% | 173 | 19.0% | 4.9% | 366 | 52.2% | 5.2% |
| Professions intermédiaires | 208 | 10.8% | 2.6% | 116 | 11.5% | 2.8% | 92 | 10.1% | 2.3% | 208 | 29.7% | 2.6% |
| Employés | 132 | 6.8% | 2.4% | 51 | 5.0% | 2.2% | 81 | 8.8% | 2.5% | - | - | - |
| Ouvriers | 229 | 11.9% | 2.4% | 138 | 13.6% | 2.7% | 90 | 9.9% | 2.0% | - | - | - |
| Retraités | 773 | 40.1% | 5.1% | 363 | 35.7% | 5.5% | 410 | 44.9% | 4.9% | - | - | - |
| Autres inactifs | 75 | 3.9% | 2.1% | 40 | 3.9% | 2.7% | 35 | 3.9% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 354 | 18.4% | 3.6% | 172 | 16.9% | 4.0% | 182 | 20.0% | 3.3% | 92 | 13.1% | 3.9% |
| 2 personnes | 805 | 41.8% | 4.4% | 399 | 39.3% | 4.5% | 406 | 44.5% | 4.3% | 157 | 22.4% | 3.7% |
| 3 personnes | 300 | 15.6% | 3.2% | 176 | 17.3% | 3.7% | 124 | 13.6% | 2.7% | 145 | 20.6% | 3.7% |
| 4 personnes | 312 | 16.2% | 3.3% | 194 | 19.0% | 4.1% | 118 | 13.0% | 2.5% | 199 | 28.4% | 4.2% |
| 5 personnes et + | 157 | 8.1% | 2.8% | 76 | 7.4% | 2.9% | 82 | 8.9% | 2.7% | 109 | 15.6% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 432 | 22.4% | 2.8% | 242 | 23.8% | 3.3% | 190 | 20.8% | 2.2% | 283 | 40.3% | 3.8% |
| Non | 1497 | 77.6% | 4.1% | 774 | 76.2% | 4.3% | 722 | 79.2% | 3.8% | 418 | 59.7% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 308 | 16.0% | 2.6% | 169 | 16.6% | 3.0% | 140 | 15.3% | 2.2% | 97 | 13.8% | 2.9% |
| Agglo. - 20 000 hab | 258 | 13.4% | 2.9% | 131 | 12.9% | 3.0% | 127 | 13.9% | 2.7% | 78 | 11.1% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 293 | 15.2% | 4.2% | 160 | 15.7% | 4.8% | 133 | 14.6% | 3.6% | 85 | 12.1% | 4.0% |
| Agglo. + 100 000 hab | 653 | 33.9% | 4.1% | 341 | 33.6% | 4.5% | 312 | 34.2% | 3.8% | 224 | 31.9% | 4.0% |
| Agglo. Paris | 416 | 21.6% | 4.7% | 215 | 21.1% | 5.2% | 201 | 22.0% | 4.4% | 218 | 31.0% | 5.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 446 | 23.1% | 4.6% | 228 | 22.4% | 4.9% | 218 | 23.9% | 4.3% | 229 | 32.7% | 5.2% |
| Nord Pas de Calais | 61 | 3.2% | 1.9% | 31 | 3.0% | 2.0% | 30 | 3.3% | 1.8% | 33 | 4.7% | 3.3% |
| Lorraine | 66 | 3.4% | 3.4% | 48 | 4.7% | 5.1% | 18 | 1.9% | 1.8% | 13 | 1.9% | 2.5% |
| Alsace | 41 | 2.1% | 2.6% | 18 | 1.8% | 2.4% | 23 | 2.5% | 2.8% | 19 | 2.7% | 4.1% |
| Franche-Comté | 28 | 1.5% | 2.9% | 17 | 1.7% | 3.6% | 11 | 1.2% | 2.2% | 7 | 1.0% | 2.6% |
| Champagne Ardennes | 33 | 1.7% | 3.0% | 18 | 1.8% | 3.4% | 15 | 1.6% | 2.5% | 7 | 1.0% | 2.4% |
| Picardie | 33 | 1.7% | 2.2% | 19 | 1.9% | 2.6% | 14 | 1.5% | 1.8% | 8 | 1.1% | 1.8% |
| Bourgogne | 53 | 2.7% | 3.9% | 21 | 2.1% | 3.3% | 32 | 3.5% | 4.4% | 12 | 1.7% | 3.1% |
| Haute Normandie | 46 | 2.4% | 3.1% | 27 | 2.7% | 3.8% | 19 | 2.1% | 2.4% | 16 | 2.3% | 3.6% |
| Basse Normandie | 29 | 1.5% | 2.4% | 14 | 1.4% | 2.5% | 15 | 1.6% | 2.4% | 9 | 1.3% | 2.6% |
| Centre | 79 | 4.1% | 3.9% | 51 | 5.1% | 5.2% | 28 | 3.0% | 2.6% | 35 | 4.9% | 5.4% |
| Pays de Loire | 90 | 4.6% | 3.0% | 33 | 3.3% | 2.3% | 56 | 6.2% | 3.6% | 27 | 3.8% | 3.0% |
| Bretagne | 83 | 4.3% | 3.1% | 51 | 5.0% | 3.9% | 32 | 3.5% | 2.3% | 18 | 2.6% | 2.3% |
| Poitou Charentes | 67 | 3.5% | 4.5% | 42 | 4.2% | 6.0% | 25 | 2.7% | 3.2% | 20 | 2.9% | 4.9% |
| Aquitaine | 117 | 6.0% | 4.2% | 63 | 6.2% | 4.7% | 53 | 5.9% | 3.7% | 34 | 4.8% | 3.8% |
| Midi Pyrénées | 97 | 5.0% | 3.9% | 44 | 4.3% | 3.6% | 53 | 5.8% | 4.2% | 24 | 3.4% | 2.7% |
| Limousin | 22 | 1.1% | 3.5% | 8 | 0.8% | 2.8% | 13 | 1.5% | 4.1% | 2 | 0.3% | 1.4% |
| Auvergne | 53 | 2.8% | 4.6% | 24 | 2.4% | 4.4% | 29 | 3.2% | 4.9% | 11 | 1.6% | 3.9% |
| Rhône Alpes | 218 | 11.3% | 4.1% | 122 | 12.0% | 4.8% | 96 | 10.5% | 3.5% | 102 | 14.6% | 5.2% |
| Languedoc Roussillon | 86 | 4.5% | 3.7% | 42 | 4.1% | 3.8% | 45 | 4.9% | 3.6% | 22 | 3.2% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 180 | 9.3% | 4.1% | 92 | 9.1% | 4.5% | 87 | 9.5% | 3.8% | 52 | 7.4% | 3.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1638 | 84.9% | 3.8% | 884 | 87.0% | 4.2% | 753 | 82.6% | 3.4% | 649 | 92.6% | 4.1% |
| Presque tous les jours | 202 | 10.5% | 3.3% | 86 | 8.4% | 3.1% | 117 | 12.8% | 3.5% | 41 | 5.9% | 3.0% |
| 1 à 2 fois par semaine | 73 | 3.8% | 2.4% | 39 | 3.8% | 3.1% | 34 | 3.8% | 1.9% | 9 | 1.3% | 1.7% |
| 1 à 3 fois par mois | 11 | 0.6% | 2.8% | 4 | 0.4% | 2.1% | 7 | 0.8% | 3.5% | - | - | - |
| Moins souvent | 4 | 0.2% | 3.6% | 4 | 0.3% | 9.3% | 0 | - | 0.6% | 1 | 0.2% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 2.2% | 3.0% | 21 | 2.1% | 3.4% | 20 | 2.2% | 2.7% | 3 | 0.5% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 66 | 3.4% | 3.3% | 39 | 3.8% | 5.0% | 27 | 3.0% | 2.2% | 10 | 1.5% | 4.2% |
| De 12 000 à moins de 18 000 euros par an | 122 | 6.3% | 2.4% | 54 | 5.3% | 2.6% | 68 | 7.4% | 2.3% | 15 | 2.1% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 153 | 8.0% | 2.2% | 77 | 7.6% | 2.6% | 77 | 8.4% | 1.9% | 33 | 4.7% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 424 | 22.0% | 3.4% | 184 | 18.1% | 3.2% | 241 | 26.4% | 3.6% | 106 | 15.1% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 257 | 13.3% | 3.3% | 133 | 13.1% | 3.4% | 124 | 13.6% | 3.3% | 83 | 11.9% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 345 | 17.9% | 4.4% | 208 | 20.5% | 4.8% | 137 | 15.0% | 4.0% | 148 | 21.1% | 3.9% |
| 65 000 euros et plus par an | 343 | 17.8% | 8.0% | 222 | 21.9% | 8.7% | 121 | 13.2% | 7.0% | 231 | 32.9% | 8.0% |
| Refus | 125 | 6.5% | 3.5% | 56 | 5.5% | 3.7% | 69 | 7.6% | 3.4% | 46 | 6.6% | 3.5% |
| Ne sait pas | 52 | 2.7% | 3.3% | 23 | 2.2% | 3.1% | 29 | 3.2% | 3.5% | 25 | 3.6% | 3.8% |
