L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2157 | 100.0% | 4.1% | 1774 | 100.0% | 7.1% | 383 | 100.0% | 1.4% | 703 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 1774 | 82.3% | 7.1% | 1774 | 100.0% | 7.1% | - | - | - | 612 | 87.1% | 6.7% |
| Femme | 383 | 17.7% | 1.4% | - | - | - | 383 | 100.0% | 1.4% | 90 | 12.9% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 208 | 9.7% | 2.8% | 165 | 9.3% | 4.4% | 43 | 11.3% | 1.2% | 106 | 15.1% | 3.3% |
| 25 à 34 ans | 303 | 14.1% | 4.0% | 257 | 14.5% | 6.9% | 46 | 12.1% | 1.2% | 110 | 15.6% | 3.4% |
| 35 à 49 ans | 649 | 30.1% | 5.1% | 566 | 31.9% | 9.1% | 83 | 21.7% | 1.3% | 230 | 32.7% | 3.7% |
| 50 à 59 ans | 373 | 17.3% | 4.3% | 288 | 16.2% | 6.9% | 86 | 22.4% | 1.9% | 165 | 23.4% | 4.6% |
| 60 ans et plus | 623 | 28.9% | 3.9% | 498 | 28.1% | 6.9% | 124 | 32.5% | 1.4% | 92 | 13.1% | 5.8% |
| Individu | ||||||||||||
| Ménagères | 323 | 15.0% | 1.4% | - | - | - | 323 | 84.4% | 1.4% | 72 | 10.2% | 1.0% |
| Personne de référence | 1571 | 72.8% | 5.6% | 1512 | 85.2% | 7.3% | 59 | 15.3% | 0.8% | 500 | 71.2% | 5.6% |
| Responsable des achats | 1250 | 58.0% | 3.5% | 920 | 51.8% | 7.1% | 331 | 86.4% | 1.4% | 394 | 56.1% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.8% | 3.2% | 16 | 0.9% | 5.1% | - | - | - | - | - | - |
| Petits patrons | 73 | 3.4% | 4.5% | 65 | 3.7% | 5.3% | 9 | 2.3% | 2.1% | 65 | 9.3% | 4.4% |
| Affaires et Cadres | 180 | 8.3% | 3.6% | 153 | 8.6% | 5.3% | 27 | 7.0% | 1.2% | 165 | 23.5% | 3.7% |
| Professions intermédiaires | 343 | 15.9% | 4.6% | 305 | 17.2% | 8.3% | 38 | 9.9% | 1.0% | 324 | 46.1% | 5.3% |
| Employés | 302 | 14.0% | 3.5% | 207 | 11.7% | 9.2% | 94 | 24.7% | 1.5% | 44 | 6.3% | 2.5% |
| Ouvriers | 506 | 23.5% | 7.9% | 481 | 27.1% | 9.4% | 25 | 6.5% | 1.9% | 28 | 3.9% | 6.3% |
| Retraités | 480 | 22.3% | 3.7% | 375 | 21.1% | 6.3% | 105 | 27.4% | 1.5% | 4 | 0.5% | 1.7% |
| Autres inactifs | 257 | 11.9% | 2.6% | 172 | 9.7% | 4.7% | 85 | 22.2% | 1.3% | 73 | 10.3% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 1.0% | 2.8% | 17 | 0.9% | 4.6% | 5 | 1.3% | 1.2% | - | - | - |
| Petits patrons | 87 | 4.0% | 3.2% | 72 | 4.1% | 5.0% | 14 | 3.7% | 1.2% | 87 | 12.3% | 3.2% |
| Affaires et Cadres | 249 | 11.5% | 3.5% | 206 | 11.6% | 5.9% | 43 | 11.2% | 1.2% | 249 | 35.4% | 3.5% |
| Professions intermédiaires | 367 | 17.0% | 4.5% | 334 | 18.8% | 8.0% | 33 | 8.7% | 0.8% | 367 | 52.3% | 4.5% |
| Employés | 230 | 10.7% | 4.1% | 187 | 10.5% | 8.1% | 43 | 11.3% | 1.3% | - | - | - |
| Ouvriers | 550 | 25.5% | 5.7% | 484 | 27.3% | 9.4% | 66 | 17.2% | 1.5% | - | - | - |
| Retraités | 556 | 25.8% | 3.7% | 408 | 23.0% | 6.2% | 148 | 38.6% | 1.8% | - | - | - |
| Autres inactifs | 97 | 4.5% | 2.7% | 66 | 3.7% | 4.5% | 30 | 7.9% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 253 | 11.7% | 2.6% | 213 | 12.0% | 5.0% | 40 | 10.5% | 0.7% | 42 | 6.0% | 1.8% |
| 2 personnes | 829 | 38.4% | 4.5% | 650 | 36.6% | 7.3% | 179 | 46.8% | 1.9% | 188 | 26.8% | 4.5% |
| 3 personnes | 474 | 22.0% | 5.1% | 415 | 23.4% | 8.8% | 59 | 15.5% | 1.3% | 207 | 29.5% | 5.3% |
| 4 personnes | 409 | 19.0% | 4.4% | 335 | 18.9% | 7.1% | 75 | 19.5% | 1.6% | 200 | 28.4% | 4.3% |
| 5 personnes et + | 191 | 8.8% | 3.4% | 161 | 9.1% | 6.3% | 30 | 7.7% | 1.0% | 65 | 9.3% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 698 | 32.4% | 4.4% | 593 | 33.4% | 8.2% | 105 | 27.4% | 1.2% | 292 | 41.6% | 3.9% |
| Non | 1459 | 67.6% | 4.0% | 1181 | 66.6% | 6.6% | 278 | 72.6% | 1.5% | 410 | 58.4% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 460 | 21.3% | 3.8% | 381 | 21.5% | 6.7% | 79 | 20.7% | 1.3% | 129 | 18.3% | 3.9% |
| Agglo. - 20 000 hab | 409 | 19.0% | 4.6% | 322 | 18.2% | 7.5% | 87 | 22.6% | 1.9% | 125 | 17.7% | 4.5% |
| Agglo. 20 000 à 100 000 hab | 313 | 14.5% | 4.5% | 271 | 15.3% | 8.2% | 42 | 11.0% | 1.1% | 96 | 13.6% | 4.5% |
| Agglo. + 100 000 hab | 697 | 32.3% | 4.4% | 572 | 32.2% | 7.5% | 125 | 32.7% | 1.5% | 233 | 33.2% | 4.2% |
| Agglo. Paris | 278 | 12.9% | 3.2% | 229 | 12.9% | 5.5% | 50 | 13.0% | 1.1% | 120 | 17.1% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 330 | 15.3% | 3.4% | 272 | 15.3% | 5.9% | 58 | 15.1% | 1.1% | 138 | 19.6% | 3.1% |
| Nord Pas de Calais | 145 | 6.7% | 4.5% | 130 | 7.3% | 8.4% | 15 | 3.9% | 0.9% | 40 | 5.7% | 3.9% |
| Lorraine | 106 | 4.9% | 5.5% | 89 | 5.0% | 9.4% | 17 | 4.5% | 1.8% | 30 | 4.2% | 5.6% |
| Alsace | 75 | 3.5% | 4.8% | 64 | 3.6% | 8.4% | 12 | 3.0% | 1.5% | 28 | 4.0% | 6.1% |
| Franche-Comté | 43 | 2.0% | 4.5% | 30 | 1.7% | 6.3% | 14 | 3.6% | 2.8% | 10 | 1.4% | 3.5% |
| Champagne Ardennes | 40 | 1.9% | 3.6% | 36 | 2.0% | 6.7% | 4 | 1.1% | 0.7% | 10 | 1.4% | 3.4% |
| Picardie | 75 | 3.5% | 4.9% | 72 | 4.1% | 9.6% | 3 | 0.9% | 0.4% | 22 | 3.1% | 4.9% |
| Bourgogne | 76 | 3.5% | 5.6% | 61 | 3.5% | 9.4% | 15 | 3.9% | 2.1% | 18 | 2.6% | 4.8% |
| Haute Normandie | 80 | 3.7% | 5.4% | 65 | 3.7% | 9.3% | 15 | 3.9% | 1.9% | 16 | 2.3% | 3.5% |
| Basse Normandie | 22 | 1.0% | 1.8% | 21 | 1.2% | 3.6% | 1 | 0.4% | 0.2% | 9 | 1.2% | 2.4% |
| Centre | 104 | 4.8% | 5.1% | 83 | 4.7% | 8.4% | 21 | 5.6% | 2.0% | 32 | 4.5% | 5.0% |
| Pays de Loire | 106 | 4.9% | 3.5% | 84 | 4.7% | 5.8% | 22 | 5.9% | 1.4% | 37 | 5.2% | 4.1% |
| Bretagne | 102 | 4.7% | 3.8% | 74 | 4.2% | 5.7% | 28 | 7.2% | 2.0% | 37 | 5.2% | 4.7% |
| Poitou Charentes | 50 | 2.3% | 3.4% | 41 | 2.3% | 5.8% | 9 | 2.3% | 1.1% | 12 | 1.8% | 3.0% |
| Aquitaine | 105 | 4.9% | 3.7% | 94 | 5.3% | 7.0% | 11 | 2.8% | 0.7% | 37 | 5.3% | 4.1% |
| Midi Pyrénées | 123 | 5.7% | 5.0% | 83 | 4.7% | 6.9% | 40 | 10.4% | 3.1% | 31 | 4.4% | 3.5% |
| Limousin | 38 | 1.7% | 6.0% | 28 | 1.6% | 9.4% | 10 | 2.5% | 3.0% | 8 | 1.1% | 4.4% |
| Auvergne | 54 | 2.5% | 4.7% | 46 | 2.6% | 8.4% | 8 | 2.0% | 1.3% | 17 | 2.4% | 5.7% |
| Rhône Alpes | 202 | 9.4% | 3.8% | 171 | 9.6% | 6.7% | 32 | 8.3% | 1.2% | 72 | 10.2% | 3.6% |
| Languedoc Roussillon | 86 | 4.0% | 3.7% | 76 | 4.3% | 6.8% | 11 | 2.8% | 0.9% | 24 | 3.4% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 191 | 8.9% | 4.4% | 154 | 8.7% | 7.4% | 37 | 9.8% | 1.6% | 78 | 11.1% | 5.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1774 | 82.3% | 4.1% | 1489 | 83.9% | 7.1% | 285 | 74.6% | 1.3% | 627 | 89.2% | 4.0% |
| Presque tous les jours | 242 | 11.2% | 4.0% | 176 | 9.9% | 6.4% | 66 | 17.2% | 2.0% | 49 | 6.9% | 3.5% |
| 1 à 2 fois par semaine | 109 | 5.1% | 3.6% | 83 | 4.7% | 6.7% | 26 | 6.7% | 1.5% | 23 | 3.3% | 4.5% |
| 1 à 3 fois par mois | 30 | 1.4% | 7.6% | 25 | 1.4% | 13.7% | 5 | 1.3% | 2.3% | 3 | 0.4% | 5.2% |
| Moins souvent | 1 | - | 0.7% | - | - | - | 1 | 0.2% | 1.1% | 1 | 0.1% | 3.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 1.0% | 1.6% | 19 | 1.1% | 3.1% | 2 | 0.5% | 0.3% | 7 | 0.9% | 3.2% |
| De 9 000 à moins de 12 000 euros par an | 64 | 3.0% | 3.2% | 58 | 3.3% | 7.5% | 6 | 1.5% | 0.5% | 2 | 0.3% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 135 | 6.2% | 2.7% | 79 | 4.5% | 3.9% | 55 | 14.4% | 1.9% | 7 | 1.1% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 239 | 11.1% | 3.5% | 192 | 10.9% | 6.5% | 46 | 12.1% | 1.2% | 45 | 6.4% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 529 | 24.5% | 4.3% | 448 | 25.3% | 7.8% | 81 | 21.2% | 1.2% | 138 | 19.7% | 3.9% |
| De 36 000 à moins de 45 000 euros par an | 356 | 16.5% | 4.6% | 290 | 16.3% | 7.5% | 66 | 17.2% | 1.7% | 112 | 16.0% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 412 | 19.1% | 5.3% | 363 | 20.4% | 8.4% | 50 | 13.0% | 1.4% | 178 | 25.4% | 4.7% |
| 65 000 euros et plus par an | 218 | 10.1% | 5.1% | 180 | 10.2% | 7.1% | 38 | 9.9% | 2.2% | 133 | 19.0% | 4.6% |
| Refus | 142 | 6.6% | 4.0% | 113 | 6.4% | 7.4% | 29 | 7.6% | 1.4% | 59 | 8.4% | 4.5% |
| Ne sait pas | 41 | 1.9% | 2.6% | 31 | 1.8% | 4.2% | 10 | 2.5% | 1.1% | 19 | 2.8% | 2.9% |
