L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1772 | 100.0% | 3.4% | 1384 | 100.0% | 5.5% | 389 | 100.0% | 1.4% | 699 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 1384 | 78.1% | 5.5% | 1384 | 100.0% | 5.5% | - | - | - | 575 | 82.2% | 6.3% |
| Femme | 389 | 21.9% | 1.4% | - | - | - | 389 | 100.0% | 1.4% | 124 | 17.8% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 486 | 27.4% | 6.6% | 367 | 26.5% | 9.9% | 119 | 30.7% | 3.3% | 205 | 29.3% | 6.4% |
| 25 à 34 ans | 344 | 19.4% | 4.5% | 279 | 20.2% | 7.5% | 65 | 16.8% | 1.7% | 147 | 21.0% | 4.6% |
| 35 à 49 ans | 406 | 22.9% | 3.2% | 337 | 24.3% | 5.4% | 70 | 17.9% | 1.1% | 192 | 27.4% | 3.1% |
| 50 à 59 ans | 209 | 11.8% | 2.4% | 153 | 11.1% | 3.7% | 55 | 14.2% | 1.2% | 95 | 13.7% | 2.6% |
| 60 ans et plus | 327 | 18.4% | 2.0% | 247 | 17.9% | 3.4% | 79 | 20.4% | 0.9% | 60 | 8.6% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 276 | 15.6% | 1.2% | - | - | - | 276 | 71.0% | 1.2% | 89 | 12.7% | 1.3% |
| Personne de référence | 1063 | 60.0% | 3.8% | 966 | 69.9% | 4.7% | 96 | 24.8% | 1.3% | 421 | 60.2% | 4.8% |
| Responsable des achats | 972 | 54.9% | 2.7% | 691 | 49.9% | 5.3% | 281 | 72.4% | 1.2% | 360 | 51.5% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.5% | 1.7% | 8 | 0.6% | 2.4% | 1 | 0.3% | 0.5% | - | - | - |
| Petits patrons | 55 | 3.1% | 3.4% | 49 | 3.5% | 4.0% | 6 | 1.6% | 1.5% | 55 | 7.9% | 3.7% |
| Affaires et Cadres | 203 | 11.4% | 4.0% | 166 | 12.0% | 5.8% | 37 | 9.5% | 1.7% | 182 | 26.0% | 4.0% |
| Professions intermédiaires | 269 | 15.2% | 3.6% | 225 | 16.2% | 6.1% | 44 | 11.3% | 1.2% | 237 | 33.9% | 3.9% |
| Employés | 214 | 12.1% | 2.5% | 130 | 9.4% | 5.8% | 84 | 21.7% | 1.3% | 26 | 3.8% | 1.5% |
| Ouvriers | 334 | 18.8% | 5.2% | 319 | 23.0% | 6.2% | 15 | 3.8% | 1.1% | 26 | 3.7% | 5.9% |
| Retraités | 244 | 13.8% | 1.9% | 184 | 13.3% | 3.1% | 60 | 15.4% | 0.9% | 8 | 1.2% | 3.8% |
| Autres inactifs | 445 | 25.1% | 4.5% | 303 | 21.9% | 8.3% | 142 | 36.4% | 2.2% | 164 | 23.5% | 4.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.5% | 1.2% | 8 | 0.6% | 2.2% | 1 | 0.3% | 0.3% | - | - | - |
| Petits patrons | 80 | 4.5% | 3.0% | 72 | 5.2% | 4.9% | 9 | 2.2% | 0.7% | 80 | 11.5% | 3.0% |
| Affaires et Cadres | 301 | 17.0% | 4.3% | 236 | 17.1% | 6.7% | 65 | 16.6% | 1.8% | 301 | 43.0% | 4.3% |
| Professions intermédiaires | 318 | 17.9% | 3.9% | 267 | 19.3% | 6.4% | 51 | 13.1% | 1.3% | 318 | 45.5% | 3.9% |
| Employés | 205 | 11.6% | 3.7% | 142 | 10.2% | 6.1% | 63 | 16.3% | 2.0% | - | - | - |
| Ouvriers | 412 | 23.2% | 4.2% | 340 | 24.6% | 6.6% | 71 | 18.3% | 1.6% | - | - | - |
| Retraités | 322 | 18.2% | 2.1% | 238 | 17.2% | 3.6% | 84 | 21.6% | 1.0% | - | - | - |
| Autres inactifs | 126 | 7.1% | 3.6% | 81 | 5.9% | 5.5% | 44 | 11.4% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 250 | 14.1% | 2.6% | 193 | 13.9% | 4.5% | 57 | 14.8% | 1.0% | 84 | 12.0% | 3.6% |
| 2 personnes | 501 | 28.3% | 2.7% | 366 | 26.5% | 4.1% | 135 | 34.7% | 1.4% | 160 | 22.9% | 3.8% |
| 3 personnes | 385 | 21.7% | 4.1% | 311 | 22.5% | 6.6% | 74 | 19.0% | 1.6% | 165 | 23.6% | 4.2% |
| 4 personnes | 405 | 22.9% | 4.3% | 343 | 24.8% | 7.3% | 62 | 15.9% | 1.3% | 216 | 30.9% | 4.6% |
| 5 personnes et + | 230 | 13.0% | 4.1% | 170 | 12.3% | 6.6% | 61 | 15.6% | 2.0% | 74 | 10.6% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 598 | 33.8% | 3.8% | 467 | 33.7% | 6.4% | 132 | 33.8% | 1.6% | 261 | 37.4% | 3.5% |
| Non | 1174 | 66.2% | 3.2% | 917 | 66.3% | 5.1% | 257 | 66.2% | 1.4% | 438 | 62.6% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 270 | 15.2% | 2.3% | 223 | 16.1% | 3.9% | 47 | 12.1% | 0.8% | 115 | 16.5% | 3.4% |
| Agglo. - 20 000 hab | 322 | 18.2% | 3.6% | 241 | 17.4% | 5.6% | 82 | 21.0% | 1.8% | 98 | 14.1% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 221 | 12.5% | 3.2% | 180 | 13.0% | 5.4% | 41 | 10.6% | 1.1% | 90 | 12.8% | 4.2% |
| Agglo. + 100 000 hab | 608 | 34.3% | 3.9% | 475 | 34.3% | 6.2% | 133 | 34.2% | 1.6% | 222 | 31.7% | 4.0% |
| Agglo. Paris | 352 | 19.8% | 4.0% | 266 | 19.2% | 6.4% | 86 | 22.1% | 1.9% | 174 | 24.9% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 392 | 22.1% | 4.0% | 295 | 21.3% | 6.4% | 97 | 24.9% | 1.9% | 188 | 26.9% | 4.3% |
| Nord Pas de Calais | 104 | 5.9% | 3.2% | 78 | 5.7% | 5.1% | 25 | 6.5% | 1.5% | 49 | 7.0% | 4.9% |
| Lorraine | 60 | 3.4% | 3.1% | 44 | 3.2% | 4.6% | 17 | 4.3% | 1.7% | 18 | 2.6% | 3.4% |
| Alsace | 41 | 2.3% | 2.6% | 35 | 2.5% | 4.7% | 6 | 1.5% | 0.8% | 18 | 2.5% | 3.8% |
| Franche-Comté | 29 | 1.6% | 3.0% | 23 | 1.7% | 4.9% | 6 | 1.5% | 1.1% | 15 | 2.1% | 5.3% |
| Champagne Ardennes | 35 | 2.0% | 3.1% | 30 | 2.2% | 5.6% | 5 | 1.3% | 0.9% | 12 | 1.7% | 3.9% |
| Picardie | 65 | 3.7% | 4.2% | 51 | 3.7% | 6.8% | 14 | 3.6% | 1.8% | 13 | 1.9% | 3.0% |
| Bourgogne | 54 | 3.0% | 3.9% | 46 | 3.3% | 7.0% | 8 | 2.0% | 1.1% | 25 | 3.6% | 6.6% |
| Haute Normandie | 52 | 2.9% | 3.5% | 38 | 2.7% | 5.3% | 14 | 3.6% | 1.8% | 22 | 3.2% | 4.8% |
| Basse Normandie | 31 | 1.8% | 2.6% | 26 | 1.9% | 4.5% | 6 | 1.5% | 0.9% | 14 | 1.9% | 3.8% |
| Centre | 54 | 3.1% | 2.6% | 44 | 3.2% | 4.5% | 10 | 2.7% | 1.0% | 27 | 3.8% | 4.2% |
| Pays de Loire | 93 | 5.2% | 3.1% | 74 | 5.3% | 5.1% | 19 | 4.9% | 1.2% | 28 | 4.0% | 3.1% |
| Bretagne | 90 | 5.1% | 3.4% | 69 | 5.0% | 5.3% | 21 | 5.5% | 1.5% | 25 | 3.6% | 3.2% |
| Poitou Charentes | 54 | 3.1% | 3.7% | 43 | 3.1% | 6.0% | 12 | 3.0% | 1.5% | 20 | 2.9% | 4.9% |
| Aquitaine | 66 | 3.7% | 2.4% | 56 | 4.1% | 4.2% | 10 | 2.6% | 0.7% | 24 | 3.5% | 2.7% |
| Midi Pyrénées | 74 | 4.2% | 3.0% | 57 | 4.1% | 4.7% | 17 | 4.4% | 1.3% | 25 | 3.6% | 2.9% |
| Limousin | 14 | 0.8% | 2.2% | 11 | 0.8% | 3.7% | 3 | 0.8% | 0.9% | 3 | 0.5% | 1.9% |
| Auvergne | 30 | 1.7% | 2.6% | 25 | 1.8% | 4.5% | 5 | 1.3% | 0.8% | 10 | 1.4% | 3.3% |
| Rhône Alpes | 166 | 9.4% | 3.1% | 122 | 8.9% | 4.8% | 44 | 11.3% | 1.6% | 72 | 10.3% | 3.6% |
| Languedoc Roussillon | 78 | 4.4% | 3.3% | 67 | 4.8% | 6.0% | 11 | 2.8% | 0.9% | 22 | 3.2% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 190 | 10.7% | 4.3% | 151 | 10.9% | 7.3% | 39 | 10.1% | 1.7% | 70 | 10.0% | 4.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1661 | 93.7% | 3.9% | 1296 | 93.7% | 6.2% | 365 | 94.0% | 1.7% | 666 | 95.3% | 4.2% |
| Presque tous les jours | 77 | 4.3% | 1.3% | 59 | 4.3% | 2.2% | 18 | 4.5% | 0.5% | 30 | 4.3% | 2.2% |
| 1 à 2 fois par semaine | 26 | 1.5% | 0.9% | 23 | 1.7% | 1.8% | 3 | 0.9% | 0.2% | 2 | 0.3% | 0.4% |
| 1 à 3 fois par mois | 8 | 0.4% | 2.0% | 6 | 0.4% | 3.0% | 2 | 0.6% | 1.1% | 1 | 0.1% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 2.1% | 2.8% | 23 | 1.7% | 3.7% | 15 | 3.8% | 2.0% | 9 | 1.2% | 4.1% |
| De 9 000 à moins de 12 000 euros par an | 82 | 4.6% | 4.1% | 51 | 3.7% | 6.6% | 31 | 8.1% | 2.6% | 9 | 1.4% | 3.8% |
| De 12 000 à moins de 18 000 euros par an | 163 | 9.2% | 3.2% | 115 | 8.3% | 5.6% | 48 | 12.3% | 1.6% | 26 | 3.8% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 185 | 10.4% | 2.7% | 144 | 10.4% | 4.9% | 41 | 10.5% | 1.0% | 58 | 8.3% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 387 | 21.8% | 3.1% | 312 | 22.5% | 5.4% | 75 | 19.3% | 1.1% | 139 | 19.9% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 255 | 14.4% | 3.3% | 209 | 15.1% | 5.4% | 46 | 11.9% | 1.2% | 100 | 14.3% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 278 | 15.7% | 3.6% | 233 | 16.8% | 5.4% | 46 | 11.7% | 1.3% | 143 | 20.4% | 3.7% |
| 65 000 euros et plus par an | 179 | 10.1% | 4.2% | 149 | 10.8% | 5.8% | 30 | 7.8% | 1.7% | 122 | 17.5% | 4.2% |
| Refus | 135 | 7.6% | 3.8% | 107 | 7.8% | 7.0% | 28 | 7.1% | 1.4% | 55 | 7.8% | 4.1% |
| Ne sait pas | 71 | 4.0% | 4.5% | 42 | 3.0% | 5.7% | 29 | 7.5% | 3.5% | 38 | 5.4% | 5.7% |
