L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 737 | 100.0% | 1.4% | 339 | 100.0% | 1.4% | 398 | 100.0% | 1.5% | 193 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 339 | 46.0% | 1.4% | 339 | 100.0% | 1.4% | - | - | - | 88 | 45.5% | 1.0% |
| Femme | 398 | 54.0% | 1.5% | - | - | - | 398 | 100.0% | 1.5% | 105 | 54.5% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 85 | 11.5% | 1.2% | 56 | 16.5% | 1.5% | 29 | 7.3% | 0.8% | 23 | 12.1% | 0.8% |
| 25 à 34 ans | 124 | 16.8% | 1.6% | 41 | 11.9% | 1.1% | 83 | 20.9% | 2.1% | 40 | 20.9% | 1.3% |
| 35 à 49 ans | 192 | 26.1% | 1.5% | 94 | 27.6% | 1.5% | 99 | 24.8% | 1.6% | 74 | 38.3% | 1.2% |
| 50 à 59 ans | 138 | 18.7% | 1.5% | 74 | 21.8% | 1.6% | 64 | 16.0% | 1.4% | 42 | 21.9% | 1.1% |
| 60 ans et plus | 199 | 27.0% | 1.3% | 75 | 22.2% | 1.1% | 124 | 31.1% | 1.4% | 13 | 6.8% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 371 | 50.4% | 1.6% | - | - | - | 371 | 93.4% | 1.6% | 91 | 46.8% | 1.3% |
| Personne de référence | 363 | 49.3% | 1.3% | 282 | 83.1% | 1.4% | 82 | 20.5% | 1.0% | 90 | 46.5% | 1.1% |
| Responsable des achats | 499 | 67.7% | 1.4% | 151 | 44.6% | 1.2% | 347 | 87.3% | 1.5% | 112 | 57.8% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.3% | 1.9% | 8 | 2.3% | 2.3% | 2 | 0.4% | 1.1% | 2 | 0.9% | 6.9% |
| Petits patrons | 17 | 2.3% | 1.0% | 13 | 3.8% | 1.1% | 4 | 1.0% | 0.9% | 15 | 7.9% | 1.1% |
| Affaires et Cadres | 31 | 4.1% | 0.6% | 23 | 6.8% | 0.8% | 7 | 1.9% | 0.4% | 27 | 13.7% | 0.6% |
| Professions intermédiaires | 109 | 14.7% | 1.5% | 56 | 16.5% | 1.6% | 53 | 13.2% | 1.5% | 76 | 39.1% | 1.3% |
| Employés | 156 | 21.2% | 1.9% | 31 | 9.2% | 1.4% | 125 | 31.4% | 2.0% | 34 | 17.8% | 1.9% |
| Ouvriers | 106 | 14.4% | 1.7% | 88 | 25.8% | 1.7% | 19 | 4.7% | 1.5% | 5 | 2.7% | 1.5% |
| Retraités | 171 | 23.2% | 1.3% | 72 | 21.1% | 1.2% | 100 | 25.1% | 1.5% | 9 | 4.5% | 4.2% |
| Autres inactifs | 138 | 18.8% | 1.3% | 49 | 14.6% | 1.4% | 89 | 22.4% | 1.3% | 26 | 13.3% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.8% | 1.8% | 9 | 2.5% | 2.2% | 5 | 1.2% | 1.3% | - | - | - |
| Petits patrons | 35 | 4.7% | 1.3% | 13 | 3.8% | 0.9% | 22 | 5.5% | 1.8% | 35 | 17.9% | 1.3% |
| Affaires et Cadres | 40 | 5.5% | 0.6% | 26 | 7.8% | 0.8% | 14 | 3.5% | 0.4% | 40 | 20.9% | 0.6% |
| Professions intermédiaires | 118 | 16.0% | 1.5% | 49 | 14.4% | 1.2% | 69 | 17.5% | 1.8% | 118 | 61.1% | 1.5% |
| Employés | 78 | 10.6% | 1.4% | 33 | 9.8% | 1.4% | 45 | 11.3% | 1.5% | - | - | - |
| Ouvriers | 193 | 26.1% | 2.0% | 91 | 26.9% | 1.8% | 101 | 25.5% | 2.3% | - | - | - |
| Retraités | 204 | 27.6% | 1.4% | 76 | 22.5% | 1.1% | 127 | 32.0% | 1.6% | - | - | - |
| Autres inactifs | 56 | 7.6% | 1.4% | 42 | 12.4% | 2.8% | 14 | 3.5% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 77 | 10.4% | 0.8% | 29 | 8.4% | 0.7% | 48 | 12.2% | 0.9% | 13 | 6.9% | 0.7% |
| 2 personnes | 270 | 36.7% | 1.5% | 112 | 32.9% | 1.3% | 159 | 39.9% | 1.7% | 54 | 28.0% | 1.3% |
| 3 personnes | 144 | 19.5% | 1.6% | 78 | 23.0% | 1.7% | 66 | 16.5% | 1.5% | 31 | 15.8% | 0.8% |
| 4 personnes | 121 | 16.4% | 1.3% | 67 | 19.8% | 1.5% | 54 | 13.5% | 1.1% | 43 | 22.4% | 0.9% |
| 5 personnes et + | 125 | 17.0% | 2.3% | 54 | 15.9% | 2.0% | 71 | 18.0% | 2.5% | 52 | 26.9% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 235 | 32.0% | 1.5% | 98 | 29.0% | 1.3% | 137 | 34.5% | 1.6% | 87 | 45.1% | 1.1% |
| Non | 501 | 68.0% | 1.4% | 241 | 71.0% | 1.4% | 260 | 65.5% | 1.4% | 106 | 54.9% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 215 | 29.2% | 1.8% | 107 | 31.4% | 1.9% | 108 | 27.2% | 1.7% | 54 | 27.9% | 1.7% |
| Agglo. - 20 000 hab | 150 | 20.4% | 1.7% | 72 | 21.1% | 1.7% | 79 | 19.8% | 1.7% | 35 | 17.9% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 122 | 16.6% | 1.7% | 64 | 19.0% | 1.9% | 58 | 14.5% | 1.6% | 35 | 17.9% | 1.7% |
| Agglo. + 100 000 hab | 246 | 33.4% | 1.6% | 97 | 28.5% | 1.3% | 149 | 37.5% | 1.9% | 70 | 36.3% | 1.2% |
| Agglo. Paris | 4 | 0.5% | - | - | - | - | 4 | 0.9% | 0.1% | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.6% | - | 0 | 0.1% | - | 4 | 0.9% | 0.1% | 0 | 0.2% | - |
| Nord Pas de Calais | 637 | 86.4% | 19.8% | 294 | 86.6% | 19.2% | 343 | 86.3% | 20.4% | 172 | 89.1% | 17.3% |
| Franche-Comté | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Champagne Ardennes | 15 | 2.0% | 1.3% | 14 | 4.2% | 2.7% | 0 | 0.1% | 0.1% | - | - | - |
| Picardie | 76 | 10.4% | 5.0% | 27 | 7.9% | 3.6% | 50 | 12.5% | 6.2% | 20 | 10.5% | 4.6% |
| Centre | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.2% | - | - | - | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Rhône Alpes | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | - | - | - |
| Languedoc Roussillon | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 535 | 72.6% | 1.4% | 266 | 78.3% | 1.4% | 270 | 67.8% | 1.4% | 170 | 87.8% | 1.1% |
| Presque tous les jours | 59 | 8.0% | 1.1% | 27 | 8.0% | 1.1% | 32 | 8.1% | 1.1% | 11 | 5.6% | 0.7% |
| 1 à 2 fois par semaine | 56 | 7.7% | 2.1% | 30 | 8.9% | 2.6% | 26 | 6.6% | 1.7% | 2 | 1.1% | 0.4% |
| 1 à 3 fois par mois | 5 | 0.7% | 0.9% | 2 | 0.7% | 1.0% | 2 | 0.6% | 0.9% | 2 | 1.2% | 2.8% |
| Moins souvent | 6 | 0.9% | 1.1% | 6 | 1.9% | 2.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 4.0% | 1.7% | 16 | 4.7% | 2.2% | 13 | 3.3% | 1.4% | 3 | 1.4% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 35 | 4.8% | 1.3% | 19 | 5.7% | 1.9% | 16 | 4.0% | 0.9% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 109 | 14.8% | 2.0% | 37 | 11.1% | 1.7% | 71 | 17.9% | 2.3% | 8 | 4.2% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 100 | 13.6% | 1.5% | 35 | 10.3% | 1.2% | 65 | 16.4% | 1.7% | 33 | 16.9% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 192 | 26.1% | 1.6% | 88 | 26.1% | 1.6% | 104 | 26.1% | 1.7% | 59 | 30.7% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 121 | 16.4% | 1.6% | 54 | 15.8% | 1.4% | 67 | 16.9% | 1.9% | 36 | 18.4% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 53 | 7.2% | 0.8% | 37 | 10.8% | 0.9% | 16 | 4.1% | 0.5% | 20 | 10.4% | 0.5% |
| 65 000 euros et plus par an | 41 | 5.6% | 1.0% | 27 | 7.9% | 1.1% | 14 | 3.6% | 0.8% | 21 | 10.8% | 0.7% |
| Refus | 45 | 6.1% | 1.1% | 24 | 6.9% | 1.3% | 22 | 5.4% | 0.9% | 14 | 7.2% | 0.9% |
| Ne sait pas | 11 | 1.5% | 1.0% | 2 | 0.6% | 0.4% | 9 | 2.2% | 1.5% | - | - | - |
