L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 449 | 100.0% | 0.9% | 359 | 100.0% | 1.4% | 90 | 100.0% | 0.3% | 163 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 359 | 80.0% | 1.4% | 359 | 100.0% | 1.4% | - | - | - | 132 | 81.2% | 1.5% |
| Femme | 90 | 20.0% | 0.3% | - | - | - | 90 | 100.0% | 0.3% | 31 | 18.8% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 8.7% | 0.5% | 37 | 10.2% | 1.0% | 3 | 2.9% | 0.1% | 18 | 11.1% | 0.6% |
| 25 à 34 ans | 50 | 11.0% | 0.7% | 43 | 12.0% | 1.2% | 7 | 7.3% | 0.2% | 23 | 14.3% | 0.7% |
| 35 à 49 ans | 101 | 22.4% | 0.8% | 88 | 24.5% | 1.4% | 13 | 14.3% | 0.2% | 68 | 41.4% | 1.1% |
| 50 à 59 ans | 95 | 21.2% | 1.1% | 72 | 20.1% | 1.6% | 23 | 25.2% | 0.5% | 44 | 27.3% | 1.2% |
| 60 ans et plus | 164 | 36.6% | 1.0% | 119 | 33.2% | 1.7% | 45 | 50.2% | 0.5% | 10 | 5.9% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 86 | 19.1% | 0.4% | - | - | - | 86 | 95.5% | 0.4% | 29 | 18.0% | 0.4% |
| Personne de référence | 331 | 73.8% | 1.2% | 306 | 85.1% | 1.5% | 26 | 28.7% | 0.3% | 123 | 75.4% | 1.4% |
| Responsable des achats | 268 | 59.6% | 0.7% | 193 | 53.8% | 1.5% | 74 | 82.6% | 0.3% | 97 | 59.3% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.3% | 1.2% | 6 | 1.7% | 1.8% | - | - | - | - | - | - |
| Petits patrons | 29 | 6.5% | 1.8% | 24 | 6.6% | 2.0% | 5 | 5.9% | 1.2% | 28 | 17.4% | 2.0% |
| Affaires et Cadres | 48 | 10.7% | 1.0% | 44 | 12.2% | 1.5% | 4 | 4.5% | 0.2% | 43 | 26.4% | 1.0% |
| Professions intermédiaires | 78 | 17.3% | 1.1% | 64 | 17.7% | 1.8% | 14 | 15.8% | 0.4% | 65 | 39.9% | 1.1% |
| Employés | 51 | 11.4% | 0.6% | 33 | 9.2% | 1.5% | 18 | 20.0% | 0.3% | 9 | 5.4% | 0.5% |
| Ouvriers | 56 | 12.4% | 0.9% | 55 | 15.2% | 1.1% | 1 | 1.1% | 0.1% | 0 | 0.3% | 0.1% |
| Retraités | 148 | 33.0% | 1.2% | 106 | 29.5% | 1.7% | 42 | 47.0% | 0.6% | 0 | 0.2% | 0.2% |
| Autres inactifs | 33 | 7.3% | 0.3% | 28 | 7.8% | 0.8% | 5 | 5.5% | 0.1% | 17 | 10.4% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.4% | 0.8% | 6 | 1.7% | 1.5% | 0 | 0.3% | 0.1% | - | - | - |
| Petits patrons | 37 | 8.3% | 1.4% | 26 | 7.1% | 1.8% | 12 | 13.1% | 0.9% | 37 | 22.9% | 1.4% |
| Affaires et Cadres | 54 | 11.9% | 0.8% | 46 | 12.8% | 1.3% | 8 | 8.6% | 0.2% | 54 | 32.9% | 0.8% |
| Professions intermédiaires | 72 | 16.1% | 0.9% | 61 | 17.0% | 1.5% | 11 | 12.5% | 0.3% | 72 | 44.2% | 0.9% |
| Employés | 47 | 10.5% | 0.9% | 40 | 11.1% | 1.7% | 7 | 7.9% | 0.2% | - | - | - |
| Ouvriers | 58 | 12.9% | 0.6% | 52 | 14.5% | 1.0% | 6 | 6.5% | 0.1% | - | - | - |
| Retraités | 163 | 36.2% | 1.1% | 117 | 32.7% | 1.8% | 45 | 50.4% | 0.6% | - | - | - |
| Autres inactifs | 12 | 2.7% | 0.3% | 11 | 3.2% | 0.8% | 1 | 0.8% | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 66 | 14.7% | 0.7% | 59 | 16.3% | 1.3% | 8 | 8.4% | 0.1% | 19 | 11.6% | 1.0% |
| 2 personnes | 192 | 42.8% | 1.1% | 140 | 39.1% | 1.6% | 52 | 57.5% | 0.6% | 31 | 19.3% | 0.8% |
| 3 personnes | 85 | 19.0% | 0.9% | 68 | 19.0% | 1.4% | 17 | 18.7% | 0.4% | 38 | 23.5% | 1.0% |
| 4 personnes | 64 | 14.3% | 0.7% | 55 | 15.4% | 1.2% | 9 | 10.0% | 0.2% | 47 | 28.9% | 1.0% |
| 5 personnes et + | 41 | 9.1% | 0.7% | 36 | 10.1% | 1.4% | 5 | 5.4% | 0.2% | 27 | 16.6% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 113 | 25.3% | 0.7% | 98 | 27.4% | 1.3% | 15 | 16.7% | 0.2% | 77 | 47.0% | 1.0% |
| Non | 335 | 74.7% | 0.9% | 260 | 72.6% | 1.5% | 75 | 83.3% | 0.4% | 86 | 53.0% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 103 | 23.0% | 0.9% | 87 | 24.3% | 1.5% | 16 | 17.7% | 0.3% | 27 | 16.5% | 0.8% |
| Agglo. - 20 000 hab | 81 | 18.1% | 0.9% | 69 | 19.2% | 1.6% | 12 | 13.7% | 0.3% | 33 | 20.3% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 88 | 19.7% | 1.3% | 62 | 17.3% | 1.9% | 26 | 29.4% | 0.7% | 24 | 14.8% | 1.2% |
| Agglo. + 100 000 hab | 143 | 31.9% | 0.9% | 113 | 31.6% | 1.5% | 30 | 33.0% | 0.4% | 55 | 33.5% | 1.0% |
| Agglo. Paris | 33 | 7.3% | 0.4% | 27 | 7.6% | 0.7% | 6 | 6.2% | 0.1% | 24 | 14.9% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 38 | 8.4% | 0.4% | 32 | 8.9% | 0.7% | 6 | 6.2% | 0.1% | 29 | 17.8% | 0.7% |
| Lorraine | 4 | 0.9% | 0.2% | 4 | 1.1% | 0.4% | - | - | - | 2 | 1.2% | 0.4% |
| Alsace | 3 | 0.6% | 0.2% | 3 | 0.8% | 0.4% | - | - | - | 3 | 1.7% | 0.6% |
| Franche-Comté | 6 | 1.4% | 0.6% | 6 | 1.7% | 1.3% | - | - | - | 1 | 0.7% | 0.5% |
| Champagne Ardennes | 1 | 0.3% | 0.1% | 1 | 0.4% | 0.3% | - | - | - | 1 | 0.8% | 0.5% |
| Picardie | 3 | 0.7% | 0.2% | 3 | 0.8% | 0.4% | 1 | 0.6% | 0.1% | 1 | 0.4% | 0.2% |
| Bourgogne | 24 | 5.4% | 1.8% | 11 | 3.0% | 1.7% | 13 | 14.9% | 1.9% | 5 | 2.8% | 1.3% |
| Haute Normandie | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | - | - | - |
| Basse Normandie | 4 | 0.9% | 0.3% | 3 | 0.9% | 0.6% | 1 | 0.6% | 0.1% | 1 | 0.7% | 0.3% |
| Centre | 17 | 3.7% | 0.8% | 15 | 4.2% | 1.5% | 2 | 1.9% | 0.2% | 3 | 1.8% | 0.4% |
| Pays de Loire | 4 | 1.0% | 0.2% | 4 | 1.3% | 0.3% | - | - | - | 3 | 1.7% | 0.3% |
| Bretagne | 6 | 1.3% | 0.2% | 5 | 1.4% | 0.4% | 1 | 0.9% | 0.1% | 4 | 2.6% | 0.6% |
| Poitou Charentes | 10 | 2.3% | 0.7% | 10 | 2.7% | 1.4% | 1 | 0.6% | 0.1% | 8 | 4.7% | 2.0% |
| Aquitaine | 44 | 9.9% | 1.6% | 34 | 9.5% | 2.6% | 10 | 11.2% | 0.7% | 11 | 6.6% | 1.3% |
| Midi Pyrénées | 107 | 23.8% | 4.3% | 76 | 21.1% | 6.3% | 31 | 34.5% | 2.4% | 37 | 22.6% | 4.6% |
| Limousin | 18 | 4.1% | 3.0% | 13 | 3.5% | 4.3% | 6 | 6.2% | 1.7% | 2 | 1.2% | 1.2% |
| Auvergne | 40 | 8.9% | 3.5% | 36 | 9.9% | 6.5% | 4 | 4.7% | 0.7% | 6 | 3.8% | 2.0% |
| Rhône Alpes | 40 | 8.9% | 0.8% | 35 | 9.7% | 1.4% | 5 | 6.0% | 0.2% | 15 | 9.1% | 0.8% |
| Languedoc Roussillon | 45 | 10.0% | 2.0% | 38 | 10.6% | 3.5% | 7 | 7.7% | 0.6% | 17 | 10.4% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 33 | 7.3% | 0.8% | 29 | 8.1% | 1.4% | 4 | 4.0% | 0.2% | 15 | 9.3% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 319 | 71.1% | 0.9% | 263 | 73.3% | 1.4% | 56 | 62.4% | 0.3% | 148 | 90.6% | 1.0% |
| Presque tous les jours | 40 | 8.8% | 0.7% | 33 | 9.1% | 1.3% | 7 | 7.6% | 0.2% | 10 | 6.3% | 0.6% |
| 1 à 2 fois par semaine | 19 | 4.3% | 0.7% | 15 | 4.1% | 1.3% | 5 | 5.1% | 0.3% | 4 | 2.4% | 0.8% |
| 1 à 3 fois par mois | 4 | 0.8% | 0.7% | 3 | 0.9% | 1.3% | 0 | 0.5% | 0.1% | 1 | 0.6% | 1.1% |
| Moins souvent | 3 | 0.6% | 0.5% | 3 | 0.8% | 1.0% | - | - | - | 0 | 0.2% | 0.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 1.4% | 0.4% | 5 | 1.5% | 0.7% | 1 | 1.1% | 0.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 33 | 7.3% | 1.2% | 33 | 9.1% | 3.1% | 0 | 0.2% | - | 1 | 0.4% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 26 | 5.8% | 0.5% | 12 | 3.4% | 0.5% | 14 | 15.4% | 0.4% | 2 | 1.2% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 44 | 9.8% | 0.7% | 38 | 10.5% | 1.3% | 6 | 7.1% | 0.2% | 15 | 9.3% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 92 | 20.4% | 0.8% | 69 | 19.2% | 1.2% | 23 | 25.3% | 0.4% | 30 | 18.3% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 81 | 18.1% | 1.1% | 61 | 17.0% | 1.6% | 20 | 22.4% | 0.6% | 22 | 13.6% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 62 | 13.9% | 0.9% | 54 | 15.2% | 1.4% | 8 | 8.9% | 0.3% | 34 | 20.6% | 0.9% |
| 65 000 euros et plus par an | 62 | 13.7% | 1.5% | 53 | 14.6% | 2.1% | 9 | 10.1% | 0.5% | 44 | 27.2% | 1.5% |
| Refus | 22 | 5.0% | 0.5% | 14 | 3.8% | 0.8% | 9 | 9.6% | 0.4% | 15 | 9.4% | 1.0% |
| Ne sait pas | 20 | 4.5% | 1.9% | 20 | 5.6% | 4.2% | - | - | - | - | - | - |
