L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2335 | 100.0% | 4.5% | 1193 | 100.0% | 4.8% | 1142 | 100.0% | 4.2% | 934 | 100.0% | 5.4% |
| Sexe | ||||||||||||
| Homme | 1193 | 51.1% | 4.8% | 1193 | 100.0% | 4.8% | - | - | - | 520 | 55.6% | 5.9% |
| Femme | 1142 | 48.9% | 4.2% | - | - | - | 1142 | 100.0% | 4.2% | 414 | 44.4% | 4.9% |
| Age | ||||||||||||
| 15 à 24 ans | 380 | 16.3% | 5.2% | 179 | 15.0% | 4.9% | 201 | 17.6% | 5.6% | 160 | 17.1% | 5.2% |
| 25 à 34 ans | 461 | 19.7% | 6.1% | 217 | 18.2% | 5.8% | 243 | 21.3% | 6.3% | 183 | 19.6% | 5.7% |
| 35 à 49 ans | 697 | 29.9% | 5.6% | 390 | 32.7% | 6.3% | 307 | 26.9% | 4.8% | 336 | 36.0% | 5.3% |
| 50 à 59 ans | 444 | 19.0% | 4.9% | 264 | 22.1% | 5.8% | 180 | 15.8% | 4.0% | 212 | 22.7% | 5.6% |
| 60 ans et plus | 353 | 15.1% | 2.2% | 142 | 11.9% | 2.1% | 210 | 18.4% | 2.4% | 44 | 4.7% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 927 | 39.7% | 3.9% | - | - | - | 927 | 81.2% | 3.9% | 335 | 35.9% | 4.8% |
| Personne de référence | 1340 | 57.4% | 4.7% | 970 | 81.3% | 4.7% | 371 | 32.5% | 4.7% | 526 | 56.4% | 6.2% |
| Responsable des achats | 1601 | 68.6% | 4.4% | 704 | 59.0% | 5.4% | 896 | 78.5% | 3.9% | 588 | 63.0% | 5.3% |
| PCS Individu | ||||||||||||
| Petits patrons | 39 | 1.7% | 2.4% | 29 | 2.5% | 2.5% | 10 | 0.9% | 2.3% | 39 | 4.1% | 2.7% |
| Affaires et Cadres | 349 | 15.0% | 7.1% | 202 | 16.9% | 7.1% | 148 | 12.9% | 7.1% | 305 | 32.7% | 6.9% |
| Professions intermédiaires | 415 | 17.8% | 5.8% | 240 | 20.1% | 6.6% | 175 | 15.4% | 4.9% | 364 | 38.9% | 6.2% |
| Employés | 500 | 21.4% | 6.0% | 190 | 15.9% | 8.4% | 311 | 27.2% | 5.1% | 59 | 6.3% | 3.2% |
| Ouvriers | 320 | 13.7% | 5.1% | 283 | 23.7% | 5.6% | 37 | 3.2% | 2.9% | 2 | 0.2% | 0.4% |
| Retraités | 249 | 10.7% | 1.9% | 100 | 8.4% | 1.6% | 149 | 13.1% | 2.2% | 5 | 0.5% | 2.3% |
| Autres inactifs | 462 | 19.8% | 4.5% | 150 | 12.6% | 4.1% | 312 | 27.3% | 4.6% | 161 | 17.2% | 4.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.3% | 1.1% | - | - | - | 8 | 0.7% | 2.2% | - | - | - |
| Petits patrons | 95 | 4.1% | 3.6% | 37 | 3.1% | 2.7% | 58 | 5.1% | 4.7% | 95 | 10.2% | 3.6% |
| Affaires et Cadres | 426 | 18.2% | 6.2% | 226 | 18.9% | 6.6% | 200 | 17.5% | 5.8% | 426 | 45.6% | 6.2% |
| Professions intermédiaires | 413 | 17.7% | 5.2% | 257 | 21.6% | 6.3% | 156 | 13.7% | 4.1% | 413 | 44.3% | 5.2% |
| Employés | 395 | 16.9% | 7.3% | 193 | 16.1% | 8.1% | 203 | 17.8% | 6.6% | - | - | - |
| Ouvriers | 470 | 20.1% | 4.9% | 293 | 24.5% | 5.8% | 177 | 15.5% | 4.0% | - | - | - |
| Retraités | 349 | 14.9% | 2.3% | 141 | 11.8% | 2.1% | 208 | 18.2% | 2.5% | - | - | - |
| Autres inactifs | 179 | 7.7% | 4.4% | 47 | 4.0% | 3.1% | 132 | 11.5% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 429 | 18.4% | 4.3% | 199 | 16.7% | 4.6% | 230 | 20.2% | 4.1% | 147 | 15.7% | 7.6% |
| 2 personnes | 686 | 29.4% | 3.8% | 326 | 27.3% | 3.8% | 360 | 31.5% | 3.8% | 233 | 24.9% | 5.6% |
| 3 personnes | 462 | 19.8% | 5.0% | 262 | 22.0% | 5.5% | 200 | 17.6% | 4.5% | 230 | 24.6% | 5.7% |
| 4 personnes | 444 | 19.0% | 4.8% | 229 | 19.2% | 5.1% | 215 | 18.9% | 4.5% | 199 | 21.3% | 4.2% |
| 5 personnes et + | 313 | 13.4% | 5.7% | 177 | 14.8% | 6.7% | 135 | 11.9% | 4.8% | 125 | 13.4% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 807 | 34.6% | 5.1% | 436 | 36.5% | 5.9% | 371 | 32.5% | 4.5% | 355 | 38.0% | 4.6% |
| Non | 1528 | 65.4% | 4.2% | 757 | 63.5% | 4.3% | 770 | 67.5% | 4.1% | 580 | 62.0% | 6.0% |
| Habitat | ||||||||||||
| Communes rurales | 105 | 4.5% | 0.9% | 55 | 4.6% | 1.0% | 49 | 4.3% | 0.8% | 32 | 3.4% | 1.0% |
| Agglo. - 20 000 hab | 117 | 5.0% | 1.3% | 73 | 6.1% | 1.7% | 44 | 3.8% | 0.9% | 50 | 5.4% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 77 | 3.3% | 1.1% | 48 | 4.0% | 1.4% | 29 | 2.6% | 0.8% | 44 | 4.7% | 2.2% |
| Agglo. + 100 000 hab | 863 | 36.9% | 5.6% | 412 | 34.6% | 5.5% | 450 | 39.4% | 5.6% | 301 | 32.2% | 5.4% |
| Agglo. Paris | 1173 | 50.3% | 13.7% | 605 | 50.7% | 14.8% | 569 | 49.8% | 12.7% | 507 | 54.3% | 12.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 1233 | 52.8% | 12.8% | 637 | 53.4% | 13.9% | 596 | 52.2% | 11.9% | 529 | 56.6% | 12.1% |
| Nord Pas de Calais | 149 | 6.4% | 4.6% | 76 | 6.4% | 5.0% | 72 | 6.3% | 4.3% | 39 | 4.2% | 3.9% |
| Lorraine | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 0 | - | - | 0 | - | - |
| Alsace | 44 | 1.9% | 2.9% | 25 | 2.1% | 3.3% | 20 | 1.7% | 2.5% | 19 | 2.0% | 4.2% |
| Franche-Comté | 0 | - | - | 0 | - | 0.1% | 0 | - | - | 0 | - | 0.2% |
| Champagne Ardennes | 16 | 0.7% | 1.4% | 2 | 0.2% | 0.4% | 13 | 1.2% | 2.4% | 0 | - | 0.1% |
| Picardie | 26 | 1.1% | 1.7% | 14 | 1.2% | 1.9% | 12 | 1.0% | 1.4% | 8 | 0.9% | 1.9% |
| Bourgogne | 4 | 0.2% | 0.3% | 3 | 0.3% | 0.5% | 0 | - | - | 3 | 0.3% | 0.8% |
| Haute Normandie | 9 | 0.4% | 0.6% | 2 | 0.2% | 0.3% | 7 | 0.6% | 0.9% | 2 | 0.2% | 0.4% |
| Basse Normandie | 2 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | 2 | 0.2% | 0.6% |
| Centre | 10 | 0.4% | 0.5% | 7 | 0.6% | 0.7% | 3 | 0.3% | 0.3% | 8 | 0.8% | 1.1% |
| Pays de Loire | 60 | 2.6% | 2.0% | 30 | 2.5% | 2.1% | 30 | 2.6% | 1.9% | 18 | 2.0% | 2.1% |
| Bretagne | 48 | 2.1% | 1.8% | 22 | 1.9% | 1.7% | 26 | 2.3% | 1.9% | 14 | 1.5% | 2.0% |
| Poitou Charentes | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% |
| Aquitaine | 93 | 4.0% | 3.3% | 45 | 3.7% | 3.4% | 48 | 4.2% | 3.3% | 40 | 4.3% | 4.8% |
| Midi Pyrénées | 124 | 5.3% | 5.0% | 66 | 5.6% | 5.6% | 57 | 5.0% | 4.5% | 59 | 6.3% | 7.3% |
| Limousin | 2 | 0.1% | 0.3% | 2 | 0.2% | 0.6% | - | - | - | 1 | 0.1% | 0.8% |
| Auvergne | 3 | 0.1% | 0.2% | 1 | - | 0.1% | 2 | 0.2% | 0.4% | 2 | 0.2% | 0.7% |
| Rhône Alpes | 216 | 9.3% | 4.1% | 115 | 9.6% | 4.6% | 101 | 8.9% | 3.7% | 81 | 8.7% | 4.2% |
| Languedoc Roussillon | 88 | 3.8% | 3.9% | 44 | 3.7% | 4.1% | 44 | 3.9% | 3.7% | 36 | 3.9% | 5.0% |
| Provence Alpes Côte d'Azur, Corse | 204 | 8.8% | 4.7% | 97 | 8.1% | 4.7% | 108 | 9.4% | 4.7% | 71 | 7.6% | 4.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1827 | 78.3% | 4.9% | 954 | 80.0% | 5.2% | 873 | 76.5% | 4.6% | 828 | 88.7% | 5.5% |
| Presque tous les jours | 273 | 11.7% | 4.9% | 138 | 11.6% | 5.4% | 135 | 11.8% | 4.5% | 78 | 8.4% | 4.9% |
| 1 à 2 fois par semaine | 106 | 4.5% | 3.9% | 47 | 4.0% | 4.1% | 59 | 5.2% | 3.7% | 17 | 1.8% | 3.3% |
| 1 à 3 fois par mois | 27 | 1.1% | 5.2% | 24 | 2.0% | 10.3% | 3 | 0.2% | 1.0% | 3 | 0.3% | 3.4% |
| Moins souvent | 17 | 0.7% | 3.0% | 3 | 0.2% | 0.9% | 15 | 1.3% | 5.2% | 8 | 0.9% | 14.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 75 | 3.2% | 4.4% | 24 | 2.0% | 3.3% | 51 | 4.5% | 5.3% | 5 | 0.6% | 3.2% |
| De 9 000 à moins de 12 000 euros par an | 91 | 3.9% | 3.4% | 39 | 3.2% | 3.7% | 53 | 4.6% | 3.2% | 20 | 2.1% | 7.8% |
| De 12 000 à moins de 18 000 euros par an | 258 | 11.1% | 4.8% | 123 | 10.3% | 5.5% | 135 | 11.8% | 4.3% | 25 | 2.6% | 3.6% |
| De 18 000 à moins de 24 000 euros par an | 266 | 11.4% | 4.0% | 130 | 10.9% | 4.4% | 136 | 11.9% | 3.6% | 84 | 9.0% | 5.9% |
| De 24 000 à moins de 36 000 euros par an | 490 | 21.0% | 4.2% | 235 | 19.7% | 4.2% | 255 | 22.3% | 4.2% | 180 | 19.3% | 5.1% |
| De 36 000 à moins de 45 000 euros par an | 309 | 13.2% | 4.2% | 160 | 13.4% | 4.3% | 149 | 13.1% | 4.1% | 146 | 15.6% | 5.1% |
| De 45 000 à moins de 65 000 euros par an | 366 | 15.7% | 5.2% | 221 | 18.5% | 5.6% | 146 | 12.8% | 4.7% | 205 | 21.9% | 5.5% |
| 65 000 euros et plus par an | 227 | 9.7% | 5.4% | 130 | 10.9% | 5.3% | 96 | 8.4% | 5.4% | 165 | 17.7% | 5.7% |
| Refus | 192 | 8.2% | 4.5% | 94 | 7.9% | 5.3% | 98 | 8.6% | 4.0% | 81 | 8.7% | 5.4% |
| Ne sait pas | 60 | 2.6% | 5.6% | 37 | 3.1% | 7.7% | 23 | 2.0% | 3.9% | 24 | 2.5% | 6.1% |
