L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3901 | 100.0% | 7.5% | 2019 | 100.0% | 8.1% | 1881 | 100.0% | 6.9% | 1530 | 100.0% | 8.8% |
| Sexe | ||||||||||||
| Homme | 2019 | 51.8% | 8.1% | 2019 | 100.0% | 8.1% | - | - | - | 871 | 56.9% | 9.8% |
| Femme | 1881 | 48.2% | 6.9% | - | - | - | 1881 | 100.0% | 6.9% | 659 | 43.1% | 7.7% |
| Age | ||||||||||||
| 15 à 24 ans | 659 | 16.9% | 9.1% | 295 | 14.6% | 8.1% | 364 | 19.4% | 10.2% | 263 | 17.2% | 8.5% |
| 25 à 34 ans | 815 | 20.9% | 10.7% | 402 | 19.9% | 10.8% | 414 | 22.0% | 10.7% | 317 | 20.7% | 10.0% |
| 35 à 49 ans | 1202 | 30.8% | 9.6% | 699 | 34.6% | 11.3% | 503 | 26.7% | 7.9% | 574 | 37.5% | 9.1% |
| 50 à 59 ans | 687 | 17.6% | 7.6% | 393 | 19.4% | 8.7% | 294 | 15.6% | 6.6% | 320 | 20.9% | 8.4% |
| 60 ans et plus | 537 | 13.8% | 3.4% | 231 | 11.5% | 3.4% | 306 | 16.3% | 3.5% | 56 | 3.7% | 5.6% |
| Individu | ||||||||||||
| Ménagères | 1527 | 39.2% | 6.5% | - | - | - | 1527 | 81.2% | 6.5% | 522 | 34.1% | 7.5% |
| Personne de référence | 2204 | 56.5% | 7.8% | 1643 | 81.4% | 8.0% | 561 | 29.8% | 7.1% | 854 | 55.9% | 10.1% |
| Responsable des achats | 2652 | 68.0% | 7.4% | 1136 | 56.3% | 8.7% | 1516 | 80.6% | 6.6% | 965 | 63.1% | 8.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.2% | 1.8% | 4 | 0.2% | 1.2% | 5 | 0.3% | 3.1% | 2 | 0.1% | 6.4% |
| Petits patrons | 70 | 1.8% | 4.4% | 52 | 2.6% | 4.5% | 18 | 1.0% | 4.1% | 68 | 4.4% | 4.7% |
| Affaires et Cadres | 518 | 13.3% | 10.5% | 309 | 15.3% | 11.0% | 209 | 11.1% | 10.0% | 462 | 30.2% | 10.5% |
| Professions intermédiaires | 720 | 18.5% | 10.0% | 416 | 20.6% | 11.5% | 304 | 16.1% | 8.4% | 598 | 39.1% | 10.2% |
| Employés | 847 | 21.7% | 10.1% | 324 | 16.0% | 14.3% | 524 | 27.8% | 8.6% | 139 | 9.1% | 7.6% |
| Ouvriers | 545 | 14.0% | 8.6% | 475 | 23.5% | 9.4% | 70 | 3.7% | 5.5% | 6 | 0.4% | 1.8% |
| Retraités | 403 | 10.3% | 3.1% | 183 | 9.0% | 3.0% | 221 | 11.7% | 3.3% | 4 | 0.3% | 2.1% |
| Autres inactifs | 787 | 20.2% | 7.6% | 256 | 12.7% | 7.1% | 531 | 28.2% | 7.9% | 250 | 16.4% | 7.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 0.6% | 3.0% | 4 | 0.2% | 1.1% | 18 | 1.0% | 5.1% | - | - | - |
| Petits patrons | 141 | 3.6% | 5.4% | 68 | 3.4% | 4.9% | 73 | 3.9% | 5.9% | 141 | 9.2% | 5.4% |
| Affaires et Cadres | 650 | 16.7% | 9.5% | 358 | 17.7% | 10.5% | 292 | 15.5% | 8.5% | 650 | 42.5% | 9.5% |
| Professions intermédiaires | 738 | 18.9% | 9.3% | 445 | 22.0% | 10.9% | 293 | 15.6% | 7.7% | 738 | 48.2% | 9.3% |
| Employés | 658 | 16.9% | 12.1% | 319 | 15.8% | 13.4% | 339 | 18.0% | 11.1% | - | - | - |
| Ouvriers | 821 | 21.1% | 8.6% | 487 | 24.1% | 9.6% | 334 | 17.8% | 7.5% | - | - | - |
| Retraités | 582 | 14.9% | 3.9% | 250 | 12.4% | 3.7% | 332 | 17.7% | 4.0% | - | - | - |
| Autres inactifs | 288 | 7.4% | 7.0% | 88 | 4.4% | 5.8% | 199 | 10.6% | 7.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 645 | 16.5% | 6.4% | 320 | 15.8% | 7.4% | 325 | 17.3% | 5.7% | 216 | 14.1% | 11.1% |
| 2 personnes | 1067 | 27.4% | 5.9% | 518 | 25.6% | 6.0% | 549 | 29.2% | 5.8% | 317 | 20.7% | 7.7% |
| 3 personnes | 795 | 20.4% | 8.7% | 427 | 21.1% | 9.0% | 369 | 19.6% | 8.3% | 370 | 24.2% | 9.2% |
| 4 personnes | 832 | 21.3% | 9.0% | 418 | 20.7% | 9.2% | 414 | 22.0% | 8.7% | 387 | 25.3% | 8.1% |
| 5 personnes et + | 561 | 14.4% | 10.2% | 337 | 16.7% | 12.7% | 224 | 11.9% | 7.9% | 240 | 15.7% | 9.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1498 | 38.4% | 9.5% | 800 | 39.6% | 10.8% | 698 | 37.1% | 8.4% | 666 | 43.5% | 8.7% |
| Non | 2402 | 61.6% | 6.6% | 1219 | 60.4% | 7.0% | 1183 | 62.9% | 6.3% | 864 | 56.5% | 8.9% |
| Habitat | ||||||||||||
| Communes rurales | 274 | 7.0% | 2.3% | 159 | 7.9% | 2.8% | 115 | 6.1% | 1.8% | 103 | 6.7% | 3.2% |
| Agglo. - 20 000 hab | 322 | 8.3% | 3.6% | 172 | 8.5% | 4.0% | 150 | 8.0% | 3.2% | 127 | 8.3% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 223 | 5.7% | 3.2% | 134 | 6.6% | 4.0% | 89 | 4.7% | 2.5% | 98 | 6.4% | 4.8% |
| Agglo. + 100 000 hab | 1561 | 40.0% | 10.1% | 783 | 38.8% | 10.5% | 779 | 41.4% | 9.7% | 544 | 35.6% | 9.7% |
| Agglo. Paris | 1521 | 39.0% | 17.7% | 772 | 38.2% | 18.9% | 748 | 39.8% | 16.7% | 658 | 43.0% | 16.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 1632 | 41.8% | 17.0% | 833 | 41.2% | 18.1% | 799 | 42.5% | 15.9% | 707 | 46.2% | 16.2% |
| Nord Pas de Calais | 294 | 7.5% | 9.2% | 162 | 8.0% | 10.6% | 132 | 7.0% | 7.8% | 98 | 6.4% | 9.8% |
| Lorraine | 71 | 1.8% | 3.7% | 48 | 2.4% | 5.2% | 24 | 1.3% | 2.4% | 25 | 1.6% | 4.6% |
| Alsace | 110 | 2.8% | 7.2% | 51 | 2.5% | 6.9% | 59 | 3.1% | 7.4% | 33 | 2.2% | 7.5% |
| Franche-Comté | 11 | 0.3% | 1.1% | 9 | 0.5% | 2.0% | 2 | 0.1% | 0.3% | 7 | 0.5% | 2.9% |
| Champagne Ardennes | 15 | 0.4% | 1.4% | 8 | 0.4% | 1.4% | 7 | 0.4% | 1.3% | 7 | 0.4% | 2.4% |
| Picardie | 48 | 1.2% | 3.1% | 28 | 1.4% | 3.7% | 20 | 1.1% | 2.6% | 17 | 1.1% | 3.9% |
| Bourgogne | 18 | 0.5% | 1.3% | 11 | 0.5% | 1.7% | 7 | 0.3% | 0.9% | 8 | 0.5% | 2.3% |
| Haute Normandie | 57 | 1.5% | 3.9% | 30 | 1.5% | 4.2% | 28 | 1.5% | 3.5% | 20 | 1.3% | 4.4% |
| Basse Normandie | 7 | 0.2% | 0.6% | 5 | 0.2% | 0.9% | 2 | 0.1% | 0.4% | 4 | 0.3% | 1.1% |
| Centre | 34 | 0.9% | 1.6% | 22 | 1.1% | 2.2% | 12 | 0.6% | 1.1% | 17 | 1.1% | 2.5% |
| Pays de Loire | 161 | 4.1% | 5.4% | 90 | 4.5% | 6.3% | 71 | 3.8% | 4.6% | 59 | 3.9% | 6.6% |
| Bretagne | 99 | 2.5% | 3.7% | 42 | 2.1% | 3.3% | 57 | 3.0% | 4.1% | 26 | 1.7% | 3.7% |
| Poitou Charentes | 13 | 0.3% | 0.9% | 7 | 0.3% | 0.9% | 7 | 0.3% | 0.8% | 8 | 0.5% | 2.1% |
| Aquitaine | 145 | 3.7% | 5.2% | 81 | 4.0% | 6.1% | 64 | 3.4% | 4.4% | 67 | 4.4% | 8.1% |
| Midi Pyrénées | 177 | 4.5% | 7.2% | 109 | 5.4% | 9.1% | 69 | 3.7% | 5.4% | 92 | 6.0% | 11.4% |
| Limousin | 8 | 0.2% | 1.3% | 2 | 0.1% | 0.5% | 6 | 0.3% | 2.0% | 1 | 0.1% | 0.7% |
| Auvergne | 8 | 0.2% | 0.7% | 2 | 0.1% | 0.4% | 5 | 0.3% | 0.9% | 5 | 0.3% | 1.7% |
| Rhône Alpes | 418 | 10.7% | 8.0% | 218 | 10.8% | 8.7% | 201 | 10.7% | 7.4% | 138 | 9.0% | 7.2% |
| Languedoc Roussillon | 148 | 3.8% | 6.4% | 74 | 3.7% | 6.8% | 74 | 3.9% | 6.1% | 51 | 3.3% | 6.9% |
| Provence Alpes Côte d'Azur, Corse | 426 | 10.9% | 9.7% | 189 | 9.4% | 9.1% | 237 | 12.6% | 10.3% | 141 | 9.2% | 9.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3225 | 82.7% | 8.7% | 1676 | 83.0% | 9.1% | 1549 | 82.3% | 8.3% | 1402 | 91.7% | 9.3% |
| Presque tous les jours | 371 | 9.5% | 6.7% | 207 | 10.3% | 8.2% | 164 | 8.7% | 5.4% | 99 | 6.5% | 6.3% |
| 1 à 2 fois par semaine | 155 | 4.0% | 5.7% | 73 | 3.6% | 6.3% | 82 | 4.4% | 5.2% | 24 | 1.6% | 4.7% |
| 1 à 3 fois par mois | 19 | 0.5% | 3.8% | 9 | 0.4% | 3.7% | 11 | 0.6% | 3.9% | 4 | 0.3% | 4.8% |
| Moins souvent | 8 | 0.2% | 1.4% | 0 | - | 0.1% | 8 | 0.4% | 2.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 107 | 2.7% | 6.3% | 53 | 2.6% | 7.2% | 54 | 2.9% | 5.7% | 7 | 0.5% | 4.1% |
| De 9 000 à moins de 12 000 euros par an | 147 | 3.8% | 5.4% | 51 | 2.5% | 4.9% | 96 | 5.1% | 5.8% | 25 | 1.6% | 9.9% |
| De 12 000 à moins de 18 000 euros par an | 433 | 11.1% | 8.1% | 182 | 9.0% | 8.1% | 251 | 13.4% | 8.0% | 42 | 2.7% | 6.1% |
| De 18 000 à moins de 24 000 euros par an | 444 | 11.4% | 6.6% | 201 | 10.0% | 6.8% | 243 | 12.9% | 6.5% | 127 | 8.3% | 9.0% |
| De 24 000 à moins de 36 000 euros par an | 868 | 22.3% | 7.4% | 423 | 21.0% | 7.6% | 445 | 23.7% | 7.3% | 309 | 20.2% | 8.8% |
| De 36 000 à moins de 45 000 euros par an | 557 | 14.3% | 7.6% | 310 | 15.3% | 8.3% | 247 | 13.1% | 6.8% | 250 | 16.3% | 8.7% |
| De 45 000 à moins de 65 000 euros par an | 597 | 15.3% | 8.5% | 385 | 19.0% | 9.8% | 212 | 11.3% | 6.9% | 345 | 22.5% | 9.3% |
| 65 000 euros et plus par an | 371 | 9.5% | 8.8% | 221 | 11.0% | 9.0% | 150 | 8.0% | 8.5% | 269 | 17.6% | 9.3% |
| Refus | 309 | 7.9% | 7.3% | 148 | 7.3% | 8.4% | 161 | 8.6% | 6.6% | 137 | 9.0% | 9.2% |
| Ne sait pas | 67 | 1.7% | 6.2% | 46 | 2.3% | 9.4% | 21 | 1.1% | 3.6% | 19 | 1.2% | 4.9% |
