L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1585 | 100.0% | 3.0% | 945 | 100.0% | 3.8% | 640 | 100.0% | 2.4% | 441 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 945 | 59.6% | 3.8% | 945 | 100.0% | 3.8% | - | - | - | 277 | 62.8% | 3.1% |
| Femme | 640 | 40.4% | 2.4% | - | - | - | 640 | 100.0% | 2.4% | 164 | 37.2% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 10.0% | 2.2% | 97 | 10.3% | 2.7% | 62 | 9.7% | 1.7% | 58 | 13.2% | 1.9% |
| 25 à 34 ans | 222 | 14.0% | 2.9% | 138 | 14.6% | 3.7% | 85 | 13.2% | 2.2% | 56 | 12.7% | 1.8% |
| 35 à 49 ans | 413 | 26.0% | 3.3% | 248 | 26.2% | 4.0% | 165 | 25.8% | 2.6% | 181 | 41.0% | 2.9% |
| 50 à 59 ans | 325 | 20.5% | 3.6% | 205 | 21.7% | 4.5% | 120 | 18.7% | 2.7% | 135 | 30.6% | 3.6% |
| 60 ans et plus | 466 | 29.4% | 3.0% | 257 | 27.2% | 3.7% | 209 | 32.6% | 2.4% | 11 | 2.4% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 560 | 35.3% | 2.4% | - | - | - | 560 | 87.6% | 2.4% | 140 | 31.7% | 2.0% |
| Personne de référence | 996 | 62.9% | 3.5% | 814 | 86.1% | 4.0% | 182 | 28.5% | 2.3% | 266 | 60.3% | 3.1% |
| Responsable des achats | 1136 | 71.7% | 3.2% | 580 | 61.3% | 4.4% | 556 | 86.9% | 2.4% | 284 | 64.4% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.3% | 1 | 0.1% | 0.3% | 1 | 0.1% | 0.4% | - | - | - |
| Petits patrons | 48 | 3.0% | 3.0% | 37 | 3.9% | 3.2% | 11 | 1.7% | 2.5% | 44 | 10.0% | 3.1% |
| Affaires et Cadres | 151 | 9.5% | 3.1% | 93 | 9.8% | 3.3% | 58 | 9.1% | 2.8% | 133 | 30.2% | 3.0% |
| Professions intermédiaires | 194 | 12.3% | 2.7% | 136 | 14.3% | 3.8% | 59 | 9.2% | 1.6% | 167 | 37.8% | 2.8% |
| Employés | 270 | 17.0% | 3.2% | 123 | 13.0% | 5.4% | 147 | 23.0% | 2.4% | 38 | 8.7% | 2.1% |
| Ouvriers | 234 | 14.8% | 3.7% | 216 | 22.8% | 4.3% | 18 | 2.9% | 1.4% | 1 | 0.1% | 0.2% |
| Retraités | 402 | 25.3% | 3.1% | 221 | 23.3% | 3.6% | 181 | 28.3% | 2.7% | 1 | 0.3% | 0.6% |
| Autres inactifs | 285 | 18.0% | 2.8% | 120 | 12.7% | 3.3% | 165 | 25.8% | 2.5% | 57 | 12.9% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 67 | 4.2% | 2.6% | 37 | 3.9% | 2.7% | 30 | 4.7% | 2.4% | 67 | 15.2% | 2.6% |
| Affaires et Cadres | 167 | 10.5% | 2.4% | 103 | 10.9% | 3.0% | 64 | 10.0% | 1.9% | 167 | 37.8% | 2.4% |
| Professions intermédiaires | 207 | 13.1% | 2.6% | 137 | 14.5% | 3.3% | 70 | 11.0% | 1.8% | 207 | 47.0% | 2.6% |
| Employés | 193 | 12.2% | 3.6% | 120 | 12.7% | 5.0% | 73 | 11.5% | 2.4% | - | - | - |
| Ouvriers | 351 | 22.2% | 3.7% | 243 | 25.7% | 4.8% | 108 | 16.9% | 2.4% | - | - | - |
| Retraités | 477 | 30.1% | 3.2% | 240 | 25.4% | 3.6% | 237 | 37.0% | 2.9% | - | - | - |
| Autres inactifs | 122 | 7.7% | 3.0% | 65 | 6.9% | 4.3% | 57 | 8.9% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 313 | 19.8% | 3.1% | 197 | 20.8% | 4.5% | 116 | 18.2% | 2.0% | 61 | 13.9% | 3.2% |
| 2 personnes | 555 | 35.0% | 3.1% | 311 | 32.9% | 3.6% | 244 | 38.2% | 2.6% | 89 | 20.1% | 2.1% |
| 3 personnes | 264 | 16.6% | 2.9% | 150 | 15.9% | 3.2% | 113 | 17.7% | 2.5% | 121 | 27.5% | 3.0% |
| 4 personnes | 258 | 16.2% | 2.8% | 173 | 18.3% | 3.8% | 85 | 13.3% | 1.8% | 114 | 25.9% | 2.4% |
| 5 personnes et + | 196 | 12.3% | 3.6% | 114 | 12.1% | 4.3% | 81 | 12.7% | 2.9% | 55 | 12.6% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 523 | 33.0% | 3.3% | 314 | 33.3% | 4.2% | 209 | 32.6% | 2.5% | 198 | 44.9% | 2.6% |
| Non | 1062 | 67.0% | 2.9% | 631 | 66.7% | 3.6% | 431 | 67.4% | 2.3% | 243 | 55.1% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 223 | 14.1% | 1.9% | 135 | 14.2% | 2.4% | 89 | 13.9% | 1.4% | 45 | 10.2% | 1.4% |
| Agglo. - 20 000 hab | 212 | 13.4% | 2.3% | 121 | 12.8% | 2.8% | 91 | 14.1% | 1.9% | 53 | 12.0% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 174 | 11.0% | 2.5% | 102 | 10.8% | 3.0% | 73 | 11.3% | 2.0% | 50 | 11.3% | 2.5% |
| Agglo. + 100 000 hab | 269 | 17.0% | 1.7% | 173 | 18.3% | 2.3% | 96 | 15.1% | 1.2% | 54 | 12.3% | 1.0% |
| Agglo. Paris | 706 | 44.5% | 8.2% | 414 | 43.8% | 10.2% | 292 | 45.6% | 6.5% | 239 | 54.1% | 6.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 829 | 52.3% | 8.6% | 482 | 51.0% | 10.5% | 347 | 54.3% | 6.9% | 276 | 62.5% | 6.3% |
| Nord Pas de Calais | 53 | 3.4% | 1.7% | 46 | 4.8% | 3.0% | 8 | 1.2% | 0.5% | 9 | 2.1% | 0.9% |
| Lorraine | 29 | 1.8% | 1.5% | 23 | 2.5% | 2.5% | 6 | 0.9% | 0.6% | 15 | 3.3% | 2.7% |
| Alsace | 8 | 0.5% | 0.5% | 3 | 0.3% | 0.4% | 5 | 0.7% | 0.6% | 2 | 0.3% | 0.3% |
| Franche-Comté | 10 | 0.6% | 1.0% | 4 | 0.4% | 0.8% | 6 | 0.9% | 1.1% | 4 | 0.8% | 1.4% |
| Champagne Ardennes | 16 | 1.0% | 1.5% | 12 | 1.2% | 2.2% | 4 | 0.7% | 0.8% | 1 | 0.2% | 0.3% |
| Picardie | 117 | 7.4% | 7.6% | 73 | 7.8% | 9.9% | 43 | 6.8% | 5.4% | 35 | 8.0% | 8.0% |
| Bourgogne | 40 | 2.5% | 2.9% | 25 | 2.7% | 3.8% | 14 | 2.3% | 2.1% | 10 | 2.3% | 3.0% |
| Haute Normandie | 39 | 2.4% | 2.6% | 22 | 2.4% | 3.2% | 16 | 2.5% | 2.1% | 8 | 1.9% | 1.9% |
| Basse Normandie | 14 | 0.9% | 1.1% | 5 | 0.5% | 0.9% | 9 | 1.3% | 1.4% | 3 | 0.7% | 0.9% |
| Centre | 48 | 3.0% | 2.3% | 28 | 2.9% | 2.7% | 20 | 3.1% | 1.8% | 5 | 1.2% | 0.8% |
| Pays de Loire | 33 | 2.1% | 1.1% | 21 | 2.2% | 1.5% | 12 | 1.9% | 0.8% | 7 | 1.5% | 0.7% |
| Bretagne | 30 | 1.9% | 1.1% | 22 | 2.3% | 1.7% | 9 | 1.3% | 0.6% | 4 | 0.9% | 0.6% |
| Poitou Charentes | 30 | 1.9% | 2.0% | 17 | 1.8% | 2.4% | 13 | 2.1% | 1.7% | 5 | 1.2% | 1.5% |
| Aquitaine | 31 | 2.0% | 1.1% | 14 | 1.5% | 1.1% | 17 | 2.6% | 1.1% | 2 | 0.5% | 0.3% |
| Midi Pyrénées | 48 | 3.0% | 1.9% | 32 | 3.4% | 2.7% | 16 | 2.5% | 1.2% | 10 | 2.2% | 1.2% |
| Limousin | 8 | 0.5% | 1.3% | 3 | 0.3% | 1.0% | 5 | 0.7% | 1.5% | 0 | 0.1% | 0.2% |
| Auvergne | 19 | 1.2% | 1.6% | 12 | 1.2% | 2.2% | 7 | 1.1% | 1.1% | 4 | 0.9% | 1.3% |
| Rhône Alpes | 89 | 5.6% | 1.7% | 52 | 5.5% | 2.1% | 37 | 5.7% | 1.4% | 26 | 5.9% | 1.3% |
| Languedoc Roussillon | 32 | 2.0% | 1.4% | 11 | 1.2% | 1.0% | 21 | 3.3% | 1.8% | 4 | 0.9% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 65 | 4.1% | 1.5% | 39 | 4.1% | 1.9% | 26 | 4.1% | 1.1% | 11 | 2.5% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1145 | 72.2% | 3.1% | 676 | 71.5% | 3.7% | 469 | 73.3% | 2.5% | 382 | 86.6% | 2.5% |
| Presque tous les jours | 149 | 9.4% | 2.7% | 82 | 8.6% | 3.2% | 67 | 10.5% | 2.2% | 32 | 7.2% | 2.0% |
| 1 à 2 fois par semaine | 112 | 7.1% | 4.1% | 78 | 8.3% | 6.7% | 34 | 5.3% | 2.2% | 23 | 5.3% | 4.5% |
| 1 à 3 fois par mois | 15 | 1.0% | 3.0% | 2 | 0.3% | 1.1% | 13 | 2.0% | 4.6% | - | - | - |
| Moins souvent | 11 | 0.7% | 1.9% | 3 | 0.3% | 1.0% | 8 | 1.2% | 2.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 61 | 3.9% | 3.7% | 21 | 2.2% | 2.8% | 41 | 6.4% | 4.3% | 5 | 1.1% | 2.8% |
| De 9 000 à moins de 12 000 euros par an | 73 | 4.6% | 2.7% | 40 | 4.2% | 3.8% | 33 | 5.1% | 2.0% | 1 | 0.2% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 160 | 10.1% | 3.0% | 102 | 10.8% | 4.6% | 58 | 9.0% | 1.8% | 9 | 2.0% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 204 | 12.9% | 3.0% | 137 | 14.5% | 4.6% | 67 | 10.5% | 1.8% | 42 | 9.5% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 362 | 22.8% | 3.1% | 193 | 20.4% | 3.5% | 169 | 26.4% | 2.8% | 96 | 21.8% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 181 | 11.4% | 2.5% | 108 | 11.5% | 2.9% | 73 | 11.4% | 2.0% | 65 | 14.7% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 230 | 14.5% | 3.3% | 160 | 17.0% | 4.1% | 69 | 10.8% | 2.3% | 100 | 22.7% | 2.7% |
| 65 000 euros et plus par an | 148 | 9.3% | 3.5% | 96 | 10.1% | 3.9% | 52 | 8.1% | 2.9% | 97 | 22.0% | 3.4% |
| Refus | 120 | 7.6% | 2.8% | 69 | 7.3% | 3.9% | 51 | 8.0% | 2.1% | 19 | 4.4% | 1.3% |
| Ne sait pas | 46 | 2.9% | 4.3% | 19 | 2.0% | 4.0% | 26 | 4.1% | 4.5% | 7 | 1.6% | 1.8% |
